Google teams with Monotype to kill computer “tofu”

Google keeps changing the world as, in its own way, has Monotype over the years. Details are emerging of a joint initiative between the two – the Google Noto Project – aimed at developing “a typeface family that encompasses all ...

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Why is a small campaign for Oxo such big news?

Much excitement in the tabloids over a new incarnation of the Oxo family, now the property of Premier Foods. Isn’t Gogglebox a boon to the ad industry? Now you can put families on sofas again. But, being Oxo, it’s round ...

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Havas Media Group buys entertainment high flyers Target

Havas has bought Target Media and Communications Group (Target MCG), said to be the the UK’s leading entertainment media group. Target MCG includes Target Media, Target Live, Organic and Superhero and will be part of Havas Media Group. In 2015 ...

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Leo Burnett gets gritty for End Youth Homelessness

Sometimes think this site should be called More About Charity such is the incidence of good works. They do win lots of awards, of course. Now it’s Leo Burnett’s turn on behalf of End Youth Homelessness, a charity trying to ...

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JWT makes Shell’s day with viral music success

First we had tech companies (Apple in particular) taking over music, now it seems to be brands. The music business really has got itself in a mess. As someone observed to me the other day, the small number of big ...

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BBH launches life-saving babygrow campaign with St John Ambulance and Tesco

BBH client St John Ambulance is running a campaign trying to increase knowledge among parents of cardiopulmonary resuscitation (CPR) when babies stop breathing. A survey of 2000 parent says this is what they fear most. So the agency has created ...

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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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UK’s Captive Media enters US Presidential lists with ‘Wee The People’

Captive Media, which instals games and other interactive promotions in urinals, has gone global with a game based on the US Presidential Election – ‘Wee The People.” Gentlemen (Captive haven’t perfected a ladies’ version yet) are invited to aim left ...

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