Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

Read More »

ITV eyes Five – or is this another stage in the CRR fight?

The Sunday Times Business News reports today that new ITV chairman Archie Norman, a veteran dealmaker, is eyeing a takeover of RTL-owned Five to boost his station’s share of the shrinking terrestrial ads market in the UK. Such a move ...

Read More »

Sunday Times Rich List bypasses ads and media – again

If you want to join the ranks of the UK’s billionaires avoid advertising and media – or spread your interests to property, transport and metals anyway. Philip Beresford’s annual round-up of the UK’s richest (although many of them actually reside ...

Read More »

The world this week: Libs shake up UK, Microsoft and co post strong earnings, Obama slams ‘batallions’ of lobbyists

**This must be terribly boring for readers outside the UK but there just might be a sea change going in British elections. Thanks to the televised debates between the three main UK political party leaders the old consensus of a ...

Read More »

Reckitt-Benckiser backs online video with $40m

Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...

Read More »

Irate James Murdoch prompts the FT’s first f****

Well you can’t put it in a headline can you? Can you? The august Financial Times reports today that Rupert Murdoch’s son and heir James, accompanied by fragrant sidekick Rebekah Wade, flounced into the Independent newsroom on Wednesday afternoon, angrily ...

Read More »

Crozier gets his timing right

For once Adam Crozier seems to have got his timing right. The Saatchis smoothie who presided over controversial regimes at the Football Association and the Royal Mail, attracting volcanic ash clouds of criticism as he did so, is taking over ...

Read More »

New UK output figures a big boost for Brown and Labour

On the face of it a 0.2 per cent increase in the UK’s gross domestic product (more or less everything in the economy) for January to March might not look very exciting but it’s actually very good news for PM ...

Read More »

C4’s Andy Duncan trousers £1.4m – is this a payment for failure?

Well it is public money after all so it’s reasonable to ask the question. Recently-departed Channel 4 CEO Andy Duncan ‘earned’ the above sum in the last year through salary, payment of his one year rolling contract plus bonus and ...

Read More »

Score draw for UK hopefuls Brown, Cameron and Clegg

Liberal Democrat leader Nick Clegg, the clear winner in the first UK leaders debate, came under fierce pressure from Tory David Cameron and Labour PM Gordon Brown in last night’s televised debate (the second of three) but managed not to ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.