Publicis Groupe wins Chilean miners sunglasses brand Oakley

And a few more besides as the French-owned agency group has won Italian sunglasses giant Luxottica whose brands include Oakley, Ray-Ban and Persol as well as retailers LensCrafters and OPSM. A genius somewhere in the Luxottica empire decided to send ...

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Now Mad Men rescues the advertising industry

A slight exaggeration perhaps but, as Lisa van der Pool reports here, some US agencies are reporting that the show’s fame (notoriety?) is prompting a wave of interest from potential recruits that the business hasn’t experienced for years. But what ...

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Google claims it’s winning in display ads global grab, Yahoo for sale?

We all know that Google dominates the global search market and for a few years now it’s been setting its sights on becoming the biggest online advertising company too (Yahoo is still the biggest in the US) and the company’s ...

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Maurice Levy lieutenant backs Maude plan to run government ads on BBC

Executives at media agencies and ITV will be grinding their teeth today as one of Maurice Levy's head honchos at Publicis has come out in support of the suggestion that the Government's Central Office of Information should run its advertising ...

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Blow for Google as NBC Universal ends cable channels ad sales deal

The all-conquering Google (it’s currently investigating the market for driverless cars and funding a wind farm off the East Coast of the USA among other ventures) has suffered a blow to one of its more mundane activities, selling unsold (by ...

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US venture fund HIG Capital buys 40 per cent of Engine Group

Engine Group chairman Peter Scott has finally got the expansion money he’s been looking for, raising £32.5m now with £30m promised in two years’ time from US-based ventures and private equity fund HIG Capital. If and when all the HIG ...

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BBC downgrades marketing as Sharon Baylay heads for the exit

Not so long ago marketing was the big thing at the BBC, former Unilever marketer Andy Duncan became one of the grandest of fromages before setting off to run Channel 4 (he’s since moved to posh car dealer HR Owen) ...

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Interflora takes M&S to the European Court in dispute over Google ad links

There are many kinds of ambush marketing but in the dark world of search advertising some rather dastardly arts come into play. mac antivirus software Or so Interflora believes. The flower retailer is taking Marks and Spencer to the European ...

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