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# More About Advertising

The alternative voice of advertising, marketing and media

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## Posts

- [What's next for recovering WPP?](http://www.moreaboutadvertising.com/2026/08/whats-next-for-recovering-wpp/) - WPP has more or less held on to its share price gains following last week's better than expected H1 results, keeping its nose above the important £4bn valuation. If you had bought WPP shares at the year's low - when people were even questioning the survival of the company - you'd have doubled your money.
- [George Parker: the Boo Dot Com Boom…](http://www.moreaboutadvertising.com/2026/08/george-parker-the-boo-dot-com-boom/) - If, like me, you are well into your old geezerdom, you will surely remember the dot-com implosion of the late nineties. A time when numerous BDA’s blew millions pitching inane Web based businesses that flogged everything from doggie toenail polish to personalized nose hair removers. I’ll never forget the morning I stepped out of the
- [Orchard enlists manic Gen X for Arena Club](http://www.moreaboutadvertising.com/2026/08/orchard-enlists-manic-gen-x-for-arena-club/) - In this increasingly funny old (new) world everybody seems to want a slice of someone else so the TikTok generation has seemingly gone ape for collectibles, they'll be poring over dusty relics in high street shops soon. Possibly looking for Pokemon cards. This might be regarded as a creepy anti-social behaviour in some of its
- [Coca-Cola wants you to log off and drink up in new WPP Open X campaign](http://www.moreaboutadvertising.com/2026/08/coca-cola-wants-you-to-log-off-and-drink-up-in-new-wpp-openx-campaign/) - Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP Open X, showing a large bottle
- [MAA Ad of the week: Lola for Lola](http://www.moreaboutadvertising.com/2026/08/maa-ad-of-the-week-lola-for-lola/) - Spain's Lola is one of the brightest creative sparks floating around today's somewhat reduced adland and, as these Iberians do, it's setting out for world domination (initially in four cities.) There's a video here and some striking artwork from David Carson. Good that new owner Ommnicom is getting behind it (Lola was part of IPG.)
- [AB InBev says ‘Cheers to Beer’ on International Beer Day](http://www.moreaboutadvertising.com/2026/08/ab-inbev-says-cheers-to-beer-on-international-beer-day/) - August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that celebrates the moments in life, both big and small, when a “cheers” is in order. Not sure a beer would be the first choice of drink for all these occasions, but AB InBev is citing
- [WPP back on track says CEO Rose](http://www.moreaboutadvertising.com/2026/08/wpp-back-on-track-says-ceo-rose/) - WPP did rather better than expected in the first half of 2026 with revenue of £6,373m down 4.4% on a reported basis and down 3.2% like-for-like (LFL), while revenue less pass-through costs of £4,745m decreased 4.7% LFL. Q2 revenue less pass-through costs of £2,485m was down 2.3% on a reported basis and 2.8% LFL. Falls
- [Why a donation to MAA now helps everyone](http://www.moreaboutadvertising.com/2026/08/what-you-get-from-maa-and-how-you-can-contribute/) - Another year half over but trusty MAA is still registering more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful, even diverting -
- [TBWA as you never imagined it](http://www.moreaboutadvertising.com/2026/08/tbwa-as-you-never-imagined-it/) - The late great Jay Chiat (he of TBWA\Chiat Day) once asked: "How big can you get before you get bad?" (actually I think he said crap) discussing life in Omnicom. Well TBWA has undergone a number of changes since, not least in the aftermath of Omnicom's purchase of IPG. So it's enterprising of them to
- [VCCP sets the kids (almost) free with Dairylea summer push](http://www.moreaboutadvertising.com/2026/08/vccp-sets-the-kids-almost-free-with-dairylea-summer-push/) - The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly positions the brand as a natural fit for those long, hot afternoons when there’s not much to do. Like the 2022 ad that shows kids just being kids, this one is a nostalgic depiction of
- [George Parker: AI Slop gets sloppier.](http://www.moreaboutadvertising.com/2026/08/george-parker-ai-slop-gets-sloppier/) - Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they
- [Why don't we just forget about AI?](http://www.moreaboutadvertising.com/2026/08/why-dont-we-just-forget-about-ai/) - Later this week Cindy Rose, a former Microsoft executive, will doubtless tie herself in knots trying to explain how "agentic" deals with the likes of Google and Meta (would you join them for dinner without the benefit of a Roman-style taster?) will help realise WPP's 'Elevate28' transformation. WPP has certainly gone all-out for Artificial Intelligence,
- [Adidas wins World Cup - shareholders take flight](http://www.moreaboutadvertising.com/2026/08/adidas-wins-world-cup-shareholders-take-flight/) - Adidas sales roared ahead in the World Cup - thanks to Timothée Chalamet among others - with Q2 sales reaching a record $7.7 billion (€6.74 billion.) https://www.youtube.com/watch?v=mJJY53qhJe0&t=5s Unfortunately it spent an extra $243 million bringing its total marketing bill to $1.05 billion, a 30% increase on a year earlier. End result? Its shares tumbled 19%,
- [Ocean Outdoor UK retains Canary Wharf DOOH contract](http://www.moreaboutadvertising.com/2026/08/ocean-outdoor-uk-retains-canary-wharf-dooh-contract/) - New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office,
- [Things that make you go OOH...](http://www.moreaboutadvertising.com/2026/08/things-that-make-you-go-ooh/) - Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging the advertising industry to test the boundaries of Digital Out of Home with original ideas that often go on to succeed on the international stage. This year’s European Grand Prix winner, ‘Dodge the Finger’ from
- [MAA Ad of the Week: Monzo from BBH](http://www.moreaboutadvertising.com/2026/08/maa-ad-of-the-week-monzo-from-bbh/) - It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency's first work shows there's the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. https://www.youtube.com/watch?v=Yu9nM8FpHWk Interesting choice of Van Morrison. Are they
- [Brands tap into Spider-Sense for Marvel’s 'Brand New Day' movie](http://www.moreaboutadvertising.com/2026/07/brands-tap-into-spider-sense-for-marvels-brand-new-day-movie/) - The launch of Spider-Man: Brand New Day marks the super hero's ninth live-action film since 2002, and brands are lining up to invest in a franchise that has already grossed more than $11 billion worldwide. A big, guaranteed summer family blockbuster seems to make sense for every category, from cars to Crocs. BMW is using Spider-Man
- [Voracious Omnicom shows fruits of IPG deal](http://www.moreaboutadvertising.com/2026/07/voracious-omnicom-shows-fruits-of-ipg-deal/) - Omnicom may be the big winner from the current restructuring in adland, essentially ransacking its IPG acquisition while shedding thousands of jobs. The enlarged US-based network has reported a 6.1% increase in organic growth in Q2 2026, ahead of even Publicis although it reports results differently. In Q1 Omnicom reported 3.9% organic growth. Just over
- [George Parker: is the ad business looking up?](http://www.moreaboutadvertising.com/2026/07/george-parker-i-tried-harder/) - I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped priorities and agendas of the people who have the largest control over our lives… i.e. Politicians. Those douchenozzles who invariably care more about how events, fads, fashions and attitudinal changes will impact their polling numbers
- [World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever](http://www.moreaboutadvertising.com/2026/07/world-cups-commercial-clout-not-in-doubt-ask-coca-cola-and-unilever/) - We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which
- [Co-op joins Apple, Waitrose, Maybelline in microdrama move](http://www.moreaboutadvertising.com/2026/07/co-op-joins-apple-waitrose-maybelline-in-microdrama-move/) - The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and
- [BMW turns tables on corners](http://www.moreaboutadvertising.com/2026/07/bmw-turns-tables-on-corners/) - Haven't seen anything like this for a while but BMW in the UAE is going all noir with a courtroom drama about corners, a nuisance when you're driving a sporty 'M' in those parts it seems. From Serviceplan Middle East for BMW importer AGMC, directed by Nalle Sjöblad through DejaVu Productions. https://www.youtube.com/watch?v=cacgFdl4Kjc Will it be
- [Burger King welcomes Boomers. After a fashion](http://www.moreaboutadvertising.com/2026/07/burger-king-welcomes-boomers-after-a-fashion/) - Boomers are getting a rare moment in the spotlight in Buzzman Paris’ new campaign for Burger King. But it must surely have been Gen Z creatives who chose to dismiss the Boomer stage of life as bedevilled by aching backs, stiff knees, flying toupees and bald spots. To add insult to injury, the new Boomer
- [Meta's latest is an AI con](http://www.moreaboutadvertising.com/2026/07/meta-unveils-its-latest-ai-con/) - Now don't go round worrying about A! and all those horrid things it can (allegedly) do to you, actually it's the biggest step forward to date in human realisation. (You may be think it's another way for those over-rewarded tech bros to get even richer but you'd be wrong.) Mark Zuckerberg's Meta has entered the
- [BBH hits a different note for Monzo](http://www.moreaboutadvertising.com/2026/07/bbh-hits-a-different-note-for-monzo/) - Didn't know Van the Man licensed his music for ads but it's a smart choice by BBH for Monzo, one of those new internet banks that's quietly taking over the world. https://www.youtube.com/watch?v=Yu9nM8FpHWk Would a bluesy laid-back feel have worked for BBH's previous big banking client Barclays? Not really - although the ads were excellent, such
- [Omar Oakes: Can ethical social media survive the Attention Economy?](http://www.moreaboutadvertising.com/2026/07/omar-oakes-can-ethical-social-media-survive-the-attention-economy/) - Interview: Dominic O'Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago,
- [Aldi global shortlist down to three: Havas and Accenture are out](http://www.moreaboutadvertising.com/2026/07/aldi-global-shortlist-down-to-three-havas-and-accenture-are-out/) - German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom, Publicis, and WPP are still in competition, while Havas and Accenture are out of the running for the £700m account. Publicis won the global media account in September 2025 and has a bespoke unit, Aldi
- [MAA Ad of the Week: Dove Men+Care](http://www.moreaboutadvertising.com/2026/07/maa-ad-of-the-week-dove-mencare/) - You have to hand it to Unilever's Dove, it certainly ventures where brands wouldn't just a few years ago. And it's still mining that recent rather rather bloated football football tournament, this time with pictures from Getty Images of football fans letting it all hang out. Well not everyone can win. "Football is one of
- [American Eagle shows off latest signing Lamine Yamal in new campaign](http://www.moreaboutadvertising.com/2026/07/american-eagle-shows-off-latest-signing-lamine-yamal-in-new-campaign/) - Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is so pleased with the partnership that it briefly changed its name to “Lamine’s Eagles” after Spain
- [Meta bets on people in a wildly optimistic AI promo](http://www.moreaboutadvertising.com/2026/07/meta-bets-on-people-in-a-wildly-optimistic-ai-promo/) - Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and we like those odds.” The company highlights its history of connecting people, and says: “While technology will change, our intention behind it never will.” The film is appearing on paid media as well as its
- [Pets at Home: indulgent owners & expert staff star in new campaign](http://www.moreaboutadvertising.com/2026/07/pets-at-home-indulgent-owners-expert-staff-star-in-new-campaign/) - Pampered pets get their moment in the spotlight in T&P's new campaign, which majors on Pets at Home's staff and their expert nutrition advice. The benefits of eating the right food are exaggerated for comic effect, but the love of pets is real. Pets at Home is the UK's market leader by far, but it's
- [Lucozade switches Omnicom agencies in search of sport](http://www.moreaboutadvertising.com/2026/07/lucozade-switches-omnicom-agencies-in-search-of-sport/) - After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses, also part of TBWA and more specifically focused on sports marketing and fan engagement. We Are Social will continue working on Lucozade’s social media account. Given that Lucozade’s focus has been on its presence in
- [Here's new Coca-Cola - rather like the old one](http://www.moreaboutadvertising.com/2026/07/heres-new-coca-cola-rather-like-the-old-one/) - They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it's supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here's a new set of visual identities, it says they're new anyway. By JKR, Superultrarare and Brody Associates, none of which are WPP are far as
- [Now Lebara joins Ace of Hearts bandwagon](http://www.moreaboutadvertising.com/2026/07/now-lebara-joins-ace-of-hearts-bandwagon/) - At this rate Ace of Hearts, the London creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow will have to abandon its cosy Soho premises for something bigger. So far this week it's put on two accounts: global online design platform Canva and now the rather better-known budget mobile service Lebara. The latter
- [Can The Economist reach a younger audience? Exposure's subtle shift](http://www.moreaboutadvertising.com/2026/07/can-the-economist-reach-a-younger-audience-exposures-subtle-shift/) - The Economist's 38 year stint with AMV BBDO only came to an official end in May this year, although the business moved to a project-basis in 2022 and Proximity created 2019's "Never stop questioning". Already we have a new campaign by Exposure, which is aimed at reaching a younger audience. "Know it before you need
- [Can Andy Burnham put a smile on the British economy?](http://www.moreaboutadvertising.com/2026/07/can-andy-burnham-put-a-smile-on-the-british-economy/) - And does it matter anyway? The economy's the economy whoever you are and it's hardly in a great place. But mood matters for companies trying to make a go of it and persuade consumers to dip into their hardly bulging pockets. Arguably Burnham's predecessor as PM Keir Starmer shot himself in the foot by telling
- [George Parker:  World Cup Wankiness](http://www.moreaboutadvertising.com/2026/07/george-parker-world-cup-wankiness/) - Well, it’s finally over and England and France played the best match of the tournament whilst Spain and the Argie Bargies played the worst. Serves ‘em right for messing with the Falklands! Meantime FIFA found even more ways to suck up ad dollars to fund even more golden trophies for mega football fan Donald Trump.
- [London’s wildlife steals limelight in Out of Home campaign](http://www.moreaboutadvertising.com/2026/07/londons-wildlife-steals-limelight-in-out-of-home-campaign/) - From foxes navigating night-time streets to peregrine falcons nesting on London landmarks, tenacious wildlife continues to adapt to the challenges of urban living. But resilience doesn't mean invincible, with many species coming under increasing pressure. London Wildlife Trust asks Londoners to think differently about who they share the city with in a playful Out of
- [Ace of Hearts wins Canva with brief to 'build cultural relevance'](http://www.moreaboutadvertising.com/2026/07/ace-of-hearts-wins-canva-with-brief-to-build-cultural-relevance/) - Canva, a global online design platform with more than 265 million users, has teamed up with Ace of Hearts to create a new UK brand campaign. No pitch was held by the brand, which most recently worked with Stink Studios. The new work will be centred around Ace of Hearts' new line, "Anyone Can With
- [Omar Oakes: Netflix isn't becoming YouTube, but definitely YouTube-ish](http://www.moreaboutadvertising.com/2026/07/omar-oakes-netflix-isnt-becoming-youtube-but-definitely-youtube-ish/) - Podcasts, a maybe-free tier, and a stock market that isn't convinced: what Netflix's earnings call actually revealed. Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. The rate at which things can change in media and advertising these days is staggering. Just
- [Ford's new take on the extreme sports product demo](http://www.moreaboutadvertising.com/2026/07/fords-new-take-on-the-extreme-sports-product-demo/) - Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as inspiration for a social media campaign. It's a demonstration of the carmaker’s Blue Cruise technology (a supercharged version of cruise control), which leaves you with plenty of mental capacity for extreme sports when you arrive
- [MAA ad of the Week: GPT-Live from VCCP](http://www.moreaboutadvertising.com/2026/07/maa-ad-of-the-week-gpt-live-from-vccp/) - AI is depicted as the grim reaper that's going to destroy advertising (and much else) that depends on the pathetic efforts of humans to produce ideas and execute them. Yet some of the best recent conventional non-AI ads have been for the over-mighty technorati. Mother for Anthropic, Isle of Any for a crypto outfit at
- [Ogilvy steers US football domination bid](http://www.moreaboutadvertising.com/2026/07/ogilvy-steers-us-football-domination-bid/) - Give those Americans an inch and they'll take a yard: not content with hosting the FIFA World Cup they're now trying to take over the entire beautiful game. The US isn't going to win the tournament of course (despite you-know-who's intervention) but seemingly honorary American Lionel Messi - who plays for David Beckham's Inter Miami
- [Honda mines its great days in new Pablo campaign](http://www.moreaboutadvertising.com/2026/07/honda-mines-its-great-days-in-new-pablo-campaign/) - Honda's 'Power of Dreams' was one of the high points of what we might call the great age of UK creativity (it may not have sold that many Hondas but it made a lot of reputations) and Pablo is bravely invading the same territory with its new spin on 'Dreams..Engineered.' https://www.youtube.com/watch?v=2Q-GEOutid8 Has elements of some
- [Confident Publicis ups growth forecast after strong Q1 2026](http://www.moreaboutadvertising.com/2026/07/confident-publicis-ups-growth-forecast-after-strong-q1-2026/) - Publicis Groupe sails serenely onwards, just about the only thing that looks like disturbing its progress is Donald Trump banning French companies from operating in the US (don't laugh, he just hasn't thought of it yet. Good job France isn't going to win the World Cup.) In Q2 2026 Publicis clocked 4.8% net organic growth,
- [The Sun (and Oasis) capture the cautious optimism of England fans](http://www.moreaboutadvertising.com/2026/07/the-sun-and-oasis-capture-the-cautious-optimism-of-england-fans/) - As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can't help dreaming that maybe... this could be our year. Oasis' Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem's tentative
- [George Parker:  the world’s best bar!](http://www.moreaboutadvertising.com/2026/07/george-parker-the-worlds-best-bar/) - Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world's finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn,
- [A&E TBWA wins Great Ormond Street's five-year brief](http://www.moreaboutadvertising.com/2026/07/ae-tbwa-wins-great-ormond-streets-five-year-brief/) - Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment - even those, like GOSH, who have the rights to JM Barrie's Peter Pan estate. Adam & Eve TBWA has been tasked with "building
- [ChatGPT upends the lonely granny cliché in new campaign](http://www.moreaboutadvertising.com/2026/07/chatgpt-upends-the-lonely-granny-cliche-in-new-campaign/) - Portrayals of grandmas and AI are generally a sorry tale. The talk is all about how a bot can rescue old ladies from loneliness, and how AI is the best companion she can hope for at her stage of life. But here ChatGPT brings us three very sassy women who are using their new supercharged
- [Ansell is new AA president](http://www.moreaboutadvertising.com/2026/07/ansell-is-new-aa-president/) - Waitrose chief customer officer Nathan Ansell is the new president of the UK Advertising Association, which represents advertisers, agencies and media. He succeeds Allwynn's Andria Vidler. Ansell (above) rejoined Waitrose in 2023 as customer director, returning to the business where he held his first retail role 25 years earlier. He has also held senior roles
- [WPP sets sail for another round of job cuts](http://www.moreaboutadvertising.com/2026/07/wpp-sets-sail-for-another-round-of-job-cuts/) - WPP is reportedly embarking on another round of job cuts and newly-hired chief people officer at WPP Media Darren Minshall looks as though he's been hired to lead the charge. Or maybe retreat. WPP Media employs about 40,000 people. Like all such execs Minshall (left), who's worked at numerous companies including, back in the day,
- [MAA Ad of the Week: 'No Walkers No Game' - with you-know-who](http://www.moreaboutadvertising.com/2026/07/maa-ad-of-the-week-no-walkers-no-game-with-you-know-who/) - Advertising has certainly paid off for Pepsico's Walkers, the budget seems to go up even as the number of crisps in the pack goes down. For years Paul Weiland directed home-town boy Gary Lineker to a multimedia career and now it's one of the ten World Cup brands (at the last count) deploying the almost-a-galactico
- [Neverland wins Hostelworld, upheaval at Pablo](http://www.moreaboutadvertising.com/2026/07/neverland-wins-hostelworld-upheaval-at-pablo/) - Is there enough business around to support all these creative agencies suddenly appearing on the scene? One, now established, which appears to be doing pretty well is Neverland, formed by ex-Naked and adam&eve alumnus Jon Forsyth. Now it's won Hostelworld, described as a "social network powered online travel agent." CEO Gary Morrison says: "Hostelworld is
- [Great Pitch Company: pitching is driving us nuts](http://www.moreaboutadvertising.com/2026/07/great-pitch-company-pitching-is-driving-us-nuts/) - Was there ever a business like advertising that spends so long noisily fretting about how awful it's become but then doubles down on the awfulness? Bugbear du jour is pitching so The Great Pitch company has been looking into it, with a survey of 134 new biz professionals who don't seem very happy. 1). 80.6%
- [Back Market owner puts his mum's life on the line in new Mother ad](http://www.moreaboutadvertising.com/2026/07/back-market-owner-puts-mums-life-on-the-line-in-new-mother-ad/) - Mother is bringing the drama to the mundane world of refurbished tech by introducing the founder of Back Market, Thibaud Hug de Larauze, and his mum. If the company breaks its promise to deliver quality tech, then mother de Larauze's life is yours - down to every last paper clip. Back Market is a French
- [Mother's new Anthropic ad: why do we have to have all this stuff?](http://www.moreaboutadvertising.com/2026/07/mothers-new-anthropic-ad-why-do-we-have-to-have-all-this-stuff/) - Whether you’re in the pro-AI camp and embrace its benefits for work and life, or you’re anxious about job loss and human agency, everyone has questions about AI. Mother - fresh from winning a Cannes Film Grand Prix for Anthropic - has launched its new ad for the company's AI assistant, Claude, that puts out
- [Indies join forces as Ace of Hearts enters gaming arena](http://www.moreaboutadvertising.com/2026/07/indies-join-forces-as-ace-of-hearts-enters-gaming-arena/) - Independent gaming companies, much like independent ad agencies, are stealing a march on their bloated corporate rivals. Ace of Hearts and Formation Games are both part of the new wave in their respective businesses, and they have now got together as strategic business partners. Ace of Hearts has taken an equity stake in Formation, whose
- [Saatchi's Will John joins Uncommon: senior male creatives dominate](http://www.moreaboutadvertising.com/2026/07/saatchis-will-john-joins-uncommon-as-fourth-ecd/) - A lot of senior creative moves this week. Leo UK and AMV announced new CCOs, Dentsu hired Kyle Harman-Turner as CCO (from AMV), and Uncommon has added Saatchi & Saatchi's Will John as an ECD. All talented and experienced, but all white men. Let’s hope there’s a parallel investment in a more diverse cohort of
- [Graham Fink named chair of judges for Ocean Outdoor UK’s 2026 Digital Creative Competition](http://www.moreaboutadvertising.com/2026/07/graham-fink-named-chair-of-judges-for-ocean-outdoor-uks-2026-digital-creative-competition/) - Graham Fink, the British multimedia artist, will chair Ocean Outdoor UK’s 2026 Digital Creative Competition. Fink (left) heads up a stellar panel of 25 independent judges drawn from global brands, creative agencies, media agencies, publishing and Out of Home advertising. Now in its 17th year in the UK, and sixth year in other Group markets,
- [Only 1 in 15 creators deliver: Kantar's wake-up call for marketers](http://www.moreaboutadvertising.com/2026/07/only-1-in-15-creators-deliver-kantars-wake-up-call-for-marketers/) - Cannes Lions this year was the start of a “massive bull run in the creator market,” says brand strategist Eugene Healey. The creators were at every party, but most of them knew nothing about the Palais, which is where the work on show in the basement, observes Healy, “is what prevents the entire event from
- [George Parker: the Maddest of Mad Men](http://www.moreaboutadvertising.com/2026/07/george-parker-the-maddest-of-mad-men/) - Over the years there have been numerous film and TV interpretations of the ad biz and the fucked up people who work in it. Perhaps the best known and most factually correct one being the long running TV series, “Mad Men,” which centered around a New York agency during the 60’s and 70’s. Certainly one
- [Retail therapy meets AI fantasy in new Westfield campaign](http://www.moreaboutadvertising.com/2026/07/retail-therapy-meets-ai-fantasy-in-new-westfield-campaign/) - Shopping centres are still hugely popular, with more than 55 million people visiting Westfield Stratford in East London every year. Shops there have an occupancy rate of 96.2%, unlike the average neglected high street in the UK. As experiential retail takes off, Westfield is ready to invest heavily in a new campaign across Europe and
- [AMV BBDO and Leo UK name new chief creative officers](http://www.moreaboutadvertising.com/2026/07/amv-bbdo-and-leo-uk-name-new-chief-creative-officers/) - Mark Elwood has been named chief creative officer at AMV BBDO after six years in the role at Leo UK. Elwood replaces the hugely successful Nadja Lossgott and Nick Hulley, who announced their departure in March to "explore all the different, wonderful shapes of creativity." He's used to having big shoes to fill - at
- [KFC and Mother serve up chicken with tenderness](http://www.moreaboutadvertising.com/2026/07/kfc-and-mother-serve-up-chicken-with-tenderness/) - It's amazing what people get excited about on social media, but musician Frank Watkinson has amassed 1.2m subscribers on YouTube and consequently he's been cast in Mother's latest KFC ad. Here he is singing the Cranberries' Linger (he's known for his gentle renditions of intense tracks), all shot in a single take. The ad is
- [Clients want agencies to ‘stretch, grow and challenge’ them says IPA](http://www.moreaboutadvertising.com/2026/07/clients-want-agencies-to-stretch-grow-and-challenge-them-says-ipa/) - The IPA has got some advice for agencies about what clients value from agencies, and it doesn’t seem to be a “core creative idea,” which was joint 10th on the list with 73% saying it's important. AI, however, is right at the top, with 90% of marketers saying AI skills are either critical or very
- [Wimbledon is a match for FIFA in the sports branding  super league](http://www.moreaboutadvertising.com/2026/07/wimbledon-is-a-match-for-fifa-in-the-sports-branding-super-league/) - Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon's elegance is the product of ruthlessly deliberate commercial engineering. Over at the World Cup, the naked commercialism of FIFA is more blatant: the new hydration breaks are booed, the stadium condiment crackdown is ridiculed, and Rexona has
- [Ronaldo is the perfect pitch man for Whoop’s longevity play](http://www.moreaboutadvertising.com/2026/07/ronaldo-is-the-perfect-pitch-man-for-whoops-longevity-play/) - Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the age of 41, the Portuguese footballing legend has just scored his first ever goal in the knockout stages of the World Cup. The campaign is by New York indie Flower Shop. Alongside scenes from Ronaldo’s
- [MAA Ad of the Week: Uncommon for La Colombe coffee](http://www.moreaboutadvertising.com/2026/07/maa-ad-of-the-week-uncommon-for-la-colombe-coffee/) - Uncommon Creative Studio, now part of Havas, has spread its wings to the US, in this case Philadelphia, the home of client La Colombe coffee. And it's launching 'Must Be The Coffee' with one of those slices of Americana, that were all the rage ten years or so ago. The apogee probably being Wieden+Kennedy's 'Imported
- [WPP launches Enterprise Solutions - in Nerdish](http://www.moreaboutadvertising.com/2026/07/wpp-launches-enterprise-solutions-in-nerdish/) - WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose's new WPP. At least that's what we think it is. One thing we're learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us. This is what Enterprise
- [Omar Oakes: Who cares about content?](http://www.moreaboutadvertising.com/2026/07/omar-oakes-who-cares-about-content/) - Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I propose that, from now on, megacombo replaces the awful jargonistic term: sustainability. Because sustainability is the worst kind of word: a boring, technical term for a beautiful idea. Megacombo will better represent this idea, that
- [Marmite rebrands with a version for every type of England fan](http://www.moreaboutadvertising.com/2026/07/marmite-rebrands-with-a-version-for-every-type-of-england-fan/) - As the England team progresses painfully through the World Cup tournament, Marmite has launched a range of special edition “Wemite” jars. Pick from three different sizes, depending on your level of optimism or pessimism about England's chances. Do you think England can triumph against Mexico at the Azteca stadium to reach the quarter finals? Or
- [George Parker: how the Mac materialized..](http://www.moreaboutadvertising.com/2026/07/george-parker-how-the-mac-materialized/) - Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac... Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop
- [Ocean wins prime British Land Out of Home sites](http://www.moreaboutadvertising.com/2026/07/ocean-wins-prime-british-land-out-of-home-sites/) - Ocean Outdoor UK has been appointed by British Land, one of Europe’s biggest property development companies, as its Digital Out of Home (DOOH) media partner in London following a competitive tender. The long-term contract covers three of British Land’s central London estates - Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City.
- [What's in a name? It matters for Adidas winner PHD](http://www.moreaboutadvertising.com/2026/07/whats-in-a-name-it-matters-for-adidas-winner-phd/) - Adidas is reportedly on its way from WPP's EssenceMediacom to Omnicom's PHD in one of this year's flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and
- [Wonderhood acquires Elvis creative from Next 15](http://www.moreaboutadvertising.com/2026/06/wonderhood-acquires-elvis-creative-from-next-15/) - Wonderhood Studios is acquiring the creative arm of Elvis Communications (which was House 337 until a relaunch earlier this year) from agency group Next 15. The idea is to give Wonderhood some scale by bringing in 60 new staff plus extra capabilities around CRM and e-commerce. Elvis clients Next, Mondelez, E.ON, The Royal Air Force,
- [Jane Austin: au revoir Cannes and vive la France](http://www.moreaboutadvertising.com/2026/06/jane-austin-au-revoir-cannes-and-vive-la-france/) - Cannes Lions ended on a high note, with the surprise appearance of President Macron addressing Cannes Lions via video to accept Cannes Lions Creative Country of the Year this year award on behalf of France. https://www.youtube.com/watch?v=Y-bg1vNyOEc&t=6s All I can say is thank Christ they didn’t give the award to America. Cannes week can be a
- [WPP's China crisis - why is the holding company so accident-prone?](http://www.moreaboutadvertising.com/2026/06/wpps-china-crisis-why-is-the-holding-company-so-accident-prone/) - Any business handling millions, sometimes billions, of other people's money on ultra-tight margins is open to fraud, indeed it may be tempted to try itself. The former boss of WPP's media operation (GroupM) in China has been sentenced to life imprisonment, accused of masterminding a $176m scam. Two others have also received stiff sentences. The
- [Jane Austin:  will the ad industry pass the taste test?](http://www.moreaboutadvertising.com/2026/06/jane-austin-will-the-ad-industry-pass-the-taste-test/) - You can’t buy taste. In fact, the more money people have, the more detached they become from the entire concept of taste, as many of the world’s billionaires, and its first trillionaire, have proved. Thankfully, you can hire a professional to deploy their taste on your behalf. And, until AI can learn to distinguish true
- [Jane Austin: best emerging trend at Cannes? Advertisers investing in journalism](http://www.moreaboutadvertising.com/2026/06/jane-austin-best-emerging-trend-at-cannes-advertisers-investing-in-journalism/) - The importance of investing in journalism, and thereby helping to support democracy the world over, isn’t a subject that usually gets much attention at Cannes. In recent years, brands shied away from news advertising as it was deemed polarising and marketers grew wary of brand safety. Also, let’s face it, quality journalism has never had
- [Mother wins Film Grand Prix, Ogilvy is top network - Cannes big winners](http://www.moreaboutadvertising.com/2026/06/mother-wins-film-grand-prix-ogilvy-is-top-network-cannes-day-5/) - Anthropic’s Super Bowl spot by Mother was a front runner for a Grand Prix ahead of Cannes, and on the last night of the festival it delivered, taking the top prize in the Film category. WPP's Ogilvy was named NETWORK OF THE YEAR, spearheaded by a triple Grand Prix haul in Direct (Uva App, Puerto
- [AgencyUK head of media Sam Bradshaw picks his Desert Island Ads](http://www.moreaboutadvertising.com/2026/06/agencyuk-head-of-media-sam-bradshaw-picks-his-desert-island-ads/) - I've spent most of my career in media and comms planning, but the work I've always been drawn to sits where brands contribute to culture and communities. The ads that stay with me are the ones that made me feel something, captured a moment in culture or made me dream about the creative companies that
- [It's WPP top again at Cannes](http://www.moreaboutadvertising.com/2026/06/its-wpp-top-again-at-cannes/) - Last year WPP won Creative Company of the Year at Cannes Lions - and the organisers promptly retired the award as it seemed to reflect entries as much as anything else and, anyway, the wheels were clearly coming off WPP. It was just about CEO Mark Read's last public appearance in the role. It won
- [UK wins another Grand Prix and Greece gets its first: Cannes Day 4](http://www.moreaboutadvertising.com/2026/06/uk-wins-another-grand-prix-and-greece-gets-its-first-cannes-day-4/) - As we gear up for the Friday night finale, the UK looks to be having a good year, with a third Grand Prix secured on day 4 following victories for Adidas UK’s Oasis tie up and Uncommon’s “Creative Fable.” Adam&Eve TBWA (at least the Adam&Eve part) continued their long history of winning at Cannes, while
- [Day 4 in the Palais: Stella McCartney on vintage, and an AI musical](http://www.moreaboutadvertising.com/2026/06/day-4-in-the-palais-stella-mccartney-on-vintage-and-an-ai-musical/) - Amongst heatwaves, politics and everything else going on in the world, it was seemingly World Beatles Day on Thursday, something Stella McCartney was happy point out during her session with eBay President and CEO Jamie Iannone on the circular economy. (And on that point, the fashion designer relayed a funny anecdote– when she was a
- [Gillette, Levi's and Heinz: the FIFA cover-up is the campaign](http://www.moreaboutadvertising.com/2026/06/gillette-levis-and-heinz-the-fifa-cover-up-is-the-campaign/) - FIFA has forced stadiums to rebrand if the names on the doors are not paying for official World Cup sponsorship. Even the brand names on the seats you sit on and the condiments on your chips have been taped over if they haven’t added to FIFA’s coffers. Gillette turned to social media after being silenced
- [MAA Ad of the Week: Axe from Lola Madrid](http://www.moreaboutadvertising.com/2026/06/maa-ad-of-the-week-axe-from-lola-madrid-2/) - Here's something that has absolutely nothing to do with AI or Cannes Lions (unless it wins one) Lola Madrid on the trail of the next cheap laugh for Axe/Lynx. This time it's a birth that goes well (for some anyway.) https://www.youtube.com/watch?v=PIh1RCiEa70 What more is there to say - it's something that makes you feel momentarily
- [Marcus Price at AML: (Not) my Top Tips for Cannes](http://www.moreaboutadvertising.com/2026/05/marcus-price-at-aml-not-my-top-tips-for-cannes/) - Nike - LA Loves a Sequel Wieden+Kennedy Portland has a knack for creating magic when partnering with iconic U.S. athletes and institutions, but this campaign stands apart as a masterclass in timing and cultural relevance. Released seconds after the Dodgers secured the 2025 World Series, the spot quickly became Nike’s most-liked win post in history.
