Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

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BBH resigns Levi’s – divorce after a fraught separation

Bartle Bogle Hegarty has resigned Levi’s, one of its signature accounts, after 28 years. But crucially it hasn’t got any scripts through production since 2008, the year it also declined to repitch for the US business which went to Wieden ...

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BP tries to plug Florida gusher – not oil but advertising money

Florida governor Charlie Crist and state agency Visit Florida are demanding another $50m from stricken oil giant BP to persuade potential tourists that it’s business as usual on his state’s white beaches. But BP, which has coughed up $25m already, ...

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Gillette’s Fusion ProGlide Challenge uncorks YouTube mayhem

Gillette is offering free razors to people in the US who register for its Gillette Fusion ProGlide Challenge, the wheeze it’s using to launch an even more expensive Fusion razor. Handily it has its own channel on YouTube for the ...

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Does BBC 6 Music reprieve mean curtains for radio boss Tim Davie?

There’s a bit of an insurrection going on at the moment at BBC 6 Music, the ‘specialist’ music station that BBC bosses, chiefly director-general Mark Thompson and head of music and audio Tim Davie wanted to can as part of ...

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UK outdoor set for good times, says OAA's Baker

The out-of-home advertising sector took quite a kicking from 2007 to 2009 so the new CEO Of the Outdoor Advertising Association Mike Baker must be very relieved that things are looking up for the oldest medium in the world. The ...

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Fast mover Joel Ewanick’s rocket start with new Chevy Corvette campaign

New General Motors marketing supremo Joel Ewanick didn’t waste any time in bumping Publicis for Goodby Silverstein on Chevrolet (and BBH for Fallon on Cadillac) and Goodby Silverstein certainly got its skates on in return by rapidly producing this ad ...

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Wayne Rooney still a winner for Tiger beer says Iris

Iris, the agency that produced the ‘enjoy winning’ campaign for Tiger beer (we foolishly wrote initially that the agency was Saatchi & Saatchi) still reckons the England striker was a winner for the brand despite his disappointing World Cup. “The ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Is Drinkaware’s ‘£100m’ campaign just a case of double counting?

Well we only ask because the Drinkaware campaign, funded by the UK’s big booze companies and some retailers including Asda and Tesco (where you get the cheapest booze of course) claims it is to increase its marketing efforts in a ...

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