Internet guru Mary Meeker asks: where are the iconic online campaigns?

And there aren’t a lot of them are there? Mary Meeker is the Morgan Stanley analyst whose views on the internet drive investment into (and out of) internet companies. Her point here is that online advertising, for all its growing ...

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MySpace on the block as News Corporation weighs up sale or partnership

Poor old MySpace, it’s like a patient in the terminal illness ward that has defied the best efforts of even the most expensive medics. Now News Corporation COO Carey Chase, who seems to be discussing News issues quite freely these ...

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Hot agency Droga5 produces decidedly cool ad for Cascade beer

We all know how companies market ‘Australian’ beer (mostly brewed elsewhere) outside Australia, liberal use of allegedly funny ockers. So it’s interesting to see how one of the hottest agencies on the planet Droga5 (Sydney branch) addresses the issue. Rather ...

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EC launches challenge to Google over overmighty page ranking algorithms

This all sounds a bit mathematical (it certainly is for me) but the European Commission’s probe into Google, prompted by complaints from three of its smaller competitors, goes to the heart of the Google search phenomenon. Google algorithms, a device ...

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Here’s Richard Branson’s iPad only magazine Project

That Richard Branson, he’s first with everything: trips to space, you name it. And here’s Project, his new iPad only magazine which at first sight looks like the usual mish-mash of music, fashion, gadgets and so on beloved of some ...

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Apple beats Blackberry and Android in brand loyalty league

They may be the sexiest, must-have items on any cool consumer’s shopping list but smartphones don’t currently achieve as much brand loyalty as people might expect. how to get your ex back in usa New multi-market research by Gfk found ...

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Now Del Campo Saatchi wins Coke brief in Argentina and wider region

Argentina agency Del Campo Nazca Saatchi & Saatchi has been appointed by Coca-Cola to work on its portfolio of brands in Argentina and across the wider Latin America region. The business moves from Ogilvy. The agency, headed by the much-awarded ...

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BBC fails to make its case for Panorama FIFA bribery programme timing

“It should have been on the History Channel,” said David Dein, former director of Arsenal, of the BBC Panorama programme on bribery at FIFA, the governing body of world football. Dein, who is now trying to apply sticking plaster to ...

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