Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

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Saatchi & Saatchi and the Saatchi brothers team up to celebrate 40 years

Well that’s what seems to be happening this Thursday anyway as Charles and Maurice Saatchi team up with Saatchi & Saatchi, the agency they founded and which kicked them out back in 1994, to celebrate 40 fabulous years. It just ...

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UK police to reopen News of the World phone hacking investigation, rest of Fleet Street quakes

A clearly uncomfortable Scotland Yard assistant commissioner John Yates appeared on BBC radio this morning to admit that the Metropolitan Police was prepared to reopen its investigation into phone hacking at the News of the World, should any “new evidence” ...

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Will Pepsi drop Pakistan cricket over bribery allegations?

Pepsi is the main sponsor of the Pakistan national cricket team, about $6m worth which is part of the problem, but it can’t be very pleased about the current furore over Pakistan cricketers taking bribes to accomodate illegal bookmakers. Why ...

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Torrent of sleaze hits Cameron government, News of the World

UK coalition government prime minister David Cameron may need to find himself a new foreign secretary and a new director of communications over the weekend. Foreign secretary William Hague, de facto deputy leader of the Tories and a former leader ...

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Samsung and Toshiba join tablet computer battle against Apple’s iPad

Berlin’s IFA Show is the place to be this week and Samsung and Toshiba have just announced that they’re both to launch tablet devices against Apple’s iPad, with Toshiba’s Folio 100 set to hit the UK in October at just ...

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Who has the best agency brands, Omnicom or WPP? Or might it be Publicis?

Advertising is bouncing back with a vengeance from the depths of the recession as big corporates (clients) realise that there’s market share out there to be grabbed and they’d better do it before some young upstart (like Reckitt-Benckiser) takes their ...

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Can Easyjet's Stelios match Richard Branson's Virgin Active with easyGym?

Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy ...

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