Wrong supermarket ad knocks Brazil out of the World Cup

This isn’t the first time the wrong ad has been run, nor the last no doubt, but Brazilian newspaper Folha de Sao Paulo has placed itself high up the list of major cock-ups. The day after Brazil’s comfortable World Cup ...

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Larry King steps down, will Piers Morgan step up?

CNN’s Larry King is finally retiring after 25 years of Larry King Live in which period the irascible presenter has interviewed everyone from rappers to presidents. His final week included Lady Gaga and Barack Obama. Inevitably there is huge speculation ...

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Microsoft bins Kin phone – red faces all round

Not least at Interpublic’s agencytwofifteen whose ‘faux hipster’ campaign for Microsoft’s Kin ‘social phone’ takes part of the blame for what must be one of the most embarrassing product launches in history. Kin, Microsoft’s first phone, was only launched on ...

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Reckitt-Benckiser says it’s $10,000 to pitch for our account

A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected ...

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Ofcom wants warning symbol for product placement

Further to Angie Dean’s story on branded entertainment, we should for a moment consider Ofcom’s ludicrous suggestion that TV programmes containing product placement should have warning signs on them. Ofcom wants an on-air symbol at the beginning and end of ...

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WPP inches ahead as UK and US perk up

It’s not often you hear a good report of the UK from WPP but the marcomms giant has just reported organic growth of four per cent in the UK in April and May, ahead of rates in continental Europe but ...

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Branded entertainment defies recession (almost)

Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often ...

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Will £20m Nationwide show FA the red card?

Well it must be very tempted to, as the UK Football Association’s flagship sponsor it has seen its new £20m offer for the next four years (down from £25m) cold-shouldered by the hapless governors of the national game who have ...

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Creston banks on digital following DLKW sale

Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of ...

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Blow for Sarkozy as Lazard banker Pigasse buys Le Monde

French premier Nicolas Sarkozy likes to get his own way, wielding law suits against his enemies like other politicians trade verbal insults. But his preferred bidder for struggling French daily newspaper Le Monde, a consortium including partly state-owned France Telecom, ...

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