GEICO and Martin find a new use for Marco Polo

Apparently Marco Polo is a game of tag played in a swimming pool. Whether the fabled Venetian merchant traveller brought this back from China (along with pasta and other goodies) we know not. But Marco pops up in a watery ...

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Caroline Pay to leave BBH as troubled agency tries new management team

Caroline Pay, the last remaining member of BBH’s trumpeted new management team, is leaving the agency. Pay (below), who headed the Tesco account, was deputy ECD to long-serving Nick Gill. Before that she had been managing partner and head of ...

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GroupM appoints John Montgomery as digital policeman

WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...

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Innocent picks Mother as European ad agency

Mother has been appointed by Innocent drinks as its new European communications agency after a competitive three-way pitch. The partnership will centre on the development and coordination of brand communications across innocent’s rapidly expanding pan-European business. The business moved to ...

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McCann adds to winning run with Kew Foundation

McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal ...

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Verizon takes a $5bn punt on combined Yahoo and AOL

Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...

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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer

On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...

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Havas launches third media network Fullsix Media

We hear a lot about agency groups rationalising their offer by grouping more services under one roof – getting rid of silos as some describe it – but there still seems to be a big appetite for creating more networks. ...

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