ITV on the back foot in attempt to defend Downton Abbey ad onslaught

ITV has taken a right hammering for its loading of prestige new period drama offering Downton Abbey with ads, online viewers apparently suffered more than mainstream viewers with seven extended ad breaks in a 90 minute programme. No important executive ...

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Does a 21 per cent share mean a win for Apple in the US mobile ads war?

It might well do as Apple has only been selling mobile ads since July and its iAd platform, currently on the latest iPhones and iPods, doesn’t debut on the best-selling iPad until November. Market researcher ICD reckons Apple will take ...

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Food giant Nestle to challenge pharma companies

Nestle is to launch a ‘health science’ division in January, investing an initial $500m in a business which it thinks can bridge the gap between food, health and pharmaceutical products. The move will raise eyebrows in many parts of the ...

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Cussons embraces footballers’ wives with St Tropez fake tan buy

It’s all happening in the buoyant personal care market and British company PZ Cussons, which makes Imperial Leather ands Carex soaps, is paying £62.5m to Lloyds Development Capital for self-tanning brand St Tropez, beloved of Victoria Beckham. The move follows ...

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John Lewis aims for the top of the music charts with secret Christmas commercial tunes

Is John Lewis getting over-excited or is it simply strutting its stuff? adobe photoshop cs6 download Fresh from its excellent recent financial results, the chintzy retailer first decided that its groceries subsidiary Waitrose would directly take on the supermarket heavyweight ...

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A golden oldie commercial from the News of the World – as it features Nye Bevan it’s certainly old

A commercial made in the 1940s or the early 1950s by the looks of it as it’s plugging a ‘controversial article’ by Anuerin Bevan, the Labour minister in Clement Attlee’s post-war government who oversaw the introduction of the National Health ...

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Unilever ups stakes against P&G and L’Oreal with $3.7bn Alberto Culver deal

Unilever has announced its intention to go all out for leadership in the booming personal care sector with a $3.7bn bid for Alberto VO5 and TRESemme maker Alberto Culver. The high cash bid, Alberto Culver’s revenues are only $1.6bn, signals ...

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Will the Chinese offer a Bright Foods future for United Biscuits?

Chinese food giant Bright Foods, which owns shops as well as factories and is backed in part by the Shanghai authorities, is in exclusive talks to buy the UK’s United Biscuits for a hefty £2.5bn. It’s open season on British ...

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Price-cutter Waitrose tweaks Tesco by the tail

Grocer to the UK middle classes Waitrose, owned by the John Lewis Partnership, says it’s going to match market leader Tesco’s prices on 1,000 branded goods. On the face of it this looks like an extension of its highly-successful lower-priced ...

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Is ITV being too greedy by cramming ads into top series Downton Abbey?

Downton Abbey is one of those ‘prestige’ costume drama series beloved of the BBC and ITV programme boss Peter Fincham (formerly controller of BBC1) must have been very pleased to line up Gosford Park writer Julian Fellowes to write and ...

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