Murdoch gets a little Gallic encouragement

Encouraging news today for Rupert Murdoch’s paywall experiment, in of all papers, the Guardian, which of course is firmly on the side of free news sites. Apparently Mediapart, the subscriber-based, web-only news site which broke the Butlergate scandal in France, ...

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Holly Branson gets her own Maverick magazine

It must be a problem for billionaires, what do you do with the family? Rupert Murdoch has found a way of course, promoting son James to heir apparent of the News Corporation empire and giving daughter Elizabeth (who says she ...

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Hugh Hefner bids $185m for Playboy, well at least he likes it

Veteran publisher and man-about-the-Playboy-mansion Hugh Hefner is trying to take the Playboy business private with a bid that values the boobs and bums empire at $185m. Mind you, he does own most of it already so it’s a bit of ...

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McDonald’s coffee surge is a real threat to Starbucks

Seattle-based Starbucks, which launched the coffee shop boom, is struggling these days against rivals that offer more coffee and less froth and in the US McDonald’s new ‘proper’ coffee offering is its biggest danger. Now McD’s is launching cold frappe ...

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Publicis ups stakes in Nestle battle with WPP by buying China’s G4

On the face of it Publicis Groupe buying Beijing agency G4 looks a touch unnecessary as it already has 3,700 employees scattered across China and hitherto independent agency G4, only started in 2009, has just 25 in Beijing. But Publicis ...

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Richard Desmond to buy Five, plans OK! TV

Or it could be a terrestrial version of his porn channel Television X although that looks pretty unlikely. The controversial media tycoon, who owns the Daily Express, Daily Star and celebrity magazine OK! as well as the aforementioned specialist television ...

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Whoops! IPA Bellwether report shows clients cutting again

UK clients surveyed by the IPA’s quarterly Bellwether report have started cutting budgets again, reversing the optimism reflected in the previous report. In the quarter to June 20 per cent of the 300 marketing execs surveyed said they were cutting ...

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Foster’s new good call ad is just too ‘Australian’

Foster’s may have a new UK agency, Adam & Even in place of longstanding M&C Saatchi but you’d hardly know it from its first ad in a new campaign called ‘good call.’ It has two ockers on the line to ...

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