Now Radiocentre serenades Airbnb’s Mildenhall

The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in their unwisdom, don’t use radio as much as they might. One who eschews it completely in the UK is Jonathan ...

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Is Virgin Atlantic still seeking a premium punch?

Here’s a funny ad from adam&eveDDB for Virgin Atlantic, featuring that former doyenne of TV travel shows Judith Chalmers. Apparently one in three people spends their “holidays” in the office. Not so surprising in these always-on days: why go away ...

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Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

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Tom Denford from ID Comms: what is a media audit?

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) ...

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New Pirelli Calendar takes Dove-ish route

Has Unilever’s Dove with its ‘Real Beuaty Sketches’ actually changed how we view females? It may have done as the new Pirelli Calendar, repository of pulchritude down the ages, will feature women of more mature years including Penelope Cruz, Kate ...

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W+K returns with more TK Maxx ‘Ridiculous Possibilities’

Wieden+Kennedy is back with more ‘Ridiculous Possibilities’ for discount fashion chain TK Maxx, this time the lure of a designer biker jacket. Not vintage maybe, but a proper campaign for what looked like a very tricky client. One wonders if ...

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W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

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