JWT makes Shell’s day with viral music success

First we had tech companies (Apple in particular) taking over music, now it seems to be brands. The music business really has got itself in a mess. As someone observed to me the other day, the small number of big ...

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BBH launches life-saving babygrow campaign with St John Ambulance and Tesco

BBH client St John Ambulance is running a campaign trying to increase knowledge among parents of cardiopulmonary resuscitation (CPR) when babies stop breathing. A survey of 2000 parent says this is what they fear most. So the agency has created ...

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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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UK’s Captive Media enters US Presidential lists with ‘Wee The People’

Captive Media, which instals games and other interactive promotions in urinals, has gone global with a game based on the US Presidential Election – ‘Wee The People.” Gentlemen (Captive haven’t perfected a ladies’ version yet) are invited to aim left ...

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Mother New York unveils a real diamond of a campaign

Is any one producing better work at the moment than Mother? There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York. Mother found that ...

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Costa barristas take centre stage in new 101 campaign ‘Never a Dull Cup’

Whitbread-owned Costa has done a lot of marketing in its time as it takes over the world with its bucket-sized cappuccinos. But it’s hard to recall any memorable advertising. This new campaign from 101, ‘Never a Dull Cup,’ starring comedy ...

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BBH scoops Pernod Ricard’s global Absolut account

You can’t keep a really good agency down and BBH, which has taken a hit from Diageo by losing Johnnie Walker and Gordon’s to Anomaly, has bounced back with the global win of Pernod Ricard’s Absolut vodka. Absolut is said ...

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Aniston discovers delights of economy for Emirates

Shares in Aniston are rising as Jennifer’s ex Brad Pitt finds her replacement Angelina Jolie even more of a handful than he anticipated. So her return for Emirates in a new TV campaign is timely indeed. And here’s Jennifer doing ...

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