New Year present for Saatchi as it lands Lenovo computers

The Consumer Electronics Show currently grinding on in Las Vegas also saw the final round pitches for a new global branding campaign for Chinese computer maker Lenovo in which Saatchi & Saatchi beat incumbent Ogilvy & Mather and hot hotshop ...

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News Corp slims down MySpace for cut-price sale

News Corporation is cutting around 500 jobs at embattled social network site MySpace as part of a slimming down process clearly intended to attract a buyer. It looks highly unlikely that it will recover the $580m it paid to buy ...

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Is the Playboy brand really worth $207m? Hugh Hefner thinks so

And so does FriendFinder Network, owner of Penthouse which actually offered slightly more than Hugh Hefner’s $207m for the listed publisher. But Hefner, who is 84 and founded the magazine in December 1953, owned a blocking stake in the company. ...

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UK’s Advertising Association hires Fishburn Hedges in hope of PR boost

Advertising Association boss Tim Lefroy probably has high hopes of his new PR campaign, called Advertising Matters, and the PR agency Fishburn Hedges that’s been appointed to handle it. But we seem to have been here before. From time to ...

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John Prescott lands a punch for moneysupermarket and Dare

Celebs are everywhere these days and former Labour deputy prime minister John Prescott (is he a celeb? Arguably) is performing for UK price comparison site moneysupermarket.com and its agency Dare. It’s not bad actually, certainly much better than moneysupermarket’s last ...

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Microsoft puts Universal McCann’s $1bn media account up for review

Which is never the news you want to hear although Universal McCann, the Interpublic-owned incumbent, is on a hot streak at the moment, consolidating most of L’Oreal’s $700m and Mastercard’s $343m as well as winning new business from BMW, Mini ...

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BG’s Peter Henshaw takes the communications hot seat at BP

Timing is (also) all in the wacky world of corporate communications (see Morrisons story) and BG’s head of government affairs Peter Henshaw may demonstrate just that as he moves into the BP communications hot seat formerly occupied by unfortunate former ...

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