Lola’s same sex ‘Ceremony’ launches a new age Magnum

Here’s Unilever doing its bit for inclusion/diversity once again, this time with a same sex marriage/ceremony in some Catholic country. Probably Spain, as the ad’s from the estimable Lola MullenLowe. For Magnum, of all things – once deemed, in the ...

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Underpopulated MullenLowe debuts for Sloggi

MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor. Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. ...

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Paul Houlding: why Paul Arden is my ad hero

The founder and managing partner of London independent agency Isobel chooses as his Ad Hero a “bonkers but brilliant” creative genius who put his stamp on Saatchi & Saatchi’s finest work. The other week I was at the Festival of ...

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YouTube “rogue ads” threaten Google’s online cash cow

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by ...

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M&C group motors on despite London agency travails

Who needs an advertising agency? Revenues rose by 26 per cent to £225m last year at M&C Saatchi group as it capitalised on higher digital spending and direct marketing even as its flagship ad agency – also M&C Saatchi – ...

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Heimat crafts a tears and laughter triumph for Hornbach

Heimat in Germany is famous for its Hornbach D-I-Y ads and here’s another winner called “bereue nichts” which, I think, means no regrets. Well maybe a few. Suspenseful even, which is the blue riband for ads. MAA creative scale: 9 ...

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Britvic calls review as it looks for two-strong agency line-up

UK soft drinks leader Britvic is reviewing its agency roster as part of a plan to “streamline” what it calls agency support services. BBH, one of its three creative agencies alongside Iris and 101 is not repitching. Britvic says it ...

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