Vodafone tops IPL sponsors, Adidas and Coke lead in World Cup

Vodafone has emerged as the most noticed sponsor in the Indian Premier League cricket competition ahead of title sponsor DLF real estate, according to an Asia Pacific region survey by media agency MEC. Even though the FIFA World Cup hasn’t ...

Read More »

FT story rattles China, Eurozone, world markets

There’s influence and influence and the Financial Times seems to have it in spades if the reaction to a story in last Wednesday’s pink ‘un is any guide. The FT wrote that China, the world’s biggest buyer of government bonds ...

Read More »

Omnicom’s John Wren deal shows you can still make money when you’re dead

At which point you presumably aren’t bringing in too much new business. But Omnicom shareholders today supported a proposal that will give outgoing CEO John Wren (his dependents presumably) up to $41m when he dies. He’s already due to collect ...

Read More »

ITV’s new triumvirate has no room for Rupert Howell

Rupert Howell

It always looked likely that Rupert Howell, the former HHCL and McCanns chief, ITV’s managing director of brand and commercial, would run out of room on the arrival of another former agency man Adam Crozier as CEO. The station is ...

Read More »

Could being the biggest create an image problem for Apple?

Apple

Sounds daft we know but for decades Apple has been the discerning techies’ choice and many a heated argument has taken place between designers and writers praising its wares with quasi-religious zeal and other people saying ‘get a life,’ everybody ...

Read More »

Why Google TV won’t work

It won’t work because it’s complex (yet another box), costly, people don’t want to surf on their TVs, it will add to advertising audience fragmentation and (in the US) you can get most of the good bits already on cable. ...

Read More »

What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

Read More »

Channel Five in the UK shop window – surely Sky will make a move?

Channel Five, or Five as it likes to be known, is officially up for sale according to a report in the Daily Telegraph. The terrestrial station, which is owned by Luxembourg-based RTL which in turn is majority-owned by German media ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.