Burnett reappears for Co-op as store ad wars crank up

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

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McCann London helps Microsoft to top Clio Award

The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France) *Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.) *Digital/Mobile: McCann New ...

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Anomaly unveils massive new content drive for Freeview

Lots of interesting campaigns around at the moment – or about to break. Anomaly won the Freeview TV platform from Leo Burnett late last year and is about to uncork a campaign with a suitably Anomalous twist. In partnership with ...

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Desperados to take flight at 20,000 feet over Vegas

Desperados is a tequila-flavoured beer from Heineken (each to their own..) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in ...

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Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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CHI bounds into action for same day Argos

Will there still be an Argos as we know it in a year’s time? One agency hoping there will be is CHI which handles the hitherto big-spending hybrid retailer, now owned by Sainsbury’s. Interestingly, while Sainsbury’s sales by value are ...

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Oliver sets up in-house content deal with Unilever

The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver as the FMCG giant seeks to create more ‘seek out’ content as opposed to the stuff that interrupts, namely ads. ...

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MullenLowe Mediahub in surprise Western Union win

MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth ...

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