Creston to sell to biggest shareholder DBAY Advisers

Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle ...

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ZPG picks 101 for Zoopla and B&S for uSwitch

Zoopla Property Group (ZPG), which owns the market-leading property site and uSwitch, has appointed two new agencies to handle separate creative briefs for Zoopla and uSwitch. 101 has won Zoopla while Brothers and Sisters has won uSwitch. Both agencies will ...

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Victoria Luck of Buzzoole picks her Desert Island Ads

Victoria Luck is managing director at Buzzoole UK, an influencer marketing platform founded in Naples, Italy’s fast-growing tech centre. Buzzoole connects brands with influencers to help them take their message beyond the traditional marketing channels. Luck (below) has spent her ...

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AMV’s Alex Grieve and Adrian Rossi: best ads of 2016

Our best ads of 2016: A film. A stunt. A website. A shameless piece of self-promotion. Ikea Sweden – Let’s relax   Burger King – Halloween   Westworld.com: A Delos Destination (Destination site not currently available in the UK).   ...

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Diageo unveils new Baileys strategy: drink more

Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme ...

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JWT’s “put me in a box” says Johnson as l’affaire Martinez rumbles on

They still don’t seem to be happy bunnies at JWT New York despite chief communications officer Erin Johnson’s return to work and the replacement of macho global CCO Gustavo Martinez by the supposedly nicer Brit Tamara Ingram. The rather large ...

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