W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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Best ads of 2016: Apple, Jimmy’s and Mars win August

August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from Apple. You’re never quite sure where Apple ads emerge from these days – in-house or TBWA – but this eschewed ...

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Spike Jonze unleashes Margaret Qualley for Kenzo

Fragrance ads have been improving somewhat – not before time – and they go a stage further in this launch film by Spike Jonze for Kenzo World. Starring actress Margaret Qualley, daughter of Four Weddings star Andie MacDowell who’s trousered ...

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101 ‘sees everything’ for London’s Art Fund

Agency 101 created the National Art Pass for charity The Art Fund giving free access to museums, historic houses and the like and half price entry to costly major exhibitions. For this new campaign, ‘See Everything,’ it’s signed up US ...

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CHI ventures down more mean streets for Carphone’s iD

Would-be “challenger” mobile network iD, owned by Carphone Warehouse, is launching the fourth instalment of its ‘Do Your Own Thing’ campaign on Facebook video. ‘Blind Fighter’ features Lee Hoy from South Shields who has found his way in life through ...

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