- [Food delivery and Super Bowl make a winning formula: Cannes Day 3](http://www.moreaboutadvertising.com/2026/06/food-delivery-and-super-bowl-make-a-winning-formula-cannes-day-3/) - Uber Eats and Peru’s challenger equivalent, Uva, both won Grand Prix for their Super Bowl work, while the UK took home its second top prize of the week, the PR Grand Prix, courtesy of Burson and VML’s "Kit Kat heist." Dentsu’s Carat won Media Network of the Year, with two Omnicom agencies – OMD and
- [Isle of Any joins the creative premier league at Cannes](http://www.moreaboutadvertising.com/2026/06/isle-of-any-joins-the-creative-premier-league-at-cannes/) - Every so often an agency apears on the scene and you think: they're destined for big things. Droga5 refugees Isle of Any were clearly one such, apparent from their first work for D5 client the New York Times (not a bad first client to cut your teeth on.) https://www.youtube.com/watch?v=zX8UmdbhWXA From there to this year's Film
- [Jane Austin: are Publicis and WPP on different sides in the humans vs robots debate?](http://www.moreaboutadvertising.com/2026/06/jane-austin-are-publicis-and-wpp-on-different-sides-in-the-humans-vs-robots-debate/) - Two sides are battling it out to own the future of the industry: AI and humans. The question is who’s going to win? Before Cannes, I’d have said the answer was obvious: It’s the agentic AI, stupid. Now, after hearing two very different takes on the matter from two of the most powerful leaders in
- [Cannes goes galactic (and a bit of perspective)](http://www.moreaboutadvertising.com/2026/06/cannes-goes-galactic-and-a-bit-of-perspective/) - Oh the irony. Just as Brian Cox was about to speak about space in the Palais, a news alert came through reporting that SpaceX had lost 16.43%, wiping $400 billion from its market cap. However, even though talk was billed as “Space Isn’t the Future, It’s Your Brief,” we didn’t hear much about the likes of
- [Alex Jardine: Day 2 in the Palais - Oprah inspires but social platforms get a pasting](http://www.moreaboutadvertising.com/2026/06/alex-jardine-day-2-in-the-palais-oprah-inspires-but-social-platforms-get-a-pasting/) - There was much cheering and whooping as Oprah Winfrey took to the stage in the Palais, looking radiant in a white pantsuit. With a distinct lack of too many A-List celebrities on the main stages this year (compared to last), this was a hot ticket and packed out the Lumiere Theatre. Interviewed on stage by
- [Adidas-Oasis collab takes two Grand Prix: Cannes Day 2](http://www.moreaboutadvertising.com/2026/06/adidas-oasis-collab-takes-two-grand-prix-cannes-day-2/) - The Entertainment and Craft Lions were mostly a triumph for big, global brands this year, with Adidas, Apple and Google among them. Jury presidents placed an emphasis on community, collaboration and belonging for Entertainment, while “human-made” was central to the Craft winners. ENTERTAINMENT Grand Prix Adidas and Oasis created official merch for last year’s global
- [Jane Austin: is Cannes Lions the new Hollywood?](http://www.moreaboutadvertising.com/2026/06/jane-austin-is-cannes-lions-the-new-hollywood/) - Cast your mind back to the 80s and 90s when advertising was a breeding ground for film industry talent, with the likes of Ridley and Tony Scott, Alan Parker, David Fincher and Jonathan Glazer all forging their careers in commercials before making it big in Hollywood. By contrast, in recent years there has been much
- [Alex Jardine: real life re-emerges at Cannes](http://www.moreaboutadvertising.com/2026/06/alex-jardine-real-life-re-emerges-at-cannes/) - For all the fevered talk of AI dominance in the run up to Cannes this year, the atmosphere in the Palais, at least early on, barely mentioned the topic that’s been upending the industry for the past few years. Instead, we heard all the importance of humanity, of IRL experience, of storytelling and character. Susan
- [Uncommon scores first UK Grand Prix: Cannes day one winners](http://www.moreaboutadvertising.com/2026/06/uncommon-wins-its-first-grand-prix-cannes-day-one-winners/) - The Ordinary’s much-touted Periodic Fable campaign has secured Uncommon the UK's first 2026 Cannes Grand Prix. Health & Wellness jury president Kainaz Karmakar, CCO of Ogilvy India, singled it out as the “undeniable” winner and praised the work for its “outstanding commentary on how the obsession with skin trends is getting more out of control
- [Jane Austin: entries down, should Cannes do a Glastonbury and skip a year?](http://www.moreaboutadvertising.com/2026/06/jane-austin-entries-down-should-cannes-do-a-glastonbury-and-skip-a-year/) - Cannes Lions awards entries dropped dramatically this year, by 25%. The organisers say this is because of the stricter criteria following last year’s cheating scandal. The new process makes entering more challenging and time-consuming, according to agencies. The increased time and effort of entering comes on top of the rising expense. Entering a single piece
- [WPP adds Meta to Open line-up](http://www.moreaboutadvertising.com/2026/06/wpp-adds-meta-to-open-line-up/) - There was a time when then WPP boss Sir Martin Sorrell used to refer to the big tech platforms, notably Google, as "frenemies." These were the days when his mighty GroupM media agency empire could look the likes of Google in the eye: in the ad market they were more or less equals and needed
- [George Parker:  beware of monkeys!](http://www.moreaboutadvertising.com/2026/06/george-parker-beware-of-monkeys-2/) - Here in the US we were recently in the middle of a furore over Donald Trump’s posting of a video on his pathetic “Truth Social” media platform depicting Barack and Michelle Obama as apes ... which was met with swift blowback and condemnation on other social media by the half of America that wasn’t stupid
- [Anomaly serves creativity with the coffee at Starbucks](http://www.moreaboutadvertising.com/2026/06/anomaly-serves-creativity-with-the-coffee-at-starbucks/) - Starbucks is experiencing a turnaround, with a 9% revenue increase in the US under CEO Brian Niccol, who joined from Chipotle in late 2024. The brand strategy has been successfully focused on the coffee chain as “third place” where people come together in person to hang out. Anomaly’s new “Made in Starbucks” campaign brings this
- [Jane Austin: Buzzwords at Cannes: microdramas go viral, storytelling makes a comeback, AI gets too big for its buzz](http://www.moreaboutadvertising.com/2026/06/jane-austin-buzzwords-at-cannes-microdramas-go-viral-storytelling-makes-a-comeback-ai-gets-too-big-for-its-buzz/) - Like so many other things we treasure in this industry, our vast lexicon of jargon has been taken over by AI, the buzziest of buzzwords. But now that AI is so fundamental to operations - and perhaps because people are so bored talking about it - AI has gone beyond being a buzzword. It’s dystopian,
- [M&C Saatchi restructure sees exit of global CCOs Doubal and Thomson](http://www.moreaboutadvertising.com/2026/06/mc-saatchi-restructure-sees-exit-of-global-ccos-doubal-and-thomson/) - More change at M&C Saatchi as global CCOs Rob Doubal and Laurence Thomson - who joined from McCann two years ago amid a lot of chat about their sky-high salaries - are out. Their departure comes after global chief executive Zaid Al-Qassab and UK CEO Jo Bacon left earlier this year. The exit is all
- [Jane Austin: how will we survive all the Cannes Lions survival guides?](http://www.moreaboutadvertising.com/2026/06/jane-austin-how-will-we-survive-all-the-cannes-lions-survival-guides/) - In advance of Cannes this year, I’ve noticed a worrying trend sweeping LinkedIn. Everyone and their pet rabbit is posting their survival tips for Cannes. Obviously, surviving Cannes Lions is subject that gets a lot of clicks. And I’m aware I’m in no position to cast aspersions. I’ve written those kinds of pieces myself over
- [Are you a coaster or a hustler? VCCP profiles the new British consumer](http://www.moreaboutadvertising.com/2026/06/are-you-a-coaster-or-a-hustler-vccp-profiles-the-new-british-consumer/) - VCCP's new business triumphs (most recently Ikea) and increasing presence on the awards podium make it an agency worth listening to. This new research says that, after a decade of constant crisis, brands need to rethink trust, targeting and loyalty for the new British consumer. It divides us into four distinct types: architects, hustlers, coasters
- [NCA's Dan Seager and Steve Hall: (Not) Top Tips for Cannes](http://www.moreaboutadvertising.com/2026/06/ncas-dan-seager-and-steve-hall-not-top-tips-for-cannes/) - With the shackles of ‘but will it win at Cannes?’ removed, here are a few pieces of work that simply achieved the all-important act of remaining lodged in our brains. Let’s dive in. Or in this instance, perhaps not. Because Channel 4s Fountain of Filth puts us off diving into anything, ever again. Visceral and
- [Omar Oakes: you can't regulate what you can't live without](http://www.moreaboutadvertising.com/2026/06/you-cant-regulate-what-you-cant-live-without/) - Facebook, Instagram and YouTube have made themselves too embedded to fear real regulation. It's time to think much bigger about our digital future There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s on Monday. There is almost 100% certainty that he doesn’t
- [MAA Ad of the Week: Vodafone from Leo](http://www.moreaboutadvertising.com/2026/06/maa-ad-of-the-week-vodafone-from-leo/) - Never thought we'd be choosing a Vodafone ad and it's not because it knocks everything else into a cocked hat this week. But there seems to be a mini-trend for British ads to wear their patriotism rather more loudly than hitherto, very very big companies - who've taken a fair bit of stick recently -
- [Grey wins global Synechron](http://www.moreaboutadvertising.com/2026/06/grey-wins-global-synechron/) - Grey London has won technology consulting firm Synechron, following a competitive pitch process managed by Ingenuity+. The partnership will focus on the development of a new global brand platform across key B2B channels. Operating globally, with key markets including the US, UK, UAE, India and Australia, Synechron helps leading organisations accelerate digital transformation by combining
- [Is perfect over? Ads that don't make you feel like you are falling short](http://www.moreaboutadvertising.com/2026/06/is-perfect-over-ads-that-dont-make-you-feel-like-you-are-falling-short/) - Brands are starting to go back to basics, and the result is advertising that actually reflects consumers’ everyday lives rather than concocting the kind of aspirational lifestyle that is fast becoming out of reach. The new “Pop to Co-op” campaign by VCCP presents the supermarket as a handy answer to those very ordinary moments when
- [Forsman & Bodenfors wins Allwyn global creative](http://www.moreaboutadvertising.com/2026/06/forsman-bodenfors-wins-allwyn-global-creative/) - UK National Lottery contact holder Allwyn has chosen Stagwell's Forsman & Bodenfors to handle its global creative account. The UK creative account remains with VCCP. Group chief brand officer Tatiana Vivienne Jouanneau says: “Forsman & Bodenfors impressed us with their strategic thinking, creative excellence, collaboration approach and ability to develop an idea that can resonate
- [Sadoun video asks 'Have we all gone too far?' in race to win pitches](http://www.moreaboutadvertising.com/2026/06/sadoun-asks-have-we-all-gone-too-far-in-the-race-to-win-pitches/) - Publicis Groupe CEO Arthur Sadoun has a talent for grabbing headlines, and this latest stunt is a clever ruse to get clients (and press) interested ahead of the Cannes festival. It's a short film which asks, “Have we gone too far?” in making overblown claims to clients in order to win business. The film has
- [New WFA/Cannes Lions survey shows clients all at sea with creativity](http://www.moreaboutadvertising.com/2026/06/new-wfa-cannes-lions-survey-shows-clients-all-at-sea-with-creatiivty/) - 15,000 clients are reportedly heading to La Croisette for this year's Cannes Lions, which at least indicates a degree of curiosity about those dark arts. However new research from the World Federation of Advertisers and Cannes Lions shows most advertisers prioritise efficiency over effectiveness and creativity. Just three in 10 multinational marketers say their teams
- [Brooklyn Beckham cashes in on family feud in World Cup spot for DoorDash](http://www.moreaboutadvertising.com/2026/06/brooklyn-beckham-cashes-in-on-family-feud-in-world-cup-spot-for-doordash/) - DoorDash is delivering controversy along with the food and drink during this year’s World Cup. The company has released an ad campaign starring David and Victoria Beckham’s estranged son Brooklyn making a mockery of the ongoing rift with his family. A rather unkempt Brooklyn (who previously worked with rival Uber Eats) smirks from his sofa:
- [Chrystel Jung of BETC Paris: (Not) My Top Tips for Cannes](http://www.moreaboutadvertising.com/2026/06/chrystel-jung-of-betc-paris-not-my-top-tips-for-cannes/) - THE FOUNTAIN OF FILTH - CHANNEL 4 https://www.youtube.com/watch?v=aSbkl8nX5sg To launch Dirty Business, a Channel 4 drama about Britain's sewage scandal, 4Creative created The Fountain of Filth: a giant fountain where ordinary people appeared to vomit polluted water beneath a wealthy businessman overflowing with cash. I love ideas like this because they're impossible to misunderstand. In
- [George Parker:  the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!](http://www.moreaboutadvertising.com/2026/06/george-parker-the-10-72-coruscate-lying-secrets-of-insanely-artisanal-advertising/) - One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous bullshit works even better. Among my favorite quotes is that of movie scriptwriter, William Goldman, who once said… “Nobody in Hollywood knows anything about anything.” I must confess, I have “homaged” the shit out of
- [(Not) Top Tips for Cannes: A&E\TBWA's Ant Nelson & Mike Sutherland](http://www.moreaboutadvertising.com/2026/06/not-top-tips-for-cannes-aetbwas-ant-nelson-mike-sutherland/) - Cannes can be a bit of a lottery. Work which cleans up at other award shows, barely makes a shortlist and work you've never seen before sweeps the board. You just never know. But here are two pieces of work which we think are well worthy of a prized Lion. Anthropic Claude: A Time and
- [Ikea appoints VCCP to take over creative duties from Mother](http://www.moreaboutadvertising.com/2026/06/ikea-appoints-vccp-to-take-over-creative-duties-from-mother/) - After a final round of pitches against Omnicom's Adam & Eve TBWA and WPP's VML, VCCP's formidable new business team have yet scored another big victory - Ikea UK & Ireland's creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and
- [Did Aldi really fashion a World Cup winner? System1 think so](http://www.moreaboutadvertising.com/2026/06/did-aldi-really-fashion-a-world-cup-winner-system1-think-so/) - Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement firm System1 has upset the applecart rather by spurning the likes of Nike and Adidas for Aldi. Here's their top scorer, from 2022. https://www.youtube.com/watch?v=orVYWvH_Q9g Beating the likes of this from Nike (many people's favourite and
- [Ad holding bosses join search for people business missing in action](http://www.moreaboutadvertising.com/2026/06/ad-holding-bosses-join-search-for-people-business-missing-in-action/) - Is advertising still a people business? Or is it, increasingly, a matter of herding unruly algorithms into some kind of order you can make money from - albeit around the edges? It's that time of year when the bosses of the world's biggest ad companies (some of whom are tech companies) gird their their loins
- [Mother wins brief to humanise QuickBooks](http://www.moreaboutadvertising.com/2026/06/mother-wins-brief-to-humanise-quickbooks/) - Mother has many valuable qualities and one of the them is the ability to bounce back from reverses. In the UK it may have lost Ikea to VCCP (a bit of head scratching here although VCCP and Mother have been playing pass the parcel with our Agency of the Year selection for the past few
- [MAA Ad of the Week: Irn Bru from Lucky Generals](http://www.moreaboutadvertising.com/2026/06/maa-ad-of-the-week-irn-bru-from-lucky-generals/) - Early leader in the World Cup ad stakes seems to be this effort for Irn Bru by Lucky Generals. System1 scored it 5.9, in reality its highest score, suggesting the ad wows audiences, drives sales and cures cancer. As is now expected it highlights the seeming psychosis that affects these island nations when big football
- [Hornby's Got Talent - for more than advertising](http://www.moreaboutadvertising.com/2026/06/hornbys-got-talent-for-more-than-advertising/) - You never quite expected Jeremy Clarkson to have the nation in tears - tears of rage maybe - but the motoring hack/columnist turned farmer and beer producer, is surfing a tide of emotion with his Hawkstone Farmers Choir (named after the beer) breathing some much-needed new life into ITV's Britain's got Talent talent show. Here's
- [New WPP group CSO Baiju Shah shows direction of travel](http://www.moreaboutadvertising.com/2026/06/new-wpp-group-cso-baiju-shah-shows-direction-of-travel/) - WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client
- [Canada gets World Cup fever in quirky campaign by TBWA](http://www.moreaboutadvertising.com/2026/06/tbwa-scores-with-quirky-world-cup-campaign-for-bank-of-montreal/) - Thank goodness Canada is a co-host of the tournament, and is here to bring some balance to US braggadocio. The first game in Canada sees the host nation playing Bosnia Herzegovena in Toronto on 12th June, and the Bank of Montreal is celebrating with some quirky 15-second spots that see a bank employee playing a
- [Where is Tesco whooshing to?](http://www.moreaboutadvertising.com/2026/06/where-is-tesco-whooshing-to/) - Tesco has such a grip on the UK food market that you can hardly blame it for trying something a bit different. Like its new 'Need Anything From Tesco' line and 'Whoosh' delivery service. https://www.youtube.com/watch?v=M8VcYVx1bKE Agency BBH is flirting with a darker tone, this is the darkest yet with the spooky delivery driver. Adventurous yes,
- [Can NCA's Martini Man bring back Mad Men era?](http://www.moreaboutadvertising.com/2026/06/can-martini-man-bring-back-mad-men-era/) - Martini epitomised Don Draper Mad Men-era advertising just as much as Coke teaching the world to sing. Now Martini Man is back in the form of Bridgerton actor Jonathan Bailey auditioning for the role, all in the cause of Martini Bianco challenging Aperol in the spritz stakes. https://www.youtube.com/watch?v=0Iq3oVRBdLQ Martini V-P Emma Fox says: “Jonathan Bailey
- [What sort of Cannes Lions can we expect?](http://www.moreaboutadvertising.com/2026/06/what-sort-of-cannes-lions-can-we-expect/) - Cannes Lions is looming and there are really two questions: one is it an advertising event any more (Saatchi's New Directors showcase - now New Creators - once one of the highlights, has now abandoned it for the lesser delights of SXSW in London) while the big money and big shows on the beach will
- [Gordon Ramsay delivers for Uber Eats in World Cup ad by Mother](http://www.moreaboutadvertising.com/2026/06/gordon-ramsay-delivers-for-uber-eats-in-world-cup-ad-by-mother/) - Gordon Ramsay is almost as overexposed in advertising as his good pal David Beckham, but Uber Eats and Mother have managed to find a new and clever use of the famously obnoxious chef. Here he is asking "Who could cook at a time like this?" and staging dramatic interventions to get people out of the
- [Ace of Hearts aces Tate's Kahlo blockbuster](http://www.moreaboutadvertising.com/2026/06/ace-of-hearts-aces-tates-kahlo-blockbuster/) - Much is expected from Ace of Hearts, the newish agency headed by former adam&eveDDB creative supremo Richard Brim, so when it lands Tate Modern as a client the result had better be good. First up is a teaser for Modern's blockbuster summer exhibition Frida (Kahlo): The Making of an Icon. Tate interim director of audiences
- [Just Eat dials up WPP's EssenceMediacom](http://www.moreaboutadvertising.com/2026/06/just-eat-dials-up-wpps-essencemediacom/) - It's all change at Just Eat Takeaway.com with the EMEA media account moving to WPP's EssenceMediacom from Omnicom's UM, hard on the heels of the food delivery's firm's creative business abandoning Omnicom's McCann for independent VCCP. EssenceMediacom beat Publicis Media’s Spark Foundry and UM to the business which includes major market the UK. Just Eat,
- [George Parker: When Best was best of all](http://www.moreaboutadvertising.com/2026/06/george-parker-when-best-was-best-of-all/) - As we are about to begin the mayhem and uber expenses of the World Cup in order to finance Trump's next FIFA gold “Peace Wanker of the Universe” award, I am reminded of gentler times when both fans and players came from humbler origins. Back in the early sixties I was a student at Manchester
- [Ocean Outdoor appointed Soho Estates DOOH media partner](http://www.moreaboutadvertising.com/2026/06/ocean-outdoor-appointed-soho-estates-dooh-media-partner/) - Ocean Outdoor has been appointed by Soho Estates, a leading London West End property company, to manage its Digital Out of Home (DOOH) assets in London’s Leicester Square following a competitive tender. Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two existing portrait LED
- [Lucozade and Bellingham gear up for the heat with 'fuelling pouch' launch](http://www.moreaboutadvertising.com/2026/06/lucozade-and-bellingham-gear-up-for-the-heat-with-fuelling-pouch-launch/) - The 2026 World Cup is set to deliver challenging temperatures, inspiring Lucozade and the Football Association to team up for the launch of a new high-carbohydrate liquid fuel pouch, with help from Jude Bellingham and insights from the England team's performance data. Lucozade Elite is an evolution of the original Lucozade Sport pouches that were
- [T&P wins 'future-proofing' brief for UK's largest rail operator](http://www.moreaboutadvertising.com/2026/06/tp-wins-future-proofing-brief-for-uks-largest-rail-operator/) - GTR, which runs rail brands including Southern, Thameslink, Great Northern, and Gatwick Express, has appointed T&P to head up its creative and strategic account following a competitive pitch, confirming a split with TMS which has been the incumbent since 2020. The move marks a consolidation for the UK's largest rail operator following the appointment of
- [Oscar Mackenzie of Jungle Creations picks his Desert Island Ads](http://www.moreaboutadvertising.com/2026/06/oscar-mackenzie-of-jungle-creations-picks-his-desert-island-ads/) - When More About Advertising asked me to pick my Desert Island Ads, I realised two things. First, narrowing it down to five was significantly harder than most strategy briefs. Second, there’s a clear pattern in what made the cut. They’re about culture, entertainment, emotion and the ability to make people actually care. In other words,
- [Coke cranks up the VAR tension](http://www.moreaboutadvertising.com/2026/06/coke-cranks-up-the-var-tension/) - Coca-Cola has been sponsoring the FIFA World Cup in various guises since 1950 (the year mighty England deigned to enter only to be knocked out by the USA) so, once again on home territory, Coke is giving it its best shot. Here's the first of what seems to be a series from WPP's Open X
- [Nike goes for World Cup spontaneity (in the biggest production so far)](http://www.moreaboutadvertising.com/2026/06/nike-goes-for-world-cup-spontaneity-in-the-biggest-production-so-far/) - It just had top be an epic from Nike for the World Cup and it is - even more footballers than everyone else (it's six minutes as they all need their moments) plus Ted Lasso's dimmest of managers and Eric Cantona following his trawler in the unlikely environs of Croydon (but he's funny.) The point
- [MAA Ad of the Week: Apple takes aim at Google Chrome](http://www.moreaboutadvertising.com/2026/06/maa-ad-of-the-week-apple-takes-aim-at-google-chrome/) - The kickback against the nosey Tech Bros (notably Meta and Google) is growing apace, the recent example of a Meta critic being prevented from even speaking at a UK literary festival is a true horror story of what happens when a bunch of amoral tech ignoramuses and their lawyers get to work. Apple is plugging
- [Pitch-prone Coca-Cola reviews business still at WPP](http://www.moreaboutadvertising.com/2026/06/pitch-prone-coca-cola-reviews-business-still-at-wpp/) - Winning all of Coca-Cola's agency marketing business was one of the few good things to happen to WPP during the end of CEO Mark Read's reign - but what a business it is to mind. WPP started off winning everything but them lost North America media to Publicis, probably the most profitable part. Now Coke,
- [Apple pushes Safari by roasting Google Chrome](http://www.moreaboutadvertising.com/2026/06/apple-pushes-safari-by-roasting-google-chrome/) - Is privacy the new frontier? For most people, Apple’s Safari browser is irrelevant in the face of Google Chrome, which supplies instant AI feedback as well as linking you seamlessly to its other products like Gmail, Googledocs etc. Basically, Google pulls you into its online ecosystem in the same way Apple sucks you into its
- [Pep talk: is AI advertising beating the real thing?](http://www.moreaboutadvertising.com/2026/06/pep-talk-is-ai-advertising-beating-the-real-thing/) - Thanks to AI, the internet is flooded with fan-made content, and that includes advertising imposters. Currently a fake Pepsi ad and an LA mayor campaign are both benefiting from the viral impact of clever user-generated concepts. Thousands were fooled and (crucially) charmed by a 20-second Pepsi spot. It features familiar advertising tropes – a rousing
- [McDonald's unveils its World Cup (nearly) X1](http://www.moreaboutadvertising.com/2026/06/mcdonalds-unveils-its-world-cup-nearly-x1/) - Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it's currently only every four years although if FIFA has its way it'll probably be an annual event before too long. But who's got the
- [UK ad exports hit £19.4bn](http://www.moreaboutadvertising.com/2026/06/uk-ad-exports-hit-19-4bn/) - Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK's position as the world's second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year surplus export growth, outpacing any comparable UK services
- [WOO president Goddard outlines Out of Home industry in rude health - but with more to do](http://www.moreaboutadvertising.com/2026/06/woo-president-goddard-outlines-out-of-home-industry-in-rude-health-but-with-more-to-do/) - World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard (below) welcomed them with the news that global OOH revenues had climbed to US$54bl, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. The APAC region
- [Parenting as an extreme sport: Liquid Death goes MMA](http://www.moreaboutadvertising.com/2026/06/parenting-as-an-extreme-sport-liquid-death-goes-mma/) - This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport - and promotes its highly caffeinated energy drink as a tool to help you through. To win a year's supply of the drink, you can post your own
- [DOOH: the big world antidote to small world thinking](http://www.moreaboutadvertising.com/2026/06/dooh-the-big-world-antidote-to-small-world-thinking/) - By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les Binet and Will Davis warn that brands risk limiting their impact by thinking too small, prioritising the wrong metrics, ignoring valuable customers and optimising for short term ROI only. They also flag that producing inefficient
- [Melo Meacher-Jones from Iris picks their Desert Island Ads](http://www.moreaboutadvertising.com/2026/06/melo-meacher-jones-from-iris-picks-her-desert-island-ads/) - A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks in your brain. It reminds me why this industry can still be brilliant, and why I wanted to be part of it in
- [Is a user-friendly Roy Keane enough for Sky Bet?](http://www.moreaboutadvertising.com/2026/06/is-a-user-friendly-roy-keane-enough-for-sky-bet/) - Football is the gift that keeps on giving - even when you're retired. David Beckham is now apparently one half of a billionaire couple, Gary Lineker is a podcast king and one in four World Cup ads seemingly features ageing galactico Leo Messi. Now it's Roy Keane and Micah Riohards from present day pundit-land putting
- [The Or turns promo codes into creative gold for Lime bikes](http://www.moreaboutadvertising.com/2026/06/the-or-turns-promo-codes-into-creative-gold-for-lime-bikes/) - Lime bikes are a blessing and a curse. They are a fun and speedy way of getting around a city, but big piles of them block pavements and "Lime leg" is a common injury as the heavy bikes topple onto their riders. "Promise codes" is a new campaign that offers free rides as long as
- [George Parker:  in Britain, Trump means fart!](http://www.moreaboutadvertising.com/2026/06/george-parker-in-britain-trump-means-fart/) - As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and probably to a certain extent in the UK. There is a TV campaign currently airing here for Pepto Bismol, an anti gas, over the counter medication. The ads feature various social situations in which individuals
- [(Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP](http://www.moreaboutadvertising.com/2026/06/not-top-tips-for-cannes-chris-birch-and-jonny-parker-ccos-at-vccp/) - Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things
- [MAA Ad of the Week: Nike x Palace 'This England'](http://www.moreaboutadvertising.com/2026/06/maa-ad-of-the-week-nike-x-palace-this-england/) - What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic 'Dear England' is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn't) back in the day acting ability
- [Cockney geezer Danny Dyer scores for Paddy Power](http://www.moreaboutadvertising.com/2026/06/cockney-geezer-danny-dyer-scores-for-paddy-power/) - Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland's favourite cockney geezer, one's heart sinks a bit. It's not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect
- [Uber Eats scoops US Grand Effie](http://www.moreaboutadvertising.com/2026/05/uber-eats-scoops-us-grand-effie/) - Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the US has gone to Uber Eats and Special US for 'Football is for Food.' Partners included PHD, O Positive, Exile and Pariah. https://www.youtube.com/watch?v=1YT8uEOzpRw The citation says: Uber Eats transformed football fandom (NFL version) into a
- [Mark Read launches Prompt event for  AI start-ups and business](http://www.moreaboutadvertising.com/2026/05/mark-read-launches-prompt-event-for-ai-start-ups-and-business/) - Former WPP CEO Mark Read, who stepped down from WPP a year ago, is launching a conference that aims to bring AI start-ups together with leaders in business and marketing, as well as potential investors. Prompt is an invitation-only event and one that sees Read, who had a difficult time in charge (although his drive
- [(Not) Top Tips for Cannes: Chris Gallery, CSO at Mother](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-chris-gallery-cso-at-mother/) - It's said the best predictor of success is past performance so I've cherry-picked some of my past faves to predict/hope for some big winners. Zohran for NYC In 2009 Barack Obama's presidential election campaign won Titanium and the Integrated Grand Prix. Zohran for NYC is the most creatively lauded political campaign since then, a beautifully
- [Jony Ive's $640,000 Ferrari EV design crashes at launch](http://www.moreaboutadvertising.com/2026/05/jony-ives-640000-ferrari-ev-design-crashes-at-launch/) - Jony Ive, the Essex-born designer behind Apple’s most iconic products, has come up against a backlash around his work for Ferrari’s first all-electric vehicle, the $640,000 Luce. One analyst described it as “a mix between a Honda Accord EV and a Tesla 3… We are lost in translation with Ferrari’s new strategy” while shares fell
- [St Luke's wins Bisto creative after competitive pitch](http://www.moreaboutadvertising.com/2026/05/st-lukes-wins-bisto-creative-after-competitive-pitch/) - Bisto has appointed St Luke's as its lead creative agency after a pitch run by Mark Alldred, global marketing director at Premier Foods, which kicked off in April. St Luke's is charged with reviving the gravy's place in British culture. The brand previously worked with McCann London, which won a place on the Premier Foods
- [Wayne Rooney brings the drama for Nike x Palace World Cup spot](http://www.moreaboutadvertising.com/2026/05/wayne-rooney-brings-the-drama-for-nike-x-palace-world-cup-spot/) - Celebrating England's national identity is a tricky path to tread right now, but Nike and skateboard apparel brand Palace have faced it head-on. Here's Wayne Rooney performing the "This other eden" speech from Shakespeare's Richard II while holding a skull in the style of Hamlet's Yorick - except it's painted in the colours of the
- [Uncommon puts the pressure on for Under Armour](http://www.moreaboutadvertising.com/2026/05/uncommon-puts-the-pressure-on-for-under-armour/) - Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed for the tournament. The ads feature two players who will be representing their countries this summer: France/Liverpool defender Ibrahima Konaté and Spain/Barcelona striker Ferran Torres. It’s all about reframing pressure as a positive and shows
- [The devil wears Primark: fashionistas chase trouble in new VCCP ad](http://www.moreaboutadvertising.com/2026/05/the-devil-wears-primark-fashionistas-chase-trouble-in-new-vccp-ad/) - Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months to February, so VCCP's "That's so Primark" platform needs to do some extra havy lifting this summer. This new ad features a trio of feisty friends sneaking into a private members' club until they get
- [BrandZ 2026: AI boosts brands and builds trust](http://www.moreaboutadvertising.com/2026/05/brandz-2026-ai-boosts-brands-and-builds-trust/) - Apple is widely considered to be falling behind in AI, which is given as the reason it’s lost the number one spot on Kantar’s annual BrandZ report after four years at the top. New CEO John Ternus will have a lot to do when he takes over from Tim Cook in September: Siri is stagnating,
- [D&AD Yellow Pencil winners with Cannes in their sights](http://www.moreaboutadvertising.com/2026/05/dad-yellow-pencil-winners-with-cannes-in-their-sights/) - In the first D&AD awards since David Patton took over as CEO, the UK took home 25 Yellow Pencils, only just behind the US’s tally of 27. This year’s president is Lisa Smith, global chief design officer at Uncommon Creative Studio and both she and Patton are using their stellar reputations to build D&AD’s status
- [Nostalgic footie campaign pitches Betfair as the home of opinions](http://www.moreaboutadvertising.com/2026/05/nostalgic-footie-campaign-pitches-betfair-as-the-home-of-opinions/) - Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements - and invites everyone to back their own opinions at Betfair. Funny man Tom Davis references dodgy VAR decisions, Maradona’s “hand of god” moment, and the everyday differences of opinion that get shared at the pub. The light-heated, non-polarising
- [Leith walks the line between hope and reality for Tennent's World Cup bid](http://www.moreaboutadvertising.com/2026/05/leith-walks-the-line-between-hope-and-reality-for-tennents-world-cup-bid/) - It's all football from now on in, so we may as well go with the flow. But please, so-called England fans, stop banging on about "60 years of hurt." Completely self-inflicted. Anyway the Scots are returning to the finals after 28 years so what do you do if you're Tennents and Scotland's finest, Leith? They're
- [MAA blast from the past: Gareth Southgate for Pizza Hut](http://www.moreaboutadvertising.com/2026/05/maa-blast-from-the-past-gareth-southgate-for-pizza-hut/) - Dear England from the BBC, by James Graham based on his play, is one of the better things on the box with Joseph Fiennes' portrayal of idealistic England manager Gareth Southgate sure to pick a well deserved award or three. It begins with Gareth's penalty nightmare at Euro 1996 when Terry Venables' likely winners were
- [George Parker:  still missing the beef!](http://www.moreaboutadvertising.com/2026/05/george-parker-still-missing-the-beef/) - A few extra thoughts regarding my post of last week about director Joe Sedelmaier, I feel it is important to recognize that the agencies that were smart enough to employ him, and the management of the brands that were astute enough to trust these agencies, are mostly long since gone. Hence we are no longer
- [(Not) Top Tips for Cannes: Guy Hobbs of AMV BBDO](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-guy-hobbs-of-amv-bbdo/) - I always like work that does more than behave like advertising. Work that enters culture, creates some noise, and ultimately sells stuff. As we say in the BBDO network, it’s all about doing big things. These three all do that in very different ways. One turns a promotion into a cultural product. One turns a
- [MAA Ad of the Week: McCain from adam&eve\TBWA](http://www.moreaboutadvertising.com/2026/05/maa-ad-of-the-week-mccain-from-adamevetbwa/) - It may be adam&eve\TBWA these days but the old adam&eve lives on in an admirably consistent campaign for McCain. Like most such these days it probably depends on yards of research showing how dads and male offspring struggle to bond but, actually, it's mostly about getting on with your kids. Over chips. https://www.youtube.com/watch?v=SM1gzR2okgA This sort
- [Where is the outcry over Publicis buying LiveRamp?](http://www.moreaboutadvertising.com/2026/05/where-is-the-outcry-over-publicis-buying-liveramp/) - Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising has ended up. Publicis Groupe buys Liveramp… Are you excited? Are you inspired? Desperate to know what will happen next? No? Why not? This is really important! A $2.2bn acquisition? This could be the most
- [MAA blast from the past: Nike's 'Write The Future' from 2010](http://www.moreaboutadvertising.com/2026/05/maa-blast-from-the-past-nikes-write-the-future-from-2010/) - This seems an age and a world away now but Nike's 'Write the Future' from Wieden+Kennedy wrote the book for World Cup ads, here featuring the rise and fall of Wayne Rooney. No such luck for Cristiano Ronaldo but, then, not everything changes. https://www.youtube.com/watch?v=lSggaxXUS8k 2010 was the year Spain won, England were ejected by Germany
- [JLR outlines ambitious exclusive deal with WPP](http://www.moreaboutadvertising.com/2026/05/jlr-outlines-ambitious-exclusive-deal-with-wpp/) - The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the British-owned holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it's not yet clear how this will work. Sell more
- [Cannes cans Creative Company of the Year](http://www.moreaboutadvertising.com/2026/05/cannes-cans-creative-company-of-the-year/) - Cannes Lions has moved to update one of the dafter elements of its annual jamboree, "retiring" (a newly-popular word in adland as elsewhere) its Creative Company of the Year award. This simply seems to have rewarded the ad holding company that made the most shortlists - that is, had the most entries - last year
- [(Not) Top Tips for Cannes: Jan Harbeck from Jung von Matt/Spree](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-jan-harbeck-from-jung-von-matt-spree/) - My top creative tips from the German school of taking the long way round Germany has a reputation for directness. We like things to work - ideally with a manual, a warranty and a stamped form. So you might expect the best German(ish) work this year to be very direct. But it is not. The
- [T&P draws on The Times and The Sunday Times’s news heritage to open windows to the past](http://www.moreaboutadvertising.com/2026/05/tp-draws-on-the-times-and-the-sunday-timess-news-heritage-to-open-windows-to-the-past/) - The Times and The Sunday Times have a 240 year heritage of making sense of seismic moments in history. Calling on its reputation as a trusted and credible source of news, the news brand uses the presence of Digital Out of Home to demonstrate its legacy in a way that is visceral, location relevant and
- [Publicis moves deeper into data with $2.2bn LiveRamp](http://www.moreaboutadvertising.com/2026/05/publicis-moves-deeper-into-data-with-2-2bn-liveramp/) - Publicis Group is buying LiveRamp, which it calls a global data collaboration platform, for $2.2 billion ($2.5bn including cash.) This is Publicis' third big non-advertising acquisition after Sapient and Epsilon, moving the French holding company further away from its ad roots and deeper into data and tech. Publicis says it will become a leader in
- [George Parker: where’s the beef?](http://www.moreaboutadvertising.com/2026/05/george-parker-wheres-the-beef/) - Joe Sedelmaier, died last week, and if you don’t know who that is then you deserve to spend the rest of your life doing AI generated shitty commercials for Beauty Bum Hemorrhoid Cream. Joe was the guy that directed numerous tongue in cheek, humorous TV spots, for such clients as Federal Express, Godfather’s Pizza, and
- [McCain ventures into the 'manosphere'](http://www.moreaboutadvertising.com/2026/05/mccain-ventures-into-the-manosphere/) - McCain and adam&eve in its various guises have made a formidable team, winning various awards on the way for both planning and creativity. Helps that it's a good product of course. Now they're taking on the formidable task of presenting boys and dads as, yes, actually nice; capable of a healthy relationship without beating up
- [Top tips for Cannes? Contagious lists its 'Pioneer' agencies](http://www.moreaboutadvertising.com/2026/05/top-tips-for-cannes-contagious-lists-its-pioneer-agencies/) - Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC and the Effies), it’s worth noting who is meeting its rigorous criteria ahead of the festival next month – and how they got there. Four UK
- [Overpriced World Cup tickets inspire Air Transat alternative](http://www.moreaboutadvertising.com/2026/05/overpriced-world-cup-tickets-inspire-air-transat-alternative/) - Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself? Even President Trump has said he wouldn't pay the four-figure price of a ticket to see his beloved USA play in the opening match of the World Cup. Soaring World Cup
- [Omar Oakes: Why one in four WPP shareholders aren't convinced](http://www.moreaboutadvertising.com/2026/05/omar-oakes-why-one-in-four-wpp-shareholders-arent-convinced/) - The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between ad agency holding groups. What happened to the once mighty ad agencies of Madison Avenue and Soho, whose great creative and strategic minds used to
- [MAA Ad of the Week: Axe/Lynx from Lola](http://www.moreaboutadvertising.com/2026/05/maa-ad-of-the-week-axe-lynx-from-lola/) - But we can't make ads like we used to. Clients won't buy them: too risky, the media agency doesn't understand them and Mark Zuckerberg says try him instead. How often have we heard this or something like it? So how come Omnicom's Madrid-based Lola (formerly IPG's MullenLowe) gets away with it? In this case a
- [(Not) Top Tips for Cannes: Fold 7's Dave Billing](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-fold-7s-dave-billing/) - Medieval carnivals were essentially licensed periods of rule-breaking. The normal social order got turned upside down, hierarchies dissolved, and things that couldn't be said or done the rest of the year were suddenly not only permitted but celebrated. Cannes has always felt a bit like that to me. Midweights carrying Lions lauded like kings; Holdco
- [(Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-asheen-naidu-from-leo-singapore/) - I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would be a bunch of guaranteed winners that everyone agreed on. But this season seems a little thin. One that did catch my eye was this beautiful piece for Kit Kat. While there have been a
- [MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016](http://www.moreaboutadvertising.com/2026/05/maa-blast-from-the-past-harvey-nichols-cannes-winner-adameve-2016/) - The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us are sick to the back teeth of tech taking over the world and, in adland, dewy-eyed at the days when ads were funny - even if they were advertising tobacco. Here's a Cannes Film Grand
- [Scary DIY ad makes awards running](http://www.moreaboutadvertising.com/2026/05/scary-diy-ad-makes-award-running/) - We're currently exploring likely winners at the various awards shows (and not just Cannes.) Here's a promising (if left-field) entry, the winner of the ADC 105th Annual Awards in NYC, from HeimatTBWA\ Berlin, working with Tempomedia Berlin, on 'No Project Without Drama' for Hornbach. It also won Best of Discipline in Advertising, two ADC Gold
- [Lola shows its comedic genes live on](http://www.moreaboutadvertising.com/2026/05/lola-shows-its-comedic-genes-live-on/) - Lola seems to go its own (very) sweet way whoever owns it: now it's Omnicom following its takeover of IPG and former Lola owner MullenLowe. Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola's Madrilenos. 'Airplane' for Axe (Lynx
- [Adland's finest gear up for beer challenge: could a great campaign emerge at last?](http://www.moreaboutadvertising.com/2026/05/adlands-finest-gear-up-for-beer-challenge-could-a-great-campaign-emerge-at-last/) - It's been a long time since we've had an outstanding beer campaign, for a big brand anyway. Publicis' LePub has done a pretty good job for Heineken and now Heineken has assigned its other brands - not to Publicis although the agency wins global production. WPP's Ogilvy and VML have won a smaller brand each
- [World Cup, US-style: coffee breaks and skincare routines](http://www.moreaboutadvertising.com/2026/05/world-cup-us-style-coffee-breaks-and-skincare-routines/) - Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on the World Cup with ads that target whole new untapped areas of football fandom. Lola USA (created by Omnicom from a merger of 180 with adam&eve New York) is promoting Dove's World Cup sponsorship with
- [(Not) Top Tips for Cannes - but these might win anyway](http://www.moreaboutadvertising.com/2026/05/not-top-tips-for-cannes-but-these-might-win-anyway/) - By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one's strength and then build on it and find the most succinct and engaging way of getting it across. This idea delivers on all fronts. It's simple and therein lies its strength. McDonald’s Gamifries https://www.youtube.com/watch?v=fjcwA3k6PkQ In a world drowning
- [Damon Collins: 40 Years in advertising - here's to choosing the difficult path](http://www.moreaboutadvertising.com/2026/05/damon-collins-40-years-in-advertising-heres-to-choosing-the-difficult-path/) - At 6 o’clock on a snowy Sunday morning in 1986 Mary Wear and I drove my VW Beetle round London and set up a tent outside the front door of a selection of agencies we wanted to work at. Mary stood inside the tent and stuck our black Art Care portfolio through the tent flaps.
- [Fox Sports conjures a winning World Cup game](http://www.moreaboutadvertising.com/2026/05/fox-sports-conjures-a-winning-world-cup-game/) - It's going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its inimitable way - President Trump will probably declare the US the winner before it's even begun, ace boot-licker FIFA's Gianni Infantino will probably concur. Broadcaster Fox Sports is taking a more measured view
- [Omar Oakes: Advertising has reached peak self-delusion](http://www.moreaboutadvertising.com/2026/05/omar-oakes-advertising-has-reached-peak-self-delusion/) - The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of the AA/WARC Expenditure Report and such positive projections for our industry.” That was the laudatory view of the UK’s trade association for ad agencies, the IPA, after the latest Advertising Association/WARC Expenditure Report revealed UK
- [Does BT's new corporate campaign lose direction?](http://www.moreaboutadvertising.com/2026/05/does-bts-new-corporate-campaign-lose-direction/) - Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many of us (when we're not complaining about it) BT is mostly notable for Open Reach which, in London anyway, vies with Thames Water for digging up the same bit of road over and over again.
- [Dude wins Chopstix  Noodle](http://www.moreaboutadvertising.com/2026/05/dude-wins-chopstix-noodle/) - Quick service restaurant brand Chopstix Noodle has appointed Dude London as its creative agency. Chopstix has 140 stores and 170 locations across the UK. Dude will work alongside long standing partner Down at the Social, which has handled PR and new store openings for the brand since 2019. Head of marketing Leanne Parker says: “We’re
- [BBC and Ocean honour Attenborough](http://www.moreaboutadvertising.com/2026/05/bbc-and-ocean-honour-attenborough/) - BBC Studios marked a historic milestone in British broadcasting by taking over Piccadilly Lights in London to celebrate Sir David Attenborough’s 100th birthday, ahead of a special event in his honour at the Royal Albert Hall later today. The two-minute 3D takeover of the iconic digital landmark, courtesy of owners Landsec and operators Ocean Outdoor,
- [Opportunity knocks for new ISBA boss Mark Given](http://www.moreaboutadvertising.com/2026/05/opportunity-knocks-for-new-isba-boss-mark-given/) - The revolving doors at the top of trade associations usually fail to make much impact. There are exceptions: James Murphy's tenure as chairman of the UK Advertising Association in the post-Brexit, pre-lockdown era did provide industry leadership, assisted by a capable CEO in Stephen Woodford. Tom Goddard, a former chairman of Ocean Outdoor, has established
- [MAA Ad of the Week: Disney's 'Lifetime of Great Stories' from VCCP](http://www.moreaboutadvertising.com/2026/05/maa-ad-of-the-week-disneys-lifetime-of-great-stories-from-vccp/) - It's not often that the Mighty Mouse needs a helping hand but Disney is currently being pursued by a nasty old orange moggy after Jimmy Kimmel had the effrontery to make a joke about Melania. Trump's war agains the media and, in effect, free speech is one of many but it matters all the same.
- [Adidas sets football legends a new challenge in World Cup spectacular](http://www.moreaboutadvertising.com/2026/05/adidas-sets-football-legends-a-new-challenge-in-world-cup-spectacular/) - The World Cup build-up is underway, and Adidas is going all-out to drive excitement with a five-minute spot featuring an all-star cast of players. Timothée Chalamet (reviving his Marty Supreme motormouth hustler persona) and Bad Bunny are also on board for anybody who isn’t versed in football legends of the past and present. And legends
- [Disney+ finds monsters under the bed in latest VCCP spot](http://www.moreaboutadvertising.com/2026/05/disney-finds-monsters-under-the-bed-in-latest-vccp-spot/) - The latest instalment in VCCP’s “A lifetime of great stories” campaign for Disney+ is all about capturing the magic of storytelling and how it stays with you throughout your life. You have to be familiar with the Disney references for this to work. It starts with a kid watching Pixar’s Monsters, Inc, it follows him
- [Ajaz Ahmed's Studio.One snatches Coca-Cola Christmas from WPP](http://www.moreaboutadvertising.com/2026/05/ajaz-ahmeds-studio-one-snatches-coca-cola-christmas-from-wpp/) - Revenge is sweet they say, some add that it's best eaten cold. Ajaz Ahmed's new outfit Studio.One has reportedly pipped WPP's Open X to Coca-Cola's prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital
- [Santander likes to say ‘no’ to TSB as brand disappears after 215 years](http://www.moreaboutadvertising.com/2026/05/santander-likes-to-say-no-to-tsb-as-brand-disappears-after-215-years/) - Santander bought the TSB for £2.65 billion only last week, but is already making plans to ditch the 215 year-old brand, according to the FT. The name will be phased out and replaced by Santander UK. TSB's reputation as “the bank that likes to say yes” was built with a classic 80s ad campaign by
- [M&S struggles to replace Anderson in its Summer Of Love](http://www.moreaboutadvertising.com/2026/05/ms-struggles-to-replace-anderson-in-its-summer-of-love/) - M&S is clearly terribly excited about its 'Love That' campaign starring Gillian Anderson earlier this year - System! ranked it in the top 10 tested fashion ads - and so it's continuing the same theme 'The Summer of Love.' By Mother again but, alas, without Ms Anderson. Amelia Dimoldenberg, of Chicken Shop Date fame, has
- [Uncommon puts the pazazz into payment platforms for Airwallex](http://www.moreaboutadvertising.com/2026/05/uncommon-puts-the-pazazz-into-payment-platforms-for-airwallex/) - A belief that forward momentum and progress are propelling mankind towards an ever-brighter future can feel like it comes from a different era. But it’s still the reality for AI optimists, and these are the people targeted in great style by Uncommon Creative Studio’s upbeat new global campaign for fintech Airwallex. “Build the future” is
- [George Parker: English motherfucker, do you speak it?](http://www.moreaboutadvertising.com/2026/05/george-parker-english-motherfucker-do-you-speak-it/) - Ah yes... The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use when dealing with various wankers at far too many BDA’s (Big Dumb Agencies) and BDC’s (Big Dumb Clients) over the course of my long and far too often agonizing career. https://www.youtube.com/watch?v=x2WK_eWihdU&t=3s I once presented a
- [Guardian brings back 'Points of View' with a contemporary twist](http://www.moreaboutadvertising.com/2026/05/guardian-brings-back-point-of-view-with-a-contemporary-twist/) - It's often said that advertising neglects and undervalues its heritage - by Sir John Hegarty among others, no less - but The Guardian is trying to make up for this by exhuming its celebrated 'Points of View' commercial from 1986, complete with Kathy Burke who appeared voicelessly in the first one and director Paul Weiland.
- [Ark Agency wins new strategy and creative for Rude Health](http://www.moreaboutadvertising.com/2026/05/ark-agency-wins-new-strategy-and-creative-for-rude-health/) - Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to handle its creative business after a five-way pitch against Wonderhood, 05:37 Brand Studio, and Thirty6. Ark will showcase a new strategy for the brand in the next couple of months, positioning Rude Health as a
- [MAA Ad of the Week: Lacoste by BETC Paris](http://www.moreaboutadvertising.com/2026/05/maa-ad-of-the-week-lacoste-by-betc-paris/) - Paris in the spring is still one of life's joys, for tennis fans too of course. So, for some of us, are ads that actually feature the ancient art of storytelling to some effect and BETC Paris certainly does that here in a new global campaign for Lacoste (than which you don't get much more
- [Money can't buy you cool: Bezos backlash posters spoil the party](http://www.moreaboutadvertising.com/2026/05/money-cant-buy-you-cool-bezos-backlash-posters-spoil-the-party/) - The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos.
- [How sportsbooks are dominating ad spend in live sports](http://www.moreaboutadvertising.com/2025/10/how-sportsbooks-are-dominating-ad-spend-in-live-sports/) - Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches, sports betting companies are now the loudest voices in the stadium. Whether it’s on digital banners, shirt sponsorships, or live-stream integrations, sportsbooks have become the defining commercial force behind sport. The trend isn’t just about
- [Omar Oakes: AI in media planning - the race nobody wins](http://www.moreaboutadvertising.com/2026/04/omar-oakes-ai-in-media-planning-the-race-nobody-wins/) - Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it's one the industry has seen (and ignored) three times. “The fact that millions of people share the same mental pathology does not make these people sane”. Erich Fromm; The Sane Society (1955) There are so many
- [David Patton: in-housing creativity won’t make brands more creative](http://www.moreaboutadvertising.com/2026/04/david-patton-in-housing-creativity-wont-make-brands-more-creative/) - Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will naturally lead to better work. To a certain extent that logic holds because control increases, speed improves and costs can be managed more tightly. However, what it does not guarantee is the delivery of better ideas,
- [Can Vue turn back the tech tide?](http://www.moreaboutadvertising.com/2026/04/can-vue-turn-back-the-tech-tide/) - Cinema is another ancient art form in danger of being destroyed by technology, alongside music (Spotify et al) and even advertising. Isn't it strange how technology makes the world easier to manage in so many ways but decidedly less appealing? Maybe it's the despicable tech bros. Cinema is always presented as being on some kind
- [Publicis gets Santander moving with Ant and Dec still on board](http://www.moreaboutadvertising.com/2026/04/publicis-gets-santander-moving-with-ant-and-dec-still-on-board/) - Santander appointed Publicis Groupe to its creative and media account back in January 2025, and this is the first campaign under the new “It starts here” platform. Not everything is new, though; Ant and Dec are still around to put a light-hearted, accessible spin on finance. This one addresses first time buyers and the problem
- [Post-merger Omnicom on track](http://www.moreaboutadvertising.com/2026/04/post-merger-omnicom-on-track/) - Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in 2026 compared to $287.7m in 2025. Growth-wise Omnicom reported 3.9% with Q1 revenue of $5.6bn, markedly lower than Publicis but well ahead of WPP which fell back. Omnicom includes pass-through costs in such numbers making
- [Jane Austin: reasons to be cheerful about going to Cannes this year](http://www.moreaboutadvertising.com/2026/04/jane-austin-reasons-to-be-cheerful-about-going-to-cannes-this-year/) - Civilisation is in flames yet somehow the ad world keeps turning. As you start mentally packing your suitcase for another Cannes Lions, you may well be asking yourself: what’s the point of it all? Will there be enough flight fuel? Is attending this week-long late-stage capitalism jamboree really worth the cost to your bank balance
- [Advertising gets absurd: VCCP and Joint serve up strange solutions](http://www.moreaboutadvertising.com/2026/04/advertising-gets-absurd-vccp-and-joint-serve-up-strange-solutions/) - Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and
- [The record-breaking Adios Pro Evo 3 shoe says it all for Adidas](http://www.moreaboutadvertising.com/2026/04/the-record-breaking-adios-pro-evo-3-shoe-says-it-all-for-adidas/) - Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand's new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around
- [Henkel creative moves to WPP](http://www.moreaboutadvertising.com/2026/04/henkel-creative-moves-to-wpp/) - This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee,
- [Cracking the creativity code: how to win at The Art of Outdoor®](http://www.moreaboutadvertising.com/2026/04/cracking-the-creativity-code-how-to-win-at-the-art-of-outdoor/) - By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the immediate surroundings. How it makes people feel, the environment often providing cues to deliver contextual relevance. The choice about where your ad appears magnifies the
- [Tesco's free fruit friendly giant hits the spot](http://www.moreaboutadvertising.com/2026/04/tescos-free-fruit-friendly-giant-hits-the-spot/) - Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer and able to do more than even established countries - like the UK. Tesco in the UK is worlds away in terms of inflated market value but with 30% or so of the grocery market
- [WPP falls back in Q1 2026 - but says it's all in the plan](http://www.moreaboutadvertising.com/2026/04/wpp-falls-back-in-q1-2026-but-says-its-all-in-the-plan/) - It's not very often that a company sees its Q1 revenue take a powder and announce it as some kind of triumph but that appears to be the case with Cindy Rose's new look WPP. Q1 revenue of £3,030m was down 6.6% YoY on a reported basis and down 4.0% like-for-like (LFL), while revenue less
- [Is Diet Coke a win or a defend for Ogilvy?](http://www.moreaboutadvertising.com/2026/04/is-diet-coke-a-win-or-a-defend-for-ogilvy/) - Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner WPP supposedly enjoys a binding relationship with The Coca-Cola Company to handle all its marketing and even formed a new agency Open X to do so. Although that didn't stop Coke moving its media (probably
- [MAA Ad of the Week: David Beckham's 'Football Nation' for Pepsi](http://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-david-beckhams-football-nation-for-pepsi/) - Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are defined by quick cutting, noise and celebs you might as well do it properly - which Big Time Creative does here. That it's built around the endless debates that also define football is quite a
- [George Parker: the importance of Ernest...Dichter.](http://www.moreaboutadvertising.com/2026/04/george-parker-the-importance-of-ernest-dichter/) - Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as aware of the fame and notoriety of Ernest Dichter, an Austrian born psychologist who became famous and ultimately filthy rich after the 1957 publication of Vance Packard’s book “The Hidden Persuaders,” which was an outrageously
- [Mother's Day for the boy from Brazil](http://www.moreaboutadvertising.com/2026/04/mothers-day-for-the-boy-from-brazil/) - AlmapBBDO in Brazil has gone overboard for its version of Mother's Day with this epic, showing a (you've guessed it) loving mum who clearly deserves her phial of O Boticário. For us not helped by the cheesy US-sounding V/O but a striking film nevertheless - and maybe an insight into those spoilt Brazilian boys. https://www.youtube.com/watch?v=UpRuemIT9Is
- [Advertising as torture? Marketing hits a new low](http://www.moreaboutadvertising.com/2026/04/advertising-as-toruture-marketing-hits-a-new-low/) - For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than an instrument used to torture you into paying for subscriptions. So it’s interesting that Spotify's campaign promoting "ad-free music listening" freely risks annoying its advertisers
- [New agencies Restless and Impatient Ideas set out to ride the AI wave](http://www.moreaboutadvertising.com/2026/04/new-agencies-restless-and-impatient-ideas-set-out-to-ride-the-ai-wave/) - There's hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and Nat Poulter, formerly of Jungle Creations, are starting Restless, claimed to be 'AI-powered." They are being joined by Jamie Vaughan, the entrepreneur behind Ralle and 303 and most recently managing director of digital agency
- [Can Ace of Hearts revive the comedy vignette?](http://www.moreaboutadvertising.com/2026/04/can-ace-of-hearts-revive-the-comedy-vignette/) - Ace of Hearts is hitting its stride as a noteworthy contender on the rather flagging London creative scene and it's produced a set of short films for challenger bank Wise. Here's probably the best of them, tackling that good old banking rip-off, charging too much for changing currency. Sometimes you wonder if banking and/or travelling
- [Omar Oakes: A culture war against mainstream media](http://www.moreaboutadvertising.com/2026/04/omar-oakes-a-culture-war-against-mainstream-media/) - America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you everything. The best questions are simple to ask but difficult to answer. On 15 April, the US Federal Trade Commission filed “consent decrees” — permanent court orders banning coordinated brand-safety standards — against all
- [Waitrose goes back to the 80s for 'noshtalgia' fest with Disney's Rivals](http://www.moreaboutadvertising.com/2026/04/waitrose-goes-back-to-the-80s-for-noshtalgia-fest-with-disneys-rivals/) - The nostalgia industry has got way too serious lately, so it’s good to see that Waitrose is having some fun with it as part of a Disney partnership that, thankfully, doesn’t involve princesses or animals. Instead, we are getting decadent 80s flavours to tie in with the new season of Rivals (based on the 1988
- [Onepointfive's Rob Pryce picks his Desert Island experiential Ads](http://www.moreaboutadvertising.com/2026/04/onepointfives-rob-pryce-picks-his-desert-island-experiential-ads/) - The sun’s been beating down so long that the incessant heat feels like it's baking me dry. Starting to resemble a human crisp, I think I might be starting to lose my mind... I’ve got questions. Big ones. Is the AI boom actually real, or just a very slick hallucination? Are Spurs really in a
- [Columbia finds fun in sportswear](http://www.moreaboutadvertising.com/2026/04/columbia-finds-fun-in-sportswear/) - The spoof life-threatening test is a good old TV standby, deployed here to some effect by adam&eve\TBWA for trendy clothing brand Columbia. So we have a good old soaking (funny) and a sauna in the desert (a touch alarming but funny-ish.) But the point about Columbia kit is made well enough. https://www.youtube.com/watch?v=SOTa-yBKJa0 https://www.youtube.com/watch?v=Yotzr6qmBO8 Head of
- [Ocean Outdoor UK redefines the DOOH attention model with Ocean® Portal](http://www.moreaboutadvertising.com/2026/04/ocean-outdoor-uk-redefines-the-dooh-attention-model-with-ocean-portal/) - Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean Labs, the Portal transforms high-footfall indoor environments into immersive, walk-in experiences, placing audiences at the centre of the story. The Portal
- [George Parker: If the A.I. shoe fits...](http://www.moreaboutadvertising.com/2026/04/george-parker-if-the-a-i-shoe-fits/) - There’s nothing more important in the ad biz than getting a shoe account. Think about it. Would Wieden+Kennedy exist today if they hadn’t picked up Nike a hundred years ago? Would all those sport jocks have become millionaires if they hadn’t become “Brand Ambassadors” for glorified tennis shoes? Would all the agencies with shoe accounts
- [Beckham launches Pepsi's 'Football Nation'](http://www.moreaboutadvertising.com/2026/04/beckham-launches-pepsis-football-nation/) - Pepsi has gone all-singing and dancing, positively Nike 'Write The Future' mode for the coming World Cup with long-serving brand ambassador David Beckham hosting a host of stars - and Gordon Ramsay Some of us would go a long way to avoid the latter but he's a mate of Beckham's. A spin on the rules
- [Adidas pitch is a definer for WPP Media](http://www.moreaboutadvertising.com/2026/04/adidas-pitch-is-a-definer-for-wpp-media/) - Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its current top position. Next up is Adidas with WPP Media pitching against Publicis and Omnicom. Adidas, worth around $500m globally but worth even more in terms of visibility, moved from Dentsu's Carat to WPP's EssenceMediacom
- [MAA Ad of the Week: is it Beckham or Tennant?](http://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-is-it-beckham-or-tennant/) - There's a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even a good voice. Gut is handling Becks' latest incarnation for Stella Artois and has produced quite a serviceable ad for the World Cup, featuring Becks in a bar full of excitable "ordinary" supporters (about as
- [Can Gervaise work his psycho-magic at WPP?](http://www.moreaboutadvertising.com/2026/04/can-gervaise-work-his-psycho-magic-at-wpp/) - When you've tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of "high performance" psychologist Michael Gervaise to try to rebuild confidence in what, until recently anyway, was an ailing marcoms group. Gervaise (left) performed for Rose in her time as a senior exec at Microsoft and specialises in
- [Uncommon finds the creative spark where you'd least expect it](http://www.moreaboutadvertising.com/2026/04/uncommon-finds-the-creative-spark-where-youd-least-expect-it/) - Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems, taking a more holistic approach, and responding to the visual culture we live in. It's all a way of getting more revenue out of a client too, of course. But here's Uncommon Creative Studios approaching
- [Sydney Sweeney is back, this time in shorts, for American Eagle](http://www.moreaboutadvertising.com/2026/04/sydney-sweeney-is-back-this-time-in-shorts-for-american-eagle/) - When a backlash against your advertising campaign causes a mega sales surge, there's no incentive to apologise or change tack. Sydney Sweeney's first ad for American Eagle did everything an ad is supposed to do, but at the same time it was accused of stoking white supremacy with its "good jeans" reference, while pulling in
- [Omar Oakes: What is your content actually worth when the AI crawlers come for it?](http://www.moreaboutadvertising.com/2026/04/omar-oakes-what-is-your-content-actually-worth-when-the-ai-crawlers-come-for-it/) - There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf. The best questions are simple to ask but difficult to answer. Here’s the one that all publishers (including micro-publishers such as yours truly…) should be asking right now: What is your content
- [FTC ruling leaves advertisers in the dark over brand safety](http://www.moreaboutadvertising.com/2026/04/ftc-ruling-leaves-advertisers-in-the-dark-over-brand-safety/) - Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the the US Federal Trade Commission that alleged they colluded to boycott platforms including Elon Musk’s X. The settlement includes an agreement not to restrict advertising based on biased and politically motivated criteria. This comes shortly
- [Sadoun's Publicis seems to be defying gravity - that's the problem](http://www.moreaboutadvertising.com/2026/04/sadouns-publicis-seems-to-be-defying-gravity-thats-the-problem/) - Sooner or later most CEOs find themselves railing against the market/investors, usually saying their share price is too low and doesn't reflect the company's performance and prospects. And their pivotal role in it all of course. Such seems to be the fate of Publicis Groupe chairman and CEO Arthur Sadoiun (above) who has recently been
- [Can Kotex replace 'art's missing period?' WPP agencies do their best](http://www.moreaboutadvertising.com/2026/04/can-kotex-replace-arts-missing-period-wpp-agencies-do-their-best/) - It’s a good question: “Why is it that the blood of violence and death is acceptable for us to witness, but the blood of life and creation is not?” Kotex is going all-out to answer it with a documentary that takes the history of “menstrual art” very seriously indeed. David London and Ogilvy Singapore's campaigning
- [New IPA Bellwether defies gloomsters with budgets up](http://www.moreaboutadvertising.com/2026/04/new-ipa-bellwether-defies-gloomsters-with-budgets-up/) - The world may be going to hell in a handcart - steered with his customary dexterity by one D. Trump - but business has to get on with it and, judging by the latest UK Bellwether Report, here it is. Marketing budgets have been revised up by +7.3% in Q1 2026, marking the highest level
- [HFSS ban fuels the culture wars via new ASA rulings](http://www.moreaboutadvertising.com/2026/04/hfss-ban-brings-out-the-culture-warriors-in-new-asa-rulings/) - Somebody (or some bot) is policing the ban on less healthy food with an astounding diligence. There was a single complaint to the Advertising Standards Authority against each of four different ads - one each for Iceland, Lidl, On the Beach and German Doner Kebabs - but only two were upheld. The offenders were an
- [Charlie Rudd takes on new VP role at the Advertising Association](http://www.moreaboutadvertising.com/2026/04/charlie-rudd-takes-on-new-vp-role-at-the-advertising-association/) - As if he wasn’t busy enough, Publicis Groupe UK's creative CEO Charlie Rudd has taken on an additional role as vice president of the Advertising Association. He will work with AA president Andria Vidler, is CEO of Allwyn and the National Lottery. The new VP role was created following a governance review in 2025 which
- [BCW on the block as WPP weighs exit from PR](http://www.moreaboutadvertising.com/2026/04/bcw-on-the-block-as-wpp-weighs-exit-from-pr/) - WPP is reportedly planning a sale of Burson, what's left of its rambling array of PR businesses. Burson is an amalgam of BCW (Burson plus Cohn & Wolfe) and Hill & Knowlton, once the biggest in the UK. In 2024 WPP sold a majority stake in FGS Global, its other big PR business, to private
- [George Parker: Pet Rock Particulars](http://www.moreaboutadvertising.com/2026/04/george-parker-pet-rock-particulars/) - I just watched the hit movie, “Project Hail Mary,” in which an astronaut on a mission to save the earth pals up with an alien he names “Rocky,” ‘cos the alien is an actual fucking rock whose rock girlfriend is called Adrian! True cinema buffs will get the connection, and hey...It’s science fiction. OK? Anyway,
- [Publicis sets a strong pace in early 2026](http://www.moreaboutadvertising.com/2026/04/publicis-sets-a-strong-pace-in-early-2026/) - Publicis has turned up the heat on its marcoms rivals with another strong quarter of solid growth in Q1 2026. It's also juggled the way it reports growth to put pressure on Omnicom which appears to include pass-through costs or expenses in its own growth figures. Publicis says its Q1 organic revenue reached €4.19m, up
- [MAA Ad of the Week: Lucky Generals for Holland & Barrett](http://www.moreaboutadvertising.com/2026/04/lucky-generals-gets-holland-barrett-into-shape/) - Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom's TBWA, is having quite a moment with a string of new business, some top creative hires and highly accomplished work. Here's its TV debut for Holland & Barrett, one of those UK shops that's been around for decades but,
- [WPP hires chief transformation officer from Estée Lauder](http://www.moreaboutadvertising.com/2026/04/wpp-hires-chief-transformation-officer-from-estee-lauder/) - Estée Lauder's SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national spent six years at the global beauty giant and took on the transformation a year ago. She started out as a management consultant at Accenture in 2000 before switching into the digital marketing space. Choueiri
- [Omnicom scores major post-merger win with $190m IBM global media](http://www.moreaboutadvertising.com/2026/04/omnicom-scores-major-post-merger-win-with-190m-ibm-global-media/) - IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media did not compete. IBM's global creative account, which is still under review, split from WPP's Ogilvy in March after a 32 year partnership. Omnicom will handle IBM’s media across the Americas, EMEA and APAC following the
- [$2bn Publicis-Microsoft deal goes beyond media to cover 'entire workflow'](http://www.moreaboutadvertising.com/2026/04/2bn-publicis-microsoft-deal-goes-beyond-media-to-cover-entire-workflow/) - Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts, and his stated mission to “win in the platform world” is going pretty well, mostly thanks to Publicis’ AI capabilities. Publicis, as predicted, has won Microsoft’s $2bn global media account without a pitch – but
- [Sport wins over the robots in new campaign for Unibet](http://www.moreaboutadvertising.com/2026/04/sport-wins-over-the-robots-in-new-campaign-for-unibet/) - Robots, gambling companies and sport are a everywhere, whether we like it or not. Paris agency La Maison Créative Justement brings them all together in a new campaign for Unibet, “Let sport win you over.” The idea is that the magnetic pull of sport is so strong it can disrupt even a perfectly programmed environment,
- [Who is Apple's Lil' Finder Guy? And what is he for?](http://www.moreaboutadvertising.com/2026/04/who-is-apples-lil-finder-guy-and-what-is-he-for/) - Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete with a new animated mascot who arrived just in time for the launch of the MacBook Neo, which costs half the price of a regular MacBook and comes in a selection of shades including lime
- [Coca-Cola breaks out two very different flavours in new WPP campaigns](http://www.moreaboutadvertising.com/2026/04/coca-cola-breaks-out-two-very-different-flavours-in-new-wpp-campaigns/) - Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first game of the FIFA World Cup, which takes place in Mexico on 11th June, while the other celebrates Coca-Cola's 100th anniversary in Mexico. Football sponsorship and brand campaigns might have very different criteria, but the
- [Wendy's follows Estee Lauder with cross-platform WPP deal](http://www.moreaboutadvertising.com/2026/04/wendys-follows-estee-lauder-with-cross-platform-wpp-deal/) - New boss Cindy Rose's mantra of 'One WPP' (with apologies to Publicis) appears to be be paying off with some clients at least. Shortly after it emerged that Estee Lauder was giving all its marcoms to WPP following a media review, WPP has added Wendy's to its media roster. Wendy's has been a longstanding client
- [Marmite hides 'love it or hate it' dispute inside recipe ads](http://www.moreaboutadvertising.com/2026/04/marmite-hides-love-it-or-hate-it-dispute-inside-recipe-ads/) - Thanks to its wide availability and the "umami" flavour championed by chefs like Nigella Lawson, Marmite has taken on a new lease of life as a cooking ingredient. Adam&eve/TBWA's new OOH and press campaign for the brand encourages us to think of Marmite as more than just a spread, suggesting we add it to everyday
- [Droga5 has new reasons to turn off your phone in the cinema](http://www.moreaboutadvertising.com/2026/04/droga5-has-new-reasons-to-turn-off-your-phone-in-the-cinema/) - Regular cinema goers will be familiar with seeing messages asking you to turn off your phone, mainly feeding off an appeal to the British sensibility that if it rings or pings during the film, you will be very embarrassed indeed. Droga5 ANZ has come up with a different take on the theme for telecommunications company
- [Ocean Outdoor opens 2026 Digital Creative Competition for entries  across Europe](http://www.moreaboutadvertising.com/2026/04/ocean-outdoor-opens-2026-digital-creative-competition-for-entries-across-europe/) - One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now in its 17th year in the UK, and sixth year across other Group markets, Ocean’s competition calls for bold ideas and original concepts that push the
- [Adland in the era of Trump](http://www.moreaboutadvertising.com/2026/04/adland-in-the-era-of-trump/) - Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to ransom through a mixture of power and money (interchangeable in the Trump lexicon.) This morning the prospect of a full-on global energy crisis appears to have abated somewhat as Trump has backtracked on his threats
- [Publicis goes full throttle on sport with acquisition of 160over90](http://www.moreaboutadvertising.com/2026/04/publicis-goes-full-throttle-on-sport-with-acquisition-of-160over90/) - It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of
- [Uber amps up 'sunbed wars' in push for book-ahead holiday rides](http://www.moreaboutadvertising.com/2026/04/uber-amps-up-sunbed-wars-in-push-for-book-ahead-holiday-rides/) - Travelling to the airport can be as fraught as getting through the countless hurdles that await you at the terminal. Uber wants to persuade us that it's a safe bet for the first stretch of the journey in a new activation by Mother. Mother riffs on the holiday trope of the poolside early morning territory
- [Now Publicis Media lands global Microsoft](http://www.moreaboutadvertising.com/2026/04/now-publicis-media-lands-global-microsoft/) - It hasn't all been one-way traffic but Publicis, in particular its media arm, has been steadily denuding its competitors of their biggest accounts for a number of years now. Now it's reportedly won Microsoft's global media business, worth north of $1bn, following its win of Microsoft-owned LinkedIn. Both accounts move from Dentsu. It's not known
- [George Parker: P&G soldiers on..](http://www.moreaboutadvertising.com/2026/04/george-parker-pg-soldiers-on/) - You will be thrilled to learn that according to Proctor & Gamble Chief Brand Officer Marc Pritchard, the CPG giant is about to tackle a major transformation, which will include media fragmentation, a shift to digital commerce and the power of artificial intelligence to “exponentially turbocharge” marketing, etc, etc, etc.. Whatever the hell that word
- [MAA Ad of the Week: Cornetto from Lola](http://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-cornetto-from-lola/) - Lola, Lola Mullen Lowe as was, is one of that handful of agencies, BETC Paris and the UK's Mother are others, whose work you look forward to seeing. There's nearly always something fresh, different and surprising. Now the wizards from Madrid, who kept the Lowe flag flying even in its rather reduced state, are part
- [Has Jeep cracked interminable advertorials - with humour?](http://www.moreaboutadvertising.com/2026/04/has-jeep-cracked-interminable-advertorials-with-humour/) - Brands that overstay their welcome are worrying prominent, notably in never-ending advertorials currently infesting the UK's cheap channels. You really want five minutes on DIY cremations or mind-numbingly tedious power tools? No wonder no-one watches the programmes, they can't find them. If you really must, though, you could take a leaf out of Jeep's book.
