Kelly’s sticks with short, snappy and Cornish from Isobel

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish. So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn ...

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Mad Men’s pitch mantra still seems the way of the world

Why do agencies knacker themselves over pitches? Why does the work for them always seem to take place at weekends. Is everybody really so busy? Here’s the Sterling Cooper Draper Pryce spin on it with unappealing and flawed (even by ...

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Magnum doubles up with Moschino but still lacks firepower

Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most valuable eyebrows and some promising cartoon beasts. The beasts will feature on some Moschino bags, no doubt at a beastly ...

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W+K unveils spectacular animal kingdom for Three

Wieden+Kennedy’s mid-season efforts for Three are usually noteworthy – often featuring cutesy animals, cats and ponies in recent iterations. Now, however, Three and W+K have invented their very own animal kingdom, with help from post production wizards The Mill. First ...

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Does ANA survey signal long overdue reversion to payment by commission?

The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s ...

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BBH borrows from the past for new Heinz campaign

Beans Meanz Heinz often tops informal polls of the best ad line so it’s clever of BBH to bring it back as it sets to work on what should be a big account. And you need all the help you ...

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Kurt Novack of Leo Burnett France: my Top Tips for Cannes

Kurt Novack is vice-president and director of creation at Leo Burnett France My Top Tips for Cannes   State Street Global Advisors – Fearless Girl A daring way to create PR news that will help break the glass ceiling hopefully. ...

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Sainsbury’s gets down and messy for summer

Much chatter in UK adland about how exactly Sainsbury’s will follow its ‘Food Dancing’ debut campaign from Wieden+Kennedy. We’ve still got ‘Living Well,’ this time triggered by getting messy for summer. Sainsbury’s says: “Messy hands celebrates the uninhibited pleasures of ...

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