Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

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$60m iAd shows that Apple is finally a media owner

It’s been coming for ages of course but Apple is now a fully-fledged media owner with claimed orders of $60m (about half of US total mobile ad expenditure) for its iAd system, set to launch when the new iPhone 4 ...

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What a pants idea – ads on jockeys’ bottoms

But it might be coming to a racecourse near you, the horse racing panjandrums in Kentucky, home of the famous Derby, have just approved new regulations allowing sponsors to place their logos (and doubtless other messages besides in due course) ...

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Social networks overtake search engines – but only if you count YouTube

New research from Hitwise suggests that search engines are suffering from a lull in traffic this month as social networking overtakes them in terms of visits.  But the key question still is: are they making any money? Google has proved ...

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Waitrose Essentials wins Marketing Society top gong

Or Essential Waitrose as the company likes to call it but we’ll make do with Waitrose Essentials which describes the upmarket grocer’s value range more accurately. Quibbling aside it’s a well-deserved prize, Essentials helped to boost the company’s sales last ...

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Philip Clarke takes the reins at Tesco

International director Philip Clarke is to take over as CEO of Tesco from long-serving chief Sir Terry Leahy. Leahy is going to retire next year at 55, as much probably to create some room at the top as from any ...

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Market Research weathers recession

Further evidence that market research has weathered the recession a little better than some of the other marketing disciplines emerged this week with the news that brand owners cut their research spending last year by almost five per cent, a ...

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Islam campaign needs punchier approach

There’s a new advertising and PR campaign out today that aims to improve the British public’s perception of Islam and Muslims. Launched by the Exploring Islam Foundation, it covers media relations, online activity and an outdoor advertising campaign at bus ...

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