- [HFSS ad ban  may be justified - now let's ban those crap ads](http://www.moreaboutadvertising.com/2026/03/hfss-ad-ban-may-be-justified-now-lets-ban-those-crap-ads/) - In the UK it's set to be the first chocolate-free TV Easter as the Government's ad ban on High Fat Sugar & Salt (HFSS) products kicks in (a 9pm watershed on most TV channels, a complete internet ban.) This is now official, it was mostly adhered to voluntarily at Christmas by food and confectionery companies
- [Superheroes' Anirudh Shiva picks his Desert Island Ads](http://www.moreaboutadvertising.com/2026/04/superheroes-anirudh-shiva-picks-his-desert-island-ads/) - Given the current state of world affairs, being stuck on a desert island sounds rather promising I must say. But if all I have to keep me company are ads (yikes) I’d go for some that remind me of the different countries and creative cultures that shaped my journey up until this point. A way
- [BBH discovers realism for Tesco - whatever next?](http://www.moreaboutadvertising.com/2026/03/bbh-discovers-realism-for-tesco-whatever-next/) - In its early, role-defining days BBH's stuff was quite glossy. There was a decidedly model-like air to most of the characters in its ads, summing up the aspiration-obsessed 1980s perhaps. These days people are not so obsessed by aspiration (outside a few gilded circles such as tech and finance), more concerned with getting by amidst
- [Drum roll please for the UK's top ten favourite ads](http://www.moreaboutadvertising.com/2026/03/the-uks-top-10-ads-of-all-time-to-celebrate-british-arrows-50th/) - When the news is gloomy on all fronts, it's worth stopping to appreciate the good things. This British Arrows list of the top ten UK ads thankfully doesn't hark back only to the "golden era" of the 80s and 90s: Bodyform's Never just a period (2024) is at number 3, Channel 4 idents (2023) is
- [Great Pitch Company expands in US](http://www.moreaboutadvertising.com/2026/03/great-pitch-company-expands-in-us/) - The Great Pitch company is expanding its presence in North America with a New York office headed by former Ogilvy exec Claire Morris (left.) TGP works for agencies on pitch conversion and business development training. It says it had a 100% pitch conversion rate in 2024 and helped agencies win over £1.5 billion worth of
- [Advertisers 1, Musk 0](http://www.moreaboutadvertising.com/2026/03/advertisers-1-musk-0/) - A federal judge in Texas has thrown out Elon Musk's lawsuit against advertisers on X who abandoned the site in the days shortly after his takeover. Social media site X sued the World Federation of Advertisers (WFA) for co-ordinating action involving a number of such advertisers including Apple, Disney, IBM, Comcast and Warner Bros. The
- [Pamela Anderson shuns AI with American Eagle's lingerie brand](http://www.moreaboutadvertising.com/2026/03/pamela-anderson-shuns-ai-with-american-eagles-lingerie-brand/) - Pamela Anderson, once known for not wearing much clothing, has in recent years been celebrated for not wearing much make up. Which makes her the perfect choice for lingerie brand Aerie (owned by American Eagle Outfitters), and its “100% Aerie Real” campaign against AI. This new spot by agency Shadow opens with Anderson issuing AI
- [PayPal stretches its tentacles with new Leo campaign](http://www.moreaboutadvertising.com/2026/03/paypal-stretches-its-tentacles-with-new-leo-campaign/) - On the face of it PayPal+ looks a good deal, extra benefits from the online pay service that really got online payments moving. A noisy new campaign starring Will Ferrell from Leo in the US does a pretty good job of hammering home the point. https://www.youtube.com/watch?v=yw4ECUjPvdM PayPal was where Elon Musk and serial Silicon Valley
- [Heathrow airport gets an upgrade with WOW factor from St Luke's](http://www.moreaboutadvertising.com/2026/03/heathrow-airport-gets-an-upgrade-with-wow-factor-from-st-lukes/) - London's Heathrow airport has taken a leaf out of British Airways' advertising playbook with a new campaign by St Luke's that is all about the "vibes" of travel rather than the logistics and pricing that are usually at the heart of a real-life booking process. The airport's LHR destination code is matched by three-letter tag
- [BBH wins Lastminute.com](http://www.moreaboutadvertising.com/2026/03/bbh-wins-lastminute-com/) - Lastminute.com was one of those internet pioneers that seems like a museum piece in these less innocent times, so it's timely for BBH to get the job of refreshing it all with a new brand platform. Usually this means about half an idea but BBH should be better than that. Head of brand at the
- [Carla Alexander of Burns The Agency picks her Desert Island Ads](http://www.moreaboutadvertising.com/2026/03/carly-alexander-of-burns-the-agency-picks-her-desert-island-ads/) - A desert island and I can only take five ads? That feels like a very specific way to test how much I really love this industry. Let’s see if they can at least keep me company. Desert Island Ads Magnum / Find your summer https://www.youtube.com/watch?v=uH1PXkG8qD8&t=11s I'd take it to a desert island because it’s a
- [MAA Ad of the Week: Margot Robbie  for Chanel](http://www.moreaboutadvertising.com/2026/03/maa-ad-of-the-week-margot-robbie-for-chanel/) - Luxury brands tend not to stint on their ads and here's Michel Gondry for Chanel with multiple Margot Robbies and Kylie Minogue on vocals. No short cuts here, their lawyers wouldn't allow it. https://www.youtube.com/watch?v=ohvN6A7Onos As Emma Hall noted: fashion brands seem to be doing advertising a lot better than FMCG these days (see also Gucci,
- [Top performer VCCP tops UK billings table](http://www.moreaboutadvertising.com/2026/03/top-performer-vccp-tops-uk-billings-table/) - Creative agency media billings don't matter so much these days we're constantly told but actually....they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a
- [Chanel knows we can never get enough Margot Robbie & Kylie](http://www.moreaboutadvertising.com/2026/03/chanel-knows-we-can-never-get-enough-margot-robbie-kylie/) - Michel Gondry directed this new spot for Chanel, which features multiple Margot Robbies plus a few Kylie Minogues thrown in for good measure. The film references Gondry's 2001 video for Kylie's song "Come into my world" and the same tune provides the soundtrack here. It's a relaxed and joyful minute that manages to make a
- [ASA's AI sweep of social media reveals menopause rip-off](http://www.moreaboutadvertising.com/2026/03/asas-ai-sweep-of-social-media-reveals-menopause-rip-off/) - Davina McCall, Mariella Frostrup, Zoe Ball and friends have brought menopause into the mainstream and even secured reduced NHS prescription costs for women at this life stage. But at the same time, they have made space for a whole industry of supplements and wellness brands that are making money off the back of women’s anxieties.
- [US Army inches towards $4bn ad review](http://www.moreaboutadvertising.com/2026/03/us-army-inches-towards-4bn-ad-review/) - Who would like a $4 billion account (yes that's billion) although it could prove rather tricky in the current climate. That's what the US Army account, currently at Omnicom's DDB Chicago reportedly spends. DDB is being folded into TBWA of course, following the Omnicom/IPG merger. The business is said to be worth $40m annually to
- [Omar Oakes: Brittish Broadcasting Corporation - what the BBC is trying to tell you](http://www.moreaboutadvertising.com/2026/03/omar-oakes-brittish-broadcasting-corporation-what-the-bbc-is-trying-to-tell-you/) - The BBC’s next director general Matt Brittin has never run a broadcaster, commissioned a programme, or worked a day at the Corporation. That’s the point. When I first heard this story I thought it wasn’t true. The rumours that former Google EMEA boss Matt Brittin (below) would become the actual director-general of the BBC didn’t seem
- [Samy lands Unilever Foods global influencer brief](http://www.moreaboutadvertising.com/2026/03/samy-lands-unilever-foods-global-influencer-brief/) - Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or "social first agency" as it likes to describe itself) to develop a global influencer strategy? There's something slightly off about influencers: recently we've had them out in force in London's leafy Notting Hill, getting dressed up
- [Can the latest Dulux dog help bring back Ogilvy's glory days?](http://www.moreaboutadvertising.com/2026/03/can-the-latest-dulux-dog-help-to-bring-back-ogilvys-glory-days/) - The Dulux old English sheepdog is being reincarnated by Ogilvy as a paint roller-cum-spray to gently amusing effect. and because it's iconic, as pooches go, nobody kills it, they just smile along until the paint turns out the right colour. Because "Life is what you paint it." https://www.youtube.com/watch?v=GhqlfRlHgbo Stephen Coghlan, marketing director at Dulux parent
- [VCCP and Primark go 'shockingly chic' for spring campaign](http://www.moreaboutadvertising.com/2026/03/vccp-and-primark-go-shockingly-chic-for-spring-campaign/) - Primark is one of the UK's high street success stories, and while their fast fashion might not be to everyone's taste, the affordable prices and decent designs make the brand pretty popular. VCCP's latest work for the brand leans in to aself-deprecation and plays with the idea that Primark clothing is "shockingly chic" for the
- [KFC and Mother send blind believers on a golden egg hunt](http://www.moreaboutadvertising.com/2026/03/kfc-and-mother-send-blind-believers-on-a-golden-egg-hunt/) - Mother appears to have invented a whole parallel universe for KFC-affiliated chicken and it's back with the spookiest realisation to date. Directed by Vedran Rupic, who was also at the helm for the first two "Believe in Chicken" epics, it's every bit as weird as the first two, but with an added element of tension.
- [MAA Ad of the Week: 'Cold' Spice from Spanish agency Burns](http://www.moreaboutadvertising.com/2026/03/maa-ad-of-the-week-cold-spice-from-spanish-agency-burns/) - Lots of brands linger in people's minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an unsuspecting world by Wieden+Kennedy. Now Spanish agency Burns has taken up the challenge a decade later with a campaign that doesn't match the
- [Will WPP's Cindy Rose land her $14.5m WPP windfall?](http://www.moreaboutadvertising.com/2026/03/will-wpps-cindy-rose-land-her-14-5m-wpp-windfall/) - Is WPP CEO Cindy Rose worth a maximum $14.5m (£11m) and is she likely to get it? This is what the former Microsoft exec has been promised if she succeeds in doubling WPP's share price: a pretty tall order it appears until you recall that the shares were trading above this level about a year
- [George Parker: the outrageous cost of political advertising](http://www.moreaboutadvertising.com/2026/03/george-parker-the-outrageous-cost-of-political-advertising/) - It ain't cheap and it ain't without its hazards. In the US for example, a candidate who won election to Congress in 2025 spent an average $3.07 million; in the Senate, the average spending for winning candidates was $29.19 million. The upcoming 2026 mid-terms and 2028 national elections will undoubtedly dwarf those amounts. Meanwhile, over
- [Omar Oakes: If the UK’s online advertising can’t police itself, who will?](http://www.moreaboutadvertising.com/2026/03/omar-oakes-if-the-uks-online-advertising-cant-police-itself-who-will/) - IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you'll find everything wrong with how digital advertising governs itself. Is there anything those genius Swedes can’t do? Two years of shared parental leave. Mindful twice-daily coffee and conversation. Eurovision bangers. And now, apparently,
- [FIFA World Cup heads for $10.5bn - but Russia got more](http://www.moreaboutadvertising.com/2026/03/fifa-world-cup-heads-for-10-5bn-but-russia-got-more/) - Adland could do with a boost from this summer's men's World Cup in America but it doesn't look lioke being the bonanza some hope for. WARC's new global Ad Trends predicts revenue of $10.5bn, up on 2024 but lagging 2018, in Russia of all places (below). How time flies. One reason is TV timings in
- [More changes at McCann](http://www.moreaboutadvertising.com/2026/03/more-changes-at-mccann/) - Taking on a big new job when there's a major merger in the wings is always going to be a risky business but life at what used to be IPG's McCann in the UK and is now part of Omnicom looks hazardous in the extreme. Now CCO Emiliano González De Pietri is leaving just four
- [Poachers turn gamekeepers? Meta and Google step in to support UK's ASA](http://www.moreaboutadvertising.com/2026/03/poachers-turned-gamekeepers-meta-and-google-step-in-to-support-uks-asa/) - A sign of the way the ad market is increasingly dominated by Big Tech - notably Facebook and Instagram owner Meta and YouTube owner Google - is that the two have stepped in to fund a "taskforce" looking at sustainable long term funding for the UK's Advertising Standards Authority voluntary self-regulation system. This, currently largely
- [David aims crochet onslaught at Heinz rival](http://www.moreaboutadvertising.com/2026/03/david-aims-crochet-onslaught-at-heinz-rival/) - In Brazil, it seems, grannies like their Hellmann's mayo so Heinz is trying to butt in with a multi-media campaign designed to appeal to the older demographic - featuring crochet. The 'Grandma’s Darling' campaign was created by Agency David São Paulo which says the crochet pieces are a "deeply emotional and cultural symbol" in Brazil.
- [David Patton: when the creative shield finally breaks - where network agencies sometimes fail](http://www.moreaboutadvertising.com/2026/03/david-patton-when-the-creative-shield-finally-breaks-why-network-agencies-often-fail/) - For much of advertising history the chief executive of a network agency has been described primarily as the person responsible for growth, operational discipline and predictable financial performance across a complex organisation serving multiple clients and markets. Those responsibilities are real and necessary, particularly inside global networks managing complex client relationships and financial accountability. Yet
- [Aldi finally outs Tesco and Sainsbury's](http://www.moreaboutadvertising.com/2026/03/aldi-finally-outs-tesco-and-sainsburys/) - Aldi is reportedly reviewing its worldwide creative account, might the UK's Pablo (not part of a network) be in with a shout? It's been signed up by Aldi Ireland and here's its second effort, for eggs. And, at last, it features what's been hiding in plain sight for years: number one and two in the
- [Nature, wildlife and Mother Earth claim primetime slots across Ocean Outdoor’s UK network](http://www.moreaboutadvertising.com/2026/03/nature-wildlife-and-mother-earth-claim-primetime-slots-across-ocean-outdoors-uk-network/) - Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean Outdoor’s 2026 Drops in the Ocean partners. The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home
- [WPP surrenders prized Cannes beach place](http://www.moreaboutadvertising.com/2026/03/wpp-surrenders-prized-cannes-beach-place/) - WPP has given up its prized beach at the Cannes Lions, the core of its festival presence. Last year it won Holding Company of the Year, which doubtless led to party time at the beach although, with things back at London HQ rapidly heading south, this wasn't necessarily a good look. No word yet on
- [British Airways ventures into an uncertain world](http://www.moreaboutadvertising.com/2026/03/british-airways-ventures-into-an-uncertain-world/) - A new British Airways campaign is usually quite a big deal but this one seems too have slipped under the radar - or maybe directed that way in these troubled times, airlines included. It's another British Original, presumably from Uncommon, depicting a world in which things don't exactly go to plan. https://www.youtube.com/watch?v=wnoqRlx7xpY&t=4s Is the point
- [Grenadier goes back to its pub roots in battle with Land Rover](http://www.moreaboutadvertising.com/2026/03/grenadier-goes-back-to-its-pub-roots-in-battle-with-land-rover/) - The Ineos Grenadier, chemicals magnate Jim Ratcliffe's rival to the Land Rover Defender, was, indeed, dreamed up and named after a pub - albeit a rather posh one in London's Belgravia. At the time it looked as though JLR was going to drop its basic model entirely although when the Grenadier began to hove into
- [MAA Ad of the Week: Gillian Anderson for M&S and Mother](http://www.moreaboutadvertising.com/2026/03/maa-ad-of-the-week-gillian-anderson-for-ms-and-mother/) - Mother got off to rather a rocky start for M&S, its first non-food Christmas ad had what looked like a Palestinian flag in it and something of a kerfuffle ensued (smoothed over.) Food is still handled in-house but Mother has since stretched its legs on most other bits and the new campaign with Gillian Anderson
- [Dakotah Johnson dresses down for Calvin Klein](http://www.moreaboutadvertising.com/2026/03/dakotah-johnson-dresses-down-for-clavin-klein/) - Calvin Klein famously did sexy with Brooke Shields back in 2018 and now it's Dakotah Johnson's turn, sans whips and handcuffs but still making the most of a pair of pomegranates. We can show you a 'making of.' https://www.youtube.com/watch?v=DVrL8cW_BI0&t=15s But not the real deal, you'll have to follow the YouTube link for that. https://www.youtube.com/watch?v=pHetI7RoWCw Dakotah
- [Omar Oakes: you're not just buying Netflix inventory. You're building their walls](http://www.moreaboutadvertising.com/2026/03/youre-not-just-buying-netflix-inventory-youre-building-their-walls/) - Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both sides of it. The advertising and media industry generates so much news, so fast, that it becomes genuinely difficult to build a coherent mental picture of what’s actually happening — and why. A case in
- [Is Publicis' new AdageAI  acquisition Minority Report for ads?](http://www.moreaboutadvertising.com/2026/03/is-publicis-new-adageai-acquisition-minority-report-for-ads/) - Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and he's still hiring them so that's fair enough. But the Groupe's latest acquisition - content intelligence company AdageAI - might still worry a few Publicis folk. Apparently the Israel-based tech outfit “takes the guesswork out
- [Orange dials into more women's football success](http://www.moreaboutadvertising.com/2026/03/orange-dials-into-more-womens-football-success/) - Orange was a big Cannes winner with its Les Bleues from Publicis' Marcel a couple of years ago and it's back, this time from Publicis Conseil with 'Le match avant le match' showing the effort that goes into women's football, from the players chiefly (with Orange support.) Like the best French cop shows it's both
- [Dyson media sticks with post-merger Omnicom](http://www.moreaboutadvertising.com/2026/03/dyson-media-sticks-with-post-merger-omnicom/) - Omnicom CEO John Wren isn't given to too many pronouncements but he did remark that he felt client conflict was no longer the issue it was prior to merging with IPG. It's still rather early to say that he was right but what does seem to be happening is IPG accounts staying with the merged
- [Gillian Anderson is a good look for M&S](http://www.moreaboutadvertising.com/2026/03/gillian-anderson-is-a-good-look-for-ms/) - Every now and then an agency gets to the point where everything it touches seems to turn to gold. Must be confidence. Adam&eveDDB had it for a while in the UK (it remains a top performer despite many changes) while Wieden+Kennedy did on both sides of the pond a decade or so ago until big
- [Stagwell looks for a place at adland's top table](http://www.moreaboutadvertising.com/2026/03/stagwell-looks-for-a-place-at-adlands-top-table/) - Can Mark Penn's Stagwell find a place at adland's top table? The once-MDC is still tiny by comparison with the likes of Omnicom and Publicis (and even WPP by some measures) with a market cap of just $1.56bn. But in 2025 it delivered net revenue of $2.43bn, 6% up on 2024, a rate of growth
- [Publicis tops WARC's 2026 winners](http://www.moreaboutadvertising.com/2026/03/publicis-tops-warcs-2026-winners/) - WARC, now part of the Cannes Lions set-up, has announced its latest Creative 100, the most awarded campaigns and companies. Top campaign is 'Three Words' by Pubicis Conseil Paris for Axa (below), top agency is Publicis' LePub independent agency is Serviceplan Munich, network is WPP's Ogilvy, independent network Serviceplan, brand Heineken (handled by LePub), advertiser
- [Joanna Lumley goes in to bat for English cricket - and Toyota](http://www.moreaboutadvertising.com/2026/03/joanna-lumley-goes-in-to-bat-for-english-cricket-and-toyota/) - Brand ambassadors are ten a penny these days - the entire Beckham family seem to be ambassadors for themselves (with one notable exception.) But English national treasure Joanna Lumley fronting up for Toyota and English cricket is an intriguing combo. https://www.youtube.com/watch?v=t5S7XYEgJQ8 Toyota's Luigi Luca' says: “Joanna is the perfect partner to bring the game of
- [Booming market research boost for UK economy](http://www.moreaboutadvertising.com/2026/03/booming-market-research-boost-for-uk-economy/) - Market research should be doing well in these data-driven times but it's still a surprise to see that what the industry calls the professional research and evidence (R&E) market contributes £18.7bn to the UK economy, twice the economic value of the music industry. The figures come from a new report - 'The Business of Evidence'
- [Ete Davis joins LePub](http://www.moreaboutadvertising.com/2026/03/ete-davis-joins-lepub/) - Ete Davis, who has held a number of senior agency roles, is joining Publicis' LePub as global chief operating officer. LePub, originally formed to handle Heineken, now holds a number of accounts including Tinder. Davis (left) has been Dentsu Creative EMEA COO, CEO of Engine Creative and MD of Analog Folk. He also worked at
- [Omar Oakes: Trump’s attack on Iran isn’t ‘wag the dog’. It’s so much worse than that](http://www.moreaboutadvertising.com/2026/03/omar-oakes-trumps-attack-on-iran-isnt-wag-the-dog-its-so-much-worse-than-that/) - Ayatollah Khamenei is dead. The Supreme Leader of Iran — killed, along with much of his inner circle, in sweeping strikes launched by the United States and Israel. It was one of the most consequential military actions in decades. At the time of writing, I’m not sure anyone knows what is going to happen next.
- [MAA Ad of the Week: Axe from Lola Madrid](http://www.moreaboutadvertising.com/2026/03/maa-ad-of-the-week-axe-from-lola-madrid/) - There should be nothing too complicated about Unilever's Axe: spray it on and attractive women will fall at your feet. (It's still called Lynx in the UK, so that's a bit complicated but never mind) BBH began it with some weirdly beautiful ads that stuck to its ancient caveman theme nevertheless. But then the client,
- [M&C CEO Al-Qassab  out as agency group rings the changes](http://www.moreaboutadvertising.com/2026/03/mc-ceo-al-qassab-out-as-agency-group-rings-the-changes/) - There must be something in the water at M&C Saatchi as its management is undergoing yet another upheaval with CEO Zaid Al-Qassab leaving after less than two years with non-executive chair Heather Rabbatts (whose background is law and local government) taking over temporarily. Also noteworthy is the return of top shareholder Vin Murria to the
- [Legal, decent, honest, truthful they may be - but it's time to legislate against crap ads](http://www.moreaboutadvertising.com/2026/03/legal-decent-honest-truthful-they-may-be-but-its-time-to-legislate-against-crap-ads/) - 'Boil-in-a-bag funerals are here at last - I have a few questions' was the heading on Carol Midgeley's piece in Times 2 on Wednesday. Midgeley is the Thunderer's esteemed TV critic and she, like the rest of us, is sick of the crap ads infesting UK TV cahhnels, particularly smaller ones like Daniel Cass's That's
- [Lola's LOL for Axe - but will Trump have the last laugh?](http://www.moreaboutadvertising.com/2026/03/lolas-lol-for-axe-but-will-trump-have-the-last-laugh/) - 'Smell your best when you look your worst' is a pretty attractive proposition and it's the latest for Unilever's Axe from the ever-inventive crew at Lola Madrid (formerly Lola MullenLowe.) The residue of the once-great Lowe agency still has a foothold in Unilever. An optimistic fan finds a friend. https://www.youtube.com/watch?v=NKBOiZPrnco Global brand director Caroline Gregory
- [Ace of Hearts wins Bupa - will it lead a new wave of creative agencies?](http://www.moreaboutadvertising.com/2026/03/ace-of-hearts-wins-bupa-can-it-lead-a-new-wave-of-creative-agencies/) - The London creative scene could do with some new contenders: Uncommon and New Commercial Arts have both had an impact but they've already succumbed to holding company blandishments, Uncommon to Havas, NCA to WPP. Ace of Hearts, formed by former adam&eveDDB creative supremo Richard Brim, CSO Martin Beverley and former McCann CEO Polly McMorrow (all
- [Can adam&eve keep its mojo as it heads towards the City?](http://www.moreaboutadvertising.com/2026/03/can-adameve-keep-its-mojo-as-it-heads-towards-the-city/) - Does it matter where your office is? It does to creative agencies, thereby reinforcing their reputation among bean counters and others that they're just delicate flowers who somehow found themselves embroiled in a business. Adam&eveDDB, now the unlikely guardian of TBWA in the UK as part of the recent Omnicom rejig, is finally moving from
- [Tesco drops 'Every Little Helps' for new line - with a twist](http://www.moreaboutadvertising.com/2026/03/tesco-drops-every-little-helps-for-new-line-mostly/) - When Tesco decides on a new "brand platform" it's big stuff in the UK economy and now it's moving on from the celebrated ‘Every Little Helps’ to 'Need Anything From Tesco?' UK CEO Ashwin Prasad says: “At Tesco, ’Every Little Helps’ has always been rooted in the real actions our colleagues take every day to
- [Indy agency offers ad newcomer Cindy Rose a helping hand](http://www.moreaboutadvertising.com/2026/03/indy-agency-offers-ad-newcomer-cindy-rose-a-helping-hand/) - Independent agency UltraSuperNew (left) has noticed that new WPP CEO Cindy Rose has never actually worked in an ad agency and has offered to help out. (Don't know why they're so surprised, these days a working knowledge of - or even fleeting acquaintance with - AI is much more desirable.) Anyway agency co-founder Marc Wesseling
- [Aldi reviews creative account](http://www.moreaboutadvertising.com/2026/03/aldi-reviews-creative-account/) - Aldi is reportedly reviewing its creative account for what seems like most of the world (including the US and China) and also the UK where McCann Manchester has handled the business since 2005. It also survived a UK review in 2016. Interestingly Aldi gave Pablo a spin for a recent campaign in Ireland. https://www.youtube.com/watch?v=d74B2BNam_w&t=5s Aldi's
- [MAA Ad of the Week: Wonderhood Studios for Hargreaves Lansdown](http://www.moreaboutadvertising.com/2026/03/maa-ad-of-the-week-wonderhood-studios-for-hargreaves-lansdown/) - You'd need to be the proverbial cock-eyed optimist to invest in Britain at the moment but, amazingly, some people are and some of them are even making money out of it. But let's not suppose it's all plain sailing, as a quick tour through fairly recent British history will show. That's the thinking behind Wonderhood
- [Brandtech hires first UK CEO](http://www.moreaboutadvertising.com/2026/03/brandtech-hires-first-uk-ceo/) - David Jones' Brandtech Group has enjoyed its share of good fortune, not least in staying away from public markets even though it has raised lots of cash from investors. It was also one of the first to trumpet the opportunities of AI. Brandtech businesses include Jellyfish, Oliver, Gravity Road and AI platform Pencil. Now Jones
- [New business ace Lucy Taylor joins BigSmall](http://www.moreaboutadvertising.com/2026/03/new-business-ace-lucy-taylor-joins-bigsmall/) - Quite a lot of former holding company people will be finding new billets this year. One such is Lucy Taylor, former head of new business at Omnicom's MullenLowe (now no more) and other agencies besides including, briefly, WPP's Y&R before it too disappeared. You might decide to try something else in these circumstances but the
- [Refuge hammers home its case for International Women's Day](http://www.moreaboutadvertising.com/2026/03/refuge-hammers-home-its-case-for-international-womens-day/) - Charity Refuge is running a campaign from agency Revolt for International Women's Day, pointing out that the most dangerous place for women is actually their home. (It may contain a man.) Done as a property ad, which isn't a bad idea. https://www.youtube.com/watch?v=FaYJfFaXz7M Refuge's Laura Burnell says: “We’ve been taught to fear the stranger on the
- [WPP's Rose unveils survival strategy](http://www.moreaboutadvertising.com/2026/02/wpps-rose-unveils-survival-strategy/) - New WPP CEO Cindy Rose (left) has revealed her eagarly-awaited strategy - Elevate28 - for the struggling ad company and it has three planned phases: *Stabilise (2026) to secure new business and reduce costs; *Build (2027) to embed a transformed operating model and return to organic growth; *Accelerate (2028+) to become a fully AI-enabled, high-margin
- [Ocean Outdoor: the momentous momentum of Manchester](http://www.moreaboutadvertising.com/2026/02/ocean-outdoor-the-momentous-momentum-of-manchester/) - By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time has not gone unnoticed, leading some people to ask if Manchester is a model for the UK to kickstart growth. According to latest data from Manchester City Council, the city region continues to be a
- [Omar Oakes: YouTube has conquered the TV set. That still doesn't make it television](http://www.moreaboutadvertising.com/2026/02/omar-oakes-youtube-has-conquered-the-tv-set-that-still-doesnt-make-it-television/) - A little under three years ago, it gave me great (professional) pleasure to publish this line of reportage: “The entire panel appears to squirm in their seats while discussing this raunchy music video, which begins with a woman’s body symbolising a beach, and a female sex organ depicted as fresh water. Throughout the video, [Busta]
- [Can Cindy Rose unearth a winning culture for WPP?](http://www.moreaboutadvertising.com/2026/02/can-cindy-rose-unearth-a-winning-culture-for-wpp/) - WPP's Cindy Rose succeeded in calming some first night investor nerves with a well-received presentation yesterday, outlining her Elevate 28 three-year plan to return what it is still one of the world's biggest ad holding companies to profitable health. Key to this, though, is that it's not going to be a holding company any more.
- [WPP under the cosh over media deals and rebates](http://www.moreaboutadvertising.com/2026/02/wpp-under-the-cosh-over-media-deals-and-rebates/) - Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all the commission they earn from owners back to the client or should they not. If they don't it's media broking. This is the nub of a $100m claim against WPP brought by the former head
- [George Parker: Omnicom - cheaper by the four dozen..](http://www.moreaboutadvertising.com/2026/02/george-parker-omnicom-cheaper-by-the-four-dozen/) - The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that
- [Wonderhoood tells it like it is - even the British economy](http://www.moreaboutadvertising.com/2026/02/wonderhoood-tells-it-like-it-is-even-the-british-economy/) - Hargreaves Lansdown is a big UK investment platform, now with new private equity owners, so it's trying to drum up business with a new campaign from Wonderhood Studios (as you do.) But that's this? Could it be a dose of reality? Depicting a country (and economy by extension) that seems to lurch from one crisis
- [Mother applies science for Olaplex](http://www.moreaboutadvertising.com/2026/02/mother-applies-science-for-olaplex/) - Oh well, it was probably only a matter of time before nerds took over all the world and now that outpost of what otherwise seemed like sanity - Mother - has joined the throng. In its debut for new client Olaplex. Which is..let them tell you: Founded in 2014, OLAPLEX revolutionized prestige hair care with
- [Is banking on Lloyds really a good idea?](http://www.moreaboutadvertising.com/2026/02/is-banking-on-lloyds-really-a-good-idea/) - First of all Lloyds Bank was abandoning advertising to go all modishly digital when it departed adam&eveDDB, now it's back advertising with a Publicis entity called Go (thought that was the influencer bit.) At the same time as handling Santander globally (although we haven't seem much of that yet.) With Ewen McGregor signed to do
- [Is it make or break for WPP?](http://www.moreaboutadvertising.com/2026/02/is-it-make-or-break-for-wpp/) - WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil the fruits of her strategic review, aided by consultants McKinsey. What that usually means are big write-offs and fierce cost-cutting. She will also reveal full year 2025 numbers, expected to be equally grim. WPP's problem
- [Eyezegging more from DOOH](http://www.moreaboutadvertising.com/2026/02/eyezegging-more-from-dooh/) - Digital Out of Home has an ever-increasing array of wonders it seems - this has been spotted in London. https://www.reddit.com/r/creative_advertising/comments/1qvk0eo/whats_this_all_about/ What on earth is it all about?
