SunLife in dramatic change of tack with new agency Mother

SunLife, which offers savings plans and other products to the over 50s, is changing tack in favour of a big bold brand campaign from Mother. SunLife mainly uses celeb Sir Michael Parkinson in its ads. SunLife’s over 50s savings plan, ...

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Anomaly adds Bank of Scotland from Y&R to winning streak

Anomaly is finally motoring in the UK (it’s Ad Age’s current Agency of the Year in the US too) and now it’s landed £8m bank of Scotland to add to a string of new business wins including Diageo, Virgin Trains ...

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Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

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Forgotten gems from 100 years of British advertising (2)

It’s the IPA’s 100th birthday this week (which you may have noticed here – they should be paying us for this) so we’re digging out a few ads that, if not actually forgotten, are worth remembering. Back in the day ...

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Raoul Shah of Exposure: how Agent Provocateur can recapture its pioneering spirit

When Agent Provocateur opened its first store in London’s Broadwick Street, Britain was going through something of a renaissance. Britpop ruled the airwaves and Cool Britannia was celebrated on the cover of Vogue. And AP quickly became a brilliant, quintessentially ...

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IPA names its “hall of fame” as part of 100th birthday party

The IPA is celebrating its 100th birthday in London tonight at a glittering event (well I’m going) and to mark the occasion has chosen what we might call its British Hall of Fame. Judging panel was IPA president Tom Knox, ...

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Twice Vegas is better than one for Now’s LeoVegas

LeoVegas is a Swedish “mobile casino” which claims to have more games and other means of parting you from your money than any other operator. Therefore, according to this new campaign from independent London agency Now, it needs two brand ...

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Ciesco: WPP biggest in 2016, Interpublic is growing fastest

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 per cent. However, CEO Martin Sorrell warned of a slowdown ...

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