Tom Denford from ID Comms: what is a media audit?

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) ...

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New Pirelli Calendar takes Dove-ish route

Has Unilever’s Dove with its ‘Real Beuaty Sketches’ actually changed how we view females? It may have done as the new Pirelli Calendar, repository of pulchritude down the ages, will feature women of more mature years including Penelope Cruz, Kate ...

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W+K returns with more TK Maxx ‘Ridiculous Possibilities’

Wieden+Kennedy is back with more ‘Ridiculous Possibilities’ for discount fashion chain TK Maxx, this time the lure of a designer biker jacket. Not vintage maybe, but a proper campaign for what looked like a very tricky client. One wonders if ...

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W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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Best ads of 2016: Apple, Jimmy’s and Mars win August

August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from Apple. You’re never quite sure where Apple ads emerge from these days – in-house or TBWA – but this eschewed ...

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Spike Jonze unleashes Margaret Qualley for Kenzo

Fragrance ads have been improving somewhat – not before time – and they go a stage further in this launch film by Spike Jonze for Kenzo World. Starring actress Margaret Qualley, daughter of Four Weddings star Andie MacDowell who’s trousered ...

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