- [Omnicom posts 2025 loss as cost-cutting begins in earnest](http://www.moreaboutadvertising.com/2026/02/omnicom-posts-2025-loss-as-cost-cutting-begins-in-earnest/) - Omnicom, newly-reinforced by IPG, has announced its full year 2025 numbers and all we can safely say is that it's bigger. The world's biggest agency group reported fourth-quarter 2025 revenue of nearly $5.53 billion, up 27.9% - or nearly $1.21 billion - from a year earlier. Full-year revenue rose 10.1%, or $1.58 billion to $17.27
- [McCann makes promising debut for LinkedIn](http://www.moreaboutadvertising.com/2026/02/mccan-makes-promising-debut-for-linkedin/) - LinkedIn is one of the wonders of the age, a testimony to Miscroft's ability to spot money-making opportunities even if its execution is often lumpy. As to the all-conquering site itself, never knew there were so many CEOs in Weybridge, Surrey. LinkedIn has chosen McCann to handle its first big brand campaign and, rather bravely,
- [Omar Oakes: An 'exodus' in advertising? Something doesn't add up](http://www.moreaboutadvertising.com/2026/02/omar-oakes-an-exodus-in-advertising-something-doesnt-add-up/) - My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad agencies undergo their biggest exodus of staff as AI threatens industry”. Oh dear, it’s happening. The singularity is upon us. Bots are replacing all human endeavour. In fact, I think I remember there being a
- [MAA Ad of the Week: Old Spice from Wieden+Kennedy HQ](http://www.moreaboutadvertising.com/2026/02/maa-ad-of-the-week-old-spice-from-wiedenkennedy-hq/) - In a period when creativity is struggling to get a hearing - and seems noticeably absent in much of what passes for advertising on either side of the Atlantic (horrible endless advertorials are making a comeback on the UK's cheap channels) - the words Old Spice and Wieden+Kennedy bring a welcome wave of nostalgia. The
- [WPP creative agencies sound positive note](http://www.moreaboutadvertising.com/2026/02/wpp-creative-agencies-sound-positive-note/) - Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed Ogilvy's Lucy Tone-McGurk as its first global chief client officer. INGO (below) works with clients including including IKEA, Deutsche Telekom and Burger King. Tone-McGurk says: “I have been a huge fan of INGO for years
- [Old Spice marks 'The End of Adolescence'](http://www.moreaboutadvertising.com/2026/02/old-spice-marks-the-end-of-adolescence/) - Old Spice can hardly have known about Victoria Beckham's spot of difficulty with son Brooklyn when they OK'd this new campaign from Wieden+Kennedy (it's an update of a 2014 effort anyway) but 'The End of Adolescence' from Wieden+Kennedy HQ certainly strikes a chord. https://www.youtube.com/watch?v=ZX5gTtTggOE W+K originally made its mark on Old Spice with Isaiah Mustafa
- [Mother becomes a native New Yorker](http://www.moreaboutadvertising.com/2026/02/mother-becomes-a-native-new-yorker/) - Mother has well and truly put itself on the map in NYC (it's been there quite a long time in reality) with the Anthropic Super Bowl ad that so annoyed Sam Altman. Now there's another lively effort for StreetEasy, a search engine for apartments in the city -'Be a Forever New Yorker.' This follows 2025's
- [George Parker: the obfuscation of Ogilvy!](http://www.moreaboutadvertising.com/2026/02/george-parker-the-obfuscation-of-ogilvy/) - I never cease to be amazed at the continuing ability of the ad biz to shoot itself in the foot. The recent news that the world’s dumbest of the BDHC’s (Big Dumb Holding Companies) WPP is combining Ogilvy, VML and AKQA into one entity..“WPP Creative.” makes as much sense as combining Wire & Plastic Products
- [Agencies mass their forces for 'Pass the Pringles'](http://www.moreaboutadvertising.com/2026/02/agencies-mass-their-forces-for-pass-the-pringles/) - Ads seem to get smaller while the cast creating them gets bigger, must be the money. Pringles' new global 'brand platform' involves a cast of thousands from AMV BBDO, Carat, branding agency JKR, RPM with a shopper marketing 'toolkit' and Hogarth (about to be WPP Production.) All for 'Pass the Pringles.' https://www.youtube.com/watch?v=0r9olCYgs-8 Pringles CMO Paul
- [Who Wot Why wins Hartley's](http://www.moreaboutadvertising.com/2026/02/who-wot-why-wins-hartleys/) - Independent creative agency and production house Who Wot Why has been appointed as lead creative agency for Hartley's, described as a heritage jam brand. Who Wot Why already works with Hartley’s, parent parent Hain Celestial. Who Wot Why will lead the development of a new integrated platform, due to launch in August 2026. The work
- [All change at Dentsu as international deals may be back on the cards](http://www.moreaboutadvertising.com/2026/02/all-change-at-dentsu-as-international-sale-may-be-back-on-the-cards/) - Japan's Dentsu, enigmatic as ever, nonetheless seems to have got itself into a right muddle: losing key execs, notably International boss Wendy Clark and then deciding to sell the international business - and then not (maybe.) Now president and global CEO Hiroshi Igarashi (left) is on his way to be replaced by Japan head Takeshi
- [MAA Ad of the Week: BBH's new look](http://www.moreaboutadvertising.com/2026/02/maa-ad-of-the-week-bbhs-new-look/) - A new corporate identity is an ad of sorts - or should be - and BBH has gone to town in every imaginable way with its new effort, even concocting typefaces to embody the three eponymous founders. But, on top of being a pretty good advertising agency and a great place to work (for most)
- [Publicis wins more than half global new business in 2025](http://www.moreaboutadvertising.com/2026/02/publicis-wins-more-than-half-global-new-business-in-2025/) - Publicis dominated agency new business in 2025, winning 1485 of 3885 pitches or 56% of all global billings. WPP won 672 pitches, Omnicom 656 and IPG 192 (now merged with Omnicom.) The figures come from Mediasense. Mediasense’s Greg Paull says the ranking corrects a misnomer about the French holding company. He told Ad Age: “I
- [IPA Census shows dramatic decline in creative jobs](http://www.moreaboutadvertising.com/2026/02/ipa-census-shows-dramatic-decline-in-creative-jobs/) - Creative agencies are in danger of becomking an endangered species as the ad world reorganises under the likes of Omnicom Advertising Group and WPP Creative. Publicis, which has relatively fewer creatives compared to the others, is better at keeping these things hidden under the bonnet. Proof of the decline, if it's needed, comes from the
- [Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?](http://www.moreaboutadvertising.com/2026/02/omar-oakes-if-you-make-5bn-a-year-from-scam-ads-are-they-a-feature-or-a-bug/) - It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core product. And yet the UK’s three main advertising trade bodies — the IPA, ISBA and the Advertising Association — recently presented polling showing that only around 40% of the British public trust advertising, as if
- [George Parker: Beware of monkeys!](http://www.moreaboutadvertising.com/2026/02/george-parker-beware-of-monkeys/) - Here in the US we are currently in the middle of a furore over Donald Trump’s posting of a video on his pathetic “Truth Social” media platform depicting Barack and Michelle Obama as apes ... which was met with swift blowback and condemnation on other social media by the half of America that wasn’t stupid
- [Warburtons shows value of staying power](http://www.moreaboutadvertising.com/2026/02/warburtons-shows-value-of-staying-power/) - Here's the kind of epic you don't usually come across in February - Billy Faithfull's Joyful and Triumphant for Jonathan Warburton (yes, he's in it again too) with Morgan Freeman as the baker celebrates 150 years in business. Starts off by being the now customary "Oh there's a celeb here" and then gets quite serious
- [Mini goes global - leaving the brand behind](http://www.moreaboutadvertising.com/2026/02/mini-goes-global-leaving-the-brand-behind/) - BMW's Mini is launching its first global campaign (from Jung von Matt and a cast of thousands including Dentsu and Accenture Song) featuring what it calls "modular storytelling," a structure which seems to mean that people everywhere can drop in Mini-related stuff. So we have a male model masquerading as a car wash worker, fantasising
- [The big winners in a below par Super Bowl ad fest](http://www.moreaboutadvertising.com/2026/02/the-big-winners-in-a-below-par-super-bowl-ad-fest/) - Who won the Super Bowl ad fest? Why Budweiser of course (it usually does.) They're all here, courtesy of LBB. https://www.youtube.com/watch?v=a_mh-v02-Tw&t=3s And USA Today's ranking, the one most people seem to use. Budweiser's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and
- [BBH gets a new look](http://www.moreaboutadvertising.com/2026/02/bbh-gets-a-new-look/) - "When the world zigs, zag" said Messrs Bartle, Bogle and Hegarty when they launched their remarkable ad agency in 1982. And their visual identity, like everything else about the place, was style personified, although never precious. John Bartle saw to that. Now the BBH look has evolved, based it seems on the contrasting but complementary
- [It's to be WPP Creative at last - although brands remain](http://www.moreaboutadvertising.com/2026/02/its-to-be-wpp-creative-at-last-although-brands-remain/) - WPP is finally biting the bullet and bringing its three main creative agency brands under one banner - WPP Creative. It has already combined its media agencies in WPP Media and also formed WPP Production. The move was reportedly decided at a meeting in New York last week although plans could still change. New CEO
- [David Patton takes key role at D&AD](http://www.moreaboutadvertising.com/2026/02/david-patton-takes-key-role-at-dad/) - David Patton (below), a former CEO of Grey Europe, Y&R globally and an award-winning client at Sony, has been appointed CEO of D&AD. D&AD, formerly Design & Art Directors Association, runs one of the big global ad awards and champions design and commercial creativity. At Sony Patton backed some of the most celebrated and influential
- [MAA Ad of the Week: Anthropic from Mother](http://www.moreaboutadvertising.com/2026/02/maa-ad-of-the-week-anthropic-from-mother/) - It's a long time since an ad campaign caused as much of a stink as this: Mother's rather understated Super Bowl exposition of Anthropic's opposition to ads on AI platforms has reduced OpenAI's Sam altman to seeming apoplexy. https://www.youtube.com/watch?v=FBSam25u8O4 https://www.youtube.com/watch?v=gmnjDLwZckA It's always funny when those modern day masters of the universe the tech titans have
- [Sabrina's Pringles man lacks staying power](http://www.moreaboutadvertising.com/2026/02/sabrinas-pringles-man-lacks-staying-power/) - Was there a big budget at the Super Bowl that didn't require a celeb? (Yes, Anthropic but there weren't many.) Here's Sabrina Carpenter making her Super Bowl debut for Pringles, courtesy of BBDO. with a Latino tinge too, another 2026 SB theme. Sabrina, always game, is building her own Pringles man but all good things....from
- [Super Bowl: how many celebs would you like?](http://www.moreaboutadvertising.com/2026/02/super-bowl-how-many-celebs-would-you-like/) - With AI you can do pretty much anything, including reimagining a comedy from 1995 with the appropriate actors. Which is what Dunkin' Donuts did last night in one of the Super Bowl ads that's getting the most attention. And the agency? Artist Equity, the creative studio founded by Matt Damon and Ben Affleck, so celebrities
- [Watch out, there's an AI ad about - Mother's Super Bowl warning from Anthropic](http://www.moreaboutadvertising.com/2026/02/watch-out-theres-an-ai-ad-about-mothers-super-bowl-warning-from-anthropic/) - Ads are coming to AI, Lord help us, but Anthropic's first Super Bowl campaign for its Claude contender assures us it won't have them. It's enlisted agency Mother and ace director Jeff Low to show us how and why. Anthropic says it's focused on businesses, developers and helping problem solvers tackle important stuff, earning revenue
- [Essity win shows AMV BBDO on the move](http://www.moreaboutadvertising.com/2026/02/essity-win-shows-amv-bbdo-on-the-move/) - Is AMV BBDO in the UK starting to motor at last? The Omnicom shop was the UK's biggest agency by billings and reputation for decades, building on its founders, notably late creative chief David Abbott. Cilla Snowball was the CEO, one of the great account handlers but when she stepped down the trouble started. Eventually
- [Run Deep picks creative director](http://www.moreaboutadvertising.com/2026/02/mothers-run-deep-picks-creative-director/) - Sports and enteryainment agency Run Deep, which numbers Anthropic among its clients, has hired Will Brookwell (below) from AMV BBDO as creative director. Mother is an investor. Brookwell worked on Guinness and Currys at AMV and, before that, BT and EE at Saatchi & Saatchi. He is also a founder of soccer company Shoot-Ball. Brookwell
- [Wonderhood debuts a space oddity for Waitrose](http://www.moreaboutadvertising.com/2026/02/wonderhood-debuts-a-space-oddity-for-waitrose/) - Waitrose has a spring in its step these days and now we're introduced to Michael, a 'gastronaut,' who suffers terribly in space as he imagines all the goodies that aren't on his menu. From Wonderhood Studios, with a nice earth-bound twist. https://www.youtube.com/watch?v=4ZR24UEHzxg&t=1s Waitrose is rather confounding the critics these days although it can still be
- [Uber Eats and Grubhub marshal celebs for Super Bowl eat-out](http://www.moreaboutadvertising.com/2026/02/uber-eats-and-grubhub-marshal-celebs-for-super-bowl-eat-out/) - All sorts of stuff going on between Bradley Cooper and a spectacularly annoying Matthew McConaughey in this year's Uber Eats Super Bowl ad from Special US. (McConaughey's second appearance as the Super Bowl sceptic who says football's all about food.) There's also an app to build your own commercial - a nice twist but somehow
- [Publicis Groupe out-performs again with 5.9% quarterly growth](http://www.moreaboutadvertising.com/2026/02/publicis-groupe-out-performs-again-with-5-9-quarterly-growth/) - Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they'll have to wait a while longer. Q4 organic growth was 5.9% leading to 5.6% across the whole of 2025 with all regions performing well including the crucial US at 5.2%. 2025 net revenue was €17.4bn, up 8.5%
- [Graeme Hall from Joan picks his Desert Island Ads](http://www.moreaboutadvertising.com/2026/02/graeme-hall-from-joan-picks-his-desert-island-ads/) - Ok, so I’m stuck on a desert island. And I take 5 ads with me? Well I kind of deserve to die a miserable death then don’t I. But let’s play this through. Can those ads be…dare I say it..useful? Desert Island Ads Skittles Touch by TBWA/Chiat Day https://vimeo.com/228075843 First up, I’ll need food. For
- [Maltesers offers a light-hearted alternative history lesson](http://www.moreaboutadvertising.com/2026/02/maltesers-offers-a-light-hearted-alternative-history-lesson/) - Mars' venerable Maltesers - celebrating 90 years - used to be pitched as a sweet that wasn't quite as fattening as most, hence aimed mostly at females. Not an easy message to transmit in these hyper-sensitive HFSS days* but AMV BBDO has somehow pulled it off with 'Look on the light side,' featuring gals in
- [Ocean Outdoor strengthens Manchester with Arndale Centre contract](http://www.moreaboutadvertising.com/2026/02/ocean-outdoor-strengthens-manchester-with-arndale-centre-contract/) - Ocean Outdoor UK has been awarded a new DOOH contract by Manchester Arndale, one of the UK’s biggest inner city retail centres, to manage and enhance the centre's internal OOH assets. Ocean already operates the two external OOH sites at Manchester Arndale and plans to revamp the centre with new screen formats and the latest
- [Has Droga5 lost its way?](http://www.moreaboutadvertising.com/2026/02/has-droga5-lost-its-way/) - There's something that doesn't quite add up about Droga5 and umbrella company Accenture Song. Is the driving force still Droga5, the agency which remained a standalone brand even as Accenture's Song division - mainly digital - claimed it turned over as much money as Publicis or Omnicom? Pretty safe to say this didn't all emanate
- [There's no escaping  Vodafone - even by leaving home](http://www.moreaboutadvertising.com/2026/02/theres-no-escaping-vodafone-even-by-leaving-home/) - Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in 'Vodafone Together.' Here's one of them off to uni, only to be pestered constantly by calls from mother, granny, sister and heaven knows who else. Does she keep smiling? https://www.youtube.com/watch?v=3eEBTY9BXr4 Implausibly yes. Sure no-one who
- [MAA Ad of the Week: Heineken's 'Fans have more friends' from Le Pub](http://www.moreaboutadvertising.com/2026/02/maa-ad-of-the-week-heinekens-fans-have-more-friends-from-le-pub/) - Agencies love one-client bespoke agencies when they're pitching (clients will believe anything sometimes) and thinking of all that lovely money, but life isn't always so simple. Other agencies lay siege and client personnel change while the 'not invented here' syndrome unfailingly kicks in. WPP, for example, has handled pretty much all of Coca-Cola through bespoke
- [Polar bear reignites the cola wars for Pepsi's Super Bowl spot](http://www.moreaboutadvertising.com/2026/02/polar-bear-reignites-the-cola-wars-for-pepsis-super-bowl-spot/) - Pepsi's Super Bowl spot features none other than Coca-Cola's famous polar bear mascot, who finds himself in an existential crisis after he discovers he prefers Pepsi in a blind taste test. He seeks help from a psychiatrist and paces around to the tune of Queen's "I want to break free." The bear finally comes to
- [George Parker: how the 'Two Bobs' invaded Britain](http://www.moreaboutadvertising.com/2026/02/george-parker-how-the-two-bobs-invaded-britain/) - After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone with that amount of American advertising experience could trouser a small fortune at a British agency. Unfortunately, I allowed myself to be wooed by Geers Gross. At the time it was regarded as one of
- [TBWA Worldwide COO to head up McCann UK](http://www.moreaboutadvertising.com/2026/01/tbwa-worldwide-coo-chief-to-head-up-mccann-uk/) - In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia, he moved back to London when he was made chief operating officer for the worldwide network in 2017. Brett will report directly to Tyler
- [Heineken sets out to prove that fans have more friends](http://www.moreaboutadvertising.com/2026/01/heineken-sets-out-to-prove-that-fans-have-more-friends/) - “Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in
- [AA/WARC: UK Ad spend to hit £50bn in 2026](http://www.moreaboutadvertising.com/2026/01/aa-warc-uk-ad-spend-up-11-4-in-q3-2025/) - Digital advertising growth helped boost UK advertising spend by 11.4% in Q3, according to the latest Advertising Association/WARC spending report. Growth for the whole year 2025 is expected to hit 10.1%, reaching £46.9 billion, and in 2026 a further 7.5% rise will take the total spend to £50 billion. Search (+14.9%) and online display (+14.3%)
- [Empty nesters 'care wildly' in The Or's new campaign for Bloom & Wild](http://www.moreaboutadvertising.com/2026/01/empty-nesters-care-wildly-in-the-ors-new-campaign-for-bloom-wild/) - Bloom & Wild has come up with a new reason to send flowers: to commiserate (or celebrate) with parents who are getting used to an empty nest after the kids have left home. The Or finds fun ways to fill the void in its latest ad for the brand, and flowers are only one of
- [Super Bowl's sh*ttiest ad is by adam&eveTBWA for Columbia](http://www.moreaboutadvertising.com/2026/01/super-bowls-shttiest-ad-is-by-adamevetbwa-for-columbia/) - Some warped logic has been applied to this ad for Columbia sportswear. The brand is demonstrating its clothing's ability to make the worst parts of nature palatable in an unusual way - by making unsavoury bear poo taste good in a new beer named Nature Calls. The beer was conceived by adam&eveTBWA and will be
- [VCCP offers a solution to burnout in first work for DfE](http://www.moreaboutadvertising.com/2026/01/vccp-offers-a-solution-to-burnout-in-first-work-for-dfe/) - If you're a nurse, a bricklayer, an engineer, or an IT security whizz and you're getting to the burnout stage, the Department for Education has the solution - re-energise your career by teaching your skills to the next generation. The "Give your skills new life" campaign is the first from VCCP since it won the
- [Creature founders join Pablo as ECDs](http://www.moreaboutadvertising.com/2026/01/creature-founders-join-pablo-as-ecds/) - Stu Outhwaite-Noel and Ben Middleton, the co-founders of Creature London, have found their way to Pablo after the sale of their agency threw up some unexpected curveballs. Creature London sold to Dutch marketing group Candid in 2022 as part of their global ambitions for the brand. A couple of years later, despite initial promises, it
- [The7stars wins Greene King media](http://www.moreaboutadvertising.com/2026/01/7stars-wins-greene-king-media/) - The 7Stars media agency is 21 now but still confounding the big holding company media agencies from time to time by winning medium-sized and better business. Now it's won all of Greene King, one of the UK's biggest pub companies, in a review handled by ID Comms. Maria O’Flynn, head of media & growth at
- [Sky Business and House 337 invite us to 'Keep Rollin'](http://www.moreaboutadvertising.com/2026/01/sky-business-and-house-337-invite-us-to-keep-rollin/) - House 337 has been tasked with launching Sky Business into the mobile market, and the result is an upbeat ad that promotes one of the service's key features - you can roll over unused data and share it with your team. Clearly aimed at small and medium businesses, it's set to the soundtrack of 90s
- [YouTube fights back against TV measurement](http://www.moreaboutadvertising.com/2026/01/youtube-fights-back-against-tv-measurement/) - The tech platforms are full of it when they're boasting about their performance, not so helpful when their numbers are questioned. According to the FT Google has sent a "cease and desist" lawyers letter to UK measurement group BARB and Kantar Media warning them off comparing YouTube viewership on TV with linear TV channels. YouTube
- [Coinbase musical ad by Mother gets ASA ban](http://www.moreaboutadvertising.com/2026/01/coinbase-musical-ad-by-mother-gets-asa-ban/) - Mother’s ad for crypto currency brand Coinbase was a send-up of the British stiff upper lip, a musical representation of our ability to keep calm and carry on, even when the country is breaking around us. Our ability to pretend that “everything’s just fine” means that we are refuse to try anything new around our
- [Hellmann's drowns out 'feelgood factor' with Meal Diamond](http://www.moreaboutadvertising.com/2026/01/hellmanns-drowns-out-feelgood-factor-with-meal-diamond/) - Hellmann's and agency VML scored in last year's Super bowl with a 'When Harry met Sally' spoof. This year thje're back in a diner with Adam Samberg as 'Meal Diamond' wooing Elle Fanning. Should. be funny.... https://www.youtube.com/watch?v=5TpdUBwyL4c Alas, they're trying far too hard. Needs longer and less noise. MAA creative scale: 3.
- [Round one to adam&eve over AMV as Omnicom agencies rekindle rivalry](http://www.moreaboutadvertising.com/2026/01/round-one-to-adameve-over-amv-as-omnicom-agencies-rekindle-rivalry/) - Omnicom is probably quite pleased at its decision to back adam&eve, formerly part of the now deceased DDB network, in the UK. It now includes TBWA, which never really flew over here despite longstanding Apple and Nissan, and now FCB from IPG. And FCB has brought a rather welcome gift for the nuptials, the substantial
- [Budweiser: bald eagle meets Clydesdale in the Super Bowl](http://www.moreaboutadvertising.com/2026/01/budweiser-bald-eagle-meets-clydesdale-in-the-super-bowl/) - Something's afoot in America that's giving out a rather nasty smell so lurching into Americana has its dangers for some advertisers at least. The values that made the USA the birthplace of modern democracy are, it's safe to say, under challenge from you-know-who. But the Super Bowl is the Super Bowl and one should expect
- [If you want to build business, build trust says new IPA research](http://www.moreaboutadvertising.com/2026/01/if-you-want-to-build-business-build-trust-says-new-ipa-research/) - The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove that brands who put “trust building” into the brief are more likely to drive growth. “Trust” is a nebulous term, but the IPA’s analysis shows that 93% of ad campaigns (excluding non-profit) that report significant
- [EACA report: do clients actually want real agency partners?](http://www.moreaboutadvertising.com/2026/01/eaca-report-do-clients-actually-want-real-agency-partners/) - A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of what clients want from their agencies. The CMOs’ Expectations Study reveals that nearly all (94%) clients believe agencies can be true partners they can trust but they continue to undermine the process of building trust
- [Beckham-style family fallout? On the Beach has got you covered](http://www.moreaboutadvertising.com/2026/01/beckham-style-family-fallout-on-the-beach-has-got-you-covered/) - On the Beach has cleverly launched a new “Beckham clause” refund policy for “when family chat goes nuclear”. The Family Fall-Out Perk allows groups to reclaim a refund on one person’s share of the hotel if there’s a drama that stops them joining the happy holiday party. Zoe Harris, chief customer officer at On the
- [Krispy Kreme picks Ark](http://www.moreaboutadvertising.com/2026/01/krispy-kreme-picks-ark/) - The UK is now labouring under new HFSS food regulations (high fat, sugar and salt) with ads for such goodies banned online and restricted to post-9pm on TV. So you'd expect doughnut brand Krispy Kreme to pack its bags and go home. Not so it seems. KK has appointed Ark, the agency founded by Mat
- [Ocean Outdoor's Nick Shaw: the year ahead for agencies, advertisers and audiences](http://www.moreaboutadvertising.com/2026/01/ocean-outdoors-nick-shaw-the-year-ahead-for-agencies-advertisers-and-audiences/) - 1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean's investment plans for 2026? Even in a tough economic climate, it’s important to invest. 2025 was a challenging year but we chose to spend nearly £7 million improving the quality of our existing estate, with upgrades
- [Mother wins Lufthansa Group global business](http://www.moreaboutadvertising.com/2026/01/mother-wins-lufthansa-group-global-business/) - Lufthansa Group has appointed Mother as the global creative agency for its wide-ranging portfolio of brands which is made up of Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, ITA Airways, Eurowings, Air Dolomiti, Edelweiss Air and Discover Airlines. Mother's challenge is to develop a "unifying brand platform" that works for each individual airline as well as
- [MAA Ad of the Week: Harvey Nichols by adam&eveDDB - from 2016](http://www.moreaboutadvertising.com/2026/01/maa-ad-of-the-week-harvey-nichols-by-adameveddb-from-2016/) - Was it really that long ago? A lot has happened in ten years, including the prospect of British ads disturbing the jurors at Cannes Lions and elsewhere as they did a decade ago becoming ever more unlikely. In a nutsell, they're mostly terrible. Adland has always been constituted of ten per cent of goodies atop
- [WPP's latest big idea: WPP Production](http://www.moreaboutadvertising.com/2026/01/wpps-latest-big-idea-wpp-production/) - So it isn't going to be WPP Creative - or not yet anyway - but WPP Production. In effect a build-out of WPP's existing and successful production business Hogarth into what it hopes will be an AI-driven future. Hogarth CEO Richard Glasson will be in charge. WPP Production will, the company says, be a "new
- ['Ripple Effect' recruitment drive for probation officers by House 337](http://www.moreaboutadvertising.com/2026/01/ripple-effect-recruitment-drive-for-probation-officers-by-house-337/) - The Ministry of Justice needs more probation officers, hence this new campaign by House 337 to persuade people that it's a rewarding job with a sense of purpose - even if it comes with its challenges. The target audience is career changers aged 30-55 who have some life experience and transferable skills to bring to
- [Can M+C's Emil seal the deal for the FCA?](http://www.moreaboutadvertising.com/2026/01/can-mcs-emil-seal-the-deal-for-the-fca/) - In these straightened times people might actually do something rash and invest in the stock market, or even a company outside it. So the UK's Financial Conduct Authority, not the most popular entity in the fabled Square Mile, is launching a 'Firm Checker,' an online tool listing those firms it's approved to trade. M+C Saatchi
- [The #2016 throwback meme: advertising edition](http://www.moreaboutadvertising.com/2026/01/the-2016-throwback-meme-advertising-edition/) - Social media this week has been like a time machine, taking users back to 2016 in the latest manifestation of online nostalgia. The trend seems to be about romanticising the past and recapturing a time when culture was less fragmented, before algorithms had taken over the internet. What happens when we apply the same nostalgic
- [Aldi Ireland hits back at rivals - politely](http://www.moreaboutadvertising.com/2026/01/aldi-ireland-hits-back-at-rivals-politely/) - Aldi is trying a different route from trusty long-serving McCann Manchester, with Aldi Ireland recruiting Pablo for an appropriately blarney-ish departure. Aldi Ireland and Aldi UK are doubtless separate companies but they probably keep an eye on what each one is up to. It's the same low prices message but one winding up the competition
- [Hornby's T&P in a bind as CEO Appleby shuffles into WPP Media](http://www.moreaboutadvertising.com/2026/01/hornbys-tp-in-a-bind-as-ceo-appleby-shuffles-into-wpp-media/) - Well that didn't work did it? Victoria Appleby, who took over as CEO of WPP's T&P agency - formerly The&Partnership - a year ago is now off to be WPP Media's newly-annointed president for growth. Appleby (below) was also appointed a WPP media president shortly after joining T&P so this hardly looks like a promotion.
- [Love it or hate it: the good and bad of Out of Home creativity](http://www.moreaboutadvertising.com/2026/01/love-it-or-hate-it-the-good-and-bad-of-out-of-home-creativity/) - The World Out of Home Organization is challenging creatives to pick sides in a 'love it or hate it' debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley's call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico
- [George Parker: why agencies of the future don't last](http://www.moreaboutadvertising.com/2026/01/george-parker-why-agencies-of-the-future-dont-last/) - Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts - and a focus on such esoteric bullshit as AI and data integration under new “leadership!” - I thought that before the dust starts to settle, it might be worth dredging the bottom
- [Skittles goes solo for Super Bowl](http://www.moreaboutadvertising.com/2026/01/skittles-goes-solo-for-super-bowl/) - Not long to the Super Bowl and the ads have started to appear, not least this extended teaser for Skittles featuring Elijah Wood in Tolkien mode. He (or someone pretending to be him) will appear on your doorstep and enact a Super Bowl commercial before your very eyes. A partnership with delivery firm Gopuff, devised
- [MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi](http://www.moreaboutadvertising.com/2026/01/maa-ad-of-the-week-british-heart-foundation-from-saatchi-saatchi/) - We're used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart Foundation with 65 striking red benches across the UK commemorating people who've survived heart treatment and are still with us - 'In Living Memory.' Plus there's a quite moving and engrossing film featuring real survivors
- [St Luke's sells majority stake to BBD Perfect Storm](http://www.moreaboutadvertising.com/2026/01/st-lukes-sells-majority-stake-to-bbd-perfect-storm/) - BBD Perfect Storm has taken a majority stake in St Luke’s, bringing together two independent agencies. Both agency brands will continue to operate separately (for the time being at least) and BBD Perfect Storm founder Jason Foo will become chairman of St Luke’s. The deal is being sold as "meeting client demand for senior-led, independent
- [Now Cadbury goes thoughtful](http://www.moreaboutadvertising.com/2026/01/cadbury/) - A half-eaten bar of chocolate isn't, on paper, a gift that dreams are made of. But VCCP and Cadbury turn it into a properly meaningful sisterly gesture for the latest ad in its "There's a glass & a half in everyone" campaign, built around generosity. "Homesick" brings out the connection between a girl who's just
- [Loveholidays settles down with a book in new work from Ark Agency](http://www.moreaboutadvertising.com/2026/01/loveholidays-settles-down-with-a-book-in-new-work-from-ark-agency/) - Ark, the agency co-founded by former adam&eveDDB CEO Mat Goff, has come up with an enterprising idea for client Loveholidays. For this new campaign, Ark has worked with a range of publishers to feature real book titles that capture the holiday mood for a variety of different travellers. Shot on the Spanish Costa Brava, the
- [Alex Hesz joins WPP to lead new Strategy Architects Group](http://www.moreaboutadvertising.com/2026/01/alex-hesz-joins-wpp-to-lead-new-strategy-architects-group/) - The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy officer, has now joined WPP as president, strategy and solutions. He’s leading a whole new Strategy Architects Group which is all about unifying WPP’s technology, media, data and marketing capabilities in the name of delivering
- [Lobster provides 'pinch me' moment for Secret Escapes](http://www.moreaboutadvertising.com/2026/01/lobster-provides-pinch-me-moment-for-secret-escapes/) - Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms in fancy hotels. In this campaign there's a friendly lobster thrown in to provide that "pinch me" feeling of arriving in a great holiday destination. Dog Cat & Mouse, the agency set up by industry
- [Does anyone know what's going on at M+C Saatchi? Even M+C Saatchi...](http://www.moreaboutadvertising.com/2026/01/does-anyone-know-whats-going-on-at-mc-saatchi-even-mc-saatchi/) - The Saatchi name still counts for a lot in advertising, despite the fact that neither of the famous brothers is currently engaged. Maurice (Lord) Saatchi stepped down from M&C Saatchi, the agency he founded with brother Charles in 1995, a couple of years ago following an accounting misfire. One of those explosions that has marked
- [WPP follows Dentsu down](http://www.moreaboutadvertising.com/2026/01/wpp-follows-dentsu-down/) - WPP has joined Dentsu in the charity shop bargain bin, its shares tumbling 6.6% today following Dentsu's 11% fall - presumably in sympathy unless someone knows something we don't. Dentsu is trying to offload its international business (HQ above) but, so far, there have been no takers with only Bain still apparently in talks after
- [As you were: UK economic malaise blights IPA Bellwether survey](http://www.moreaboutadvertising.com/2026/01/as-you-were-uk-economic-malaise-blights-ipa-bellwether-survey/) - The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder evenly split between those reporting an increase and those making cuts. In other words, marketing spending is becalmed in the same kind of lull that the UK economy as a whole is grappling with, in
- [VCCP adds Singapore agency to boost Asia-Pacific footprint](http://www.moreaboutadvertising.com/2026/01/vccp-adds-singapore-agency-to-boost-asia-pacific-footprint/) - VCCP, which private equity owner Providence is reportedly looking to sell for around £450m, is continuing to expand globally with the acquisition of Singapore agency GOVT and its sister digital shop Ministry, which will merge with VCCP's existing Singapore agency. GOVT VCCP was founded in 2012 and now has a team of 70 people. Ministry
- [ex-Saatchis chair Richard Huntington goes Feral in new venture](http://www.moreaboutadvertising.com/2026/01/ex-saatchis-chair-richard-huntington-goes-feral-in-new-venture/) - Richard Huntington, the former chair and CSO of Saatchi & Saatchi, has launched Feral, described as as a “free thinking growth company.” After 18 years at Saatchi and 35 years in the business, the high-profile Huntington is working solo for now. He launches with Shakespeare’s Globe as a client, as well as an unnamed global
- [The One Show launches free award for best use of TikTok](http://www.moreaboutadvertising.com/2026/01/the-one-show-launches-free-award-for-best-use-of-tiktok/) - TikTok has been overtaken by Reddit as the number four social media platform in the UK, according to Ofcom, but you wouldn’t know about it from all the noise around TikTok in the marketing world. To be fair TikTok is mostly there to sell stuff so it’s a marketer’s dream, whereas Reddit is the last
- [Jeep takes a pop at SUV posers](http://www.moreaboutadvertising.com/2026/01/jeep-takes-a-pop-at-suv-posers/) - SUVs can be pretty hazardous: for non-drivers likely to be crushed as hedge fund wives drive their enormous Beemers and Audis to school. Some may be driving Jeeps, of course, which at least have a lineage although the ones Ike and Patton sat in were rather more basic. Which underpins BETC's latest effort for Stellantis-owned
- [David Patton: why AI will break advertising unless creativity Is priced properly](http://www.moreaboutadvertising.com/2026/01/david-patton-why-ai-will-break-advertising-unless-creativity-is-priced-properly/) - Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed process and ambitious creative production required time, people and capital. In that context, bundling creative judgement and execution into a single commercial model worked well enough. Inefficiencies were absorbed by healthy agency margins and quality
- [Merciless Tesco keeps pressure on rivals with big brands promotion](http://www.moreaboutadvertising.com/2026/01/merciless-tesco-keeps-pressure-on-rivals-with-big-brands-promotion/) - Never one to rest on its laurels, Tesco is bouncing back from a successful Christmas with January's launch of Everyday Low Prices, a commitment to keeping prices consistently low on more than 3,000 products from some of the UK's bigger brands. This comes on top of Tesco’s existing Aldi Price Match on more than 650
- [Has WPP's Grey found a happy home at last?](http://www.moreaboutadvertising.com/2026/01/has-wpps-grey-found-a-happy-home-at-last/) - We've yet to see what Cindy Rose's reset at WPP is actually going to look like - and. like all such things, it can always be taken over by events - but one aspect of the new line-up, if indeed there's going to be one, looks like Grey. Which is not at all how it
- [Kantar: effective work comes from long-term relationships](http://www.moreaboutadvertising.com/2026/01/for-effective-work-clients-should-stick-with-agencies-says-kantar/) - Long-term relationships are twice as likely to produce award-winning work as clients who had worked with agencies for less than a year. That's the conclusion from Kantar's analysis of the 2025 Effie Europe winners. In many ways it’s a no-brainer, but it’s still worth noting that, in a world where patience is running thin and
- [Madonna does her raunchy thing with Dolce & Gabbana](http://www.moreaboutadvertising.com/2026/01/madonna-does-her-raunchy-thing-with-dolce-gabbana/) - Even the free-spirited Madonna, combined with maverick designers Dolce & Gabbana, can't seem to escape the clichés of fashion advertising. This new film for classic D&G fragrance The One features a lot of very good looking people looking sensual and moody, as you'd expect. The Madonna factor comes from the raunchy crotch shots and and
- [Dunkin' Donuts gets pumpin' with Megan Thee Stallion](http://www.moreaboutadvertising.com/2026/01/dunkin-donuts-gets-pumpin-with-megan-thee-stallion/) - The protein craze was already getting out of hand, and now Dunkin' Donuts has taken it to the next level with help from Megan Thee Stallion - using another, older fad for inspiration. Here's the rapper doing an 80s-era Jane Fonda style exercise routine which somehow manages to incorporate regular sips of the new shake.
- [Droga5 leads Australian Lamb back to happiness](http://www.moreaboutadvertising.com/2026/01/droga5-leads-australian-lamb-back-to-happiness/) - In 2025 Australia supposedly dropped out of the World Happiness Index (to 11th) thereby provoking some of the denizens of this ever-modest and self-effacing former colony to rally round the barbie and restore its reputation, led by lamb chops. That's when they'd finished subjecting those poor England cricketers to all manner of unpleasant humiliations. From
- [MAA Ad of the Week: Financial Times from New Commercial Arts](http://www.moreaboutadvertising.com/2026/01/maa-ad-of-the-week-financial-times-from-new-commercial-arts/) - Time was when journalists would be drilled to focus on who, what, where, when and how in news stories, preferably all in the first (short) paragraph. That seems to to have been on the collective mind of the Financial Times' marketing team and agency New Commercial Arts in NCA's first subscription-building campaign for the venerable
- [The results are in: how Christmas ads performed for the supermarkets](http://www.moreaboutadvertising.com/2026/01/the-results-are-in-how-christmas-ads-performed-for-the-supermarkets/) - We make a big deal of all the supermarkets’ Christmas ads when they land, so it’s worth taking a look at how those retailers perform off the back of these creative endeavours. There’s only so much that advertising can do when inflation is running high and the job market is weakening, but clients are always
- [Pablo punts AJ Bell's investing for everyone](http://www.moreaboutadvertising.com/2026/01/pablo-punts-aj-bells-investing-for-everyone/) - At some stage the UK government is going to run a campaign inviting the public to invest more in British companies. Like the famous 'Tell Sid' ads from Y&R in the Margaret Thatcher era. Difference is, shares in the formerly public-owned businesses like British Gas were being virtually given away, it was a no lose
- [George Parker: Palmer the prince](http://www.moreaboutadvertising.com/2026/01/george-parker-palmer-the-prince/) - For some strange reason, I have only just found out that Brian Palmer died at the age of 96 on December 7th of last year. I found no record of this in most of the ad trades, yet Brian was surely one of the most iconic influencers of British advertising ever. He certainly changed my
- [Karen Martin and IPA launch new creative qualification](http://www.moreaboutadvertising.com/2026/01/karen-martin-and-ipa-launch-new-creative-qualification/) - The IPA is introducing a Creative Essentials Certificate as its president, BBH CEO Karen Martin, continues to put creativity at the heart of her agenda. Designed to empower the next generation of creative leaders, the eight-week qualification programme offers practical tools, inspiration and industry insight to help early-career creatives develop, craft and sell work. Industry
- [MAA Ads of the Year: Bournville by VCCP](http://www.moreaboutadvertising.com/2025/12/maa-ads-of-the-year-bournville-by-vccp/) - As MAA's Agency of the Year, VCCP gets to pick its own best ad of 2025. CCOs Chris Birch and Jonathan Parker chose Cadbury's Bournville, which returned to TV for the first time in 50 years: Jonny and I have a bit of a rule. Or had. "Ads aren't funny". I mean, sure, they might
- [Prost8 awarded Ocean Outdoor Grand Prix for first bottom-activated digital screen](http://www.moreaboutadvertising.com/2026/01/prost8-awarded-ocean-outdoor-grand-prix-for-first-bottom-activated-digital-screen/) - UK charity Prost8 and the Manchester based agency TBWA\MCR have been awarded the European Grand Prix in Ocean Outdoor’s annual Digital Creative Competition which rewards bold ideas in Digital Out of Home (DOOH). The European Grand Prix was selected by an international jury of experts from a shortlist of 12 brands who won Gold across
- [Renault's Alpine imagines a Musk-free future](http://www.moreaboutadvertising.com/2026/01/renaults-alpine-imagines-a-musk-free-future/) - Is anti-Americanism finding its way into ads? Most trends do eventually and there's certainly no great love in the rest of the world for the antics of Donald Trump, Elon Musk and co. It's Musk in the sights of Renault's Alpine brand in a new campaign from BETC Maison, contrasting the dystopian, automated world associated
- [System1 names best 'cut through' ads of 2025](http://www.moreaboutadvertising.com/2026/01/system1-names-best-cut-through-ads-of-2025/) - System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. So we have: The Top 10 Ads of 2025 Best in Brand-Building https://www.youtube.com/watch?v=qlDQCE4vCQ0 Dove & Zulu Alpha
- [WPP aims to "democratise" AI with new Agent Hub](http://www.moreaboutadvertising.com/2026/01/wpp-aims-to-democratise-ai-with-new-agent-hub/) - WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open which boasts "a new suite of AI agents that scale WPP’s collective intelligence, arming clients and 100,000 employees with decades of WPP’s world-class expertise for superior, more precise outcomes." Phew.. An archive with bells and
- [BBH crafts nursery rhymes for grown-ups and Experian](http://www.moreaboutadvertising.com/2026/01/bbh-crafts-nursery-rhymes-for-grown-ups-and-experian/) - Every year BBH gets closer when we're discussing Agency of the Year and it's kicked off 2026 with another fiercely competent and capable campaign, this time for financial serices giant Experian. Experian is one of those consequences of "the computers says no" (occasionally yes) when it comes to dreaded credit scores and the like. So
- [Tom Stone: what happens when Out of Home thinks like social?](http://www.moreaboutadvertising.com/2026/01/tom-stone-what-happens-when-out-of-home-thinks-like-social/) - There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you walk past, but the kind of creative execution you photograph, share and debate. Out-of-home advertising was once the definition of traditional media, but it has somehow now become one of the most social formats in
- [Former MullenLowe strategy chief joins MSQ's Smarts](http://www.moreaboutadvertising.com/2026/01/former-mullenlowe-strategy-chief-joins-msqs-smarts/) - Former Mullen Lowe CSO Ben Shaw has joined MSQ's social-first agency Smarts as group head of strategy. MullenLowe is no more in the great Omnicom post-merger revamp, disappearing into McCann and TBWA. Shaw formerly worked at BBH. Shaw (above) says: "The best ideas are famous enough to be talked about and big enough to endure.
- [T&P offers certainty in new work for The Times](http://www.moreaboutadvertising.com/2026/01/tp-offers-certainty-in-new-work-for-the-times/) - Serious times call for serious advertising. The Times is generally strong on lifestyle and sport, but this new campaign by Mosaic, T&P's dedicated News Corp agency, focuses squarely on hard news. The voiceover declares: "The future is uncertain. The facts shouldn't be" and promises us that while "Times change, The Times remains". http://www.moreaboutadvertising.com/wp-content/uploads/2026/01/TimesChangeTheTimesRemians_2.0_HeroFilm.mp4 Tracy Yaverbaun,
- [Mother wins Weetabix from BBH](http://www.moreaboutadvertising.com/2026/01/mother-wins-weetabix-from-bbh/) - Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option of two such good agencies. Mother has already worked on a project for sister brand Alpen featuring brand mascot Ralph. Francesca Theokli, marketing and new product development director at Weetabix, says: “Having made iconic work
- [MAA ads of 2025: Nationwide from New Commercial Arts (and now Mother)](http://www.moreaboutadvertising.com/2026/01/maa-ads-of-2025-nationwide-from-new-commercial-arts-and-now-mother/) - One of the year's noteworthy campaign was Nationwide from New Commercial Arts, which also affords us a rare glimpse of what actually goes on under the bonnet of the big holding companies. NCA won Nationwide after resigning Lloyds brand Halifax only to find, in turn, that they had to abandon Nationwide after selling to WPP's
- [MAA Ads of 2025: Facebook from Droga5](http://www.moreaboutadvertising.com/2026/01/maa-ads-of-2025-facebook-from-droga5/) - Still time to choose the best of last year's ads: you don't expect that much from Facebook but this nicely-worked 'Secret Santa' piece from Droga5 is genuinely warm and also manages to list the multifarious things Facebook's billions of users presumably use it for. Directed by Miles Jay for Smuggler. https://www.youtube.com/watch?v=0xbfsMtcFKw&t=7s There's a hint of
- [MAA Ads of 2025: Waitrose from Wonderhood Studios](http://www.moreaboutadvertising.com/2026/01/maa-ads-of-the-year-waitrose-from-wonderhood-studios/) - If it's Christmas you may as well go big and Waitrose and Wonderhood Studios certainly threw the kitchen sink (and most of next year's budget probably) at Christmas this year. With a genuine A-lister in Keira Knightley and Joe Wilkinson (who looks as though all his birthdays have come at once) this romance is hardly
- [Igor Blystiv: chaotic consumer behaviour is the new normal - how can marketers influence decisions?](http://www.moreaboutadvertising.com/2025/12/igor-blystiv-chaotic-consumer-behaviour-is-the-new-normal-how-can-marketers-influence-decisions/) - It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed to making purchasing decisions while scrolling through social media feeds, and the level of trust in a blogger is significantly higher than an advertising video. Today, the only force that truly rivals the authority of
- [MAA Ads of the Year: Sydney Sweeney for American Eagle](http://www.moreaboutadvertising.com/2025/12/maa-ads-of-the-year-sydney-sweeney-for-american-eagle/) - Today's world is stuffed full of special interest groups, NGOs and others (plus their dubious legal advisers) who seem to spend most of their time objecting to this, that or the other. So much so that many advertisers are frightened to say anything - even before the internet trolls get going. Did American Eagle know
- [MAA Agency of the Year 2025: VCCP](http://www.moreaboutadvertising.com/2025/12/maa-agency-of-the-year-2025-vccp/) - In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on with winning new business, expanding existing client relationships, raising its creative game, and generally outrunning its competitors, making it MAA's choice for agency of the year 2025. Led by smart operators who always perform without
- [MAA Ads of the Year: Ikea from Mother](http://www.moreaboutadvertising.com/2025/12/maa-ads-of-the-year-ikea-from-mother/) - Mother's 2025 work for Ikea has been lower key than some of its bigger TV and cinema campaigns of recent years, which is perhaps an indication of why the agency is not repitching for the business. But low key doesn't mean low impact. Ikea's Brighton store opening was unexpectedly celebrated with seagull droppings, which Mother
- [MAA Ads of the Year: John Lewis from Saatchi & Saatchi](http://www.moreaboutadvertising.com/2025/12/maa-ads-of-the-year-john-lewis-from-saatchi-saatchi/) - Let's round up a few of the year's winners (actually there are more candidates than you'd expect.) John Lewis ads are part of the fabric of Christmas, notably via adam&eveDDB, and Saatchi & Saatchi has inherited the mantle. So far it's made a pretty good fist of it and this year's effort is outstanding. https://www.youtube.com/watch?v=z1bRlnyQeDk
- [BrewDog was right to withdraw its 'commercial suicide' ad – but why did it run at all?](http://www.moreaboutadvertising.com/2025/12/brewdog-was-right-to-withdraw-its-commercial-suicide-ad-but-why-did-it-run-at-all/) - By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel outrage. I felt a very old, very familiar ache. Anyone who has been bereaved by suicide will know it. It’s a sudden tightening in the chest, a sting behind the eyes, a quiet thought: really?
- [2025's bonfire of agency brands: now DDB and Lowe join exit](http://www.moreaboutadvertising.com/2025/12/2025s-bonfire-of-agency-brands-now-ddb-and-lowe-join-exit/) - DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges with IPG. In 2018 Campaign produced its top 20 agencies of all time and it still hangs together pretty well (allowing for an Anglo-perspective) with both in prominent places. DDB was top. Not so much
- [Staysure puts the over 50s clichés 'where the sun don't shine'](http://www.moreaboutadvertising.com/2025/12/staysure-puts-the-over-50s-cliches-where-the-sun-dont-shine/) - Over-50s insurer Staysure is going big on Boxing Day with a new campaign that ditches the retirement tropes and instead channels the likes of Brad Pitt and Elizabeth Hurley, both of whom are in the right age bracket and still look to be enjoying life. It's a bid to ditch the depressing silver sunset clichés
- [Now WPP nabs some of Kenvue alongside Publicis](http://www.moreaboutadvertising.com/2025/12/now-wpp-nabs-some-of-kenvue-alongside-publicis/) - Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it. Hard on the heels of landing a "period of exclusivity" with Jaguar Land Rover it's been named one of two agency networks on consumer healthcare company Kenvue's new roster, alongside Publicis. Kenvue includes some J&J
- [Felix Richter from Mother: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/felix-richter-from-mother-my-creative-highlight-of-2025/) - Anyone who wants to get into the mind of Mother's über-CCO Felix Richter might consider picking up a copy of a book that he has named as his creative highlight of the year. He says: "When We Cease to Understand the World is unlike any book I've ever read before - a collection of science
- [Jaguar Land Rover enters 'period of exclusivity' with WPP](http://www.moreaboutadvertising.com/2025/12/jaguar-land-rover-enters-period-of-exclusivity-with-wpp/) - It's been one of the biggest (and longest) creative pitches of the year, but it looks like WPP has emerged triumphant on the global Jaguar Land Rover (JLR) contest after a final round that included incumbent Accenture Song and Omnicom. After a long nine months, the marketer says it has entered a "period of exclusivity"
- [MAA Ad of the Week: Canal+ 'Tango' from BETC Paris](http://www.moreaboutadvertising.com/2025/12/maa-ad-of-the-week-canal-tango-from-betc-paris/) - Cinema is one of the legacy media that finds itself under the cash from the digital tidal wave, especially maybe in France where it has avaricious Hollywood to contend with. The monstrous sums being wagered in the Warner Brothers Discovery imbroglio show how bonkers the industry has become. Canal+ is doing its bit to help
- [Hanni Randell-Bateman of Wolff Olins: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/hanni-randell-bateman-of-wolff-olins-my-creative-highlight-of-2025/) - The music industry has been feeling a bit... middling. Safe bet after safe bet. Albums engineered for playlist slots, polite reviews, and smooth algorithmic handshakes. Then Rosalia's LUX came along. It's something stranger, braver, and harder to package. Recorded with the London Symphony Orchestra, it genre-glitches between opera, pop, hip hop and flamenco. While her
- [Renault Clio ramps up the sex appeal with mythic goddess](http://www.moreaboutadvertising.com/2025/12/renault-clio-ramps-up-the-sex-appeal-with-mythic-goddess/) - The innocent Nicole, who used to be the face of the Renault Clio under the watchful eye of her "papa", has morphed (in France at least) into a hot goddess from Mount Olympus. Her name is Clio and when she gets fed up with her role as the muse of history, the rebel in her
- [Hugo Bone from AML: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/hugo-bone-from-aml-my-creative-highlight-of-2025/) - Spunk for milk. A not-so-delicious line in the absolutely delicious 'I Swear’ - without a doubt my creative highlight of the year. Kirk Jones's movie charts the real life story of John Davidson, an ordinary kid form Galashiels who develops Tourette’s at the age of 14, finds a way through its myriad challenges, and dedicates
- [T&P wins The Gym Group and launches first campaign](http://www.moreaboutadvertising.com/2025/12/tp-wins-the-gym-group-and-launches-first-campaign/) - It's nearly January, and every any self-respecting gym is on a mission to capture all those people making new year resolutions to get fit. The Gym Group, which already has 900,000 members making 65 million visits a year, has appointed T&P to boost those numbers further. The agency's first work for the brand targets Gen
- [Helene Daubert from BETC Paris: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/helene-daubert-from-betc-paris-my-creative-highlight-of-2025/) - A very French nod: Intermarché’s 'Unloved.' A pure animated jewel, made with no AI at all. Too much poetry to ignore, and a reminder that emotion still sets the pace. https://www.youtube.com/watch?v=iLERt5ZkpQ4 Helene Daubert is VP Create at POP — Prose on Pixels — the execution engine for the Havas Group’s creative output, notably BETC. She
- [EDF electricity is 'On the house' this Christmas, literally](http://www.moreaboutadvertising.com/2025/12/edf-electricity-is-on-the-house-this-christmas-literally/) - The good residents of Chiswick, a posh west London neighbourhood, are probably used to more restrained Christmas decorations. A tasteful wreath on the front door and maybe a few white lights scattered across the privet hedge at most. Lucky Generals and EDF have come in to disrupt that by lighting up a corner house in
- [Nike brings the energy back to football in new AFCON campaign](http://www.moreaboutadvertising.com/2025/12/nike-brings-the-energy-back-to-football-in-new-afcon-campaign/) - When the combined forces of FIFA and President Trump are treating football as not much more than a money-making exercise, Nike and Wieden + Kennedy are here to "Show Dem" and shine a light on the more spirited elements of the game. The African Cup of Nations starts this weekend in Morocco, and former Nigerian
- [Grey poaches new CEO from Ogilvy in WPP reshuffle](http://www.moreaboutadvertising.com/2025/12/grey-poaches-new-ceo-from-ogilvy-in-wpp-reshuffle/) - WPP is moving Ogilvy’s EMEA MD for clients, Jai Kotecha - who has a background in the social and influencer space - into the CEO role at Grey. He replaces Conrad Persons, who was last month promoted to become chief of staff for WPP CEO Cindy Rose. At Ogilvy, Kotecha was largely in charge of
- [Ocean Outdoor UK appointed DOOH partner for Landsec’s Gunwharf Quays](http://www.moreaboutadvertising.com/2025/12/ocean-outdoor-uk-appointed-dooh-partner-for-landsecs-gunwharf-quays/) - Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the premium Portsmouth based retail and leisure outlet centre. Spanning 330,000 square feet, Gunwharf Quays ranks among the UK’s top three outlets, accommodating more than 90 brands with a 67% premium retail mix, including BOSS, Guess
- [Advertising is no longer a bellwether of the economy says WARC](http://www.moreaboutadvertising.com/2025/12/advertising-is-no-longer-a-bellwether-of-the-economy-says-warc/) - Despite all the doom and gloom in the industry, WARC expects the global ad market to grow by 8.9% in 2025 to reach $1.19 trillion. The “New Normal” that the report is named after is a decoupling of the ad market and the economy. Advertising spend is no longer a “bellwether” of the economy because
- [Heineken's bid to reclaim hours wasted on WhatsApp voice notes](http://www.moreaboutadvertising.com/2025/12/heinekens-bid-to-reclaim-hours-wasted-on-whatsapp-voice-notes/) - Got friends or family members who leave rambling voice notes that never seem to get to the point? Ever thought about what you could have done with the time they suck up? Heineken has the answer: go to the pub instead. If you get a voice note that's more than three minutes long, you can
- [Tomorrow is MAA UK Agency of the Year day](http://www.moreaboutadvertising.com/2025/12/tomorrow-is-maa-uk-agency-of-the-year-day/) - Tomorrow we'll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It'll be an interesting choice with creative agencies, especially network ones seemingly in full retreat as their holding company masters seem to have run out of options as to what to do with them. There are
- [Ben Ducker of IMA picks his Desert Island Christmas ads](http://www.moreaboutadvertising.com/2025/12/ben-ducker-of-ima-picks-his-desert-island-christmas-ads/) - Tesco - That's what makes it Christmas – 2025 From a creative standpoint, Tesco hasn’t historically been the benchmark for Christmas advertising. This year, however, they’ve meaningfully elevated their craft, delivering some of the season’s most assured work. Rather than manufacturing obligatory festive cheer, the campaign leans into the beautifully unvarnished reality of the holiday:
- [Graham Fink: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/graham-fink-my-creative-highlight-of-2025/) - Just in the nick of time for all those “ad of the year” lists, Apple dropped this new spot for the International Day of Persons with Disabilities on Dec 3. Set on a college campus, in lecture halls, dorms, parties, labs, sports fields, it all plays out like a musical. The song, written by Tim
- [Stephen Jenkins: my cultural highlight of 2025](http://www.moreaboutadvertising.com/2025/12/stephen-jenkins-my-cultural-highlight-of-2025/) - This was a year of many creative and cultural highlights, including stand-out gigs from Mogwai, Spiritualized, Melin Meylin, James Taylor Quartet, Sabres of Paradise, LCD Soundsystem, amongst many others. But my personal cultural highlight of 2025 has to be flying to Madrid to see day 3 of the Radiohead live shows with 3 school friends.
