Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

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Honey Monster returns with attitude and an eating problem

They do say that consumer brands are really the advertising rather than the product and the newish owners of Sugar Puffs in the UK (Big Bear which bought it from Quaker) have gone a stage further by trading as Honey ...

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Starcom says Asia Pacific will overtake North America ad spend by 2016

Or maybe 2017. One sometimes feels forecasts of ad expenditure could be produced by a cat and a calculator but a new one from Starcom and emarketer is interesting. It predicts global ad expenditure will rise from $465bn in 2009 ...

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U.S. papers offer brands discount deals

Is it confidence or desperation? The National Newspaper Network in the U.S. is offering advertisers results-based deals on their campaigns. If brands don’t gain at least a 10 per cent increase in sales volume from a series of ads, they’ll ...

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Publicis and Omnicom Media Group in the dock over China money laundering scandal

The bosses of Vivaki, the Publicis online buying operation and a leading client of Omnicom Media Group have been questioned by police in the south-western Chinese city of Chongqing over accusations that a media broker they used, Zheng Zhixiang of ...

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Antonio Federici promises sexy poster blitz for Pope’s London visit

UK-based ice cream company Antonio Federici (damn, they’re not Italians) is threatening to carpet London’s Westminster area with a new poster on Friday, the day Pope Benedict XV1 visits the Anglican Westminster Abbey and then delivers a mass at Catholic ...

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DDB London brings in neuroscientist to understand consumers – and jingles

One Dr Daniel Mullensiefen no less, a lecturer in pyschology, music and computing at Goldsmiths college at the University of London. The doc will spend one day a week advising DDB London on neuroscientific theory and pyschological testing. This all ...

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Twitter takes on Facebook with pictures and video

Twitter is redesigning its site to include more pictures and video including deals with photo-sharing site Flickr and YouTube. The aim is to get people to stay on the site longer rather than clicking on links in tweets which take ...

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