Lucky Generals in the mix as Omnicom launches new agency networks

It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign, it’s likely to be a challenger network along the lines of TBWA’s 180, which has outposts in Amsterdam and Los ...

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Dentsu is top acquirer in 2016 with digital and content agencies in demand

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 ...

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The&Partnership launches new brand experience agency – CHI wins RNIB

Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. ...

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Preening Pogba launches new Adidas collection

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend ...

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YouTube’s top European ads – including a real eye-opener from Momondo

Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European Ads Leaderboard 1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More 2. John Lewis ...

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Sainsbury’s marketing boss Warby quits on eve of first Wieden+Kennedy campaign

Sainsbury’s marketing director Sarah Warby (left) is leaving the grocer after five years, days before new agency Wieden+Kennedy’s first work is due to break. She’s being replaced, it seems, by a gaggle of people including director of marketing, planning & ...

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BBC fluffs Six Nations rugby launch

The BBC is trying to boosts its in-house creative output, most recently by hiring a couple of creative refugees from adam&eveDDB. One of its biggest sporting events is Six Nations rugby, starting on February 4. Come on Australia, sorry England… ...

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What really happens at Trump HQ

Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of ...

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Watch out Facebook Snapchat is coming says Sorrell

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

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