- [Mother adds two new ECDs to its London line-up](http://www.moreaboutadvertising.com/2025/12/mother-adds-two-new-ecds-to-its-london-line-up/) - Mother has promoted Tomas Coleman and Derek Man Lui to executive creative directors. In their new roles, they will report to Felix Richter and lead creative for KFC and other brands. Coleman and Lui have worked on some of Mother’s bigger-scale campaigns this year, including the “Keep thinking” campaign for Anthropic and "Supersized Stream" for
- [MAA Ad of the Week: Tom Hardy for Jo Malone](http://www.moreaboutadvertising.com/2025/12/maa-ad-of-the-week-tom-hardy-for-jo-malone/) - Not sure if this is the best ad of the week (no it isn't) but Tom Hardy for Unilever's Jo Malone is interesting - and different. https://www.youtube.com/watch?v=aa4R7EWS3Jk It may remind some students of the ancient art of this, for a cigarette called Strand which was one of the biggest flops to hit the airwaves back
- [Can't resist a sneaky bite ahead of Christmas? Grand Frais has you covered](http://www.moreaboutadvertising.com/2025/12/cant-resist-a-sneaky-bite-ahead-of-christmas-grand-frais-has-you-covered/) - French supermarket Grand Frais has hit on a big, fresh idea for its Christmas ad campaign. Temptation and gourmandise are a big part of the festive season, and here it's dialled up with the tale of one man battling to resist eating all the delicious food in his fridge before the big day. Grand Frais
- [Why shouldn’t it be Christmas all year long in advertising?](http://www.moreaboutadvertising.com/2025/12/why-shouldnt-it-be-christmas-all-year-long-in-advertising/) - Let’s get something straight. The best UK Christmas advertising isn’t just better than the rest of the year’s work. It’s proof of what this industry can do when it actually tries. And yet every December, we act shocked. “Can you believe how good that was?” Yes. Yes, I can. Because Christmas campaigns are filled with
- [Uber Eats admits you can't have it all, in new campaign by Special US](http://www.moreaboutadvertising.com/2025/12/uber-eats-admits-you-cant-have-it-all-in-new-campaign-by-special-us/) - What is it about Uber Eats that allows it to create such good advertising all over the world? This latest comes from the US, but it follows - and improves upon - a theme that has also worked in Australia and Spain. It's a simple idea: Uber Eats can't deliver everything. It succinctly sums up
- [John Hegarty: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/john-hegarty-my-creative-highlight-of-2025/) - Here’s my suggestion. I want everyone to read a book. ‘Your Brain on Art’. Written by two women one a member of John Hopkins University specialising in Neuroaesthetics explaining our brains are wired to be creative. Acknowledging that benefits our health and well being. A truly profound book. Have a fab Christmas and New Year.
- [AI fails McDonald's](http://www.moreaboutadvertising.com/2025/12/ai-fails-mcdonalds/) - McDonald's has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch of TBWA and US production company The Sweetshop. https://www.youtube.com/watch?v=U8ixeFUD6aM&t=31s McD says it's ruminating on the "learnings" it's gleaned. Doesn't it mean lessons? Like the way advances have become 'advancements.' To what end? Is it part
- [Mother adds a new executive design director role](http://www.moreaboutadvertising.com/2025/12/mother-adds-a-new-executive-design-director-role/) - Chris Chapman was made adam&eveDDB's first creative director of design in 2022, but in his own words (on LinkedIn) he was recently "randomly moved on" from his job "at the same time as much more newsworthy colleagues". He's a talented man and was instantly snapped up by Mother, who created the new role of executive
- [WPP Media bags £1.5bn UK government account](http://www.moreaboutadvertising.com/2025/12/wpp-media-bags-1-5bn-uk-government-account/) - WPP looks likely to bag another big media account, the UK government's £1.5bn strategy, planning and buying business after a shoot-out with incumbent Omnicom. The account runs over four years. All such Cabinet Office decisions are subject to a standstill period during which bidders are notified and are able to challenge the decision. The UK
- [Intermarché  hunts down a veggie wolf](http://www.moreaboutadvertising.com/2025/12/intermarche-hunts-down-a-veggie-wolf/) - French supermarket Intermarché does Christmas properly but this year it's mostly abandoned people for animated forest creatures, specifically a wolf who gives up meat as it puts off potential furry friends, who think it's going to eat them. You can see the temptation to use animation but very often it just softens the message (or
- [Iconic's James Kirkham: my creative highlight of 2025](http://www.moreaboutadvertising.com/2025/12/iconics-james-kirkham-my-creative-highlight-of-2025/) - My year captured in one scene wasn’t on a stage or a screen. It was on that grassy slope in Manchester watching thousands of ticketless people belt out songs, without even being at the gig. Gallagher Hill at Heaton Park saw a mass of ordinary people of all ages and accents, pressed together in a
- [Google sets out its reinvention stall for 2025 and beyond](http://www.moreaboutadvertising.com/2025/12/google-sets-out-its-reinvention-stall-for-2025-and-beyond/) - Accenture says all its staff are now 'reinventors' (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year's annual 'Year in Search' number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what
- [Marc Allenby of Hijinks: my 2025 creative highlight](http://www.moreaboutadvertising.com/2025/12/marc-allenby-of-hijinks-my-2025-creative-highlight/) - We thought it might be fun to invite readers to say what their creative highlight of the year has been (for some it might even be an ad.) Not so far - here's Marc Allenby of Hijinks. One of the most wonderful experiences I went to this year was to Grayson Perry’s Delusions of Grandeur,
- [IKEA lines up five for life after Mother](http://www.moreaboutadvertising.com/2025/12/ikea-lines-up-five-for-life-after-mother/) - Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel: the self-assembly giant has been widely ridiculed for departing Mother. Mother declined the repitch after a 16-year stint, with one review. According to Campaign IKEA has long-listed (because five is pretty long) three bits of
- [MAA Ad of the Week: 'I'm not remarkable' from Apple](http://www.moreaboutadvertising.com/2025/12/maa-ad-of-the-week-im-not-remarkable-from-apple/) - Apple's advertising is admirably consistent, with or without the help of TBWA\Media Arts Lab, but this in-house effort for its accessibility products goes a notch higher. Focussing on a group of students who happen to be disabled and share an admiably robust approach to life. Directed by the peerless Kim Gehrig. https://www.youtube.com/watch?v=KmFPWxjmnqE The UK's System1
- [Columbia's ‘expedition impossible’ challenges flat earthers to ‘prove it’](http://www.moreaboutadvertising.com/2025/12/columbias-expedition-impossible-challenges-flat-earthers-to-prove-it/) - In presumably one of the final ads to come out of DDB in the UK, this new spot shows why adam&eve came out on top in Omnicom’s DDB-TBWA merger, in this country at least. TBWA has picked up recently under the leadership of CEO Larissa Vince and CCO Andy Jex, but the agency's staff are
- [Will Santa make it to the finish line? Piraeus Visa gets the ball rolling](http://www.moreaboutadvertising.com/2025/12/will-santa-make-it-to-the-finish-line-piraeus-visa-gets-the-ball-rolling/) - Advertising from Greece doesn’t get much of a look in on the global stage but this festive spot is a story well told - and a sports/finance tie up well sold. Santa has injured himself playing basketball. A special task force of four of the country’s top league players comes to the rescue – but
- [Publicis shows what it's made of](http://www.moreaboutadvertising.com/2025/12/publicis-shows-what-its-made-of/) - Publicis always give us something special at Christmas/New Year and this time it's in serieux mode with '100 years of looking to the future,' a hymn to its past (founder Marcel Bleustein-Blanchet), present and future, both courtesy of Maurice Levy (in some of the documentary below he looks like a gallic Warren Beatty) and Arthur
- [George Parker on a jewel in Omnicom's crown](http://www.moreaboutadvertising.com/2025/12/george-parker-on-a-jewel-in-omnicoms-crown/) - Got GS+P? Continuing my ruminations/rant about the creation of the world’s largest BDHC (Big Dumb Holding Company) I have been wondering what will be the fate of Omnicom’s crown jewel..Goodby, Silverstein+Partners. Finally, yesterday, we got word that unlike DDB, it will not be chucked under the bus, it will, instead be swept into the broom
- [Apple's joyous musical makes inclusion fun and fabulous](http://www.moreaboutadvertising.com/2025/12/apples-joyous-musical-makes-inclusion-fun-and-fabulous/) - Genuinely uplifting, entertaining, and entirely human-centric, Kim Gehrig's film promoting Apple's accessibility products takes inclusion to new heights with a musical interpretation of a day in the life of a group of students who happen to be disabled. Defiant and anthemic, the "I'm not remarkable" song contains some memorable lines to ram home the point
- [Uncovered's Mitch Syrett picks his Desert Island (sort of) Ads](http://www.moreaboutadvertising.com/2025/12/uncovereds-mitch-syrett-picks-his-desert-island-sort-of-ads/) - Desert Island Ads 1. KSV Vending (Radio Jingle) http://www.moreaboutadvertising.com/wp-content/uploads/2025/12/1.-KSV-Vending-Radio-Jingle.mp3 If you were a 90s kid bouncing around Sussex in the back of your parents’ car, it’s fairly likely you listened to Southern FM. And if you listened to Southern FM, you definitely heard the KSV vending jingle. Regularly. A catchy, verging on irritating three liner
- [Spotify unveils TV campaign to promote 2025 'wrapped'  launch](http://www.moreaboutadvertising.com/2025/12/spotify-unveils-tv-campaign-to-promote-2025-wrapped-launch/) - The annual "Spotify wrapped" summary of your personal listening habits is not content with providing personalised packages for its 700 million users around the world - and watching the whole thing go viral as most of those users share their results on social media. This year, Spotify UK is going all-out with a three-minute long
- [Valentino AI ad under attack - for being 'sloppy' and 'sad'](http://www.moreaboutadvertising.com/2025/12/valentino-ai-ad-under-attack-for-being-sloppy-and-sad/) - Italian luxury fashion house Valentino has grandly unveiled its “digital creative project” in collaboration with artists and the result – an AI generated visual soup - has been condemned for being “sloppy” and “sad,” to choose some kinder criticisms. The ad for the Devain handbag, which costs up to £3890, is a kind of surreal
- [Thousands of  jobs to go as Omnicom slashes creative agency brands](http://www.moreaboutadvertising.com/2025/12/thousands-of-jobs-to-go-as-omnicom-slashes-creative-agency-brands/) - Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going along with 4,000 jobs. Some of the most famous creative agencies are now no more: DDB which revolutionised advertising in the US and elsewhere in the 1960s is going into TBWA along with Lowe, founded
- [Oldies still goodies at Christmas says Kantar](http://www.moreaboutadvertising.com/2025/12/oldies-still-goodies-at-christmas-says-kantar/) - Kantar, rather like its research rival System1, has found that re-used Christmas TV ads work just as well as new ones, with five of its 2025 top ten being oldies. Cadbury's 'Secret Santa' was top followed by Coke's positively venerable 'Holidays Are Coming.' https://www.youtube.com/watch?v=8doARrlLbiI&t=10s This could also demonstrate that people in research groups are more
- [DDB's Sobhani to TBWA as Omnicom rings the changes](http://www.moreaboutadvertising.com/2025/12/ddbs-sobhani-to-tbwa-as-omnicom-rings-the-changes/) - It now looks only a matter of time before Omnicom's DDB is absorbed into TBWA: DDB global president and CCO Chaka Sobhani now finds herself global CCO at TBWA\Worldwide. DDB global CEO Alex Lubar has already departed. Sobhani (above) is clearly highly regarded at Omnicom (which now includes IPG, making it the biggest ad holding
- [David Patton: an adworld drowning in content but starved of ideas](http://www.moreaboutadvertising.com/2025/12/david-patton-an-adworld-drowning-in-content-but-starved-of-ideas/) - 2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is talking about speed, automation, efficiency, output and scale. Every creds deck has an Large Language Model (LLM, the building blocks of AI) inside and every pitch presentation promises faster creativity at a fraction of the
- [Accenture renames staff as 'reinventors' in challenge to AI](http://www.moreaboutadvertising.com/2025/12/accenture-renames-staff-as-reinventors-in-challenge-to-ai/) - Not long ago, consultancies were eating ad agencies for lunch and often buying them up - most notably Droga5, which became part of Accenture in 2019. Now AI is putting the consultancies under threat, because Chat GPT can tell you exactly what McKinsey or Boston Consulting Group might advise in a matter of seconds, and
- [MAA Ad of the Week: Facebook's Christmas effort from Droga5](http://www.moreaboutadvertising.com/2025/12/maa-ad-of-the-week-facebooks-christmas-effort-from-droga5/) - Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case in point: a sweet tale that somehow manages to include about every Facebook feature without sending us screaming out of the room. A spin on 'Secret Santa,' directed by Miles Jay for Smuggler. https://www.youtube.com/watch?v=0xbfsMtcFKw A
- [Patterson moves up to top job at Publicis London](http://www.moreaboutadvertising.com/2025/11/patterson-moves-up-to-top-job-at-publicis-london/) - Publicis London has promoted COO Trent Patterson (below) to CEO, freeing creative practice group boss group Charlie Rudd from some of his duties. Patterson will work with CCO Noel Bunting who seems to have made an impact after about a year in charge. Patterson began his career in Australia. Rudd says: “Trent’s elevation is well
- [Adscam's George Parker on Omnicom](http://www.moreaboutadvertising.com/2025/11/adscams-george-parker-on-omnicom/) - The deal is done. Omnicom has swallowed Interpublic, creating the world’s largest BDHC (Big Dumb Holding Company) with total billings of $75 billion. However, in my infinite wisdom, I shall no longer refer to it as a BDHC, because Omnicom now wishes to be seen as... “The world’s leading marketing and sales company built for
- [Uncommon stages election drive for Oxford’s ‘word of the year’](http://www.moreaboutadvertising.com/2025/11/uncommon-stages-election-drive-for-oxfords-word-of-the-year/) - For the Cambridge Dictionary, the 2025 word of the year is “parasocial,” for Collins Dictionary it’s “vibe coding” and for Dictionary.com it’s the phrase “six-seven.” The Oxford University Press has taken a more democratic approach. The publisher has produced a shortlist of potential words that is doubling up as a social media campaign by Uncommon
- [Ocean Outdoor seeks six environmental partners for 2026](http://www.moreaboutadvertising.com/2025/11/ocean-outdoor-seeks-six-environmental-partners-for-2026/) - Applications have opened for Ocean Outdoor’s annual environmental fund, Drops in the Ocean. The digital Out of Home (DOOH) advertising company is seeking six partners to champion their work and build public support in 2026. Now in its fifth year, Drops in the Ocean sees Ocean donate 2% of the company’s annual reported revenue in
- [Rose puts her stamp on WPP Media with revamped HQ](http://www.moreaboutadvertising.com/2025/11/rose-puts-her-stamp-on-wpp-media-with-revamped-hq/) - WPP is opening its fourth UK campus (three in London, one in Manchester) in the former FT buildiung at One Southwark Bridge. Set to lodge there are WPP Media and what are described as its brands - Choreograph, EssenceMediacom and Wavemaker. No mention of Mindshare, which may be ominous. Choreograph is described as its global
- [McDonald's goes OTT with the Grinch at Christmas](http://www.moreaboutadvertising.com/2025/11/mcdonalds-goes-ott-with-the-grinch-at-christmas/) - McDonald's has doubled down on Grinch branding in its Christmas campaign by Leo UK. Not only is the mischievous Dr Seuss character appearing in the TV ads, he's also saturating the restaurants through meal deals and Grinch-themed merchandise (including odd socks) as he attempts to "sabotage" Christmas. OOH, press and social ads featuring his scratchy
- [Aldi's veggie consumation](http://www.moreaboutadvertising.com/2025/11/aldis-veggie-consumation/) - It isn't even December yet but, back in the UK, Aldi's Kevin the Carrot has finally made it to the altar in a feast of veggie puns from McCann, orchestrated by Psyop. The end of quite a long-running series but, if this is your thing, McCann Manchester does it pretty well. As will doubtless become
- [It's Merry Grinchmas everywhere in adland](http://www.moreaboutadvertising.com/2025/11/its-merry-grinchmas-everywhere-in-adland/) - Christmas seems to be awash with Grinches: Lucky Generals produced one for Asda over here and Walmart is about to unleash one - portrayed by Walton Goggins - over there, Black Friday and Christmas. And McDonald's is said to have one up its sleeve too. View this post on Instagram A post shared by Little
- [Joe Marler checks in for a holiday inside a Shoreditch billboard](http://www.moreaboutadvertising.com/2025/11/joe-marler-checks-in-for-a-holiday-inside-a-shoreditch-billboard/) - While the other half of the Celebrity Traitors "Joemance," Joe Wilkinson, is hanging out with Keira Knightley for Waitrose, Rugby legend Joe Marler gets to sit in a box in Shoreditch promoting Loveholidays. Passers-by will have been delighted to see Marler as part of a 3D billboard, created by Ark Agency, which won the business
- [VCCP builds PR unit with launch of comms business, VCCP Roar](http://www.moreaboutadvertising.com/2025/11/vccp-builds-pr-unit-with-launch-of-comms-business-vccp-roar/) - It's been another energetic year for VCCP, and as we near the end of 2025 the network is bringing together some of its specialist communications agencies to form what should be a more impactful unit, branded VCCP Roar. Good Relations, Teamspirit and Harvard are combining their specialities – consumer and corporate comms, financial services PR,
- [Droga5 unwraps a gift fror Facebook](http://www.moreaboutadvertising.com/2025/11/droga5-unwraps-a-gift-fror-facebook/) - You don't necessarily expect charm from Facebook - certainly not involving humans anyway - but Droga5 has pulled it off with this spin on Secret Santa. Not only does it mean you get the boss her ideal present but it can also win valuable brownie points from the true object of your affections - what's
- [What will the ad world look like with Omnicom/IPG as top dog?](http://www.moreaboutadvertising.com/2025/11/what-will-the-ad-world-look-like-with-omnicom-ipg-as-top-dog/) - Omnicom/IPG (or whatever it's going to be called, Omnicom probably) has been given the green light by the EU, meaning the creation of the world's biggest ad holding group can go ahead. There are certain conditions in the US (chiefly don't annoy Donald Trump or whoever happens happens to be his best friend at the
- [Google taps into 'Love Actually' for new Christmas film](http://www.moreaboutadvertising.com/2025/11/google-taps-into-love-actually-for-new-christmas-film/) - Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film's other cast members, Thomas Brodie-Sangster and
- [Mother & Uber's first global Christmas ad is a tear-jerker](http://www.moreaboutadvertising.com/2025/11/mother-ubers-first-global-christmas-ad-is-a-tear-jerker/) - This year, Christmas seems to be all about the dads. John Lewis went for the father-son dynamic, and now Uber is here with a global campaign by Mother that shares the ups and downs of a father and daughter's relationship. Set to a tear-jerker soundtrack of James Blake performing Fleetwood Mac's Landslide, it tells the
- [Isobel wins energy provider Bluestone](http://www.moreaboutadvertising.com/2025/11/isobel-wins-energy-provider-bluestone/) - Indie London agency Isobel has won renewable energy developer Bluestone Energy as it transitions into an Independent Power Producer (IPP). Founded in 2018, Bluestone Energy aims to deliver clean, affordable and locally generated power. Isobel has been hired to deliver a new brand strategy and positioning for Bluestone, followed by a new brand design, identity
- [NewGen's Sam Coleman picks his Desert Island Ads](http://www.moreaboutadvertising.com/2025/11/newgens-sam-coleman-picks-his-desert-island-ads/) - I'm not sure I'd last very long on a desert island. I'm not particularly resourceful or practical and attempting DIY projects has been known to reduce me to tears. Watching some of my favourite ads of all time would be a welcome distraction. With that in mind, many of my choices are nostalgic ones and
- [MAA Ad of the Week: Uncommon for D&AD](http://www.moreaboutadvertising.com/2025/11/maa-ad-of-the-week-uncommon-for-dad/) - The UK's venerable Designers and Art Directors Association - D&AD - appears to have received an injection of energy from Uncommon with the agency producing a new global campaign inviting us to consider if creativity is dead (including a vast Times Square billboard complete with funereal imagery ) and Uncommon's head of design Lisa Smith
- [WPP Media wins Henkel Europe](http://www.moreaboutadvertising.com/2025/11/wpp-media-wins-henkel-europe/) - Embattled WPP Media has won its second big account: Henkel's £630m European media hard on the heels on Reckitt's European business. Henkel brands include Persil (some markets), Perwoll and Schwarzkopf in 30 markets. The business was previously divided between WPP and Omnicom. WPP CEO Cindy Rose says: “This expanded consolidation is testament to the strong
- [New wave quantum computing artwork premieres on DOOH Bradford Media Wall](http://www.moreaboutadvertising.com/2025/11/new-wave-quantum-computing-artwork-premieres-on-dooh-bradford-media-wall/) - Quantum Splash, a world first artwork created using a unique quantum computing water simulation, was today premiered on the digital out of home (DOOH) Bradford Media Wall in Britain. The 20 second experimental film was produced by MOTH, the technology company bringing the creative industries into the quantum era, in collaboration with artist Freddie Sanders.
- [Timothée Chalomet sends up marketing in viral film trailer](http://www.moreaboutadvertising.com/2025/11/timothee-chalomet-sends-up-marketing-in-viral-film-trailer/) - Marty Supreme is a new film about a 1950s table tennis champion, and while there's an official trailer featuring its stars Timothée Chalamet and Gwyneth Paltrow, it's a spoof film about the marketing of the movie that has gone viral. In it, Chalomet is leading a zoom call that will continue to haunt marketers on
- [Smirnoff keeps showing up at the party in new campaign by McCann](http://www.moreaboutadvertising.com/2025/11/smirnoff-keeps-showing-up-at-the-party-in-new-campaign-by-mccann/) - Why change a good thing? It’s the question Smirnoff is asking in a new global campaign from McCann New York, which features our hero, Steve, sitting at a bar and endlessly laughing his rather distinctive and slightly annoying laugh. In a response to a general malaise over the endless cycle of social media-fuelled trends, the
- [Waitrose serves up Pie-Max](http://www.moreaboutadvertising.com/2025/11/waitrose-serves-up-pie-max/) - Waitrose is determinedly extracting the maximum value from its 'the Perfect Gift' Christmas epic with Keira Knightley and Joe Wilkinson now on the flagship IMAX London poster site. For those of you a touch mystified: our unlikely swain makes her a turkey pie. Does anyone need more turkey at Christmas? Waitrose will sell you a
- [BETC Paris shines for Morocco](http://www.moreaboutadvertising.com/2025/11/betc-paris-shines-for-morocco/) - Morocco is known for many things but not neccesarily football. But that could be about to change as it's hosting the forthcoming Africa Cup of Nations and co-hosting the 2030 World Cup with Portugal and Spain (the last time these three met in Iberia things weren't so friendly.) BETC Paris is on the case for
- [IKEA goes Mother-less](http://www.moreaboutadvertising.com/2025/11/ikea-goes-mother-less/) - All good things come to an end - but do they have to? IKEA and Mother are parting ways in the UK after 15 productive years (including a review) with expressions of regret on all sides. IKEA's Sarah Green says: “Mother’s decision not to participate in the creative review brings to an end 16 years
- [Benedict Cumberbatch performs '5-Star Theatre' for Amazon](http://www.moreaboutadvertising.com/2025/11/benedict-cumberbatch-performs-5-star-theatre-for-amazon/) - There's a lot of déjà vu about the Christmas ads this year. The parade of Grinches, Amazon's "Joy Ride", Tui's elves - and now Amazon is also revisiting its "5-Star Theatre" campaign. There's an update this year, with Benedict Cumberbatch replacing Adam Driver in the role of serious actor putting a full dramatic spin on
- [Out of Home is "last heroic medium" says WOO chief Goddard](http://www.moreaboutadvertising.com/2025/11/out-of-home-is-last-heroic-medium-says-woo-chief-goddard/) - Out of Home is the last "heroic" medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share.
- [Now Havas is in the frame as WPP suitor](http://www.moreaboutadvertising.com/2025/11/now-havas-is-in-the-frame-as-wpp-suitor/) - Havas, now trading independently of Vivendi, is the latest potential suitor touted for struggling WPP: somewhat unlikely as its €1.45bn valuation is still barely half of WPP's, trading at a 20-year low. Havas has also been linked with Dentsu's international business, currently in the shop window. Some have speculated that Havas is really interested in
- [Beyond the final whistle: how sports events drive creative marketing campaigns](http://www.moreaboutadvertising.com/2025/10/beyond-the-final-whistle-how-sports-events-drive-creative-marketing-campaigns/) - Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When
- [Disney+ gets festive for a lifetime in new campaign by VCCP](http://www.moreaboutadvertising.com/2025/11/disney-gets-festive-for-a-lifetime-in-new-campaign-by-vccp/) - You can't argue with Disney as a brand that has had an impact on most people's psyches. So, while the idea of following a life through its different stages is a familiar one in advertising, the route from Mickey Mouse to The Bear via Home Alone and Modern Family is likely to resonate with a
- [DDB no longer has a global CEO: Alex Lubar joins Fundamentalco](http://www.moreaboutadvertising.com/2025/11/ddb-no-longer-has-a-global-ceo-alex-lubar-joins-fundamentalco/) - The future of the DDB network is looking increasingly in doubt, especially now that its global CEO Alex Lubar has gone. He's joined a consultancy called Fundamentalco which was set up by former Droga5 executive Jonny Bauer. A deal between DDB owner Omnicom and IPG is expected to be finalised in the next few weeks,
- [MAA Ad of the Week: Waitrose from Wonderhood Studios](http://www.moreaboutadvertising.com/2025/11/maa-ad-of-the-week-waitrose-from-wonderhood-studios/) - It may not be the best Christmas ad but (so far) it has the biggest star in Keira Knightley and more room than anyone else - four minutes. So credit to Waitrose and Wonderhood Studios for going big and, in the process, sprinkling some stardust on this year's Christmas ads, previously in danger of being
- [Grey London creates a bloodbath in PETA's 'Christmassacre'](http://www.moreaboutadvertising.com/2025/11/grey-london-creates-a-bloodbath-in-petas-christmassacre/) - Christmas lunch might make some people think about slaughtering their relatives, but do they stop to think about the number of animals that are getting killed at this time of year? And will this campaign by Grey London leave them reaching for the nut roast? The film is weirdly entertaining, and the splattering (if not
- [Going up: Mother's The Or makes the elevator pitch for Bang & Olufsen](http://www.moreaboutadvertising.com/2025/11/going-up-bang-olufsen-rides-an-elevator-with-the-or/) - Luxury Danish audio brand Bang & Olufsen appointed Mother's The Or to help celebrate its centenary, and the result is a high-end global campaign that nods to the brand's history without getting mired in the past. Taking the form of a wild elevator ride, the film journeys through the decades to show how sound and
- [WPP media trading in spotlight in new US law case](http://www.moreaboutadvertising.com/2025/11/wpp-media-trading-in-spotlight-in-new-us-law-case/) - As well as its trading problems WPP also has legal issues on its plate: notably class action lawsuits in the US stemming from its profit warning in the summer and now a claim from Richard Foster, CEO of WPP Media's Motion Content Group (branded entertainment and programming) until July for $100m in damages for terminating
- [Consistency wins out at Christmas - System1](http://www.moreaboutadvertising.com/2025/11/consistency-wins-out-at-christmas-system1/) - System1 has produced its early Christmas ad winners and the message seems to be: stick with what you know. Six of the top ten have appeared before. Top Ten (star rating plus uplift against category average.) Amazon “Joy Ride” – 5.9 Stars | Uplift versus retail category +3.1 Stars https://www.youtube.com/watch?v=s96yWKlvznQ Coca-Cola “Holidays Are Coming” –
- [George Parker: DDB's imminent demise](http://www.moreaboutadvertising.com/2025/11/george-parker-ddbs-imminent-demise/) - George Parker, now to be found at adscam.blog, sends us these toughts on the pending demise of DDB amid the Omnicom/IPG merger. We predicted in October it was set to be merged into TBWA. George writes: No surprise that as part of its merger with IPG, Omnicom has kicked DDB under the bus. This iconic
- [Cannes adds creative brand Lion, plus new AI and retail awards](http://www.moreaboutadvertising.com/2025/11/cannes-adds-creative-brand-lion-plus-new-ai-and-retail-awards/) - The Lions have announced this year’s new crop of awards, leading in with the creative brand Lions which celebrates a brand for being creative, as opposed to celebrating a brand's creative output. New AI craft categories are also being introduced, with which Cannes Lions is aiming to pinpoint success in bringing human creativity together with
- [WPP creates new chief innovation officer role](http://www.moreaboutadvertising.com/2025/11/wpp-creates-new-chief-innovation-officer-role/) - Cindy Rose, WPP CEO, has decided it's time to appoint a chief innovation officer and her choice for the new role is an interesting one. It's gone to Elav Horwitz, who has only been with WPP for a year - and it's also notable that she’s a woman in the kind of role that is
- [Christmas chaos reigns in EE’s first festive campaign](http://www.moreaboutadvertising.com/2025/11/christmas-chaos-reigns-in-ees-first-festive-campaign/) - Even EE is in on the Christmas act this year, launching its very first seasonal advertising effort in a campaign created by Publicis Groupe UK. It’s a familiar melée of family fun, with people rushing around between multiple locations, playing games, dancing and generally having a lot of laughs with help from EE’s connectivity to
- [Tesco goes gritty in Christmas ad blitz](http://www.moreaboutadvertising.com/2025/11/tesco-goes-gritty-in-christmas-ad-blitz/) - There are moments when the spate of Christmas ads becomes a form of torture for those of us who decide to watch them all (or as few as we can get away with.) Even worse, now some wily advertisers are producing whole series: M&S non-food, Aldi and now Tesco. Agency BBH has gone gritty and
- [Ocean Outdoor UK's Nick Shaw: how to win in a struggling UK economy](http://www.moreaboutadvertising.com/2025/11/ocean-outdoor-uks-nick-shaw-how-to-win-in-a-struggling-uk-economy/) - 1/ The UK economy has been bedevilled by economic issues this year - tax worries, cost of living etc. How has this affected the Out of Home market? The market has been volatile, but we are used to that given the economy has hardly been stable over the last three years. The ad market is
- [Waitrose Christmas: love among the cheeses with Keira Knightley](http://www.moreaboutadvertising.com/2025/11/waitrose-christmas-love-among-the-cheeses-with-keira-knightley/) - Just when you thought 2025 Christmas ads were all a bit meh, Wonderhood might just have restored our faith in the genre. This four-minute romance makes the unlikely pairing of actress Keira Knightley (reprising her Love Actually character) and comedian Joe Wilkinson, fresh from his stint on Celebrity Traitors, in a romcom where love blossoms at
- [Music in ads: the old songs are the best - or are they?](http://www.moreaboutadvertising.com/2025/11/music-in-ads-the-old-songs-are-the-best-or-are-they/) - By Phoebe Flys. I’ve had an American carpet cleaner jingle stuck in my head for about three weeks now. This is courtesy of married dancers Cost n' Mayor, whose shared hobby is choreographing dance routines to TV adverts and jingles. Think the old THX sound effect which deafened everybody in the cinema before a film
- [Disney decides on doodle in Christmas ads bestiary](http://www.moreaboutadvertising.com/2025/11/disney-decides-on-doodle-in-christmas-ads-bestiary/) - So far this year we've had the first of two Grinches, a second outing for the BFG, Puss in Boots (why didn't Boots think of this earlier? Maybe they did) and all manner of kid-friendly winsomeness. Cue Disney, of course. The mouse goes to town at Christmas, not to be outdone by anyone. So it's
- [Boots gives us a (puntastic) bit of everything for Christmas](http://www.moreaboutadvertising.com/2025/11/boots-gives-us-a-puntastic-bit-of-everything-for-christmas/) - People actually seem to welcome a bit of mayhem in their Christmas communications, which is not at all what you expect from Boots and its agency WPP's Pharm (geddit?) So, in this puntastic world, we get Puss in Boots, a helpful present-day store assistant, quite a sexy bit of catwalk (well it is Boots), a
- [KFC and Stranger Things go on a wild ride  in new collab by Mother](http://www.moreaboutadvertising.com/2025/11/kfc-and-stranger-things-go-on-a-wild-ride-in-new-collab-by-mother/) - Stranger Things's final season launches on November 27th, and KFC has partnered with the show to power up the obsession that both brands inspire in their fans. This ad by Mother reimagines KFC as Hawkins Fried Chicken (named after the town in which Stranger Things is set) and follows a ragtag team of employees on
- [M&S goes in under the radar for Christmas ad campaign](http://www.moreaboutadvertising.com/2025/11/ms-goes-in-under-the-radar-for-christmas-ad-campaign/) - It's a bold move for a retailer not to join in with the usual big Christmas ad extravaganza, but Marks & Spencer is striking out on its own this year with five short spots by Mother Design, all putting a "Host with the most" them behind a product-focused strategy. Fashion, home and beauty have been
- [IKEA, Aviva... why bother reviewing?](http://www.moreaboutadvertising.com/2025/11/ikea-aviva-why-bother-reviewing/) - Gives us something to write about but, really, what's the point, especially, in IKEA reviewing the UK account that's been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they've been OK. Really can't
- [MAA Ad of the Week: John Lewis from Saatchi & Saatchi](http://www.moreaboutadvertising.com/2025/11/maa-ad-of-the-week-john-lewis-from-saatchi-saatchi-3/) - Who'd have thought it...a John Lewis ad conquers Christmas, again. We all thought the days when the venerable retailer adroitly plucked the nation's heartstrings had gone (especially as the account had moved from originator adam&eveDDB) but Saatchi & Saatchi, for its second year in the saddle, has done its homework and mined the self-same rich
- [EACA's Charley Stoney picks her Desert Island Ads](http://www.moreaboutadvertising.com/2025/11/eacas-charley-stoney-picks-her-desert-island-ads/) - Excuse some of my historic choices below, I’ve been in the agency world since the nineties and great ads stay with you, no matter when they were first screened. I started my career at agencies before becoming a champion for the work these brilliant organisations do, first at IAPI in Ireland and more recently across
- [WPP Media turns the tide with Reckitt Europe win](http://www.moreaboutadvertising.com/2025/11/wpp-media-turns-the-tide-with-reckitt-europe-win/) - This is just what the doctor ordered for embattled WPP Media - it's won AOR duties for health and hygiene giant Reckitt in Europe. Even better, some of the business moves from Publicis' Zenith, reversing recent one-way traffic. Reckitt brands include Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish
- [Magnum media decision alarming for WPP](http://www.moreaboutadvertising.com/2025/11/magnum-media-decision-alarming-for-wpp/) - Publicis Media has reportedly pipped WPP to the new Magnum Ice Cream Co.'s media business. WPP's Mindshare handled the ice cream brands as part of the combined Unilever account at WPP. Magnum Ice Cream also includes Ben & Jerry's (kicking and screaming admittedly) alongside Magnum. There's nothing unusual these days about Publicis winning media from
- [Ever reliable Wallace & Gromit wrap things up for Barbour](http://www.moreaboutadvertising.com/2025/11/ever-reliable-wallace-gromit-wrap-things-up-for-barbour/) - Barbour, unlike its upscale rival Burberry, seems to have got this gifting business mastered - assisted recently by Aardman Animations, another seasonal staple. So this year we have Wallace & Gromit and Wallace's ingenious new Gift-o-matic device, one that's bound to end in trouble of course. https://www.youtube.com/watch?v=1jqcO5kRnUo As predictable as feeling full after one mouthful
- [It's Arsenal and Wrexham in Christmas play-off](http://www.moreaboutadvertising.com/2025/11/its-arsenal-and-wrexham-in-christmas-play-off/) - 'They used to play on grass' was the title of a book by Gordon Williams and Terry Venables, imagining what would happen to football. Strangely enough, they still do play on grass (too many injuries on artificial) but pretty well everything else has changed. Including the commercialisation of the game, of course. Accordingly some clubs
- [Burberry goes not so Ab Fab](http://www.moreaboutadvertising.com/2025/11/burberry-goes-not-so-ab-fab/) - This must be the Christmas version of Sherlock Holmes' dog that didn't bark. So we have Jennifer Saunders of Ab Fab fame (in which she played the over-the-top fashion PR from hell) welcoming her glamorous Burberry-wearing chums to her Burberry-style house, armed with posh prezzies from you know where. So surely someone's going to come
- [Has Saatchi scaled the commanding heights of Christmas for John Lewis?](http://www.moreaboutadvertising.com/2025/11/has-saatchi-scaled-the-commanding-heights-of-christmas-for-john-lewis/) - Credit to Saatchi & Saatchi, John Lewis mined family emotions to great effect during its long tenure at adam&eve when it became synonymous with touching Christmas ads and Saatchi, for its second effort, has tapped into the same rich vein with 'Where Love Lives.' So we have son rekindling dad's raver youth with a choice
- [David Patton: why layered creativity is the future of (human-led) AI](http://www.moreaboutadvertising.com/2025/11/david-patton-why-layered-creativity-is-the-future-of-human-led-ai/) - Scroll through social media today and you’ll see a flood of AI-generated mush - slick, shiny images and motion clips that catch the eye for a moment, then immediately vanish from memory. Granted, some generated content pieces may look impressive, but most don’t feel real - they lack depth and they don’t provoke meaningful engagement.
- [Morrisons and M&S try different spins on Christmas](http://www.moreaboutadvertising.com/2025/11/morrisons-and-ms-try-different-spins-on-christmas/) - Morrisons still has its own farms (it seems) and therefore a whole food chain all to itself. Which is a pretty strong selling point although Waitrose appears to have some of this too.* Anyway, it's been the cornerstone of Morrisons marketing for ages, down to its 'market street' aisles in the shops. Not that they
- [MAA Ad of the Week: BBC Sounds by Atime Works](http://www.moreaboutadvertising.com/2025/11/maa-ad-of-the-week-bbc-sounds-by-atime-works/) - Jarvis Cocker of Pulp has morphed into a rather unlikely British national treasure and here he is fronting another one, the BBC's Shipping Forecast. Re-imagined as the Sleeping Forecast for BBC Sounds. BBC promotions can be irritating in their puppyish enthusiasm for not very much (like the few sports events it still holds) but very
- [Argos buys into Connie and Trevor](http://www.moreaboutadvertising.com/2025/11/argos-buys-into-connie-and-trevor/) - What do you make of Argos' Connie and Trevor, two rather sinister, nay spooky, characters who put people right about the range of products at the high street catalogue-based retailer? Now mostly in owner Sainsbury's shops. This year agency T&P has enlisted actor/comedian Simon Bird to have his Christmas brightened by the deadly duo. https://www.youtube.com/watch?v=Wt1thPCGf-4&t=7s
- [Asda and Sainsbury's kick off a challenging UK Christmas](http://www.moreaboutadvertising.com/2025/11/asda-and-sainsburys-kick-off-a-challenging-uk-christmas/) - The big supermarket guns are already out for Christmas, a funny old one in the UK as Westminster's version of The Grinch - chancellor Rachel Reeves - has yet to deliver her (not so) goodies. By the time she does on November 26 many of the big Christmas ads will be stashed away for another
- [Omnicom still dithering over DDB merger](http://www.moreaboutadvertising.com/2025/10/omnicom-still-dithering-over-ddb-merger/) - Much hot air is being expended on the likelihood (or not) of Omnicom's DDB brand being "retired" as part of Omnicom's impending merger with IPG. Omnicom will only say it is “undertaking a rigorous and considered process to ensure we have the very best solutions for the future for us and for our clients.” As,
- ['Is it too soon for Christmas?' Never! according to Debenhams](http://www.moreaboutadvertising.com/2025/10/is-it-too-soon-for-christmas-never-according-to-debenhams/) - Even before the Halloween trick-or-treating begins - never mind waiting for Remembrance Day - Debenhams is here with a full-on Christmas ad, delivering not just gifts but a whole party to a suburban street, along with a few well-known faces. Former footballer Peter Crouch, comedian Judi Love, and Love Islander Olivia Attwood bring the glitz
- [Crisis time at WPP as Q3 revenue drains away](http://www.moreaboutadvertising.com/2025/10/crisis-time-at-wpp-as-q3-revenue-drains-away/) - WPP is now in the intensive care ward with new head surgeon CEO Cindy Rose announcing a strategic review following a disastrous Q3 performance with revenue diving 8.4% compared to last year, 11% including pass-through costs. Its preferred organic measure of growth fell to -6% but that's largely academic when revenue is draining away at
- [All back to the boozer. Heineken puts a positive spin on office life](http://www.moreaboutadvertising.com/2025/10/all-back-to-the-boozer-heineken-puts-a-positive-spin-on-office-life/) - The flirting, the drinking, the games of pool, the camaraderie. Going back to the office isn't so bad when there's a trip to the pub to look forward to at the end of the day, according to Heineken. Le Pub is continuing to champion real life interactions in its work for the beer, and has
- [Christmas ad spend set to rise by £814m says WARC/AA report](http://www.moreaboutadvertising.com/2025/10/christmas-ad-spend-set-to-rise-by-814m-says-warc-aa-report/) - The big Christmas ad launches are just around the corner and marketers will be spending 7.3% more than last year in the hope of boosting consumer mood. It sounds like a healthy rise but it's less than the year as a whole, which is predicted to be up by 8.2% according to a new report
- [Barclays and VCCP find their stride with 'Moments' campaign](http://www.moreaboutadvertising.com/2025/10/barclays-and-vccp-find-their-stride-with-moments-campaign/) - VCCP continues its “Moments” campaign for Barclays with two stories about young men reaching a time when they have life choices to make. Thankfully the ads take a humorous look at such moments. In one, a young man has an epiphany about moving out from his family home while watching a nature documentary. The second
- [Marketing Society names top UK brands](http://www.moreaboutadvertising.com/2025/10/marketing-society-names-top-uk-brands/) - The UK Marketing society has revealed its shortlist for 2025 Brand of the Year and they all deserve a mention for keeping their head above water in what's been a pretty dire business environment. So they are: Andrex British Heart Foundation Currys Domino's EE Heineken Marks & Spencer Monzo (last year's winner) Specsavers Vaseline Lots
- [Amazon thinks we need a recent past reminder at Christmas](http://www.moreaboutadvertising.com/2025/10/amazon-thinks-we-need-a-recent-past-reminder-at-christmas/) - Advertisers and agencies tie themselves in all kinds of knots each Christmas - this year, it seems, both Asda and McDonald's will be basing their Christmas hopes on The Grinch - but sometimes it's best to keep it simple. A couple of years back this one scored mightily for Amazon and it's set to return
- ['All the best people are dogs'. Life360 puts pets on the map](http://www.moreaboutadvertising.com/2025/10/all-the-best-people-are-dogs-life360-puts-pets-on-the-map/) - It seems it’s not just the Brits who are dog-obsessed. California based location-sharing app Life360 has added pets to its tracking capabilities and created a musical ode to the “favourite family member” to advertise the fact in a new animated campaign, “All the best people are dogs,” by New York agency Alto. As befits an
- [Not so 'Short n' Sweet' - Johnnie Walker and Sabrina Carpenter](http://www.moreaboutadvertising.com/2025/10/not-so-short-n-sweet-johnnie-walker-and-sabrina-carpenter/) - The world's brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it's off chasing the chimera of 'yoof,' with a Sabrina Carpenter/Johnnie Walker tie -up. Her 'Short n' Sweet' tour even features
- [MAA Ad of the Week: Moncler with Robert De Niro and Al Pacino](http://www.moreaboutadvertising.com/2025/10/maa-ad-of-the-week-moncler-with-robert-de-niro-and-al-pacino/) - Even legends freeze in New York winters, especially when you're getting on a bit. Old friends and rivals (film-wise anyway) Robert De Niro and Al Pacino have been signed by Italian clothing company Moncler to show that "It's Warmer Together." https://www.youtube.com/watch?v=b00A4DVQYrQ Nice to see a proper photo too. Real stars expect no less of course.
- [IPG beats WPP to NatWest](http://www.moreaboutadvertising.com/2025/10/ipg-beats-wpp-to-natwest/) - Johnny Hornby's T&P has been relatively free of the upheavals rocking owner WPP but now another of its bigger accounts, NatWest, is moving its integrated account to IPG. IPG pitched against WPP after earlier talks with Publicis (which handles Santander globally) and Dentsu. IPG's Initiative was already in the NatWest tent, handling media since 2021.
- ['It must be love' for Heathrow's bears as they take a trip around the airport](http://www.moreaboutadvertising.com/2025/10/it-must-be-love-for-heathrows-bears-as-they-take-a-trip-around-the-airport/) - St Luke's took over the Heathrow Bears in 2022 and is still getting good (air) mileage out of Doris and Edward, nearly a decade since Havas first introduced us to them. This one follows the pair as they navigate the airport on their way to catch a plane, conveniently showcasing all the joys Heathrow has
- [Royal British Legion lights up communities for Remembrance Day](http://www.moreaboutadvertising.com/2025/10/royal-british-legion-lights-up-communities-for-remembrance-day/) - The Poppy Appeal has shifted focus in recent years away from the two World Wars. The challenge now is to highlight the needs of the UK's two million veterans, many of whom are struggling behind closed doors, as this new film by Leagas Delaney shows. As we head towards Remembrance Day on 11th November, this
- [Heineken to focus on five brands in key markets as sales fall in UK and US](http://www.moreaboutadvertising.com/2025/10/heineken-to-focus-on-five-brands-in-key-markets-as-sales-fall-in-uk-and-us/) - Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter sales down 3% and profits expected to veer towards the lower end of its forecast. Heineken lager, Tiger, Amstel, Desperados and Birra Moretti are the five brands to get maximum support, while the key markets
- [Beckham polishes his silverware for Pepsi x EA Sports](http://www.moreaboutadvertising.com/2025/10/beckham-polishes-his-silverware-for-pepsi-x-ea-sports/) - David Beckham (do we have to call him Sir?) has teamed up with England and Chelsea footballer Lauren James for a very glitzy campaign pushing an on-pack promotion which gives Pepsi drinkers the change to claim in-game rewards on EA Sports FC 26. Pepsi is considered the “ultimate silverware” as Beckham and Rees get competitive
- [Manchester City's James Wilkins picks his Desert Island Ads](http://www.moreaboutadvertising.com/2025/10/manchester-citys-james-wilkins-picks-his-desert-island-ads/) - If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of a nice, cold Guinness so I’ll leave out the surfers ad. I’ll also probably be on a diet of coconuts and grubs so I’ll also leave out any drumming gorillas who will remind me of
- [The value of clarity: why transparency wins in complex markets](http://www.moreaboutadvertising.com/2025/10/the-value-of-clarity-why-transparency-wins-in-complex-markets/) - In an age of privacy updates, consent boxes, and endless choice, consumers are finding their own ways to simplify the noise. They skip pre-roll ads, install cookie managers, and bypass region locks, not necessarily to resist rules but to regain control over their experience. When processes feel slow or confusing, people do not wait for
- [Watch out there's a Cranpus about: Breaking Bad star gets badder](http://www.moreaboutadvertising.com/2025/10/watch-out-theres-a-cranston-about-breaking-bad-star-gets-badder/) - Ocean Spray's "Cranpus" is a devilish incarnation of Breaking Bad actor Bryan Cranston, a mythical beast who wants to deny us all a taste of cranberry juice over Thanksgiving and Christmas. It's like a high-performance 2025 version of the legendary John Webster's old Unigate ads, "Watch out there's a Humphrey about," in which mysterious creatures
- [Can AI really do your creative and strategic thinking for you?](http://www.moreaboutadvertising.com/2025/10/can-ai-really-do-your-creative-and-strategic-thinking-for-you/) - Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains are banking on its use as a “reasoning engine” for strategists and creatives. Mattias Ronge, former CCO of Edelman EMEA who quit last year after winning a Cannes Titanium Lion, has launched Engine Y as
- [Ella's Kitchen, Maserati and Ann Summers: how did their agencies fare?](http://www.moreaboutadvertising.com/2025/10/ellas-kitchen-maserati-and-ann-summers-how-did-their-agencies-fare/) - When you don't have the world's bigger budgets is it worth venturing into film (more likely VOD, AKA YouTube)? Here's Who Wot Why for posh baby food Ella's Kitchen. With a touch of Darth V. http://www.moreaboutadvertising.com/wp-content/uploads/2025/10/WWY-ELLA001-030_ellasKitchen_TasteBuddies_30sec_edit14_16x9_noTitles_2025-10-03-1.mp4 Dude Milan for Maserati (maybe they did have the budget) riffing on the dreaded AI. https://vimeo.com/1121242772?fl=pl&fe=sh And Joan's debut
- [McDonald's goes big with its first heist movie](http://www.moreaboutadvertising.com/2025/10/mcdonalds-goes-big-with-its-first-heist-movie/) - McDonald's has been broadening its creative repertoire recently and now agency Leo UK (as we're supposed to call it) is essaying a heist movie. Not a vile plot to kidnap Ronald McDonald (worse luck) but a plot to nab eight international favourites briefly available in the UK. A Pineapple McSpicy anyone? The stunt also involved
- [British Airways and Uncommon go on another flight of fancy](http://www.moreaboutadvertising.com/2025/10/british-airways-and-uncommon-go-on-another-flight-of-fancy/) - It's been three years since BA and Uncommon Creative Studios launched the A British original campaign, and in that time it's displayed a distinct and consistent tone of voice while still managing an element of surprise. In this iteration, the BA logo is no more than a subtle reflection, but the established style of the
- [Apple brings the dear old Mac back to centre stage](http://www.moreaboutadvertising.com/2025/10/apple-brings-the-dear-old-mac-back-to-centre-stage/) - Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world's biggest company by value and even boring old Microsoft is currently bigger (although not by much.) See that its LinkedIn now has ad revenue of $8.2 billion. Must be the world's most profitable echo chamber.
