What a pants idea – ads on jockeys’ bottoms

But it might be coming to a racecourse near you, the horse racing panjandrums in Kentucky, home of the famous Derby, have just approved new regulations allowing sponsors to place their logos (and doubtless other messages besides in due course) ...

Read More »

Social networks overtake search engines – but only if you count YouTube

New research from Hitwise suggests that search engines are suffering from a lull in traffic this month as social networking overtakes them in terms of visits.  But the key question still is: are they making any money? Google has proved ...

Read More »

Waitrose Essentials wins Marketing Society top gong

Or Essential Waitrose as the company likes to call it but we’ll make do with Waitrose Essentials which describes the upmarket grocer’s value range more accurately. Quibbling aside it’s a well-deserved prize, Essentials helped to boost the company’s sales last ...

Read More »

Philip Clarke takes the reins at Tesco

International director Philip Clarke is to take over as CEO of Tesco from long-serving chief Sir Terry Leahy. Leahy is going to retire next year at 55, as much probably to create some room at the top as from any ...

Read More »

Market Research weathers recession

Further evidence that market research has weathered the recession a little better than some of the other marketing disciplines emerged this week with the news that brand owners cut their research spending last year by almost five per cent, a ...

Read More »

Islam campaign needs punchier approach

There’s a new advertising and PR campaign out today that aims to improve the British public’s perception of Islam and Muslims. Launched by the Exploring Islam Foundation, it covers media relations, online activity and an outdoor advertising campaign at bus ...

Read More »

Did ITV get rid of Rupert Howell too soon?

Well we only ask because ITV’s orders for the World Cup and beyond are going through the roof and much of this is said to be the result of axed commercial boss Rupert Howell’s dedicated schmoozing of clients. Howell and ...

Read More »

CDP generation ebbs away as Brian Duffy dies

Collett Dickenson Pearce, the famous although now defunct London agency whose alumni recently celebrated its 50th ‘birthday’, lost another of its famous names this week with the death of photographer Brian Duffy. Duffy never actually worked in advertising much but ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.