Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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BBH keeps it simple in debut campaign for Deloitte

BBH is launching its first campaign for Deloitte since picking up the accountancy and consulting giant’s business at the end of last year. The print, outdoor and social media campaign focuses on the word Do to try to show the ...

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New York Times turns to war zone to escape digital battle

How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady” – is about as distinguished a newspaper brand as there is but even it’s struggling to find new sources of ...

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MediaCom strikes lucky in Boots exodus to WPP

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

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Carlsberg goes global with Mads and Fold7

Fosters is doing retro Australian cricket courtesy of adam&eveDDB and the not so famous Fold7 is doing eccentric Danish for Carlsberg with Mads Mikkelsen in a new global campaign. As with Fosters sometimes doing the obvious is the best thing ...

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