- [Neverland empowers children for UNICEF](http://www.moreaboutadvertising.com/2025/10/neverland-empowers-children-for-unicef/) - Charity advertising is big business with some high profile agencies on the roster. Who quite often produce a flagship campaign that runs a few times and then they revert to the usual ghastly and interminable tearjerkers to raise actual funds via the cheap channels. Let's hope it's not the case for UNICEF UK which has
- [VML wins Pizza Hut - a big deal for WPP as big clients consolidate](http://www.moreaboutadvertising.com/2025/10/vml-wins-pizza-hut-a-big-deal-for-wpp-as-big-clients-consolidate/) - When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business. Key to this are obviously WPP Media - in good times its biggest profit driver - and its two big creative agencies VML and Ogilvy. We've yet
- [Aldi warms up for winter](http://www.moreaboutadvertising.com/2025/10/aldi-warms-up-for-winter/) - Aldi is everywhere it seems, gradually encroaching on the territory of those supermarkets whose only marketing ploy is to say they match Aldi prices (on a fraction of their lines.) The Co-op is at now. Whether or not it can enter the fashion stakes we leave for you to judge. Here's the 'jacket potato jacket,'
- [MAA Ad of the Week: Asahi Super Dry from Havas](http://www.moreaboutadvertising.com/2025/10/maa-ad-of-the-week-asahi-super-dry-from-havas/) - Tempted to choose Black Phone 2's London installation with Ethan Hawke jumping put of the woodwork to terrify curious passers-by but it's a one-off (albeit with social media legs.) Sometimes you want to hit a lot of people first time. Which Asahi Super Dry is trying to do with this, its first global campaign, from
- [WPP begins fightback in US law case](http://www.moreaboutadvertising.com/2025/10/wpp-begins-fightback-in-us-law-case/) - WPP says it will "defend itself vigorously" against a slew of lawsuits in the US led by Levi & Korsinsky and filed in New York. It says "No court has ruled that we have violated any laws." Which they haven't - so far. This stems from a profit warning in the summer which saw WPP
- [Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands](http://www.moreaboutadvertising.com/2025/10/pete-jackson-of-trouble-maker-why-we-decided-to-rank-the-uks-challenger-brands/) - Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms in countless agencies hearing these words tossed around. At regular intervals, I have seen the latest FMCG darling or FinTech start-up anointed the new poster child for challenger brands. But it always seems to be
- [Bullard sets up Elevator to fix 'glaringly broken' pitch process](http://www.moreaboutadvertising.com/2025/10/bullard-sets-up-elevator-to-fix-glaringly-broken-pitch-process/) - After leaving/losing her post as Group CCO at MullenLowe in February, Nicky Bullard is back with a business idea that she hopes will be "the antidote to the UK industry's pitch pain," particularly around projects, which is demanding longer and longer pitches as it becomes more and more competitive. The Elevator Pitch is an intermediary
- [Ace of Hearts wins Wise](http://www.moreaboutadvertising.com/2025/10/ace-of-hearts-wins-wise/) - Ace of Hearts, the new creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow, is off the mark with e-money company Wise. Wise aims to make it easier and cheaper for people to send money abroad. Director of brand and creative Ruth Chadwick says: “This is a really exciting time for Wise in
- [T&P and TBWA\MCR win gold in Ocean Outdoor’s Digital Creative Competition](http://www.moreaboutadvertising.com/2025/10/tp-and-tbwamcr-win-gold-in-ocean-outdoors-digital-creative-competition/) - T&P and TBWA\MCR were the big winners in Ocean Outdoor’s annual Digital Creative Competition for bold original ideas in Digital Out of Home (DOOH). The agencies won for The Times newspaper and the charity Prost8. Ginsters, Indeed, NHS Blood & Transplant and Department for Education are runners-up The six winners competing in two award categories
- [Penny drops for RCP and Interactive Investor](http://www.moreaboutadvertising.com/2025/10/penny-drops-for-rcp-and-interactive-investor/) - "I think therefore ii" is what famed philosopher Rene Descartes didn't quite say but it's the new brand platform from agency RCP (Recipe of old) for Interactive Investor, Aberdeen Group's personal investment service. (Actually he said Cogito, ergo sum - but that would be a challenge.) II charges a flat monthly fee rather than a
- [Cardi B takes her signature attitude to Bobbie's baby formula hotline](http://www.moreaboutadvertising.com/2025/10/cardi-b-takes-her-signature-attitude-to-bobbies-baby-formula-hotline/) - She's pregnant with her fourth child and still has time to win Grammys and top the Billboard charts - plus she has a habit of going viral online. So Cardi B is the perfect spokesperson for Bobbie Baby's formula milk, as long as you can take a bit of attitude with your middle-of-the-night feeds. This
- [Whisky and cognac spread their horizons](http://www.moreaboutadvertising.com/2025/10/whisky-and-cognac-spread-their-horizons/) - Luxury brands are suffering somewhat - why should they be different from everything else? - and drinks companies are seemingly trying to widen their repertoire in response. Even dear old scotch whisky is venturing 'Beyond Speyside.' So we have Pernod Ricard's Glenlivet with its new Jamaica edition (finished in Jamaica rum casks, the first of
- [Publicis beats expectations with 5.7% Q3 revenue growth](http://www.moreaboutadvertising.com/2025/10/publicis-beats-expectations-with-5-7-q3-revenue-growth/) - Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1%
- [Cadbury Heroes campaign is System1's all-time outdoor winner](http://www.moreaboutadvertising.com/2025/10/cadbury-heroes-campaign-is-system1s-all-time-outdoor-winner/) - Are these the most effective outdoor ads? Cadbury's Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show
- [Black Phone 2 grabs limelight with fiendishly clever billboard](http://www.moreaboutadvertising.com/2025/10/black-phone-2-grabs-limelight-with-fiendishly-clever-billboard/) - London's Camden Town can be a pretty scary place anyway in the right (wrong) light but Blumhouse Productions' Out of Home installation for 'Black Phone 2' takes it to a different level. Ethan Hawke as the murderous Grabber will leap out at you if you dare to answer the Black Phone. https://www.youtube.com/watch?v=--BQsce7k2o&t=12sz Might give it
- [Mother and Nationwide subject A.N.Y. Bank to new levels of humiliation](http://www.moreaboutadvertising.com/2025/10/mother-and-nationwide-take-a-n-y-bank-to-new-levels-of-humiliation/) - Nationwide has been named Which? banking brand of the year, which they are celebrating with a new ad that again puts A.N.Y. Bank CEO Hugo (actor Dominic West) in a sticky situation. This time he's organised an extravagant - but premature - party in anticipation of winning the Which? accolade himself. A.N.Y. Bank has been
- [Uncommon debunks viral beauty lies in new work for The Ordinary](http://www.moreaboutadvertising.com/2025/10/uncommon-debunks-viral-beauty-lies-in-new-work-for-the-ordinary/) - Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a
- [It's always rose-tinted weather for Burberry](http://www.moreaboutadvertising.com/2025/10/its-always-rose-tinted-weather-for-burberry/) - In these straightened times in the UK (as we wait for whatever new punishment chancellor Rachel Reeves is planning to dole out in her budget and nothing seems to work) it's good to tap into some eternal truths, courtesy of Burberry and Olivia Colman. To wit, that 'It's always Burberry weather' even though the weather
- [WPP faces host of class action law suits over revenue claims](http://www.moreaboutadvertising.com/2025/10/wpp-faces-host-of-class-action-law-suits-over-revenue-claims/) - As if WPP didn't have enough problems on its hands, the UK-based ad holding company is being pursued by a host of class action lawyers in the US following its surprise profit warning in July (which led to CEO Mark Read's departure) and unveiling of half year numbers in August.. The lawsuits are seeking to
- [MAA Ad of the Week: 'In Good Time' for Uber from Mother New York](http://www.moreaboutadvertising.com/2025/10/maa-ad-of-the-week-in-good-time-for-uber-from-mother-new-york/) - Uber is one of those big contemporary brands that makes life easier at the same time as it makes you more anxious: will the cab turn up - or decide to do something else. Don't wnat to miss it after all. Which lies at the heart of 'In Good Time,' Mother New York's first effort
- [Jacinta Faul: leadership with a backbone - how ‘big sister’ energy drives real impact](http://www.moreaboutadvertising.com/2025/10/jacinta-faul-leadership-with-a-backbone-how-big-sister-energy-drives-real-impact/) - There’s no single definition of great leadership. Styles shift. Structures evolve. Personalities play a role. But many of the strongest leaders today share something in common. They lead with empathy, without losing their edge. They bring clarity, not chaos. They challenge their teams, while simultaneously protecting them. This blend of care and conviction is what
- [Dan Jones of TBWA\London picks his Desert Island Ads](http://www.moreaboutadvertising.com/2025/10/dan-jones-of-tbwalondon-picks-his-desert-island-ads/) - Despite it being only the 6th day trapped on this desert island, it feels like my 16th.. But mercifully, this shall be my last day dear reader. I waded out into a lagoon to go fishing and was slashed across the belly by a swordfish. To add insult to injury, I trod on a highly
- [Tim Tam upends OOH](http://www.moreaboutadvertising.com/2025/10/tim-tam-upends-ooh/) - We've had all sorts of posters as people have re-invented the ancient medium: special builds, trompe-l'œil, the wonders of digital. Back in the day Araldite even fixed a car to one on London's Great West Road. But can't recall one upside down. Which is what you get from Tim Tam, a popular chocolate biscuit from
- [Google's AI gets the real-world treatment in new campaign](http://www.moreaboutadvertising.com/2025/10/googles-ai-gets-the-real-world-treatment-in-new-campaign/) - We've had ChatGPT claiming to enhance your personal life, Anthropic's Claude facilitating high-level business solutions, and now Google is promoting its AI with a more middle-of-the-road approach. Helping small businesses with admin and efficiency is probably where AI is having the most practical impact right now. This campaign (Google likes to keep the names of
- [Uncommon's surprise combo: NHS, William H. Macy and Clash Royale](http://www.moreaboutadvertising.com/2025/10/uncommons-surprise-combo-nhs-william-h-macy-and-clash-royale/) - How do you make an ad purposeful without making it "worthy"? Uncommon Creative Studio in Stockholm has cracked this ongoing conundrum by teaming Oscar-nominated William H. Macy with a playful troupe of cute skeletons, and then layering on an NHS professional who is sorting out the serious end: organ donations. The ad is for Supercell's
- [Waitrose No.1 launches new/old earworm from 1991](http://www.moreaboutadvertising.com/2025/10/waitrose-no-1-launches-new-old-earworm-from-1991/) - Waitrose is back in earworm territory for its No.1 premium range, this time with good ol' Chesney Hawkes' 'The One and Only,' a reworked hit from 1991. Last year it was S Club's You're My No.1 (there seems to be a pattern here.) From Wonderhood Makers with a cast of TikTokers and DJ Sigala. https://www.youtube.com/watch?v=qUFWSNfJXgw
- [Ocean shuffles leadership team](http://www.moreaboutadvertising.com/2025/10/ocean-shuffles-leadership-team/) - Ocean Outdoor has announced two key appointments in the UK and group leadership teams covering the UK among seven European countries. In the UK, Nick Shaw, currently chief commercial officer UK, is promoted to UK CEO. He replaces Phil Hall who moves up to group chief operating officer under group CEO Stephen Joseph (all below
- [LePub opens in London with plans to expand its team of four](http://www.moreaboutadvertising.com/2025/10/lepub-opens-in-london-with-plans-to-expand-its-team-of-four/) - Publicis Groupe’s creative “boutique” arm, LePub, has launched in London, based in the group's Chancery Lane hub. LePub will work with longstanding global client Heineken as well as a newer European client, Tinder. A team of four will head up the shop. The new recruits are CCO Francesco Grandi, former CCO at Ogilvy Canada; and
- [Media by Mother launches in UK to 'subvert the algorithms'](http://www.moreaboutadvertising.com/2025/10/media-by-mother-launches-in-uk-to-subvert-the-algorithms/) - Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after the agency opened in New York. The London office will be headed up by Tara Grimes as director of media. She moves from Mother New York and has plenty of experience of media in the
- [Omnicom's agency mega-merger: now the hard work begins](http://www.moreaboutadvertising.com/2025/10/omnicoms-agency-mega-merger-now-the-hard-work-begins/) - "How big do we need to be before we get bad?" the late Jay Chiat, co-founder of what is now TBWA\Chiat\Day once asked. (There's much to thank Chiat, co-founder Guy Day - the two were writers - and great art director Lee Clow for but, not, maybe their punctuation here, which still baffles many of
- [Steve Bernard of Ocean Outdoor: peak planning - how to gift a sparkling golden quarter](http://www.moreaboutadvertising.com/2025/10/steve-bernard-of-ocean-outdoor-peak-planning-how-to-gift-a-sparkling-golden-quarter/) - As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences, larger than life special builds and star ad spots which boost salience, peak loyalty and drive sales. According to Campaign, adland expects this year’s clutch of Christmas ads to include “better storytelling” and have a
- [Sprout Social: How brands can amplify social media's TV fandoms](http://www.moreaboutadvertising.com/2025/10/sprout-social-how-brands-can-amplify-social-medias-tv-fandoms/) - by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance theories or an inescapable Love Island clip on TikTok, it’s hard to separate TV shows from their social media discourse. Social media has reshaped the way people watch TV, Our recent research reveals that 36%
- [IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness](http://www.moreaboutadvertising.com/2025/10/ipa-the-death-spiral-of-shrinking-budgets-is-killing-effectiveness/) - Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact it’s leading to a “death spiral” of budgets, as campaigns and profits get smaller and smaller. That’s the conclusion of effectiveness guru Les Binet and Medialab chief data officer Will Davis, whose IPA research shows
- [The new shape of Omnicom-IPG. Down to four creative brands?](http://www.moreaboutadvertising.com/2025/10/the-new-shape-of-omnicom-ipg-down-to-four-creative-brands/) - It's been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged holding company – which will take over from Publicis Groupe as the world’s biggest – is finally taking shape. Rumour is that only four creative brands will be on offer; two made up of Omnicom
- [BETC pulls out all the stops for new Citroen crossover](http://www.moreaboutadvertising.com/2025/10/betc-pulls-out-all-the-stops-for-new-citroen-crossover/) - Citoen has produced at least two cars that deserve the overused epithet iconic: the 2CV ("deux chevaux') it made from 1948 to 1990 and the elegant DS, the one in which General De Gaulle had his narrow escape in The Day of the Jackal. Now part of Stellantis (which might be described as the car
- [Uncommon rings people changes](http://www.moreaboutadvertising.com/2025/10/uncommon-rings-people-changes/) - At this rate Uncommon Creative Studio, now part of Havas, will have to install a traffic light system in the office. Scott Dungate, London's first CCO, is leaving after a just a year, among the latest in a stream of departures. Dungate (left), who made his name at Wieden+Kennedy, told Campaign: “Working at Uncommon has
- [O2 shows up pretty much everywhere in VCCP's new campaign](http://www.moreaboutadvertising.com/2025/10/o2-shows-up-pretty-much-everywhere-in-vccps-new-campaign/) - VCCP's latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the "near
- [Mother raids Uncommon for new client services chief](http://www.moreaboutadvertising.com/2025/10/mother-raids-uncommon-for-new-client-services-chief/) - Frankie Yeates, managing director at Uncommon Creative Studios, has joined Mother London as a "head of mothering." The role is client services focused and is shared with Andy Ballantyne Gilbert who has led the department solo for the last three years (thankfully proving that "mothering" is seen as a gender neutral activity at the agency).
- [Quorn returns with make or break big ad campaign](http://www.moreaboutadvertising.com/2025/10/quorn-returns-with-make-or-break-big-ad-campaign/) - Are meat-free foods dining in the Last Chance Saloon? Quorn now has a new Philippine noodle-maker owner and an £18m capital injection to try to regain the momentum such foods briefly had pre-lockdown. And it's back with its biggest campaign for four years - ‘Nothing to Hide’ with puppet crew Perry Pig, Clarence Cow and
- [MAA Ad of the Week: ChatGPT from Isle of Any](http://www.moreaboutadvertising.com/2025/10/maa-ad-of-the-week-chatgpt-from-isle-of-any/) - NYC's newest indie on the block Isle of Any has made a flying start with debut work for the New York Times and now OpenAi's first big brand campaign for ChatGPT. So we see Chat helping out with three everyday bits of business: cooking for the girlfriend, working out and a road trip. Directed by
- [Next 15 merges House 337 and Elvis](http://www.moreaboutadvertising.com/2025/10/next-15-merges-house-337-and-elvis/) - Quoted marcoms group Next 15 is merging House 337, formerly Engine and before that WCRS, with Elvis in a new model to be led by House CEO Phil Fearnley. Elvis CEO Tanya Whitehouse is leaving after eight years with the agency. Fearnley says: “Tanya has been a remarkable leader. Not just for Elvis, but for
- [NCA wins Financial Times creative](http://www.moreaboutadvertising.com/2025/10/nca-wins-financial-times-creative/) - New Commercial Arts has won the The Financial Times creative account in a pitch against Joint and VCCP. FT consumer marketing director Graham MacFadyen says: “We are delighted to be working with NCA. 2026 will be an important year for the FT. News media ecosystems are going through a period of unprecedented upheaval, but there
- [More big pharma upheaval: Haleon drops IPG for Publicis and WPP, Kenvue reviews](http://www.moreaboutadvertising.com/2025/10/more-big-pharma-upheaval-haleon-drops-ipg-for-publicis-and-wpp-kenvue-reviews/) - Haleon, the consumer health business spun off from Britain's GSK, has dropped IPG from its creative roster and consolidated with Pubicis and WPP. Haleon spends $1.2bn globally on brands including Panadol and Sensodyne. IPG this week landed Bayer's $720m creative, production and media business. Kenvue makes market leader Tylenol but is under the cash in
- [15% of ad agency jobs to go in 2026 predicts Forrester](http://www.moreaboutadvertising.com/2025/10/15-of-ad-agency-jobs-to-go-in-2026-predicts-forrester/) - Forrester has revealed its 2026 Marketing Agency Predictions and pretty grim reading they make for anyone working or investing in the sector. Broadly it's predicting 15% of jobs will be lost in 2026 hard on the heels of 8% this year. In 2026, Forrester says, "agencies will transform from client-focused partners into marketing purveyors —
- [Ad favourite David Beckham hits financial winner](http://www.moreaboutadvertising.com/2025/10/ad-favourite-david-beckham-hits-financial-winner/) - It's easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it's instructive to follow the money. Now DRJB Holdings Holdings, the company that manages the David Beckham brand and TV business Studio 99, has declared a chunky dividend of S80m, up from $67m the previous year. Pre-tax profit rose
- [Mother LA blows up star egos for Electronic Arts' Battlefield 6](http://www.moreaboutadvertising.com/2025/10/mother-la-blows-up-star-egos-for-electronic-arts-battlefield-6/) - It's not the obvious thing to do once you've gathered a cast of celebrities ranging from actor Zac Efron and NBA star Jimmy Butler to country music hitmaker Morgan Wallen and MMA fighter Paddy Pimblett. For the launch of EA's Battlefield 6, the star quad starts out full of bravado as they enter the battle
- [IPA leads creative fightback against the 'tsunami of AI slop'](http://www.moreaboutadvertising.com/2025/10/ipa-leads-creative-fightback-against-the-tsunami-of-ai-slop/) - A big effort by the ad industry to hold back a “tsunami of AI sameness” is underway. It’s being led by Karen Martin, CEO of BBH and president of the IPA, who kicked off an event in London with a call to be bold, to lead the conversation on craft and integrity, and resist the
- [Leagas Delaney hires new head of design](http://www.moreaboutadvertising.com/2025/10/leagas-delaney-hires-new-head-of-design/) - Leagas Delaney has hired AMV BBDO designer Chris Chapman as its new head of design. Chapman will re-unite will Leagas Delaney creative partners Neil Clarke and Jay Phillips who joined from BBH earlier this year. As head of integrated design Chapman (left) worked across AMV's accounts including award-winners Essity, Sheba and The Trash Isles. Chapman
- [$720m Bayer moves to IPG](http://www.moreaboutadvertising.com/2025/09/720m-bayer-moves-to-ipg/) - IPG has shown there's life after the impending merger with Omnicom by landing one of the biggest account reviews of the year so far, Bayer Consumer Health's $720m creative, production and media duties. Bayer OTC drugs include Claritin, Aleve, Aspirin and Alka-Seltzer. Bayer media moves from WPP's EssenceMediacom. Bayer has used a wide selection of
- [Omnicom-IPG gets final green light in the US, with caveats](http://www.moreaboutadvertising.com/2025/09/omnicom-ipg-gets-final-green-light-in-the-us-with-caveats/) - The Federal Trade Commission in the US has given final approval to the $13.5 billion IPG-Omnicom merger (which looks more like an Omnicom acquisition), accompanied by an explicit ban on the merged group diverting advertising spend away from publishers whose political or ideological views they don’t share. There’s a caveat though. If a client expressly
- [Dominic Goldman of You're the Goods picks his Desert Island Ads](http://www.moreaboutadvertising.com/2025/09/dominic-goldman-of-youre-the-goods-picks-his-desert-island-ads/) - The Ads That Entertained Us Advertising has always mirrored culture, but at its best it doesn’t just reflect the world, it changes it. The ads that stay with us are the ones that reset how we see ourselves, what we wear, what we listen to. To show that power, I’ve chosen one ad from each
- [NCA promote Bodily to managing director](http://www.moreaboutadvertising.com/2025/09/nca-promote-bodily-to-managing-director/) - New Commercial Arts, now part of WPP's Ogilvy Group, has promoted Lou Bodily to managing director. She will report to CEO Hannah White (both below, Bodily left.) Bodily also led the Sainsbury's account and returns after a stint at Ogilvy. Bodily says: “I believe that the role of a leader is to protect the humanity
- [AI is good for your love life, says ChatGPT's first brand campaign](http://www.moreaboutadvertising.com/2025/09/ai-is-good-for-you-love-life-says-chatgpts-first-brand-campaign/) - We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love lives, our physiques, and our sibling relationships. That’s according to a the first big brand campaign from OpenAI and ChatGPT, which the company has deliberately created with “human craft” rather than AI assistance. For "Dish,"
- [Home improvement gets sweary for Norwegian retailer Maxbo](http://www.moreaboutadvertising.com/2025/09/home-improvement-gets-sweary-for-norwegian-retailer-maxbo/) - Maxbo is Norway's largest home improvement retailer, known not just for selling tools and materials but also providing workshops and expert guidance. Agency Morgenstern has leant into Maxbo's role as a trusted problem solver with a story about an otherwise model primary school pupil who has somehow developed a habit of using very bad language
- [Mayor of London film refutes Trump's portrayal of London](http://www.moreaboutadvertising.com/2025/09/mayor-of-london-film-refutes-trumps-portrayal-of-london/) - London's Mayor Sadiq Khan isn’t taking Donald Trump’s attacks lying down. The US president told the UN Assembly last week that Khan is “terrible” and claimed the city was virtually under sharia law. Possibly Trump’s view was affected by the fact he was kept away from London on his recent state visit to the UK
- [MAA Ad of the Week: Spike Jonze for Gucci (runner-up NCA's Quidco)](http://www.moreaboutadvertising.com/2025/09/maa-ad-of-the-week-spike-jonze-for-gucci-runner-up-ncas-quidco/) - Well this is a cop-out, a winner and a runner-up. But bear with us. Spike Jonze's new film showcasing designer Demma's new collection for Gucci is a mini-film (not that mini at 33 minutes) but it's well worth a watch - with Demi Moore and Ed Harris (as an unfeasibly smooth journo) among others. https://www.youtube.com/watch?v=Y7MgcDKBPpw
- [Worrying times for Accenture Song as owner embarks on massive restructuring programme](http://www.moreaboutadvertising.com/2025/09/worrying-times-for-accenture-song-as-owner-embarks-on-massive-restructuring-programme/) - For years it looked as though Accenture Song, home to Droga5 and multiple agencies including a digital line-up, would be impervious to the cutbacks affecting the rest of the ad holding company world. After all, as one of the world's handful of big consultancies Accenture was free to invest as much as it wished in
- [Yan Elliott joins VCCP to lead Barclays creative business](http://www.moreaboutadvertising.com/2025/09/yan-elliott-joins-vccp-to-lead-barclays-creative-business/) - VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. An advertising creative since the 90s, Elliott's CV includes Mother, WCRS, Lucky Generals, T&P and AMVBBDO. Sometimes an agency needs a person with a whole career's worth of experience to do the job. But when
- [Gucci's dysfunctional family gets high on perfection in new film](http://www.moreaboutadvertising.com/2025/09/guccis-dysfunctional-family-gets-high-on-perfection-in-new-film/) - It's like a mash up of Succession, The Substance, and House of Gucci. Italian fashion giant Gucci's new artistic director, Denma, has announced his arrival with a family drama directed by Spike Jonze and featuring an all-star cast led by Demi Moore and Ed Harris. Denma's first collection kicked off Milan Fashion week not with
- [Marketers are poles apart from consumers: new Kantar research](http://www.moreaboutadvertising.com/2025/09/marketers-and-consumers-are-poles-apart-in-new-kantar-research/) - It’s almost impossible to move for influencers online - and even on TV reality shows like Strictly Come Dancing, where YouTuber George Clarke (pictured) is on this year. This week we also learn that they have their own All Party Parliamentary Group to represent them, and 61 % of marketers plan to increase their spent
- [Haymarket lands knockout blow on Marketing Week after 47 year rivalry](http://www.moreaboutadvertising.com/2025/09/haymarket-lands-knockout-blow-on-marketing-week-after-47-year-rivalry/) - It's taken a while - 47 years actually - but Haymarket has finally won the battle of the UK trade titles with the Campaign owner buying Marketing Week from Centaur Media along with Creative Review and Festival of Media. For some of those once employed by both (Campaign news editor, MW editor in my case)
- [New Commercial Arts pulls out all the stops for Quidco](http://www.moreaboutadvertising.com/2025/09/new-commercial-arts-pulls-out-all-the-stops-for-quidco/) - New Commercial Arts has landed another brand from its Mony Group client - owner of MoneySuperMarket and also TravelSuperMarket and Icelolly - with cashback service Quidco. Quidco works with more than 5,000 retailers includings Boots, British Airways, Lego, Nike, Ocado, Tesco and Trainline. NCA's debut encompasses Out of Home, VOD, radio and digital display, channelling
- [Richard Huntingdon leaves Saatchi - are CSOs becoming an endangered species?](http://www.moreaboutadvertising.com/2025/09/richard-huntingdon-leaves-saatchi-are-csos-becoming-an-endangered-species/) - Are CSOs becoming a luxury agencies think they can no longer afford? Every week seem to see the departure of one such chief strategy officer - head planner in effect - with media agencies especially dispensing with the role. Another high profile exit from a creative agency is Richard Huntingdon (left), from Saatchi & Saatchi
- [Ads as entertainment: Willem Dafoe for Laphroaig and Kim Kardashian's NikeSkims](http://www.moreaboutadvertising.com/2025/09/ads-as-entertainment-willem-dafoe-for-laphroaig-and-kim-kardashians-nikeskims/) - Some might remember Robert Carlyle trekking around the Highlands for Johnnie Walker in a (lengthy) award-winning campaign from BBH. Willem Dafoe is embarking on a similarly lengthy (although mostly studio-bound) effort for Suntory-owned Laphroaig, an Island malt with a distinctive smoky character. Which sets Dafoe off on a surreal ramble, produced by View Creative’s Valerie
- [Great Pitch Company hires agency vet Laura Holme](http://www.moreaboutadvertising.com/2025/09/great-pitch-company-hires-agency-vet-laura-holme/) - Pitching remains the lifeblood of agencies - a welcome transfusion of new business or a draining malaise - and The Great Pitch company has added to its team with agency veteran Laura Holme as business development and growth consultant for the UK. Holme (left) has worked with a number of top level agencies including Dentsu,
- [Asda's George joins Cotswolds invasion with Lucky Generals](http://www.moreaboutadvertising.com/2025/09/asdas-george-joins-cotswolds-invasion-with-lucky-generals/) - Lucky Generals has taken over Asda from Havas (which didn't seem to do much wrong) and has made a lively start on its George fashion label, languishing recently (along with the rest of the business) years after it was started by legendary retailer George Davies, founder of Next among others. The Cotswolds, you may have
- [ITV names top ads from first 70 years](http://www.moreaboutadvertising.com/2025/09/itv-names-top-ads-from-first-70-years/) - Are these the best UK TV ads in 70 years of ITV? 'Living Room Legends' fromn ITV with D&AD and ad ranking service System1 thinks they are, assisted by a panel of luminaries including Wieden+Kennedy CCO Ana Balarin, IPA director of effectiveness Laurence Green and AMV BBDO CSO Jo Arden. System1’s Test Your Ad platform
- [Guardian takes free speech fight to Trump](http://www.moreaboutadvertising.com/2025/09/guardian-takes-free-speech-fight-to-trump/) - Free speech is well and truly under attack in America, not from those Elon Musk is so keen to criticise but his on-off pal President Trump who's now trying to sue the New York Times for $15bn (yes that's billion) for supporting the Democrats. They can support who they like can't they, even him? The
- [Trouble Maker wins The Perfume Shop Christmas brief](http://www.moreaboutadvertising.com/2025/09/trouble-maker-wins-the-perfume-shop-christmas-brief/) - Full-service creative & media agency Trouble Maker has been appointed by The Perfume Shop, the UK’s largest independent fragrance retailer, to develop its 2025 Christmas campaign. The brief was awarded following a competitive pitch and will see Trouble Maker develop a hero advertising film to spearhead The Perfume Shop’s festive activity. The campaign will build
- [Silent Creative: how no-sound ads win attention](http://www.moreaboutadvertising.com/2025/09/silent-creative-how-no-sound-ads-win-attention/) - Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn, Instagram, and Facebook automatically play videos on mute, which means audiences engage with ads through visuals alone, not audio. This shift has rewritten the rules for advertisers. Traditional storytelling elements like narration, sound design, and
- [Why this year's Christmas ads aren't just for Christmas](http://www.moreaboutadvertising.com/2025/09/why-this-years-christmas-ads-arent-just-for-christmas/) - It won't be long before the first 2025 Christmas ads land (they've been getting earlier every year) and, much more than the various award schemes, they're an indication not just of creative standards but the overall health of the UK ad business. Just as Super Bowl spots play the same role in the US. It's
- [MAA Ad of the Week: Anthropic frrom Mother](http://www.moreaboutadvertising.com/2025/09/maa-ad-of-the-week-anthropic-frrom-mother/) - We all know AI is important - indeed it might be the agent of our doom - but goodness, can it be boring. Anthropic is a big global player with its consumer friendly-sounding brand Claude (no relation to Marcel, presumably) and it's signed up Mother to persuade us Claude is an aid to thinking rather
- [VCCP debuts for Co-op Funeral Care](http://www.moreaboutadvertising.com/2025/09/vccp-debuts-for-co-op-funeral-care/) - The cheap channels in the UK are awash with funeral ads, which makes you a bit nervous - do they know something I don't? Most ads in all such breaks are terrible of course, cheaply produced and working on the assault and battery principle. It's not just advertisers short of a few quid who commit
- [The ultimate pro: Apple puts its latest iPhone to the test](http://www.moreaboutadvertising.com/2025/09/the-ultimate-pro-apple-puts-its-latest-iphone-to-the-test/) - Apple takes its “Shot on iPhone” campaign to new levels with this latest spot to promote the launch of the 17 Pro. It positions the iPhone as a tool for creative professionals who will put themselves through pretty much anything to get the perfect shot. The iPhone 17 has had good reviews for its upgraded
- [Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push](http://www.moreaboutadvertising.com/2025/09/mother-wins-anthropic-and-urges-us-to-keep-thinking-in-global-ai-push/) - It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space. Anthropic - one of the big players alongside ChatGPT - has shown its ambition by appointing Mother to do the honours and persuade us all to be excited, not frightened, about what AI can offer.
- [M&S shakes off cyber setbacks with new campaign by Mother](http://www.moreaboutadvertising.com/2025/09/ms-shakes-off-cyber-setbacks-with-new-campaign-by-mother/) - Mother Design’s big Autumn/Winter fashion campaign for M&S has a lot riding on it. After a cyber-fail drained the soul out of its summer trading (and reportedly cost £300m in profits), the message, “She’s back,” is about more than just a return to the rhythms of life after the summer break: it’s about M&S getting
- [W+K Amsterdam wins Trainline and goes off the rails](http://www.moreaboutadvertising.com/2025/09/wk-amsterdam-wins-trainline-and-goes-off-the-rails/) - The Trainline app is extending its reach around Europe - and train companies are expanding their services around the continent - so it's a good time to appoint Wieden + Kennedy Amsterdam to bring a maverick touch to the potentially dull rigmarole of purchasing tickets. W+K has created this lively and unconventional new global campaign,
- [Scarlett Johansson is Prada's new bag lady](http://www.moreaboutadvertising.com/2025/09/scarlett-johansson-is-pradas-new-bag-lady/) - Scarlett Johansson hasn't so far joined the cast of Uber Eats but here she is again (she's a pretty regular ad performer) on the more likely territory of Prada, designing its new Galleria bag. Such high fashion bags (Birkins etc) have almost become a currency in their own right. Maybe this one will as one
- [Ocean retains Manchester City Council’s large format Out of Home contract](http://www.moreaboutadvertising.com/2025/09/ocean-retains-manchester-city-councils-large-format-out-of-home-contract/) - Manchester City Council (MCC) has re-awarded its large format Out of Home advertising contract to incumbent Ocean Outdoor following a market-wide tender. Ocean has held the large format contract since 2010. The new contract runs for 10 years from October 2025 with an option to extend for a further five years. MCC’s multi-format portfolio is
- [Publicis Media bags Aldi globally](http://www.moreaboutadvertising.com/2025/09/publicis-media-bags-aldi-globally/) - Publicis has landed another whopper media account (these days it would be a surprise if it hadn't.) The all-conquering network has won Aldi globally in a pitch seemingly involving Omnicom and WPP. Publicis' Starcom handled the account in the UK while Omnicom and WPP worked in other parts of the world. The global business is
- [Banderas stars for Uber Eats](http://www.moreaboutadvertising.com/2025/09/banderas-stars-for-uber-eats/) - Uber Eats shares the work around, which gives different agencies the change to work with stars of stage ond screen. Such opportunities can bring the best out of agencies, others can seem simply star-struck and you wonder why they bothered. Mother in the UK has featured Robert De Niro and now it's on air with
- [Amex targets Gen Z with Dentsu's ‘there’s always more’](http://www.moreaboutadvertising.com/2025/09/amex-targets-gen-z-with-dentsus-theres-always-more/) - Gen Z and millennials are opening 60% of new Amex accounts, which isn’t that surprising given that the age span of these two groups ranges from 13 to 44 years old, but it focuses the minds of all the banks on how to appeal to this extended demographic. The answer, it seems, is experiences, and
- [‘See It. Say It. Sorted.’ authors unmasked](http://www.moreaboutadvertising.com/2025/09/see-it-say-it-sorted-authors-unmasked/) - We now know who's responsible for arguably the most annoying public service campaign in the UK (possibly the world): 'See It. Say It. Sorted' which bellows at you at regular intervals on London Underground. The guilty party is an agency called AML which seems to specialise in such initiatives. The Department of Transport and AML
- [S4 Capital dives again - when will Sorrell decide to do a deal?](http://www.moreaboutadvertising.com/2025/09/s4-capital-dives-again-when-will-sorrell-decide-to-do-a-deal/) - Adland's tectonic plates hafve indeed been shifting (finally) this year with the mega-merger of Omnicom and Interpublic, generational changes at WPP and Dentsu putting a for sale (or a deal) sign on its international business. Sir Martin Sorrell's S4 Capital remains a pretty big player: H1 revenues of £328m in 2025, £908m billings and 6879
- [Jonny Tennant-Price: future-fit marketing models must have a creative heart - or what’s the point?](http://www.moreaboutadvertising.com/2025/09/jonny-tennant-price-future-fit-marketing-models-must-have-a-creative-heart-or-whats-the-point/) - Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the standout datapoints from the comprehensive and illuminating AAR Evolution of Marketing Operating Models Report published this year. This is a problem that agencies and their creativity can play a pivotal role in solving. Whether building
- [Vicki Maguire leaves Havas London after five years as CCO](http://www.moreaboutadvertising.com/2025/09/vicki-maguire-leaves-havas-london-after-five-years-as-cco/) - Vicki Maguire was brought in as a key player kicking off a whole new era at Havas London. Recruited in 2020 by former CEO Xav Rees as part of a dream team, they initially had a lot of success - most notably securing Asda as a client and producing some memorable Christmas ads for the
- [Helen James takes over as CEO of MSQ's The Gate](http://www.moreaboutadvertising.com/2025/09/helen-james-takes-over-as-ceo-of-msqs-the-gate/) - Forsman & Bodenfors London CEO Helen James is replacing Jamie Elliott as CEO of MSQ creative agency The Gate. James also worked at BBH on Tesco and Virgin Media and co-founded Creative Equals at F&B. James (left) says: “People and ambition were undoubtedly the biggest drivers for me in choosing to take on this role.
- [Jude Law joins Uber Eats stellar line-up](http://www.moreaboutadvertising.com/2025/09/jude-law-joins-uber-eats-stellar-line-up/) - Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of Mother to sign him up in 'Romance’d Enough' for Uber Eats to do a bit of both. In this case being grumpy to smitten ladies who clearly recall the earlier Jude. The bar for Uber
- [BMB's Laurent Simon: how brands are rewriting Y2K nostalgia for Gens Z and A](http://www.moreaboutadvertising.com/2025/09/bmbs-laurent-simon-how-brands-are-rewriting-y2k-nostalgia-for-gens-z-and-a/) - Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was the soundtrack of the summer. It is 2025, but a few years after pop culture first caught the millennium bug, the Y2K nostalgia trend does not appear to be on its way out. On the
- [Santander says goodbye to House 337 - but not to Ant & Dec](http://www.moreaboutadvertising.com/2025/09/santander-says-goodbye-to-house-337-but-not-to-ant-dec/) - The 20-year partnership between Santander and House 337 comes to an end this week with one last campaign featuring the Bank of Antandec. Santander’s glitzy grand finale shows the fictional banking execs quitting their roles because they can’t possibly compete with Santander’s cashback credit card. New agency Publicis, which won the global creative and media
- [The measurement paradox: AI + Privacy = Better ROI or is it just hype?](http://www.moreaboutadvertising.com/2025/09/the-measurement-paradox-ai-privacy-better-roi-or-is-it-just-hype/) - Marketers have been promised that artificial intelligence is the silver bullet for advertising's toughest challenge: accurate measurement. AI offers precision in attribution, sharper personalisation, and the kind of ROI improvements that make budget conversations much easier. Meanwhile, consumer privacy has become a non-negotiable priority. From GDPR to increasingly strict UK regulations, data collection faces unprecedented
- [British Gas tipped to leave T&P for VCCP](http://www.moreaboutadvertising.com/2025/09/british-gas-tipped-to-leave-tp-for-vccp/) - British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever - at least 20 years - but it's finally tipped to abandon ship for VCCP, which has made something of a speciality of winning big, complex corporates. Post lockdown T&P saw off a stiff challenge from Mother
- [New Voice finds its voice](http://www.moreaboutadvertising.com/2025/09/new-voice-finds-its-voice/) - Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even as the conventional ad business is under pressure from those tech-driven mega-platforms. Natalia Forster was MD of Gut's Amsterdam office and she's founded Voice described as a "transformative business therapy lab (that) blends strategic business
- [MAA Ad of the Week: Lime from The Or](http://www.moreaboutadvertising.com/2025/09/maa-ad-of-the-week-lime-from-the-or/) - London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services (the RMT's ongoing campaign seems to be for zero hours with a pay rise) but doughty Londoners either took to the buses or, in vast numbers, Lime rental bikes. One commentator said it reminded him
- [Ad Tech in 2025: smarter, safer and built for engagement](http://www.moreaboutadvertising.com/2025/09/ad-tech-in-2025-smarter-safer-and-built-for-engagement/) - Advertising technology is changing faster than we've seen in a decade. What used to be about programmatic buying and automated bidding now powers everything marketers do. AI, privacy-focused data, and immersive ad formats are making campaigns both smarter and more creative. UK ad spend keeps growing despite economic uncertainty, and the tech behind better targeting,
- [Mescall takes leading role at Dentsu Creative](http://www.moreaboutadvertising.com/2025/09/mescall-takes-leading-role-at-dentsu-creative/) - Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and founder of indie agency collective by TheNetwork. Mescall (above) says: “What drew me to Dentsu Creative is its deep belief in the power of creativity to drive meaningful impact across the board. It’s rare to
- [Stagwell's Penn in hot water over Israel](http://www.moreaboutadvertising.com/2025/09/stagwells-penn-in-hot-water-over-israel/) - One of the main consequences of Donald Trump is the politicisation of everything (we're still waiting for World War 111.) Business has been affected in numerous ways: tariffs obviously and the unseemly spectacle of business figures across the spectrum discovering their inner Elon Musk as they toady to the President, fearful that he'll throw their
- [Loveholidays and beans brief keep Ark Agency motoring](http://www.moreaboutadvertising.com/2025/09/loveholidays-and-beans-brief-keep-ark-agency-motoring/) - Some agencies start big - NYC's Isle of Any with the New York Times - others small, with a raft of accounts, some of which may have staying power. Ark Agency, founded by former adam&eveDDB joint CEO Mat Goff and Anomaly MD Mike Wilton, has gone the latter route, winning a number of non-household names.
- [Sport England relaunches This Girl Can](http://www.moreaboutadvertising.com/2025/09/sport-england-relaunches-this-girl-can/) - Sport England's 'This Girl Can' made a big impression and did lots of good for then agency FCB Inferno. It's since moved to new entity the grandly-entitled This Girl Can Collective comprising PR firm 23red, House of Oddities, The Outsiders and the Multicultural Marketing Consultancy. Sounds like an analogy for modern bureaucratic life, aka box-ticking.
