Omnicom cuts back as it unloads under-performers in Q1

We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily snapping up any more-or-less related business assiduously. The pattern still holds, with both WPP and Dentsu acquiring half a dozen ...

Read More »

Brave and Framestore take Panasonic TVs back to cinema

UK independent agency Brave has teamed with Framestore Pictures for a new campaign for Panasonic televisions promoting their cinematic quality. So we get a cinema-style commercial for “the greatest film you’ll never see.” The international campaign, ‘Hollywood to your home,’ ...

Read More »

WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

Read More »

Sapient’s Fernandez moves to M&C’s Lida

M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft ...

Read More »

BETC Paris produces kids’ version of raunchy Versailles

Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2. So if you’re worried about the kids being corrupted (children don’t seem to go to bed these days because then ...

Read More »

Why Kelvin MacKenzie blunder may derail Murdoch’s Sky bid

Will the farrago over former Sun editor Kelvin MacKenzie’s bizarre (and highly offensive) column about Everton’s Ross Barkley – Mckenzie compared him to an ape on the anniversary of the Hillsborough disaster (below) – affect Rupert Murdoch’s bid for the ...

Read More »

Tom Denford and David Indo from ID Comms: where does programmatic go now?

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

Read More »

Bazeley bounces back at content outfit Hoot Comedy

Former M&C Saatchi UK CEO and Lean Mean Fighting Machine founder Tom Bazeley is returning to Hoot Comedy, a company he helped to found in 2012, as CEO. Bazeley sold his interest in Hoot when digital agency Lean Mean was ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.