Karmarama produces warming downpour for Kerrygold

We like a nice thirty seconds ad at MAA and here’s one from Karmarama for Kerrygold’s new spreadable range: “The wetter the weather, the better the butter.” Even manages to make adland’s version of old Oirland appealing. Karmarama seems to ...

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Michael Lee of Madam: best US ads of 2016

Here’s a brief (and early) look back at the spots of 2016. No internet epics, no Superbowl blockbusters no Olympic tear jerkers, just the spots that run every day informing buyers, engaging audiences…… and selling products (and candidates). The unfashionable, ...

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Here’s (a bit of) the John Lewis Christmas ad

Or so everybody seems to think anyway. And this is the music in a cover by The Vaults. Was expecting something a bit chirpier. But we shall see and hear….

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ITV hires Somethin’ Else for social media content

ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch earlier this ...

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Morrisons, Asda and DFS open their Christmas boxes

Back into the Christmas trenches with, first up, Morrisons via new(ish) agency Publicis London. Do they need an agency for this? MAA creative scale: 4. Asda also has a new agency, the rehired Saatchi & Saatchi and the media has ...

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Johnnie Walker backs Clinton in Anomaly’s election ad

It’s the big day tomorrow (Tuesday) in the US and the rest of the world besides. Last week we were a bit sceptical about a JWT report that reckoned younger people (sometimes) got their political messages from brands. Well here’s ...

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The&Partnership raids Publicis for £240m Toyota Europe creative and media

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

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Is plummeting MDC being prepared for a sale?

Is MDC Partners, the gaggle of creative agencies formed by Miles Nadal, up for sale? Nadal’s successor as CEO Scott Kauffman admitted the year “had not gone as planned” when he announced Q3 figures: revenue up 6.3 per cent to ...

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