- [AMS Media wins National Grid](http://www.moreaboutadvertising.com/2025/09/ams-media-wins-national-grid/) - AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three year campaign for the UK's National Grid. Last week M+C Saatchi was reappointed as creative agency. AMS, which worked on a campaign for National Grid last year, won a competitive pitch. National
- [Burger King launches Wagyu with Ramsay](http://www.moreaboutadvertising.com/2025/09/burger-launches-wagyu-with-ramsay/) - Time was when Wagyu beef, which hailed from Japan, was the world's most expensive - reared on a special diet with, some say, beer rubbed into its hide although can't see how that made much difference. Seem to recall Gordon Ramsay being pilloried at one point for serving Wagyu from Australia in one of his
- [Can VodafoneThree live up to its promises?](http://www.moreaboutadvertising.com/2025/09/can-vodafonethree-live-up-to-its-promises/) - Vodafone and Three are merging in the UK, bringing the UK's four big mobile networks down to, um, three alongside EE and also merged Virgin Media O2. So that's OK then: all parts of the UK will finally be able to communicate and prices won't go up (they already have.) But you have to put
- [WPP Media debuts wide-ranging reorganisation into client-centric mode](http://www.moreaboutadvertising.com/2025/09/wpp-media-debuts-wide-ranging-reorganisation-into-client-centric-mode/) - Shiny new WPP Media has revealed its new line-up as it benches the old GroupM which had individual agency bosses. Without further ado it is: Natalie Cummins, former CEO, EssenceMediacom UK – now WPP Media president, leading EssenceMediacom clients. Jon Stevens, former UK chief growth officer, WPP Media – now WPP Media president, leading Wavemaker
- [Mr Grumpy Brian Cox stars for Emmy-winning Uber Eats and Special](http://www.moreaboutadvertising.com/2025/09/mr-grumpy-brian-cox-starts-for-emmy-winning-uber-eats-and-special/) - Uber Eats and agency Special US has muscled in on the previous dominance of Apple and Nike to win this year's Emmy Award for Outstanding Commercial. 'Brian Cox Goes to College' is the debut ad for Uber One for Students which, inter alia, offers free food one day of the week. Directed by David Shane
- [Droga5's Kingsbery joins American Haiku as exodus to indies continues](http://www.moreaboutadvertising.com/2025/09/droga5s-kingsbery-joins-american-haiku-as-exodus-to-indies-continues/) - There's a veritable exodus of senior creatives and creative agency managers from network agencies, hardly surprising as all you hear from most of the network owners is praise for the wonders of AI and tech. With the hasty addition of "creative still matters of course, it's what we do." It might seem sensible to look
- [McDonald's tries martial arts with 'Kung Fries'](http://www.moreaboutadvertising.com/2025/09/mcdonalds-tries-martial-arts-with-kung-fries/) - The online/social tidal wave can offer the opportunity to do something different - long films for example as it's cheaper than airtime - and Leo in Taiwan has certainly taken advantage of this for McDonald's. 'Kung Fries' is three minutes of new martial arts moves from fight choreographer Master Scott Hung, designed to fend off
- [WPP's Rose names top team, shores up Coca-Cola account](http://www.moreaboutadvertising.com/2025/09/wpps-rose-names-top-team-shores-up-coca-cola-account/) - New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole company replacing the departing Andrew Scott and Laurent Ezekiel, who was set to jump ship to Publicis, staying on as global CEO of Ogilvy Group and executive sponsor for WPP Open X. Floriane Tripolino is
- [Has Merlin abolished marketing? It's all part of a trend..](http://www.moreaboutadvertising.com/2025/09/has-merlin-abolished-marketing-its-all-part-of-a-trend/) - Are CMOs an endangered species? Chief marketing officers, as they've become since being marketing directors, appear, at the very least, to be enjoying a much shorter lifespan. Big American companies are reported to hiring them on trial, which doesn't suggest a particularly strong commitment to the marketing function. Marketing rose to the top in the
- [Chivas Regal puts pit crew centre stage for Ferrari partnership](http://www.moreaboutadvertising.com/2025/09/chivas-regal-puts-pit-crew-centre-stage-for-ferrari-partnership/) - Booze has to market itself where it can these days but it's still a bit odd to see Chivas Regal partnering with Ferrari in F1. But it's the Italian Grand Prix this weekend and Ferrari (Scuderia Ferrari HP, for its full handle) will be hoping drivers Charles Leclerc and Lewis Hamilton (especially) do rather better
- [Stanners jumping ship to Edelman is a sign of network creative agencies in distress.](http://www.moreaboutadvertising.com/2025/09/stanners-jumping-ship-to-edelman-is-a-sign-of-network-creative-agencies-in-distress/) - One swallow doesn't make a summer of course but Kate Stanners (below, global CCO of Saatchi & Saatchi departing for an international creative role at PR giant Edelman, is certainly a sign that's all isn't hunky dory in the world of big ad agencies. On one hand it's another sign that so-called "earned" media (stuff
- [Nike asks 'Why Do It?' as it updates long-running pillar campaign](http://www.moreaboutadvertising.com/2025/09/nike-asks-why-do-it-as-it-updates-long-running-pillar-campaign/) - 'Just Do It' has ben doing it for Nike since 1988 - not so well recently as the venerable sports brand has been losing share to newer competitors. Actually it's amazing it's stayed on or near the top for so long in an ever-shifting market. Now it's trying to freshen its appeal to a younger
- [MAA Ad of the Week: Wype from Transmission](http://www.moreaboutadvertising.com/2025/09/maa-ad-of-the-week-wype-from-transmission/) - Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every bit of anatomy is the object of special treatment and bottoms have a range of options. Wype says it's the UK's fastest-growing bottom care brand and it's taken to the airwaves with a gently humorous
- [IKEA joins the ad chorus](http://www.moreaboutadvertising.com/2025/09/ikea-joins-the-ad-chorus/) - Tunes, or jingles as they were, seem to making a comeback. Once they were a part of nearly every agency pitch for consumer goods; one agency, Allen Brady & Marsh, used to have co-founder Rod Allen banging away on the old joanna. Back in the distant past of MAA, Melbourne's 'Dumb Ways to Die' swept
- [Super Bowl ads sell out at $9m a pop](http://www.moreaboutadvertising.com/2025/09/super-bowl-ads-sell-out-at-9m-a-pop/) - February's Super Bowl ads are sold out it seems, at $9m for 30 seconds with a lot of advertisers securing their spots by coughing up another $9m for owner NBCUniversal's other "sports portfolio." Buy one, pay for another one it seems. Super Bowl LX will air on NBC, Peacock and Telemundo on Feb 8. NBCU's
- [John Lewis hymns 100 years of price promise](http://www.moreaboutadvertising.com/2025/09/john-lewis-hymns-100-years-of-price-promise/) - Saatchi & Saatchi must be back in John Lewis' good books after somehow managing to lose Waitrose after a good Christmas campaign. It's in the chair for a celebration of the retailer's famed 'never knowingly undersold,' coined in 1925 (although it had a couple of years off not that long ago.) And the agency has
- [Ocean Outdoor joins Women's Super League football team](http://www.moreaboutadvertising.com/2025/09/ocean-outdoor-joins-womens-super-league-football-team/) - Women’s Super League Football (WSL Football) has signed a three-year deal with Ocean Outdoor UK to drive visibility and awareness of the Barclays Women’s Super League (BWSL) and Barclays Women’s Super League 2 (BWSL2) across digital Out of Home (DOOH) screens in 18 UK cities. Screens will feature key game moments throughout the season. The
- [Lego conjures up an unholy mess](http://www.moreaboutadvertising.com/2025/09/lego-conjures-up-an-unholy-mess/) - Lego is inviting us to "Rebuild the World' with its video games, created in-house and starring actor Tom Holland (for a bit then he mysteriously disappears - or does he?) Directed by creative duo Los Peréz through Biscuit Filmworks with creative shop Chaos x Magic. And lots of Lego bits. https://www.youtube.com/watch?v=2hA_2Xz7d8Y Spectacular yes; lots of
- [Wype narrows lead in race for bottoms](http://www.moreaboutadvertising.com/2025/09/wype-narrows-lead-in-race-for-bottoms/) - Bottoms are everywhere these days: Andrex has memorably encapsulated their importance for schoolkids while there's an ad around - its name eludes me - which has a whole chorus line hymning their behinds*. This might have been the one Guy & Co's Sean Mulholland was thinking of in his Desert Island Ads wondering why most
- [Saatchi CCO Kate Stanners joins PR giant Edelman in suprise move](http://www.moreaboutadvertising.com/2025/09/saatchi-cco-kate-stanners-joins-pr-giant-edelman-in-suprise-move/) - Kate Stanners, one of the UK and global ad industry's best-known creatives, is jumping ship from Saatchi and Saatchi to independently-owned PR giant Edelman. Stanners (below) currently chairwoman and global CCO at Saatchi, will become chief CCO international at Edelman, reporting to another former ad agency exec global CCO Judy John. Stanners says: “Earned media
- [Can musical comedy help Waitrose better chicken pledge?](http://www.moreaboutadvertising.com/2025/09/can-musical-comedy-help-waitrose-better-chicken-pledge/) - Something seems to be stirring in UK adland, is entertainment really on the way back? After years of performance-driven assault and battery there's seemingly the recognition (in some quarters at least) that if you don't like the ads you're not going to think much of the product. Waitrose is currently undergoing something of a chicken
- [Mother saddles up to take over Nationwide brief](http://www.moreaboutadvertising.com/2025/09/mother-saddles-up-to-take-over-nationwide-brief/) - They'll be watching this one eagerly at New Commercial Arts, the first ad from Mother since it took over the account following NCA's sale to Ogilvy (account conflict) but the same Dominic West A.N.Y Bank franchise. This time it's for Nationwide's 'Scam Checker,' with Dom's long-suffering daughter stranded cashless at the airport only to be
- [TBWA\Paris attempts the moon for Winamax](http://www.moreaboutadvertising.com/2025/09/tbwaparis-attempts-the-moon-for-winamax/) - Big budget ads tend to emerge from big budget advertisers, the likes of Apple and Amazon who can afford to spend a few quid to give ot both barrels. Another such category it seems is betting, a high margin if contentious business. French sports betting leader Winamax is giving it all that and more in
- [VCCP sources Levi's classic for Primark UK TV debut](http://www.moreaboutadvertising.com/2025/09/vccp-sources-levis-classic-for-primark-uk-tv-debut/) - That hardy perennial denim is making one of its periodic fashion comebacks - Sydney Sweeney for American Eagle even engaged the ever-wandering attentions of Donald Trump - and the iconic fabric has prompted some good ads in its time. Cheeky, though, of Primark and agency VCCP to hark back to an all-time classic, BBH's Nick
- [National Grid charges M+C with persuading us to love Net Zero](http://www.moreaboutadvertising.com/2025/09/national-grid-charges-mc-with-persuading-us-to-love-net-zero/) - Public services always have a choice, especially at a time like this when, in Britain anyway, trust is in short measure and many people don't think they work at all. They can put their best foot forward or keep quiet and hope to stay under the radar. The UK's National Grid is something you don't
- [Dentsu eyes international sale and exit](http://www.moreaboutadvertising.com/2025/09/dentsu-eyes-international-sale-and-exit/) - Dentsu has, in effect, put a for sale sign on its international business, hiring Mitsubishi UFJ, Morgan Stanley and Nomura Securities to sound out potential buyers. Dentsu appears to have turned the corner in Japan, where it dominates in creative, media and production but struggled elsewhere. At one time it seemed to be thriving through
- [Apple '1984' copywriter Steve Hayden dies at 78](http://www.moreaboutadvertising.com/2025/09/apple-1984-copywriter-steve-hayden-dies-at-78/) - Steve Hayden, who wrote arguably the most famous ad of all time, Ridley Scott's '1984' for the then nascent Apple Computer, has died at 78. His friend George Parker writes in Adscam: My good friend and long time workmate at Chiat and Ogilvy, Steve Hayden died today at the age of 78. As Ad Age
- [COO Andrew Scott leaves WPP in changing of the guard](http://www.moreaboutadvertising.com/2025/09/coo-andrew-scott-leaves-wpp-in-changing-of-the-guard/) - WPP is ringing the changes under new CEO Cindy Rose with long-serving chief operating officer Andrew Scott leaving the company at the end of the year although WPP says he'll act as an adviser. Scott (below), a close colleague of departed CEO Mark Read, handled much of WPP's frenetic M&A-driven expansion in the Sir Martin
- [MAA Ad of the Week: New York Times from Isle of Any](http://www.moreaboutadvertising.com/2025/08/maa-ad-of-the-week-new-york-times-from-isle-of-any/) - The New York Times is a pretty good client to kick off a new agency and Isle of Any from Laurie Howell and Toby Treyer-Evans debuts with a new brand position for the famed paper, 'It's your World to Understand.' Both were previously at former agency Droga5. Essentially it's a bid to present the whole
- [Epica Awards signs up top creatives as bogus hacks](http://www.moreaboutadvertising.com/2025/08/epica-awards-signs-up-top-creatives-as-bogus-hacks/) - Ad awards are becoming a rather devalued currency. Because the aim is to grab as much revenue as possible with big entry fees you get some strange results, like winning global agencies you've never heard of. The Epica Awards is different to the extent it's judged by journalists, not creatives who may be "persuaded" to
- [Joint wins wealth manager Quilter](http://www.moreaboutadvertising.com/2025/08/joint-wins-wealth-manager-quilter/) - There are some independent creative agencies keeping their heads above water and Joint in the UK is one; helped along the way by the willingness of Amazon to award chunky assignments to non-network agencies. Now it's been appointed as lead creative agency for wealth management company Quilter. Such outfits are enjoying a revival of interest
- [New WPP boss Cindy Rose eases out of the starting blocks](http://www.moreaboutadvertising.com/2025/08/new-wpp-boss-cindy-rose-eases-out-of-the-starting-blocks/) - WPP's new boss Cindy Rose seems to have made a pretty good impression, even though she doesn't officially take over until September 1 (interesting that she doesn't seem to have been lumbered with gardening leave by Microsoft.) In a welcome video leaked to Adweek (which seems to have at least one pretty goood source in
- [M+C Saatchi boosts North America team](http://www.moreaboutadvertising.com/2025/08/mc-saatchi-boosts-north-america-team/) - M+C Saatchi (as it now styles itself), with new leadership following a turbulent period including accounting problems and mooted takeovers, appears to be serious about expanding in the notoriously tricky North America market. It has just hired Chris Turney, formerly at Joan, as its first North America chief strategy officer. Turney (left) says: “I’m joining
- [Award-winning creative focus pays off for Unilever](http://www.moreaboutadvertising.com/2025/08/award-winning-creative-focus-pays-off-for-unilever/) - Do award-winning ads drive sales for the world's biggest companies? An analysis by Unilever of its recent haul of Cannes Lions winners (41 overall with Grand Prix for Dove and Vaseline) suggests they do. Unilever’s organic sales growth accelerated to 3.8% last quarter, lifting growth to 3.4% for the first half of 2025, with North
- [Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads](http://www.moreaboutadvertising.com/2025/08/sean-mulholland-of-guy-co-picks-his-non-dancing-desert-island-ads/) - The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was the punchline – and that’s why you remembered them. They were cheeky, brutal, brilliant. Fast-forward to now and it feels like everyone’s dancing. Literally. Smiling, spinning, pointing at things in time with a beat. It’s
- [Why doesn't anyone want to buy WPP?](http://www.moreaboutadvertising.com/2025/08/why-doesnt-anyone-want-to-buy-wpp/) - Back in 2017 WPP hit a dizzy market value iof £23bn, today it's £4.38bn. A bargain, surely, for someone. With debt taken into account and a buyout premium it would be anyone's for £8bn, about a third of its 2017 value. Analysts and others have tipped it as a recovery stock for years: it enjoys
- [Lacoste bets on G.O.A.T Djokovic](http://www.moreaboutadvertising.com/2025/08/lacoste-bets-on-g-o-a-t-djokovic/) - Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador Novak Djokovic in the US Open tennis (he's won a record 24 slams already but he's getting on a bit.) With a spin on the rather unappealing modernism a G.O.A.T (greatest of all time.) So
- [Leith re-unites with Tennent's in all-Scottish review](http://www.moreaboutadvertising.com/2025/08/leith-re-unites-with-tennents-in-all-scottish-review/) - Edinburgh agency Leith may have lost longstanding account Irn Bru to sassenachs Lucky Generals but it's now been re-united with another inconic Scottish brand, Tennent's Lager (which it handled up until 2002) in an all-Scottish agency review. Tennent's had a stint at Lucky Generals too. C&C Group CMO Cara Chambers says: “We chose to invite
- [New York Times changes channels with new agency Isle of Any](http://www.moreaboutadvertising.com/2025/08/new-york-times-changes-channels-with-new-agency-isle-of-any/) - A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new agency after a long and productive relationship with Droga5. 'It's your World to Understand' is from Isle of Any, formed earlier this year by Laurie Howell and Toby Treyer-Evans. There's continuity there as the two
- [MAA Ad of the Week: Hellmann's from Ogilvy UK](http://www.moreaboutadvertising.com/2025/08/maa-ad-of-the-week-hellmanns-from-ogilvy-uk/) - Getting on with business is what you need to do when the wolf is circling and the enemy is at the gates and Ogilvy UK, a big chunk of WPP's UK empire (its second largest region by value) is doing just that for Unilever's Hellmann's with a diverting new campaign, launching in the US. https://www.youtube.com/watch?v=g-uXwDRy1fA&t=27s
- [Lucky Generals brings back girders for Irn Bru debut](http://www.moreaboutadvertising.com/2025/08/lucky-generals/) - Lucky Generals is making its debut for Irn Bru, channelling its inner Caledonian after the brand spent 30 years or so at Edinburgh's Leith. So it's reprising ‘Made in Scotland from Girders’ with a feisty youngster and a hooligan granny, disputing Irn Bru's official categorisation as a soft drink. https://www.youtube.com/watch?v=XL2KqXi5-Yw Brand director Kenny Nicholson says:
- [Coca-Cola pitches as pillar of the UK community](http://www.moreaboutadvertising.com/2025/08/coca-cola-pitches-as-pillar-of-the-uk-community/) - McDonald's has done pretty well in the UK by embedding that most American of brands as part of everyday Britain and now Coca-Cola GB is mining the same seam, featuring independent stores and store owners in some of the often overlooked parts of the country. (Such stores are a dying breed in London and parts
- [O2 and VCCP give England's Red Roses a boost for Rugby World Cup](http://www.moreaboutadvertising.com/2025/08/o2-and-vccp-give-englands-red-roses-a-boost-for-rugby-world-cup/) - After the success of England’s Lionesses, recently crowned football champions of Europe, England Rugby is hoping that the Red Roses can replicate the surge in popularity, press attention, and sponsorship opportunities that have turned many of the England women’s football team into household names. Ahead of the Rugby World Cup, which starts this weekend in
- [Hellmann's swims against the tide with gentle humour](http://www.moreaboutadvertising.com/2025/08/hellmans-swims-against-the-tide-with-gentle-humour/) - How long will it be before we WPP Creative? Most new stuff from the struggling empire seems to be a combo of various agencies. This new campaign for Unilever's Hellmann's revisiting 'Bring Out the Best' is a combo of Ogilvy UK and David Madrid, following on from last year's Super Bowl 'When Harry Met Sally'
- [Ark Agency wins Canada's international education brief](http://www.moreaboutadvertising.com/2025/08/ark-agency-wins-canadas-international-education-brief/) - Clients can come from all sorts of places, and Ark, the agency founded by ex-adam&eveDDB CEO Mat Goff, has found a new one in the Canadian Board for International Education. The agency has been hired, after a pitch against an multi-national line up of agencies, to promote Canada as a destination for international students. Ark’s
- [ASA rulings and Swatch storm show that 'woke' still matters in ads](http://www.moreaboutadvertising.com/2025/08/asa-rulings-and-swatch-storm-show-that-woke-still-matters-in-ads/) - Three ads this week have come under fire for overstepping the bounds of what's acceptable to the public. In every case, the marketer has underestimated the consumer's desire for advertising that meets the basic principle of treating people with respect. First up, an ad by Hogarth Worldwide for Colgate-Palmolive’s Sanex shower gel has been banned
- [Mother and Uber Eats kick back and enjoy the new season on Sky Sports](http://www.moreaboutadvertising.com/2025/08/mother-and-uber-eats-kick-back-and-enjoy-the-new-season-on-sky-sports/) - With a new football season comes a spate of ads taking "the beautiful game" very seriously indeed, so it's good to see a campaign that does the opposite. For Uber Eats' Sky Sports idents, Mother London sends up all the wealth and glamour that go with the Premier League. The agency has roped in a
- [Can adam&eve and Inglis combination work its magic for Merlin?](http://www.moreaboutadvertising.com/2025/08/can-adameve-and-inglis-combination-work-its-magic-for-merlin/) - Legoland owner Merlin Entertainments has chosen adam&eveDDB in a global crewtive pitch, beating BBH London and new agency Ace of Hearts. Omnicom's TBWA will help out A&E, OMG has won media. Merlin's CMO is Craig Inglis, famed for his stewardship of John Lewis advertising at A&E over the years (arguably the last UK campaign to
- [MAA Ad of the Week: Educating Yorkshire from 4Creative](http://www.moreaboutadvertising.com/2025/08/maa-ad-of-the-week-educating-yorkshire-from-4creative/) - There's Yorkshire everything on Britain's airwaves at the moment: vets, auction houses, even glamorous shepherdesses. God's own county's schools are back now with Educating Yorkshire from Channel4, with a trailer directed on iPhone by Blink's Dougal Wilson. (Even some non-film or programme ads are grandly called trailers these days.) With the pupils in charge (and
- [MSQ and S4 Capital deal is off - for now anyway](http://www.moreaboutadvertising.com/2025/08/msq-and-s4-capital-deal-is-off-for-now-anyway/) - Oh well, it was fun while it lasted (briefly.) Marketing group MSQ has firmly ruled out a merger with Sir Martin Sorrell's S4 Capital, saying that such discussions may have taken place between representatives of its majority shareholder One Equity Partners (OEP) and S4 Capital, but its board was not involved. It added that neither
- [Mother London's seagulls spoil the opening of Ikea Brighton](http://www.moreaboutadvertising.com/2025/08/mother-londons-seagulls-spoil-the-opening-of-ikea-brighton/) - Ikea's new Brighton store opens with a present from some of its best known local residents - the seagulls - in a campaign by Mother that places the store right at the heart of the coastal community. Brighton's human residents are notoriously fond of their home city, so hopefully they'll appreciate the gag. It seems
- [Rightmove and Neverland turn house-hunting into guess work](http://www.moreaboutadvertising.com/2025/08/rightmove-and-neverland-turn-house-hunting-into-guess-work/) - Neverland's "If they can find it, so can you" campaign for Rightmove is back with a third phase, this time with an element of cultural detective work and a nod to the new Premier League season. OOH and social matches a househunter's wishlist with visual clues that lead consumers to places like Manchester, Newcastle and
- [BT appoints Uncommon to 'redefine its role in modern Britain'](http://www.moreaboutadvertising.com/2025/08/bt-appoints-uncommon-to-redefine-its-role-in-modern-britain/) - Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT's creative and business accounts, and will take over both agencies' duties on the brand going forward. The new brief is to build "a long-term creative platform for the BT brand, aiming to help it build cultural relevance." Added to its British Airways
- [DDB splits with McDonald’s Australia after 54 years. W+K set to benefit](http://www.moreaboutadvertising.com/2025/08/ddb-splits-with-mcdonalds-australia-after-54-years-wk-likely-to-benefit/) - Wieden + Kennedy launched in Sydney in January to work on McDonald’s McCafé and chicken portfolios. Now in August, the fast food giant has announced that its contract with Omnicom’s DDB Australia will finish at the end of 2025 after a partnership spanning 54 years. No pitch is expected, which means that W+K (McDonald's lead
- [Cannes Lions reveals keys to Creative Effectiveness](http://www.moreaboutadvertising.com/2025/08/cannes-lions-reveals-keys-to-creative-effectiveness/) - Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this year's Creative Effectiveness Lions. These are based on results over time. Compound creativity, humour and market disruption lead to commercial success ‘Creative Effectiveness Lions 2025 - Insights from the winners’, identifies trends and themes common
- [Sky Bet and Puma enter the great Premier League ad stakes](http://www.moreaboutadvertising.com/2025/08/sky-bet-and-puma-enter-the-great-premier-league-ad-stakes/) - The UK Premier League is (almost) upon us and it's become a big ad event too, just like the NFL season in America. Brands are piling in, including some with a rather tenuous connection to the so-called beautiful game. Two that can claim a connection are Sky Bet and Puma. For both the theme is
- [Uncommon recreates a dopamine high in first work for Depop](http://www.moreaboutadvertising.com/2025/08/uncommon-recreates-a-dopamine-high-in-first-work-for-depop/) - Secondhand fashion - or "vintage" as it prefers to be known - is currently growing at three times the rate of the global retail market, so the competition to pull in this expanding audience of thrifty shoppers is getting fierce. Depop is hoping to steal a march on rivals like eBay and Vinted by working
- [System1 picks summer of sport ad winners](http://www.moreaboutadvertising.com/2025/08/system1-picks-summer-of-sport-ad-winners/) - Sports ads have been all over the place in the UK this summer, with women's football, notably the Lionesses win in the Euros, leading the pack. Ad measurement firm System1 ranks all sports ads as follows: 1/Axa, Keep on Kicking (UEFA Women’s Euro) – 4.5-Stars https://www.youtube.com/watch?v=mhkpIts1t4I 2/ITV, Women’s Euro Trailer (UEFA Women’s Euro) – 4.3-Stars
- [AI knows no frontiers - but will we go there?](http://www.moreaboutadvertising.com/2025/08/ai-knows-no-frontiers-but-will-we-go-there/) - When you can do anything does it lose its impact because we know it's not real? It's AI's a growing issue in ads as it is in films. It's already happened with CGI to a degree but AI takes it to a whole new different level. French production studio Mimagie shows how. https://www.youtube.com/watch?v=vWxZRIm7b_M Directed by
- [Joan wins Ann Summers](http://www.moreaboutadvertising.com/2025/08/joan-wins-ann-summers/) - There's a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan arriving in the UK from NYC in 2023. A pioneer on the UK high street with its sex shops back in 1972, Ann Summers now boasts 80 stores across the UK and Ireland including London’s Wardour Street, and
- [Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces](http://www.moreaboutadvertising.com/2025/08/melanie-blood-how-dooh-is-transforming-the-way-brands-connect-with-people-in-public-spaces/) - 1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space? Experiential marketing budgets have seen steady growth, as the recent IPA Bellwether report shows, but with that momentum comes creative pressure. Brands are seeking higher quality experiences and higher production values. They
- [S4 Capital and MSQ explore surprise tie-up](http://www.moreaboutadvertising.com/2025/08/s4-capital-and-msq-explore-surprise-tie-up/) - Everybody's looking for deals among the embattled ad holding companies - WPP is top of the list - but out of left field comes a "combination" between Sir Martin Sorrell's S4 Capital and Peter Reid's MSQ. S4 has hit the buffers, now valued at just £140m after once reaching nearly £4bn, as its target tech
- [Telstra takes on the scammers - with entertainment](http://www.moreaboutadvertising.com/2025/08/telstra-takes-on-the-scammers-with-entertainment/) - Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it's Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you with his bungling cohorts. From a combo of creative agency Bear Meets Eagle On Fire via the +61 partnership
- [Jamie Dornan dives in for Diet Coke](http://www.moreaboutadvertising.com/2025/08/jamie-dornan-dives-in-for-diet-coke/) - Advertisers seem to be waking up to the realisation that entertainment doesn't hurt (let's face it, they've tried everything else) and here we have Diet Coke enlisting '50 Shades' actor Jamie Dornan, a keen cold water swimmer it seems, to demonstrate that a Diet Coke break last 8 minutes, in which time others can squeeze
- [Havas turns eating chicken nuggets into a heroic act for Bird's Eye](http://www.moreaboutadvertising.com/2025/08/havas-turns-eating-chicken-nuggets-into-a-heroic-act-for-birds-eye/) - With food inflation running at around 4.5% in the UK, frozen food steps up as a less pricey alternative to the fresh food aisles, and Birds Eye is here to remind us that it's often a healthy option too. The campaign, by Havas London, gets the message across in a spirited way with the new
- [Doritos tries faux porn with Walton](http://www.moreaboutadvertising.com/2025/08/doritos-tries-faux-porn-with-walton/) - Ifr they run this in the UK it may be need age verification. Pepsico's Doritos has produced a faux porn epic starring 'The White Lotus' Walton Goggins as a sexy plumber and some, er, archetypes of the genre. For new flavour Golden Sriracha by Rethink. Adchat https://www.youtube.com/watch?v=RJpYyHDTgRA PepsiCo Foods US SVP Tina Mahal says the
- [MAA Ad of the Week: Columbia from adam&eveDDB](http://www.moreaboutadvertising.com/2025/08/maa-ad-of-the-week-columbia-from-adameveddb/) - Not sure if sports brand Columbia and adam&eveDDB are trying to do too much in the 'hero' film for sports brand Columbia but you have to hand it to both for their ambition, something sadly lacking in some so-called creative quarters. A&E has seen some big departures of both clients and people but continues in
- [Zendaya leads the challenge for On sportswear with 'be every you'](http://www.moreaboutadvertising.com/2025/08/zendaya-leads-the-challenge-for-on-sportswear-with-be-every-you/) - The dominance of Nike and Adidas in the sportswear market is being eroded by alternative brands like On, Hoka and Salomon, which tend to be more innovative in their designs and more imaginative with their collaborations. A new campaign from Swiss brand On features A-lister Zendaya's own collab, the Cloudzone Moon shoe, which she created
- [Prada looks for the answer in a question with Tom Holland](http://www.moreaboutadvertising.com/2025/08/prada-looks-for-the-answer-in-a-question-with-tom-holland/) - Luxe brands have seemingly thrived over the years by mining a rich vein of BS and it's good to see Prada's new Paradigme men's fragrance continuing this rich tradition. So here we have "brand ambassador" actor Tom Holland musing thus: “Sometimes, remembering where you started makes you think where you’re going, and wonder, what if
- [WPP welcomes new CEO Rose with growth in reverse and tumbling profits](http://www.moreaboutadvertising.com/2025/08/wpp-welcomes-new-ceo-rose-with-growth-in-reverse-and-tumbling-profits/) - We all knew WPP's half year 2025 results were going to be awful following the profit warning last month and indeed they are. Revenue compared to 2024 (hardly a brilliant year) is down 7.8% to £6.63bn from £7.2bn and organic revenue (revenue less pass-through costs for WPP, its preferred measure of growth - or lack
- [KFC teams up with Greggs for 'gravy meets pastry' road trip](http://www.moreaboutadvertising.com/2025/08/kfc-teams-up-with-greggs-for-gravy-meets-pastry-road-trip/) - It's not the healthiest or the most summer-appropriate combination, but dipping Gregg's famous sausage rolls into KFC gravy still sounds like a good idea. It's the latest brainwave from KFC UK, which this year has already created the limited edition Zinger Drip, a fashion collab, and even cutlery. Mother's campaign for the collaboration takes the
- [Droga5 promises adventure for every Australian tourist](http://www.moreaboutadvertising.com/2025/08/droga5-promises-adventure-for-every-australian-tourist/) - It’s seven years since Droga5’s “Son of a Legend” work for Tourism Australia cleaned up at Cannes Lions, but the agency’s creative powers are still on full volume for the client, fuelled by founder David Droga’s Australian roots. There’s also some help from celebs including Nigella Lawson and US conservationist Robert Irwin, and the return
- [Jaguar Land Rover embarks on agency search](http://www.moreaboutadvertising.com/2025/08/jaguar-land-rover-embarks-on-agency-search/) - Jaguar Land Rover (JLR) is reportedly looking for a new creative agency with Accenture Song defending the business against rival holding companies Omnicom, Publicis and WPP. Which may make for complications as all of them handle car business (Omnicom VW, Publicis Renault, WPP part of Ford and Toyota in Europe via subsidiary T&P.) It's been
- [Zara is latest fashion retailer to have 'ultra-thin' ad banned](http://www.moreaboutadvertising.com/2025/08/zara-is-latest-fashion-retailer-to-have-ultra-thin-ad-banned/) - The return of ultra-thin is not going unnoticed by the Advertising Standards Authority and the people who make complaints to it. Last month M&S had an online ad banned, and this week it’s Zara, which has had two pictures taken down for featuring “unhealthily thin” models who looked “out of proportion” with “protruding collarbones.” “Overall,”
- [Walkers revives DDB's famous 'Wassup'](http://www.moreaboutadvertising.com/2025/08/walkers-revives-ddbs-famous-wassup/) - Pepsico's in-house agency Sips & Bites has shown more initiative than its out-of-house peers on occasion and it's resurrected DDB's celebrated 'Wassup' Budweiser ad from 1999 for a new campaign for Walker's. The original, based on a short film licensed by Budweiser, won a Cannes Grand Prix among many other plaudits. https://www.youtube.com/watch?v=B8Slwth-Dvo Advertising has performed
- [MAA Ad of the Week: Sydney Sweeney for American Eagle](http://www.moreaboutadvertising.com/2025/08/maa-ad-of-the-week-sydney-sweeney-for-american-eagle/) - The internet is like a hydra: someone objects to something and a thousand fully-formed objection specialists spring into action. As they did with Sydney Sweeney's so-called "whiteness" in this campaign for struggling clothing brand American Eagle. It would be too obvious to say that genes rhymes with jeans..... https://www.youtube.com/watch?v=AK8s3iqL99c A reminder that ads can still
- [Ocean Outdoor and Landsec join forces with IWM and the DCMS for 80th VJ Day commemorations](http://www.moreaboutadvertising.com/2025/08/ocean-outdoor-and-landsec-join-forces-with-iwm-and-the-dcms-for-80th-vj-day-commemorations/) - At 12.30pm on 15th August, Piccadilly Lights marks the 80th anniversary of VJ Day, the very end of the Second World War, with a commemorative piece inspired by the DCMS and IWM’s Letters to Loved Ones campaign, featuring the words and writing of those who served in the Far East. The film is produced by
- [Columbia shows mother nature's true colours in adam&eveDDB debut](http://www.moreaboutadvertising.com/2025/08/columbia-shows-mother-natures-true-colours-in-adameveddb-debut/) - Sportswear brand Columbia is doing its best to pep us what's become a rather tired and predictable sector with 'Engineered for Whatever,' adam&eveDDB's big debut. So we see Columbia employed in some hazardous circumstances, showing the flip side of mother nature. https://www.youtube.com/watch?v=-PHkD37BFBU Plus stunts. https://www.youtube.com/watch?v=lXoYh8A3nnU https://www.youtube.com/watch?v=lXoYh8A3nnU https://www.youtube.com/watch?v=hhWwNlhIQQQ Head of marketing Matt Sutton says: “Whether it’s
- [Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads](http://www.moreaboutadvertising.com/2025/08/dan-pitchford-of-dinosaur-picks-his-music-themed-desert-island-ads/) - Desert Island Ads Levi’s – Drugstore https://www.youtube.com/watch?v=Uj6G1C6c0uw There’s a thread running through the first 3 of my favourite 5 ads… music. Not just as background, but used as a character in its own right. The ads that captured my imagination most were from the golden era of Levi’s by John Hegarty at BBH. It was
- [Kendrick Lamar is the latest celeb to take a bite out of advertising's lunch](http://www.moreaboutadvertising.com/2025/08/kendrick-lamar-is-the-latest-celeb-to-take-a-bite-out-of-advertisings-lunch/) - The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s Apple Super Bowl Half Time Show and famously has an ongoing feud with rival Drake. In launching Project 3 Agency, Lamar brings a strong pedigree of working with brands including Chanel, Converse, and Calvin Klein.
- [Channel 4 probably better off with 'The Traitors' copycat than Bonnie Blue](http://www.moreaboutadvertising.com/2025/08/channel-4-probably-better-off-with-the-traitors-copycat-than-bonnie-blue/) - There's no more striking example of group think than TV commissioners - the BBC gets a big hit with The Traitors and, all of a sudden, jeopardy-infused game shows are everywhere, usually with barrister turned TV presenter Rob Rinder in attendance. Where does he find the time? Now there's Inheritance on the UK's channel 4,
- [UK advertisers sign up to Less Healthy Food (LHF) directive](http://www.moreaboutadvertising.com/2025/08/uk-advertisers-sign-up-to-less-healthy-food-lhf-directive/) - A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply
- [Crypto dances into alternative future in Mother’s new Coinbase ad](http://www.moreaboutadvertising.com/2025/07/crypto-dances-into-an-alternative-future-in-mothers-new-coinbase-ad/) - Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our unfailing ability to put up with the status quo. The campaign introduces a full-on musical extravaganza, “Everything is fine,” which comically dramatizes the everyday financial indignities that are heaped on us Brits.
- [Doritos gets spicy with soft porn parody starring Walton Goggins](http://www.moreaboutadvertising.com/2025/07/doritos-gets-spicy-with-soft-porn-parody-starring-walton-goggins/) - Sex in advertising is making a comeback, with 70s-style soft porn parodies leading the way. Hot on the heels of Sydney Sweeney for American Eagle jeans, here's another White Lotus alumnus, Walton Goggins, playing the part of a spicy (but not too spicy) plumber on a house call for Doritos. PepsiCo's in-house agency D3 layers
- [Underdog TNT Sports hits back](http://www.moreaboutadvertising.com/2025/07/underdog-tnt-sports-hits-back/) - TNT Sports is definitely the challenger brand in the UK TV sports market, more so than ever this season as the mighty Sky hoovers up even more matches. But Sky has rather lost its mojo as it promotes its (almost) monopoly in-house, treating football and footballers as god-like representatives of themselves, rather than the flesh
- [Former WPP commerce chief joins indie rival](http://www.moreaboutadvertising.com/2025/07/former-wpp-commerce-chief-joins-indie-rival/) - Where will they all end up? As the ad holding companies retrench - WPP's GroupM into WPP Media and Omnicom/IPG especially - there are going to be lots of capable people on the market. One such, Michelle Whelan, formerly chief client officer for VML in the UK and Geometry CEO at WPP - has surfaced
- [Too sexy for her jeans? Sydney Sweeney smashes woke ads](http://www.moreaboutadvertising.com/2025/07/too-sexy-for-her-jeans-sydney-sweeney-smashes-woke-ads/) - Emmy-nominated actress Sydney Sweeney has shown a talent for courting and then brushing off controversy. She's a serious Hollywood player but she's also an old-fashioned "bombshell" who doesn't seem to mind too much when attention is focused on her body. As a result, she's been celebrated by the right wing for her anti-woke attitudes as
- [Zenith wins Morrisons from WPP's Wavemaker](http://www.moreaboutadvertising.com/2025/07/zenith-wins-morrisons-from-wpps-wavemaker/) - Mixed news for WPP's embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe's Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP
- [Gwyneth Paltrow answers Coldplay kiss cam questions for Astonomer](http://www.moreaboutadvertising.com/2025/07/gwyneth-paltrow-answers-coldplay-kiss-cam-questions-for-astonomer/) - Astronomer, the tech company that employed the CEO and head of HR caught in a clandestine clinch at a Coldplay concert recently, is capitalising on its unlikely sudden fame by bringing in Gwyneth Paltrow as a temporary spokesperson. Paltrow is the ex-wife of Coldplay singer Chris Martin (as well as being an Oscar-winning actress and
- [Ark Agency wins premium Italian lager, Menabrea](http://www.moreaboutadvertising.com/2025/07/ark-agency-wins-premium-italian-lager-menabrea/) - Menabrea, the premium Italian lager owned by C&C Group, has appointed Ark Agency to lead creative and strategic positioning for the brand. It follows the agency's appointment to another C&C brand, Magners, earlier this year. The lager has 170 years of history to build on, and has ambitions to carve out a distinctive presence in
- [Apple's creepy cat changes the picture](http://www.moreaboutadvertising.com/2025/07/apples-creepy-cat-changes-the-picture/) - Apple has mostly managed to stay on the right side of the privacy/fake news controversy but this new iPhone feature - where you can add/subtract/restore an element via your camera - may be seen by some as creepy. In this case a creepy cat. https://www.youtube.com/watch?v=a6RX9kJ01Kw Would have been catnip for dictators wishing to rewrite history
- [IPG-Omnicom: is leaked video a sign of things to come?](http://www.moreaboutadvertising.com/2025/07/is-this-the-new-ipg-omnicom-ready-for-the-future/) - This video has leaked out rather than come from official sources, so it might not be legitimate. But if it's real, it's a gloomy insight into the new IPG-Omnicom vision. What happens in this new world? At least someone admits that change is scary, but the tone and vocabulary are stuck in the old world.
- [VCCP to the rescue in 'Nothing beats near' for Green Flag](http://www.moreaboutadvertising.com/2025/07/vccp-to-the-rescue-in-nothing-beats-near-for-green-flag/) - Green Flag’s USP is that its vehicles are manned by local technicians and supported by a network of local garages, so it can get to you quickly. VCCP illustrates this with the story of a driver who doesn’t believe Green Flag’s speedy promise, and goes on his own calamitous and ultimately futile journey to get
- [Pep Guardiola works his magic for TNT and Aldar in new season spots](http://www.moreaboutadvertising.com/2025/07/pep-guardiola-works-his-magic-for-tnt-and-aldar-in-new-season-spots/) - Manchester City had something of a fall from grace last season, but all seems to be forgiven as the team's charismatic manager, Pep Guardiola, features in two new ads this week. The first is for Aldar, which is the "official real estate partner" of Manchester City Football Club, so the Pep adulation is a given.
- [Mat Goff, Ark Agency founder: 'What a time to be alive'](http://www.moreaboutadvertising.com/2025/07/mat-goff-ark-agency-founder-what-a-time-to-be-alive/) - What a time to be alive. Change, disruption, upheaval everywhere you look. Tectonic plates crashing about and smashing up the foundations that underpin the industry as we knew it. Century-old brands swept away, the citadels of the agency landscape crumbling before our eyes. Fertile conditions for the entrepreneurially minded, perhaps. Lots of chatter about this
- [MAA Ad of the Week: Nike Jordan from W+K](http://www.moreaboutadvertising.com/2025/07/maa-ad-of-the-week-nike-jordan-from-wk/) - Nike and Wieden + Kennedy continue to be a powerful combination, and this ad is a joyful surprise that doesn't take itself too seriously. Instead, it wholeheartedly embraces the idea of sport as entertainment in celebration of 40 years of Air Jordan. "It's a hard knock life" from Annie provides a sharp soundtrack and the
- [Royal Navy goes aspirational with 'A club like no other' from House337](http://www.moreaboutadvertising.com/2025/07/royal-navy-goes-aspirational-with-a-club-like-no-other-from-house337/) - The Royal Navy has failed to hit recruitment targets every year since 2011, so clearly a fresh approach is needed. This campaign by House337 uses a gateway option, the Royal Navy Reserves, to lure people in. Instead of joining gyms, sports clubs or social communities, it argues that you can get all the adventure, camaraderie,
- [WPP's Ezekiel returns to Publicis - does this mean Coca-Cola account is under siege?](http://www.moreaboutadvertising.com/2025/07/wpps-ezekiel-returns-to-publicis-does-this-mean-coca-cola-account-is-under-siege/) - Must have been an interesting encounter between Laurent Ezekiel, WPP CMO and CEO/architect of WPP’s bespoke Coca-Cola agency Open X and outgoing WPP CEO Mark Read when Ezekiel told him he was heading back to Publicis. It's not that long since Publicis fractured WPP's hold on the global Coke business by winning its $700m US
- [Ditch the d**k pics: Manscaped and Special US shift focus to faces](http://www.moreaboutadvertising.com/2025/07/ditch-the-dk-pics-manscaped-and-special-us-move-focus-to-faces/) - How d**k pics ever got so popular is a mystery to most, but Manscaped – which has tools to help men groom their private parts – is moving its focus up to the face in a new campaign by Special US. It seems that a face pic is nine times more likely to get a
- [Amazon returns to its roots with books epic](http://www.moreaboutadvertising.com/2025/07/amazon-returns-to-its-roots-with-books-epic/) - Amazon is the world's biggest advertiser, a growing media platform and the world's biggest bookseller (where its business started online.) This new campaign from Droga5 return to those roots, presenting books as a necessary antidote to crazy modern life, depicted as a dystopian video game. https://www.youtube.com/watch?v=BZqAfZBaDWA Amazon and Apple are about the only two global
- [Comic Relief appoints Ogilvy UK for 'big ideas in bucket loads'](http://www.moreaboutadvertising.com/2025/07/comic-relief-appoints-ogilvy-uk-for-big-ideas-in-bucket-loads/) - Ogilvy Group UK has been appointed to work on creative and strategy for Comic Relief 2026. The charity raised £40m last year, which is a fair amount but it's down from £108m at its 2011 peak, so Ogilvy will be expected to pull out all the stops and reverse the decline for Red Nose Day
- [McCann creative supremo and all-round polymath Barry Day dies at 91](http://www.moreaboutadvertising.com/2025/07/mccann-creative-dupremo-and-all-round-polymath-barry-day-dies-at-91/) - Barry Day, creative chief of McCann London (when it was McCann-Erickson and the biggest creative network around) has died aged 91. McCann at the time was vying with J. Walter Thompson for London's biggest agency (they were full service in those days) and made up a trio of top agencies in and around Charlotte Street
- [Lucozade switches from adam&eveDDB to social](http://www.moreaboutadvertising.com/2025/07/lucozade-switches-from-adameveddb-to-social/) - Adam&eveDDB must be getting rather fed up with this. As if creative agencies as a group didn't have enough on their plate, another big account has departed the agency to put its money elsewhere: Lucozade its switching its efforts to social with We Are Social, here featuring Anthony Joshua and some runners. https://www.tiktok.com/@anthonyjoshua/video/7361140794343886113 This brings
- [IPG holds it together as protracted merger with Omnicom draws closer](http://www.moreaboutadvertising.com/2025/07/ipg-holds-it-together-as-protracted-merger-with-omnicom-draws-closer/) - IPG is pretty much holding it together as it waits to complete its merger with Omnicom, reporting a 3.5% decline in organic growth in Q2 - not great but in line with forecasts - as account losses Pfizer creative, Lego and Amazon media kick in. The company has won business from Paramount/CBS, AI company Anthropic
- [Co-op builds employer brand in new VCCP campaign](http://www.moreaboutadvertising.com/2025/07/co-op-builds-employee-brand-in-new-vccp-campaign/) - Who knew that an ad agency might have an "employer brand team"? VCCP has one for the Co-op, which takes its ownership structure - it's owned by colleagues and customers rather than shareholders - very seriously indeed. This new campaign is all about building the brand internally. It's about locking in current staff as well
- [Less is much more for Häagen-Dazs and BBH](http://www.moreaboutadvertising.com/2025/07/less-is-much-more-for-haagen-dazs-and-bbh/) - BBH is working on a global campaign for Häagen-Dazs in 2026 but, in the meantime, it's taking advantage of an unusually hot and sticky British summer with a striking Out of Home campaign, 'Devoured,' featuring a licked-clean ice cream stick. Shot by Dan Tobin Smith. Häagen-Dazs global head Priscilla Zee says: “We are proud to
- [MSQ buys two production businesses for M3 Labs](http://www.moreaboutadvertising.com/2025/07/msq-buys-two-production-businesses-for-m3-labs/) - Marcoms group MSQ has bought London-based Precious and Wooshii to boost its M3 Labs production business. M3 also includes creative studio Brave Spark. Described as a connected commerce agency Precious works internationally for clients including Diageo, Hilton, Unilever and Mars. Wooshii has a global network of 16,000 vetted creators across 132 countries delivering video production
- [Could Publicis Groupe rival Accenture for WPP?](http://www.moreaboutadvertising.com/2025/07/could-publicis-groupe-rival-accenture-for-wpp/) - Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to rival Omnicom/IPG when that merger eventually goes through. According to CEO Arthur Sadoun in his comments on Publicis' latest quarterly numbers (organic revenue up 5.9%) big global accounts really only have four options (all of the above), about to be
- [Potty training is a breeze in VCCP’s first campaign for Direct Line](http://www.moreaboutadvertising.com/2025/07/potty-training-is-a-breeze-in-vccps-first-campaign-for-direct-line/) - After winning Direct Line in January, VCCP’s first work for the brand is on a mission to create a big-hitting campaign in a traditionally low interest category – and toilet humour is the way forward. Lavatories seem to be fair game for advertisers since the success of FCB London’s Andrex campaign. Here we see a
- [MAA Ad of the Week: Axe from Lola MullenLowe](http://www.moreaboutadvertising.com/2025/07/maa-ad-of-the-week-axe-from-lola-mullenlowe-2/) - You see one and suddenly they're everywhere. Ladies of a certain vintage with rather younger men seem to be a trend - The Or's recent Ad of the Week for Dash is a case in point. Dotted around the ad holding groups are a few gems and IPG's Lola MullenLowe is certainly one of the
- [KFC and Mother London get spicy with Zinger Drip burgers](http://www.moreaboutadvertising.com/2025/07/kfc-and-mother-london-get-spicy-with-zinger-drip-burgers/) - Mother and KFC often go strong on "vibe" advertising, and this new campaign is here to add extra heat to the oozing gravy of the "Believe" campaign. Made for the new limited edition Zinger Drip, it's all about the "thrilling pain-pleasure paradox of spicy food." We see the Zinger Drip burger emerging from the depths
- [Men in showers clean up again for Amazon and Axe](http://www.moreaboutadvertising.com/2025/07/men-in-showers-clean-up-again-for-amazon-and-axe/) - What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the
- [Trump wants to make Coca-Cola ‘just better’](http://www.moreaboutadvertising.com/2025/07/trump-wants-to-make-coca-cola-just-better/) - Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using real cane sugar instead of high-fructose corn syrup in its Coca-Cola formula. US President Donald Trump probably doesn’t want to admit that Mexico does it better, but he says he has "been speaking to Coca-Cola
- [Timothee Chalomet deals in strange vegetables for Cash App](http://www.moreaboutadvertising.com/2025/07/timothee-chalomet-deals-in-strange-vegetables-for-cash-app/) - We are used to seeing him in Chanel and Cartier ads, but here’s Timothée Chalomet, one of the biggest A-list movie stars of his generation, touting fintech payment platform Cash App. It’s the eccentric story of a father and son who sell rare vegetables. A niche business is made even more inaccessible by the fact
- [Why looming LHF restrictions will be an inflection point for in-store retail media](http://www.moreaboutadvertising.com/2025/07/why-looming-lhf-restrictions-will-be-an-inflection-point-for-in-store-retail-media/) - By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) - essentially HFSS products - will be banned from advertising on TV (including streaming services) before 9pm, and across all paid online advertising regardless of time. After months of uncertainty, it’s now confirmed that brand-led campaigns
- [Publicis increases lead over rivals with 5.9% Q2 growth](http://www.moreaboutadvertising.com/2025/07/publicis-increases-lead-over-rivals-with-5-9-q2-growth/) - Yesterday we suggested 2025 was set to be a challenging year for the ad holding companies. It's one that Publicis Groupe seems pretty well-equipped to meet. Hard on the heels of Omnicom's 3% growth in Q2 2025 the French-owned group has knocked it out of the park again (by ad holding standards ) with 5.9%
- [Mindy the meathead packs a protein punch for Yumbo](http://www.moreaboutadvertising.com/2025/07/mindy-the-meathead-packs-a-protein-punch-for-yumbo/) - Protein snacks are currently big business on both sides of the Atlantic. Tesco's meal deal of chicken sandwich, egg protein pot and a coke was its best selling combination of 2024, and it's a similar story at Waitrose and Pret a Manger. Processed meat might be unpopular for some health fanatics, but it's got a
- [Tesco Mobile aims to decode online language in new BBH campaign](http://www.moreaboutadvertising.com/2025/07/tesco-mobile-aims-to-decode-online-language-in-new-bbh-campaign/) - Tesco mobile and BBH are running a new campaign helping parents to decode children's digital language, all in the cause of online safety (and Tesco Mobile.) According to research from Internet Matters2, having conversations with children can help them stay safe online. But for parents it can be difficult to know where to start, when
- [Omnicom sticks to full year guidance but Trump tariffs are a worry](http://www.moreaboutadvertising.com/2025/07/omnicom-sticks-to-full-year-guidance-but-trump-tariffs-are-a-worry/) - It's turning into a pretty challenging year for ad holding companies. Omnicom posted 3% organic growth in Q2 2025 although net income fell to $257.6m from $328.1m a year earlier. Rival WPP has already released a damning profit warning and its numbers, due in August, are bound to be grim. Class action lawyers in the
- [What's in a name? Leo Burnett UK rebrands to Leo](http://www.moreaboutadvertising.com/2025/07/whats-in-a-name-leo-burnett-uk-rebrands-to-leo/) - Creative agency names have diverted us over the years: when they really were names over the door. London at one point boasted Beavis Shrimpling and Softly (which sounded like lots of things, not necessarily an ad agency) and Beverly Fowler Maslin Oxlade & Starkey, a contender for longest. There was also, of course, the famed
- [Clarkson's pub choir sets out to save the great British pub - and sell his beer](http://www.moreaboutadvertising.com/2025/07/clarksons-pub-choir-sets-out-to-save-the-great-british-pub-and-sell-his-beer/) - Catch it now before it's banned - that seems to be the idea anyway as farmer Jeremy Clarkson debuts a farmer's choir, fuelled by his Hawkstone beer. The man's everywhere it seems, having it all ways as the harder it is for his businesses the more ratings his excursions on Amazon Prime attract. This time
- [Is Accenture interested in all or some of WPP?](http://www.moreaboutadvertising.com/2025/07/is-accenture-interested-in-all-or-some-of-wpp/) - Campaign reports that meetings have taken place between Accenture, owner of Accenture Song, and WPP (subscription required). WPP (above) and Accenture Song are in the process of bedding in new leaders: Cindy Rose who's taking over from CEO Mark Read and Ndidi Oteh at Song succeeding David Droga. Accenture big boss Julie Sweet is reported
- [KFC in the US fights back with crazy 'obsessed' Colonel Sanders](http://www.moreaboutadvertising.com/2025/07/kfc-in-the-us-fights-back-with-crazy-obsessed-colonel-sanders/) - Is nothing sacred? After not quite knowing what to do with him for years,KFC has given good ol' Colonel Sanders another innings in a new American campaign from Highdive, showing him and his monstrous 'obsession.' "The colonel lived so we could chicken," it says. https://www.youtube.com/watch?v=yv8NRl-C3WA&t=4s KFC's Anna Faktorovich says: “Knowing the Colonel’s personality and how
- [LADbible co-founder Arian Kalantari launches Plus1 Assembly](http://www.moreaboutadvertising.com/2025/07/ladbible-co-founder-arian-kalantari-launches-plus1-assembly/) - LADbible co-founder Arian Kalantari is launching Plus1 Assembly, a global innovation agency designed for brands that want to lead culture, not follow it. United by a shared sense of deep frustration with the legacy agency model, the new agency’s co-founders have designed Plus1 to be the agency they all wished existed: agile, adaptive and engineered
- [Quebec trumps Trump](http://www.moreaboutadvertising.com/2025/07/quebec-trumps-trump/) - Quebec in Canada - which they're calling Eastern Townships for some reason here, less French? - depends to a degree on American tourists and, as we all know, that cosmic-sized bully Donald Trump is giving Canada a hard time, vowing (amongst other notions) to make it the 51st state of the union. But not all
- [WPP Open X turns the heat up for Sprite](http://www.moreaboutadvertising.com/2025/07/wpp-open-x-turns-the-heat-up-for-sprite/) - Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola's Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is
- [MAA Ad of the Week: Canal+AI from BETC Paris](http://www.moreaboutadvertising.com/2025/07/maa-ad-of-the-week-canalai-from-betc-paris/) - Clients have always been able to make their own ads, they didn't have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is
- [The train ad now waiting at platform one may not reflect reality](http://www.moreaboutadvertising.com/2025/07/the-train-ad-now-waiting-at-platform-one-may-not-reflect-reality/) - There's often a dislocation twixt what you see in the ads and humdrum reality: never more so than in the current spate of train ads, all over the UK airwaves. So you have office-bound drones escaping to the seaside from Greater Anglia and Atomic. http://www.moreaboutadvertising.com/wp-content/uploads/2025/07/GreaterAngliaTrains_40sec_Online.mp4 Famous five lookalikes off to the West Country from
- [Michael Farmer: how agency pay needs to change in the AI era  - AI takes out 24% of current fees](http://www.moreaboutadvertising.com/2025/07/michael-farmer-how-agency-pay-need-to-change-in-the-ai-era-ai-takes-out-24-of-current-fees/) - Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the Scopes of Work in one of its big-city offices. Here are the results — before we modeled the likely future effect of AI on their staffing and fees: Traditional Modeling Current income: $61.7 milllion from
- [Unilever goes for AI over 'Real Beauty' in new  Brandtech Group deal](http://www.moreaboutadvertising.com/2025/07/unilever-goes-for-ai-over-real-beauty-in-new-brandtech-group-deal/) - Tech and advertiser partnerships are everywhere, but a new tie-up between Unilever and marketing agency Brandtech Group is notable for its focus on the Beauty AI Studio, a move which seems to fly in the face of everything that Dove’s “Real beauty” has built over the last 20 years. Beauty marketing is all about high-volume
- [US store Bob's Discount confronts the truth about DIY battles](http://www.moreaboutadvertising.com/2025/07/us-store-bobs-discount-confronts-the-truth-about-diy-battles/) - Forget interior design as the route to dream homes and aspirational lifestyles. Doing up your house is all about compromise, especially for couples, and Bob's Discount Furniture bravely confronts this reality head-on. Agency Gale has come up with an entertainment format that transforms a run-of-the-mill retail campaign into a six-part reality TV series that challenges
- [Cannes Lions puts the onus back on humans to stop cheating in awards](http://www.moreaboutadvertising.com/2025/07/cannes-lions-puts-the-onus-back-on-humans-to-stop-cheating-in-awards/) - Cannes Lions is wasting no time in attempting to salvage its reputation after the scandal around AI fakery in awards entries. CEO Simon Cook has already produced a new set of “integrity standards” which he promised only a week ago, soon after stripping three cheating campaigns of their awards. Cook has very sensibly taken the
- [What's on Cindy Rose's plate as she takes over at WPP?](http://www.moreaboutadvertising.com/2025/07/whats-on-cindy-roses-plate-as-she-takes-over-at-wpp/) - Don't think Cindy Rose featured on Paddy Power's list of runner and riders for the WPP CEO job (but the Irish odds-meister can hardly be an expert on ad holding company bosses.) Rose, currently a senior Microsoft exec, certainly ticks all the boxes for the job (required everywhere these days.) For a start she knows
- [VCCP retains embattled Transport for London](http://www.moreaboutadvertising.com/2025/07/vccp-retains-embattled-transport-for-london/) - Transport for London has reappointed VCCP to its creative account, initially in a pitch against Accenture Song but then all on its own as Song's Accenture parent abandoned its DEI policies in a shameless piece of toadying to Trump. TfL is big on DEI it seems, just as it is on bombarding passengers with annoying
- [Cindy Rose from Microsoft takes over as new WPP CEO](http://www.moreaboutadvertising.com/2025/07/cindy-rose-from-microsoft-takes-over-as-new-wpp-ceo/) - It's all happening at WPP this week: yesterday an unexpected profit warning, today a new CEO - Cindy Rose from Microsoft. Rose (below), currently chief operating officer, global enterprise at the tech giant, takes over in September. Rose is a former MD of UK consumer business at Vodafone and executive director of digital entertainment and
- [Media is still a people business - as WPP is finding out to its cost](http://www.moreaboutadvertising.com/2025/07/media-is-still-a-people-business-as-wpp-is-finding-out-to-its-cost/) - When did the rot set in at WPP's giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media broking on the sly), which it didn't like. In the same year WPP's MEC lost the giant AT&T account to
- [Grey's Chris Lapham and Aaron McGurk pick their Desert Island Ads](http://www.moreaboutadvertising.com/2025/07/greys-chris-lapham-and-aaron-mcgurk-pick-their-desert-island-ads/) - HMM… WHAT TO TALK ABOUT? AHA!... INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it, creatives are always on the hunt for it. Especially when staring at a blank screen for days with nothing but the thought of dinner rattling around inside their head. Yep, coming up with ideas has
- [WPP hammered as disastrous trading update sets scene for incoming boss](http://www.moreaboutadvertising.com/2025/07/wpp-hammered-as-disastrous-trading-update-sets-scene-for-incoming-boss/) - The wheels are well and truly coming off at WPP - CEO Mark Read is stepping down at the end of the year, likely sooner - with a new half year trading update showing the one-time market leader's problems are mounting. WPP says there's been a "deterioration in performance" over the first six months of
- [Specsavers boosts hearing pitch at home with the Whitehalls](http://www.moreaboutadvertising.com/2025/07/specsavers-boosts-hearing-pitch-at-home-with-the-whitehalls/) - Specsavers is big into hearing these days and agency Golin London has signed up Hilary and Jack Whitehall (Jack's parents) to front a video and social campaign riffing on some research that appears to show the over-55s say 'what?' more often than they do 'I love you,' leading to arguments. But they would wouldn't they?
