Does the iPhone 7 need more than TBWA’s beautifully-crafted balloons?

You never get fired for balloons in ads, that’s for sure, and TBWA\Media Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the ...

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FCB Inferno makes global debut for BMW

FCB Inferno seems to have got it feet well and truly under the BMW table after winning its UK business from long-serving WCRS a couple of years ago. This is its first global campaign for the German carmaker, to be ...

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George Parker: concluding McVitie’s’ Caribbean quest

George Parker concludes his tale of the world’s most expensive commercials shoot (parts one and two here and here). Our heroes find their plane at the bottom of a Caribbean bay while the agency producer frets in London and McVitie’s ...

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101’s autumn for Dunelm combines brevity and ambition

Winter draws on (as they used to say) and agency 101 is trying to make newish client Dunelm part of the experience. Unlike the rest of us they’re probably hoping the weather cools down a bit. Undeterred, client and agency ...

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CHI gets real for Talk Talk with ‘This Stuff Matters’

Talk Talk sits at the cheap and cheerful end of the ISP spectrum although oftentimes the user experience hasn’t been all that cheerful. You suspect that all such networks are reconsidering how they market themselves They’re a (sometimes infuriating) fact ...

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