Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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Tony Hayward or Willie Walsh – which CEO’s in the firing line first?

Well they surely can’t both survive can they? Hayward’s BP and Walsh’s British Airways are two of Britain’s most important companies but both CEOs are in the mire up to their armpits. Hayward is plain unlucky. Having taken over from ...

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Wembley needs more than this ‘rebrand’

The new Wembley Stadium – or just Wembley as it’s now to be known, to appeal to sponsors apparently, has been pretty much a disaster from day one. First of all the UK Football Association put the project in the ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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Aussies upset over latest tourism ad

It's a short film starring kangaroos, koalas, surfers, a barbie on the beach, aborigines, a famous shell-shaped opera house and a local pub. What else could it be but the latest commercial from Tourism Australia, designed to bring the punters ...

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Modesty Blaise creator Peter O’Donnell checks out

Once upon a time British newspapers had style, or tried to, and Peter O’Donnell’s cartoon Modesty Blaise in the London Evening Standard, which ran for over 40 years, certainly did. O’Donnell died recently, as did another legendary Fleet Street stylist ...

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Gaza flotilla deaths put Israel’s Mark Regev, and the FT, on the spot

Not that Regev was involved personally in the raid by Israeli commandos on the Gaza flotilla relief mission but it’s shoved him back in the spotlight again as Israel’s official spokesman. And the Financial Times, of all papers, finds itself ...

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Forget the agency, get the crowd to produce your marketing insights

Here’s an interesting article in Adweek that describes the way big companies are turning away from individual (or agency-produced) insights in favour of finding out what ‘crowds’ of consumers think. And, surprise, surprise, these exercises in democracy cost them rather ...

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