Tom Denford of ID Comms picks his Desert Island Ads

Tom Denford is co-founder and chief strategy officer of ID Comms, the media change consultancy. As an advisor to the world’s most ambitious brands, the company helps CMOs and media directors guide their organisations through media transformation and work productively ...

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Paula Coral: what I’m going to do about it

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

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CHI’s Sarah Golding to be IPA’s second woman president

CHI & Partners CEO and partner Sarah Golding (below) has been nominated as the next president of UK agency trade body the IPA, succeeding Tom Knox of what is now MullenLowe. Barring an unheard of outbreak of hostilities, her appointment ...

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Forsman unveils another Volvo Trucks blockbuster

Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver. All to demonstrate the efficacy of its ...

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David Billing of Above+Beyond: best ads of 2016

My favourite ads of the year, for the most part, aren’t ads. For me, the brands that successfully landed in audience culture in 2016 (like TV used to) have been playing with PR, stunts, cultural hijacks, even music promos. But, ...

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Who wants to buy some adam&eve founders?

Anyone want to hire a CEO, CSO, CCO and something or other to do with media? These people, with a fairish track record at Adam&eveDDB – by any standards the UK’s (and, possibly, the world’s) most successful agency of the ...

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BETC Paris uncorks carnage in the kitchen for Canal+

French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival Sky. So it’s undergoing a revamp (including swingeing cost cuts), trying to market a more varied line-up aside from its ...

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Danone lines up creative heavyweights for yogurt pitch

Damone is reviewing its global yogurt business according to a report in Campaign and has called what looks like a global heavyweight creative championship: adam&eveDDB, Mother London, BETC Paris and Droga5. About the only one left out is Wieden+Kennedy but ...

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