Verizon takes a $5bn punt on combined Yahoo and AOL

Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...

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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer

On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...

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Havas launches third media network Fullsix Media

We hear a lot about agency groups rationalising their offer by grouping more services under one roof – getting rid of silos as some describe it – but there still seems to be a big appetite for creating more networks. ...

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Walmart media may be the clincher as Sadoun closes on top Publicis job

Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic growth of 2.7 per cent. But such growth slipped into negative territory in North America – down 0.1 per cent ...

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Field Day’s Geoff Gower picks his Desert Island Ads

Geoff Gower is executive creative director of Field Day, the customer engagement agency owned by Havas Media Group formed a month ago from the merger of ais London and Arnold KLP. He started his first agency on leaving university in ...

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WPP looks like biggest winner in GSK agency review

GlaxoSmithKline Consumer Healthcare has completed the agency review it launched following the establishment of a joint venture with Novartis. The winners are: Grey and Saatchi & Saatchi for advertising; Weber Shandwick for advertising, digital, content and PR; Havas with some ...

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