Walkers waves goodbye to common sense in Twitter foul-up

Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...

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CHI’s Laura Rogers: my Top Tips for Cannes

Laura Rogers is a creative director at CHI&Partners. My Top Tips for Cannes My top tip for Cannes is to go to the festival. Yes, drink rosé until dawn, but then turn up at the Palais in the morning. It’s ...

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VisitSweden goes on Airbnb, courtesy of F&B

VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman ...

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Roger Moore’s life in ads reached its peak – for Tesco?

Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond ...

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P&G chooses Publicis for £210m UK media

Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other tasks from WPP/GroupM’s MediaCom. P&G is the UK’s second biggest media account after Sky. Aegis’ Carat and new Omnicom media ...

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Kelly’s sticks with short, snappy and Cornish from Isobel

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish. So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn ...

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Mad Men’s pitch mantra still seems the way of the world

Why do agencies knacker themselves over pitches? Why does the work for them always seem to take place at weekends. Is everybody really so busy? Here’s the Sterling Cooper Draper Pryce spin on it with unappealing and flawed (even by ...

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Magnum doubles up with Moschino but still lacks firepower

Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most valuable eyebrows and some promising cartoon beasts. The beasts will feature on some Moschino bags, no doubt at a beastly ...

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