B-M unveils Brand Vulnerability Index

With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. ...

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Three questions for Sir Martin Sorrell as WPP hits 25

The other day WPP boss Sir Martin Sorrell turned up at Finsbury PR boss Roland Rudd’s summer party (WPP owns Finsbury). Sorrell, still wearing his top hat and tails (he’d come straight from Royal Ascot, some might say looking like ...

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Chiat Day is first big Cannes winner with Gatorade ‘replay’

This is the campaign featuring two high school hockey teams replaying a fixture some years and many extra pounds later. To the chagrin of the PR fraternity this series of films by ad agency TBWA Chiat Day Los Angeles has ...

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Credit Agricole, Quick drop French football team

The Eurozone is in crisis, not because of dodgy finances but because of the lamentable performances of its so-called ‘big’ football teams. La belle France is leading the way after the extraordinary row following sulky striker Nicolas Anelka’s half-time description ...

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Cannes isn’t about awards any more, it’s a trade fair

Well no harm in that, especially for awards owner EMAP from the UK who can use the revenue. But one suspects there’ll be more attention this year on the meetings arranged by big clients like Procter & Gamble, Facebook founder ...

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Google launches one-stop display network

Just when you thought Apple had taken the lead in the race to become the world’s biggest new media owner with its iAds platform arch-enemy Google has struck back with the launch of its new Google Display Network, a single ...

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Naked owner Photon looks for big cash boost

Just two years ago London’s most successful media strategy company Naked was sold to go-go Australian marcomms company Photon in a deal worth £16.5m. It’s to be hoped the Naked boys got their money in cash because Photon, which has ...

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Panic at Ofcom as Desmond weighs up bid for Channel 5

This is mere supposition of course, we haven’t actually observed crates of smelling salts being carried into the London riverside HQ of UK broadcast regulator Ofcom. But Daily Express and Daily Star owner Richard Desmond, former owner of the Northern ...

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