PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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The devilish Flake ad that might have saved Cadbury from Kraft

You never know, if Cadbury had actually run this bizarre ad for Cadbury’s Flake during the last knockings of the successful Kraft bid it might just have frightened off the plastic cheese-makers from Philadelphia. Are these limeys sex-crazed or what, ...

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YouTube 1 Viacom 0 in first round of copyright court battle

Manhattan district judge Louis Stanton has thrown out Viacom’s $1bn law suit against Google-owned YouTube. Viacom, owned by feisty billionaire Sumner Redstone, had alleged that thousands of its copyrighted videos had been aired on YouTube and YouTube had done nothing ...

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O&M Mexico in Cannes Scrabble ad cock-up

So many ads and so little time must be the mantra of judges at the Cannes Lions international ad fest and they’ve just proved the point by awarding the Grand Prix in the prestigious press catogory to an ad that ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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Taco Bell launch boost for UK fatties

US tex-mex fast food giant Taco Bell is to have another crack at the UK market (it tried before in 1986) with the opening of a restaurant at the huge Lakeside shopping mall. It’s ironic that the news comes at ...

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Asda feels the heat as rivals poach its customers

Interesting counterpoint to the Budget today as research firm Kantar suggests that grocery shoppers are continuing to trade up, with Sainsbury’s and Waitrose continuing their growth but Asda falling back. But how long will this be the case? According to ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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