Whoops! IPA Bellwether report shows clients cutting again

UK clients surveyed by the IPA’s quarterly Bellwether report have started cutting budgets again, reversing the optimism reflected in the previous report. In the quarter to June 20 per cent of the 300 marketing execs surveyed said they were cutting ...

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Foster’s new good call ad is just too ‘Australian’

Foster’s may have a new UK agency, Adam & Even in place of longstanding M&C Saatchi but you’d hardly know it from its first ad in a new campaign called ‘good call.’ It has two ockers on the line to ...

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Facebook and Twitter will be big players in the brave new TV world, says report

Two new developments this week demonstrate the remorseless onward march of social media network Facebook and its potential for having even more impact on business and social lives than Google. First of all, as mentioned in another story there’s David ...

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George Osborne to Sun readers: I’ve run out of ideas already, please help!

Yes, Coalition chancellor George Osborne has come clean and admitted he’s run out of ideas for spending cuts and wants Sun readers to help him out. “Sun readers please get thinking, your government needs you,” pleads George in today’s edition ...

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Is paying cash to pitch for accounts really so bad?

The reverberations of Reckitt-Benckiser’s decision to ask media agencies in India to cough up $10,000 (and also work initially for free) are going round the world, with agencies of all ilks fearful that other big clients will do the same ...

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England football scores for Marks & Spencer!

Bizarre but true: bellwether UK retailer Marks & Spencer managed to sell 38,000 Jamie Redknapp-promoted polo shirts and even 5,000 ‘replica’ England football team grey suits in the first quarter of 2010. Bet those 5,000 people feel a touch foolish ...

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