Renault-Nissan gives PR a bigger role

The news that Renault-Nissan is to merge its marketing and PR functions is just another sign of the impact that social media are having on the whole area of brand communications. download adobe acrobat 9 Renault has established a new ...

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It’s our Sunday Times price increase money Rupert Murdoch tells Asda

News Corporation boss Rupert Murdoch seems to be taking on all-comers when it comes to pricing his products, online readers in the case of The Times, Sunday Times and, most recently, News of the World paywalls, and now the newspaper ...

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Anomaly muscles in on Omnicom’s giant Budweiser beer account

The agency you don’t want on your case is Anomaly, the agency set up up New York by former Simons Palmer founder Carl Johnson with others. Reports from the US say that Anomaly has infiltrated Budweiser makers Anheuser-Busch, now owned ...

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Richard Wheatly plans flotation for Jazz FM

Former Leo Burnett head honcho Richard Wheatly has always had a thing about tiny radio station Jazz FM. Now he clearly believes he can make some serious money from it. oem software download His links with the station go back ...

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Dentsu leads race for digital agency AKQA with $550m offer

Or so some people think although $550m seems an awful lot of money for a company with revenues of $165m even if they are growing at 30 per cent a year. But digital agencies are the morsel of the moment ...

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Five things you didn’t know about advertising agencies: 1960s

1/ British ad legend Charles Saatchi wanted to be a film writer but lost a competition with Ridley Scott to write the script for a small and now forgotten British film about an athlete. So he decided to create the ...

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New internet TV service YouView ups stakes in free-to-air battle

One of the unsung heroes of the UK broadcasting market is Freeview, the free-to-air digital channel developed by the BBC under former director-general Greg Dyke. Now Freeview is being taken a step further with a consortium of broadcasters including the ...

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