Why programmatic media buying faces a stormy future

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...

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Diet Coke showed how (not) to use the great Chuck Berry

Was trying to find an ad with the late great Chuck Berry (one of the inventors of rock’n roll) in it. This is all I could come up with – for Diet Coke. ‘Strewth, what a waste. The agency should ...

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BETC Paris discovers the romantic side of DIY

We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi Babinet (below). But that’s no cause for discrimination when it’s just produced what might be the most original DIY ad ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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Adam&eveDDB wins Coty’s global Max Factor account

Will this be the year that the adam&eveDDB takes over the world as, to an extent, it has the UK? The agency, which has just opened in New York, has bagged Coty’s global Max Factor account against competition from incumbent ...

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Is Advertising Week a triumph of box office over usefulness?

I see that Advertising Week founder Matt Scheckner is threatening to take Advertising Week Europe, on in London this week, away from the UK because of Brexit. Can’t see that having Teresa May and her three Brexiteers quaking in their ...

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Lola’s same sex ‘Ceremony’ launches a new age Magnum

Here’s Unilever doing its bit for inclusion/diversity once again, this time with a same sex marriage/ceremony in some Catholic country. Probably Spain, as the ad’s from the estimable Lola MullenLowe. For Magnum, of all things – once deemed, in the ...

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