- [Frohlich moves into WPP PR hot seat](http://www.moreaboutadvertising.com/2025/07/frohlich-moves-into-wpp-pr-hot-seat/) - There must have been times over the past few years when Chris Wade (below), WPP's top PR, felt he should don a tin hat as he entered WPP's gleaming South Bank HQ. The fall-out from Sir Martin Sorrell's acrimonious departure; successor Mark Read's travails as he tried to simplify WPP, poor results, Read's unpopular back-to-the
- [KFC Canada goes traditional for finger lickin' return](http://www.moreaboutadvertising.com/2025/07/kfc-canada-goes-traditional-for-finger-lickin-return/) - Mother's outstanding work for KFC in the UK did only moderately at Cannes - maybe they should have backed it with reams of AI-written fake case history stuff. KFC in Canada is also pushing the boat out production-wise with this from with another indie agency Courage Inc., bravely bringing back 'finger lickin' good,' a slogan
- [Cole Palmer haircuts join Nike's scary football](http://www.moreaboutadvertising.com/2025/07/cole-palmer-haircuts-join-nikes-scary-football/) - Nike's 'Scary Football' from Wieden+Kennedy presses on and here's Cole 'Cold' Palmer of Chelsea and England who, as we suspected, is one of the more notable examples. Palmer 'skins' opponents (it says here, well sometimes) and certainly looks the part beneath his Henry V haircut. Is he the first footballer to have another persona just
- [MAA Ad of the Week: Dash from The Or](http://www.moreaboutadvertising.com/2025/07/maa-ad-of-the-week-dash-from-the-or/) - The Cannes Lions isn't the be-all and end-all of creativity (and those who weren't there are probably heartily sick of hearing about it) but it does show the direction the wider industry is heading...down a data-driven dead end some might say. With some agencies disgracefully gaming the system. Where were those antediluvian ads that build
- [Graham Fink: why I’m bringing back TheArtSchool](http://www.moreaboutadvertising.com/2025/07/graham-fink-why-im-bringing-back-theartschool/) - Twenty years ago, I started TheArtSchool. Usually a half-day, in random locations, helping students trying to break into the creative fields. Kinda like a creative boot camp. We had guest speakers from advertising, design, film, acting, and comedy. There was tough talk. Great advice. And the energy levels were through the roof. Now, after a
- [Lucky Generals gives Asda's price bid  a new/old spin](http://www.moreaboutadvertising.com/2025/07/lucky-generals-gives-asdas-price-bid-a-new-old-spin/) - Remember when supermarket advertising used to entertain us in the commercial breaks? Tesco led the way with, first, Dudley Moore and then its 'Dotty' campaign with Prunella Scales, via Lowe Howard-Spink. Sainsbury's inched upmarket as Tesco invaded its middle class territory with David Abbott at AMV steering it deftly through a diminishing gap, mainly with
- [From streets to strategy: how large format digital OOH outshines online video to redefine media planning](http://www.moreaboutadvertising.com/2025/07/from-streets-to-strategy-how-large-format-digital-ooh-outshines-online-video-to-redefine-media-planning/) - By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach - but impressions aren’t attention, and reach doesn’t guarantee impact. Our recent study, The Attention Dividend, offers a data-driven prompt for media planners and advertisers to reconsider how premium large-format DOOH is valued in the context
- [Out of Home global adspend hits $46.2bn in 2024 - WOO forecasts $49.8bn in 2025](http://www.moreaboutadvertising.com/2025/07/out-of-home-global-adspend-hits-46-2bn-in-2024-woo-forecasts-49-8bn-in-2025/) - Global OOH spend in 2024 reached $46.2bn representing 4.8% of global ADEX – breaking through the $45bn barrier and up $1bn on the predicted spend for 2024 - its best year to date. OOH spend is forecast to grow to $49.8bn in 2025 according to the World Out of Home Organization's latest Global Expenditure Report.
- [UK Creative Festival returns with Creative Circle, Graham Fink and Nils Leonard](http://www.moreaboutadvertising.com/2025/07/uk-creative-festival-returns-with-creative-circle-graham-fink-and-nils-leonard/) - The UK Creative Festival returns to Margate on 9–10 July 9-10 with The Best of British Creativity exhibition returning, celebrating the best work of the year from the 2025 Creative Circle Awards shortlist – the UK’s top creative output. After a 15-year break, Graham Fink's TheArtSchool returns, built on raw, honest, advice for students wanting
- [Lovehoney sidesteps restrictions with a toothbrush](http://www.moreaboutadvertising.com/2025/07/lovehoney-sidesteps-restrictions-with-a-toothbrush/) - As the world grapples with Trump and his big (not so) beautiful bill in the US (seemingly designed to make the poor poorer and less healthy), Starmer and Reeves' (not so comic) comedy act in the UK - not to mention Gaza and Ukraine - it's enough to drive you to doing something you shouldn't
- [Nike launches its own never-ending football epic](http://www.moreaboutadvertising.com/2025/07/nike-launches-its-own-never-ending-football-epic/) - There are lots of quite scary things about football - a Saudi moneybags club winning the World Club Championship? FIFA will love that - and Nike is seemingly planning a whole year of them judging by the 'Scary Football' trailer. From Wieden+Kennedy London, referencing horror and gaming, both currently a la mode. https://www.youtube.com/watch?v=LZO-33SqHXQ Every so
- [Wren and Krakowsky top ad bosses pay league](http://www.moreaboutadvertising.com/2025/07/wren-and-krakowsky-top-ad-bosses-pay-league/) - Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom's John Wren on $21.67m. Publicis CEO Arthur Sadoun, surely the top performer on most measures, gets by on a modest $8.89m. Philippe Krakowsky at IPG is on 16.43m, about the average for an S&P 500
- [Greenpeace and elvis assemble high profile activists for nationwide billboard protest](http://www.moreaboutadvertising.com/2025/07/greenpeace-and-elvis-assemble-high-profile-activists-for-nationwide-billboard-protest/) - The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded. New research published by Greenpeace shows an almost ten-fold rise in the number of arrests in London for conspiracy to cause public nuisance since 2019, but out of more than 600 arrests made, only 18
- [Should agencies sign up for a fossil fuels ad ban?](http://www.moreaboutadvertising.com/2025/07/should-agencies-sign-up-for-a-fossil-fuels-ad-ban/) - Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with signatories from over 60 organisations including creative agencies Lucky Generals (majority owned by Omnicom) and Elvis (part of Next 15) is calling for a ban on fossil fuel advertising or at least much tighter rules.
- [AA turns from bank robbers to vampires](http://www.moreaboutadvertising.com/2025/07/aa-turns-from-bank-robbers-to-vampires/) - What is it they say about difficult second albums? The Gate scored mightily with its debut ad for the AA, showing it assisting some bank robbers - "Bombay mix?" was one of those little strokes of genius. "It's OK, I'm with the AA' plus the music is one of those brand platforms everybody seems t
- [BBH has Ribena singing in the rain](http://www.moreaboutadvertising.com/2025/07/bbh-has-ribena-singing-in-the-rain/) - BBH has retained Ribena in a pitch, presumably based partly on its new brand platform 'There's no taste like home.' Referencing, Ribena says, its "rich heritage and widespread affection." Thereby holding "a unique place in people's hearts and minds." So we have a couple, seemingly unfazed by rain pouring into their home. https://www.youtube.com/watch?v=rtpOlpr77OU If you're
- [A polyamorous mini-masterpiece from The Or lifts Dash ad debut](http://www.moreaboutadvertising.com/2025/07/a-polyamorous-mini-masterpiece-from-the-or-lifts-dash-ad-debut/) - Mother's The Or, its challenger brand for challenger brands, has certainly mad a splash since it launched a few years ago. One of its skills is persuading challenger brands, which usually don't think they've the money, to sample TV. Here they are again for fruit-infused drink Dash (it's flavoured water) debuting with what may well
- [Tomas Gianelli: is trend following the most timeless trend in advertising?](http://www.moreaboutadvertising.com/2025/07/tomas-gianelli-is-trend-following-the-most-timeless-trend-in-advertising/) - If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all play with the iconicity and visual cues of their brands, inviting the viewer to “complete the image.” It’s a clever use of visual language and, undeniably, a pretty cool power move. Heinz riffed on its
- [London-based agencies win Bacardi global briefs](http://www.moreaboutadvertising.com/2025/06/london-based-agencies-win-bacardi-global-briefs/) - Three London-based agencies have emerged as winners from Bacardi's global creative review: BBH adds flagship brand Bacardi Rum to Grey Goose, Mother gets Bombay Sapphire globally and Ogilvy-owned New Commercial Arts debuts with St. Germain elderflower liqueur. All were previously handled by Omnicom's BBDO. Bacardi CMO Ned Duggan says: “At Bacardi, we are committed to
- [Cannes tightens rules as faked awards scandal brews - Omnicom's DDB keeps Network of the Year](http://www.moreaboutadvertising.com/2025/06/cannes-tightens-rules-as-faked-awards-scandal-brews-omnicoms-ddb-keeps-network-of-the-year/) - The Cannes Lions misleading (or faked) awards plot thickens with Omnicom/DDB's DM9 now withdrawing two other winning campaigns - Urihi Yanomami’s 'Gold = Death' and OKA Biotech’s 'Plastic Blood' - to add to its Creative Data Grand Prix winner. DDB will, however, keep its Network of the Year prize according to Cannes Lions organiser Ascential
- [MAA Ad of the Week: Cornish Orchards from The Corner](http://www.moreaboutadvertising.com/2025/06/maa-ad-of-the-week-cornish-orchards-from-the-corner-2/) - As we pore over the entrails of the holding companies and the performance all round at Cannes (where were the good ads?) it's easy to overlook poor consumers. They don't give a toss about any of the above, of course, they just want to see and hear stuff that doesn't make them turn away or
- [LePub is third agency in the dock for Cannes entries](http://www.moreaboutadvertising.com/2025/06/le-pub-is-third-agency-in-the-dock-for-cannes-entries/) - In Brazil, as we know, they take creative awards pretty seriously - to the extent it's said that you can't get any other work done in December as everyone is frantically completing their entries. So far this year following Cannes we've seen Omnicom's DM9 admitting to “errors in the production and submission” of its Grand
- [Is the NHS pushing for an alcohol ad ban? Government says no - so that could mean anything](http://www.moreaboutadvertising.com/2025/06/is-the-nhs-pushing-for-an-alcohol-ad-ban-government-says-no-so-that-could-mean-anything/) - When the current UK government says it really, really is going to do something the odds are it won't. First it stopped winter fuel payments for pensioners then it changed its mind (for most anyway, although they still haven't got the money), then it ruled out a national inquiry into grooming gangs and then it
- [What you didn't hear at Cannes: everyone's now an ad agency - which is bad news for ad agencies](http://www.moreaboutadvertising.com/2025/06/what-you-didnt-hear-at-cannes-everyones-now-an-ad-agency-which-is-bad-news-for-ad-agencies/) - David Jones' Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell's S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness
- [Martini breezes in on the summer spritz market with Ogilvy](http://www.moreaboutadvertising.com/2025/06/martini-breezes-in-on-the-summer-spritz-market-with-ogilvy/) - Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The
- [Mother Berlin wins pan-Euro business from fintech SumUp](http://www.moreaboutadvertising.com/2025/06/mother-berlin-wins-pan-euro-business-from-fintech-sumup/) - Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. The win follows a competitive pitch. SumUp is best known for its payment terminals, which are used by more than 4 million merchants worldwide. Mother has been briefed to boost brand awareness and promote SumUp’s image as an
- [VCCP serves up debut for Barclays' Wimbledon partnership](http://www.moreaboutadvertising.com/2025/06/vccp-serves-up-debut-for-barclays-wimbledon-partnership/) - Brands are getting savvier about sponsorship, as we saw from LVMH's Grand Prix-winning Olympics partnership, and here VCCP have found an appropriate fit for Barclays and Wimbledon. In its first work for the brand since winning the business in April, VCCP introduces the "moments that matter" line in a spot that's all about finding the
- [Global regulators up stakes in murky media marketplace](http://www.moreaboutadvertising.com/2025/06/global-regulators-up-stakes-in-murky-media-marketplace/) - The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents the merged entity from steering ad dollars away from media publishers based on their political or ideological viewpoints. Which should make X owner and on/off Trump best buddy Elon Musk happy (Elon has accused advertisers
- [Serviceplan brings WhatsApp chat to life for Tourism Abu Dhabi](http://www.moreaboutadvertising.com/2025/06/serviceplan-brings-whatsapp-chat-to-life-for-tourism-abu-dhabi/) - Cannes' Independent Network of the Year, Serviceplan Group - the outfit behind Grand Prix-winning "Price Packs" for retailer Penny - has not only brought German creativity into the spotlight, it's developed a global reputation. It's also the backer of Rick Brim's new UK start-up, Ace of Hearts. This new campaign by Serviceplan Middle East is
- [Liam and Noel reunite for Adidas ahead of Oasis Live ’25 tour](http://www.moreaboutadvertising.com/2025/06/liam-and-noel-reunite-for-adidas-ahead-oasis-live-25-tour/) - Adidas brings us a tantalising glimpse of the Gallagher brothers together as they reunite for the first time since the band split in 2009. Ahead of their tour, which kicks off on July 4th, Liam and Noel have joined forces for the canny launch of the Adidas Originals x Oasis Live ’25 collection. As a
- [Brave Bison buys Mark Ritson's MiniMBA training business](http://www.moreaboutadvertising.com/2025/06/brave-bison-buys-mark-ritsons-minimba-training-business/) - The marketing world's favourite pundit Mark Ritson has sold his MiniMBA business to marcoms group Brave Bison. Ritson becomes a top ten shareholder in Brave Bison. Digital-based Brave Bison businesses include Social Chain, Future Fit and Engage. Ritson's business provides MBA-level training in marketing, brand and general management using an online platform and virtual teaching
- [And here's another AI generated masterpiece....](http://www.moreaboutadvertising.com/2025/06/and-heres-another-ai-generated-masterpiece/) - Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes. Agencies are going along with it, like turkeys voting for Christmas. So Kazakhstan's Forte Bank needed an ad for its Premier service in a hurry so they enlisted Progression CA and Digital da Vinci to
- [Jane Austin: Adland is stuck in an AI-sized bubble - plus a memory of someone who put people before expediency](http://www.moreaboutadvertising.com/2025/06/jane-austin-adland-is-stuck-in-an-ai-sized-bubble-plus-a-memory-of-someone-who-put-people-before-expediency/) - The big lesson from Cannes? The industry’s living in an AI-generated dream world A fascist president is wreaking global havoc from the White House, the US has bombed Iran, Putin is still bombing Kiev, genocide is taking place in Gaza, and the planet is on its death bed. But you wouldn’t think any of that
- [James Kirkham: from Cannes to Tehran, and our split screen era](http://www.moreaboutadvertising.com/2025/06/james-kirkham-from-cannes-to-tehran-and-our-split-screen-era/) - The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting in front of fifty-foot yachts, sun-drenched group photos that play out each year with ritualistic choreography. The awards are handed out, slogans are repeated, and the LinkedIn feeds fill with reflections that feel increasingly interchangeable
- [Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement](http://www.moreaboutadvertising.com/2025/06/alexandra-jardine-final-thoughts-on-cannes-entertainment-reigns-while-ads-end-in-basement/) - It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and agency LOLA MullenLowe about Axe’s return to comedic advertising was relegated to the basement stage of the Palais - alongside the children’s creche and the exhibition of the work. But it also says something about
- [Media agency pioneer Dominic Proctor dies](http://www.moreaboutadvertising.com/2025/06/media-agency-pioneer-dominic-proctor-dies/) - Dominc Proctor, one-time president of WPP's GroupM and a man who served in the front line as media agencies took over from creative agencies as the drivers of the big ad holding companies, has died. A one-time boss of full service JWT in London he rose to the top as JWT tried to adapt from
- [WPP triumphs as Cannes Creative Company of the Year](http://www.moreaboutadvertising.com/2025/06/wpp-triumphs-as-cannes-creative-company-of-the-year/) - WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis. You wouldn't have known it at the finale of this year's Cannes Lions though with an unusually (and understandably) animated departing CEO Mark Read waving aloft the network's second
- [UK wins two Grand Prix on final day of Cannes: Film and the Lion for Change](http://www.moreaboutadvertising.com/2025/06/uk-wins-two-grand-prix-on-final-day-of-cannes-film-and-the-lion-for-change/) - Two regular awards favourites, C4’s Paralympics and Ogilvy’s Dove, both performed yet again at Cannes 2025, taking home a Grand Prix apiece. C4 took the film prize - still the big one for many, despite old-fashioned commercials being relegated to the Palais basement this year. A second Film Grand Prix went to L’Oreal Paris and
- [Jane Austin: lessons from David Droga on becoming an ad legend](http://www.moreaboutadvertising.com/2025/06/jane-austin-lessons-from-david-droga-on-becoming-an-ad-legend/) - It’s the end of an era in advertising, and not just because AI is potentially putting the entire industry out of business. David Droga is stepping down as CEO of Accenture Song after 37 years in advertising. In Cannes this week, Droga has been doing a lot of reminiscing about his celebrated career. Could creatives
- [Aitana Bonmatí scores for Snickers and T&P](http://www.moreaboutadvertising.com/2025/06/aitana-bonmati-scores-for-snickers-and-tp/) - Much chatter these days about football player diving and burn-out (they're currently burning out in a daft FIFA club tournament in the US.) What could be the answer? Snickers, of course, in this new effort from T&P which has somehow muscled its way onto the Mars creative roster, dominated by Omnicom agencies. That Johnny Hornby,
- [MAA Ad of the Week: Stella Artois 'Claustrobars' from Grey](http://www.moreaboutadvertising.com/2025/06/maa-ad-of-the-week-stella-artois-claustrobars-from-grey/) - Focussing on Grand Prix at Cannes maybe skews things slightly: these days they almost never seem to be to a really good ad. The biggest winners tend to be a novel idea, backed up by yards of data. Adam&eveDDB's biggest winner (I think) was Harvey Nichols' 'Sorry I Spent it on Myself,' just a perfectly-realised
- [Ogilvy wins UK’s first Grand Prix and BETC Paris wins first Luxury Lions](http://www.moreaboutadvertising.com/2025/06/vml-wins-uks-first-grand-prix-and-betc-paris-wins-first-luxury-lions/) - Cannes 2025 hasn’t been the UK’s strongest performance so far, but Ogilvy London has provided a boost on Day 4 by winning a Grand Prix in Creative Strategy for Dove and How a soap brand created a global self-esteem movement. The UK also won two Golds in Creative Effectiveness. In the first year of Luxury
- [Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that..](http://www.moreaboutadvertising.com/2025/06/jane-austin-want-the-celebrity-experience-at-cannes-theres-some-free-merch-for-that/) - So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some
- [Alexandra Jardine: what, like it’s hard? Why Reese Witherspoon is a branding genius.](http://www.moreaboutadvertising.com/2025/06/alexandra-jardine-what-like-its-hard-why-reese-witherspoon-is-a-branding-genius/) - Cannes is always good for a celeb spot; you could take your pick from talks from a whole array including Seal, Will.i.am, Jimmy Fallon and Ryan Reynolds yesterday, while the streets around the Croisette are clogged with their armoured cars. But among all the very male energy, a very different kind of star stood out.
- [McDonald's tucks into 'The Big Arch'](http://www.moreaboutadvertising.com/2025/06/mcdonalds-tucks-into-the-big-arch/) - Offices and arches seem to be doing the business for McDonald's UK and Leo Burnett. After last year's winning eyebrow-focussed 'Arches' they're back with 'The Big Arch,' a summer promotion of what looks a pretty gross-out rival to a Burger King Whopper. Causing a stir in the office, which starts to shake from hunger pangs.
- [WPP wins two Grand Prix on day three: Media and Social & Creator](http://www.moreaboutadvertising.com/2025/06/wpp-wins-two-grand-prix-on-day-three-media-and-social-creator/) - The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy
- [Grey scores at Cannes with advertising that speaks for itself](http://www.moreaboutadvertising.com/2025/06/grey-scores-at-cannes-with-advertising-that-speaks-for-itself/) - WPP's Grey hasn't had too much to shout about recently - being shuffled off, first to AKQA and now Ogilvy - but it's currently heading the UK's Cannes Lions performance table with golds in outdoor and print for Stella Artois' 'sip of the sanctuary.' Stella advertising seemed to have rather lost its way recently, resorting
- [Alexandra Jardine: why it's time to repurpose purpose](http://www.moreaboutadvertising.com/2025/06/alexandra-jardine-why-its-time-to-repurpose-purpose/) - The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words you’ll ever hear on the Croisette or in the Palais these days. Purpose is another one, with the ad industry currently having something of an existential crisis over what was only recently the topic du
- [Jane Austin: sidelining of DEI at Cannes reflects an alarming regression](http://www.moreaboutadvertising.com/2025/06/jane-austin-sidelining-of-dei-at-cannes-reflects-an-alarming-regression/) - Remember when brands at Cannes wouldn’t shut up about how they wanted to save the world? Naturally, they didn’t mean a word of it. In fact, they couldn’t ditch their so-called values fast enough when Trump launched his attack on DEI. It just goes to show the agility of the world’s most powerful brands. They’ll
- [UK TV trio challenge Meta and Google with new pitch to digital advertisers](http://www.moreaboutadvertising.com/2025/06/uk-tv-trio-challenge-meta-and-google-with-new-pitch-to-digital-advertisers/) - Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What's App) and Google (the gatekeeper of nearly everything digital and owner of YouTube.) Sky, ITV and Channel 4 have rather belatedly woken up to this threat and are pooling their
- [Cannes Day 2: eight Grand Prix awarded](http://www.moreaboutadvertising.com/2025/06/cannes-day-2-eight-grand-prix-awarded/) - No less than eight Grand Prix were handed out at the Cannes Lions Festival of Creativity on day two, with two going to the Academy of Motion Picture Arts & Sciences for Caption with Intention by FCB Chicago. Independent agencies were represented by Artplan Sao Paulo and Revolver Sydney. South & Central America, the United
- [St Luke's Richard Denney: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/richard-denney-my-top-tips-for-cannes/) - In our final 2025 Top Tips for Cannes (it's on if you've missed it) Richard Denney, joint CCO of St Luke's picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx – ‘Catnip’ https://www.youtube.com/watch?v=JOzKwaT70mM&t=11s Following last year’s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with
- [Jane Austin: spare a thought for the overlooked indies at Cannes](http://www.moreaboutadvertising.com/2025/06/jane-austin-spare-a-thought-for-the-overlooked-indies-at-cannes/) - Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the red Smarties and Red Bull, there’s been a whiff of open hostility, triggered by insecurity, in the air this year. In case you hadn’t noticed, all is not well in the world of advertising. There’s
- [OOH Grand Prix: Paris Olympics and KitKat win at Cannes](http://www.moreaboutadvertising.com/2025/06/ooh-grand-prix-paris-olympics-and-kitkat-win-at-cannes/) - The Paris Olympics opening ceremony has won a Grand Prix for Havas. The Daily Mail called it “La farce” and The Times said it was a “damp squib of a show” but that’s the Brits. In France, 86% of people loved it - basically everyone except the Catholic church which was outraged by the drag
- [Alexandra Jardine: AI vs humans will be the Cannes conundrum this year](http://www.moreaboutadvertising.com/2025/06/alexandra-jardine-ai-vs-humans-will-be-the-cannes-conundrum-this-year/) - You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just inside the Palais where it’s the subject of multiple panel sessions but outside, where the massive ominous sounding tagline ‘whatistruth.ai’ is emblazoned on the side of the building. And then there was the enormous queue
- [Jane Austin: because you’re worth it? Measuring the ROI of Cannes week](http://www.moreaboutadvertising.com/2025/06/jane-austin-because-youre-worth-it-measuring-the-roi-of-cannes-week/) - Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at obscene levels. Many attendees are downsizing this year, with some companies, such as VML, swapping their yachts for more budget-friendly
- [Press & Print Grand Prix: German store Penny wins for 'price packs'](http://www.moreaboutadvertising.com/2025/06/press-print-grand-prix-german-store-penny-wins-for-price-packs/) - The much-tipped “Price packs” campaign for German discounter Penny has won the only print and publishing Grand Prix at Cannes Lions 2025. Like OOH Grand Prix winner KitKat and Gold winner Heinz, it’s the simplicity that wins out: not just because it’s easy for the international jurors to get behind but also because it's so
- ['Enjoy' the full Cannes experience with BigSmall's new video game](http://www.moreaboutadvertising.com/2025/06/enjoy-the-full-cannes-experience-with-bigsmalls-new-video-game/) - BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” - complete with beachside panels, rosé-fuelled networking, and trying to remember what you promised to finance. Can you survive the Gutter Bar? Retain credibility with your colleagues? And will you
- [Channel 4 goes loud and proud on DEI](http://www.moreaboutadvertising.com/2025/06/channel-4-goes-loud-and-proud-on-dei/) - Not so long ago the world's companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ogre appeared in the White House and, all of a sudden, they weren't. DEI champions at the ad holding companies discovered they were surplus
- [Graham Fink's TheArtSchool for young creatives returns](http://www.moreaboutadvertising.com/2025/06/graham-finks-theartschool-for-young-creatives-returns/) - There's a view that the UK is suffering a creative crisis in adland with fewer people possessing the skills to produce outstanding work, even get a job in the first place. So it's a welcome return for Graham Fink's TheArtSchool after 15 years, described as "more an underground movement" than a school. The new ArtSchool
- [George Floyd of Academy Films: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/george-floyd-of-academy-films-my-top-tips-for-cannes-2/) - Top Tips for Cannes Twix - ’Two Is More Than One' https://www.youtube.com/watch?v=x7lBA5aX-iI Adam&eveDDB hire Vedran Rupic to launch Twix’s new brand platform with a car chase that flips perspective. It’s the sheer stupidity that hooked me; stupidity so refined that it deserves a PhD. “Two is more than one” is scholastically dumb. What a line.
- [What WPP needs from its next CEO](http://www.moreaboutadvertising.com/2025/06/what-wpp-needs-from-its-next-ceo/) - How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is
- [MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge](http://www.moreaboutadvertising.com/2025/06/maa-ad-of-the-week-renault-alpine-from-betc-etoile-rouge/) - French cars used to be as synonymous with style and dash as Italian. What's now known as Formula 1 is actually the Fédération Internationale de l'Automobile (FIA.) Renault has revived its famous Alpine brand for a new range of sporty electric fastback crossovers, celebrating 70 years of the Alpine through rallies and races, with a
- [France moves to ban advertising and influencers for fast fashion brands](http://www.moreaboutadvertising.com/2025/06/france-moves-to-ban-advertising-and-influencers-for-fast-fashion-brands/) - The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a ban on advertising as well as sanctions for the influencers who promote them online. The bill, which aims to move the sector towards more sustainable practices, was passed by 337 votes in favour and only
- [Mother London's Matt Tanter: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/mother-londons-matt-tanter-my-top-tips-for-cannes/) - Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant
- [Richard Brim and partners launch Ace of Hearts](http://www.moreaboutadvertising.com/2025/06/richard-brim-and-partners-launch-ace-of-hearts/) - One of London's more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB CCO Richard Brim (below, right) and CSO Martin Beverley and former McCann London CEO Polly McMorrow. The agency is being backed by Germany's Serviceplan. Brim says: “We’ve come from brilliant places and we’ve had the fortune to work
- [Trump tariff wars hit global adspend, top marketers in no-man's land](http://www.moreaboutadvertising.com/2025/06/trump-tariff-wars-hit-global-adspend-top-marketers-in-no-mans-land/) - US businesses lined up behind Donald Trump in last year's Presidential election and now they're seeing the consequences: trade tariffs, stuttering global growth, higher debt and more inflation. And troops on the street of LA of course, just to put things into context. Adland, hardly surprisingly, is taking a hammering, with WARC today cutting its
- [Tanya Easterman of tech firm DiO: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/tanya-easterman-of-tech-firm-dio-my-top-tips-for-cannes/) - Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday”
- ['The Attention Dividend' – new research shows premium large format DOOH beats digital channels](http://www.moreaboutadvertising.com/2025/06/the-attention-dividend-new-research-shows-premium-large-format-dooh-beats-digital-channels/) - A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention than online digital formats. The research was carried out by Lumen Research for European premium DOOH media owner Ocean Outdoor. The study confirms the impact of premium large format DOOH and, when combined with previous
- [Publicis wins $1.7bn Mars media from WPP - adds commerce and influencers](http://www.moreaboutadvertising.com/2025/06/publicis-wins-1-7bn-mars-media-from-wpp-adds-commerce-and-influencers/) - At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it's moving its media account worth $1.7bn out of WPP's Essence MediaCom. It's only polite to let the loser know in advance. In a wide-ranging review
- [House 337's Josh Green: My Top (Sports) Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/house-337s-josh-green-my-top-sports-tips-for-cannes/) - Persil x Arsenal Every Stain Should Be Part of the Game by MullenLowe Six in ten girls leave sport because they’re scared of period stains. Think about that. We celebrate mud, sweat, even blood from a busted lip. But blood from a period? Still taboo. Still shameful. So Persil stood up and said stains shouldn’t
- [Ocean Outdoor's Tim Bleakley: one to many ways to growth](http://www.moreaboutadvertising.com/2025/06/ocean-outdoors-tim-bleakley-one-to-many-ways-to-growth/) - In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative Again (MOCA). Having launched his movement at the OAAA conference in Boston, Bleakley’s latest stop off on the MOCA trail was the World Out of Home Congress in Mexico where he revealed how marketing’s biggest
- [Out of Home global ad revenue to hit $49bn in 2025 - WOO president Tom Goddard](http://www.moreaboutadvertising.com/2025/06/out-of-home-global-ad-revenue-to-hit-49bn-in-2025-woo-president-tom-goddard/) - Out of Home global ad revenue reached $46bn - a ten per cent increase on 2023 - in 2024 with $49bn forecast for 2025, World Out of Home Organization president Tom Goddard told delegates at WOO's Annual Congress in Mexico City last week. Goddard was addressing 650 delegates, a record number, at the annual event,
- [Anomaly London ECD Joe Corcoran: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2024/06/anomaly-london-ecd-joe-corcoran-my-top-tips-for-cannes/) - Joe Corcoran is executive creative director of Anomaly London It feels like in the past year we have seen a lot more humour and warmth from brands and creatives. Lightening our moods through beautifully crafted comedy, or the uplifting beats of the 80s and 90s. And there’s absolutely nothing wrong with that, our industry is
- [Jung von Matt's Harry Sandhu: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/jung-von-matts-harry-sandhu-my-top-tips-for-cannes/) - Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t win anything but absolutely deserves a pint. The Ordinary: The Truth Should Be Ordinary (Uncommon) The boldest thing in beauty this year? Honesty. No celebrities. No glossy skin. Just stark type, white space, and facts,
- [Cheil UK's Nick Spink: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/cheil-uks-nick-spink-my-top-tips-for-cannes/) - Not sure if these are even in the mix for gongs, but they are my faves over the past year… AXE – THE POWER OF SWEETNESS A love story. Sort of. Except the romantic lead is a dog with abandonment issues. AXE’s latest outing introduces a pooch who’s not having anyone smelling nice come near
- [Red Brick Road's Matt Davis: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/red-brick-roads-matt-davis-my-top-tips-for-cannes/) - FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off
- [Wolff Olins' Wayne Deakin: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/wolf-olins-wayne-deakin-my-top-tips-for-cannes/) - Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch.
- [VCCP's Tiffany Mondesir: My Top (Social) Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/vccps-tiffany-mondesir-my-top-tips-for-cannes/) - I'd confidently say that the best work this past year shared one brilliant trait: it didn't just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that's when they
- [We Are Social's Jim Coleman: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/we-are-socials-jim-coleman-my-top-tips-for-cannes/) - It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work
- [Mark Read steps down at WPP](http://www.moreaboutadvertising.com/2025/06/mark-read-steps-down-at-wpp/) - Mark Read's seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read's departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman
- [Dangerous driving and objectification: Twix and Diesel ads banned by ASA](http://www.moreaboutadvertising.com/2025/06/dangerous-driving-and-objectification-twix-and-diesel-ads-banned-by-asa/) - Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, daredevil turns and casually driving off a cliff. In its defence, Twix-owner Mars said the campaign, which ran in
- [WPP and Publicis at loggerheads in data wars](http://www.moreaboutadvertising.com/2025/06/wpp-and-publicis-at-loggerheads-in-data-wars/) - Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it's been fending off criticism about Mark Read's four days in the office edict (even though it doesn't have enough room in some places)
- [Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/gabriel-garcia-and-felipe-sampaio-of-hijinks-our-top-tips-for-cannes/) - It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never been seen before. But more than that, we love the work that shows full commitment to the execution.
- [Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment](http://www.moreaboutadvertising.com/2025/06/megan-garnett-coyle-how-womens-sports-are-rewriting-the-playbook-for-ad-investment/) - A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and reshaping the media ecosystem. For marketers, this is a strategic imperative. In 2024, ad spend on women’s sports rose by 139% year-on-year, reaching $244.4 million. That’s a fundamental recalibration of how brands think about reach,
- [Mother London is back on the gravy train with KFC](http://www.moreaboutadvertising.com/2025/06/mother-london-is-back-on-the-gravy-train-with-kfc/) - Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The "Gravy Drip" collection is another absurdist instalment in the KFC/Mother story, in collaboration with Freuds. It's a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas
- [Now Beckham is playing for Nespresso](http://www.moreaboutadvertising.com/2025/06/now-beckham-is-playing-for-nespresso/) - Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He's been pouring Stella Artois for his mates in a recent
- [Apple wins prize for privacy ad](http://www.moreaboutadvertising.com/2025/06/apple-wins-prize-for-privacy-ad/) - This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of Smuggler. 'Flock' is a prescient contemporary spin on Alfred Hitchcock's The Birds, purporting to demonstrate that we're watched everywhere apart from when we're wisely sticking to iPhones. https://www.youtube.com/watch?v=0HjDpPnxcP0&t=5s Privacy is a growing issue although Big
- [MAA Ad of the Week: Beats by Dre from Homeground](http://www.moreaboutadvertising.com/2025/06/maa-ad-of-the-week-beats-by-dre-from-homeground/) - As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don't rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground's new effort for Beats by Dre featuring Cole ('Cold') Palmer gliding across the ice is
- [What online casinos get right in marketing and what every business can learn](http://www.moreaboutadvertising.com/2025/06/what-online-casinos-get-right-in-marketing-and-what-every-business-can-learn/) - Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty, and user acquisition strategies. These businesses excel at building a strong online presence and keeping players coming back. But what exactly do online casinos do right when it comes to marketing? And more importantly, what
- [Gareth Collins of Luckybeard picks his (brand experience) Desert Island Ads](http://www.moreaboutadvertising.com/2025/06/gareth-collins-of-luckybeard-picks-his-brand-experience-desert-island-ads/) - In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than ever. The brands that thrive are those that deliver consistent, considered and creatively compelling brand experiences. My chosen ads each demonstrate how advertising can go beyond awareness, acting as a strategic tool to shape perception,
- [Waitrose launches summer campaign but should it do more?](http://www.moreaboutadvertising.com/2025/06/waitrose-launches-summer-campaign-but-does-it-need-to-do-more/) - Waitrose is a big opportunity for Wonderhood Studios which narrowly lost out to Saatchi & Saatchi for the combined John Lewis/Waitrose business in the original pitch. Wonderhood snook back in to Waitrose with some lively social work and now has the whole account despite Saatchi's Waitrose Christmas campaign winning plaudits. in truth the two brands
- [How fringe platforms build loyalty beyond the mainstream](http://www.moreaboutadvertising.com/2025/06/how-fringe-platforms-build-loyalty-beyond-the-mainstream/) - With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to ask: where else can we build meaningful loyalty? Most marketing teams focus their budgets on the usual suspects, such as streaming services, social giants, and e-commerce marketplaces. Yet beyond these big names, smaller digital platforms
- [Mother tunes into world's biggest asset manager](http://www.moreaboutadvertising.com/2025/06/mother-tunes-into-worlds-biggest-asset-manager/) - Perhaps the most important task for any creative agency is to find clients with lots of money. So many press releases land with grand plans and you think: but can they afford it? Well BlackRock is the world's biggest asset manager with a scarcely believable $11.5 trillion under management so Mother may have found a
- [Top digital marketing trends on online entertainment platforms](http://www.moreaboutadvertising.com/2025/05/top-digital-marketing-trends-on-online-entertainment-platforms/) - In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer behaviors. As audiences increasingly seek personalized, engaging, and interactive content, marketers are adapting their strategies to meet these demands. This article explores the top digital marketing trends shaping the online entertainment landscape in 2025. Mobile
- [WPP unveils better mousetrap AI solution Open Intelligence](http://www.moreaboutadvertising.com/2025/06/wpp-unveils-better-mousetrap-ai-solution-open-intelligence/) - WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able
- [Beyond the bookie: modern marketing for gambling brands](http://www.moreaboutadvertising.com/2025/06/beyond-the-bookie-modern-marketing-for-gambling-brands/) - Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so
- [Biborg's Lory Martignoles: My Top (Gaming) Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/biborgs-lory-martignoles-my-top-gaming-tips-for-cannes/) - With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication. Gaming brands are increasingly aligning themselves with people’s habits and expanding into broader pop culture Xtrim streaming service: Lag or Bad Paradais DDB Take the Lag or Bad campaign, for example. I find it brilliant
- [Fork lickin’ good. Mother creates cutlery for KFC](http://www.moreaboutadvertising.com/2025/06/fork-lickin-good-mother-creates-cutlery-for-kfc/) - KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be eaten with your fingers. Enter the “Finger lickin’ fork,” crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said:
- [Is Leo Burnett in the driving seat for newly merged VodafoneThree?](http://www.moreaboutadvertising.com/2025/06/is-leo-burnett-in-the-driving-seat-for-newly-merged-vodafonethree/) - The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network with more than 27 million subscribers. Wonderhood is in camp Three UK, while Leo Burnett works with Vodafone. It could all go out to pitch of course, but Vodafone is the majority partner with
- [What's going on at WPP? Maybe Hornby knows the answer..](http://www.moreaboutadvertising.com/2025/06/whats-going-on-at-wpp-maybe-hornby-knows-the-answer/) - Johnny Hornby's agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and creatives respectively), becoming CHI & Partners and then, somehow, The&Partnership. This morphed into T&Pm when its M/Six Media was absorbed into the creative agency to go officially full service (M/Six had various iterations too.) Now
- [New balls from Beats by Dre and Puma](http://www.moreaboutadvertising.com/2025/06/new-balls-from-beats-by-dre-and-puma/) - Football just never goes away (you can see why some players "develop" injuries at this time of year so they can sneak away to injure themselves properly in Ibiza.) There's so much sport-related stuff in adland (mostly football) that there's a growing new breed of sports specialist agencies and one such is the UK's Homeground,
- [Kantar's Vera Sidlova: the questions every CMO will be asking at Cannes](http://www.moreaboutadvertising.com/2025/06/kantars-vera-sidlova-the-questions-every-cmo-will-be-asking-at-cannes/) - It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also when the industry’s titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies,
- [O2 goes on holiday with VCCP](http://www.moreaboutadvertising.com/2025/06/o2-vccp/) - Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2's free roaming deal across Europe. The Sean Bean voiceover provides continuity - he's been doing this for 23 years - as the
- [Amazon Prime Video's Yash Chaturvedi: how AI is revolutionising advertising now](http://www.moreaboutadvertising.com/2025/06/amazon-prime-videos-yash-chaturvedi-how-ai-is-revolutionising-advertising-now/) - The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the team with an uplifting speech; the next minute fists fly in a bench-clearing brawl. Old ad systems treat both scenes as
- [Lloyds goes to Publicis for its "seamless end-to-end experience"](http://www.moreaboutadvertising.com/2025/06/lloyds-goes-to-publicis-for-its-seamless-end-to-end-experience/) - Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander's global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: "Our new Lloyds Premier campaign is all about bringing our experience-led
- [Daniela De Seta of BETC Paris: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/06/daniela-de-seta-of-betc-paris-my-top-tips-for-cannes/) - Top Tips for Cannes O2 – Daisy https://www.youtube.com/watch?v=RV_SdCfZ-0s An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is the first AI that doesn’t save people’s time, it wastes it. What I love most? When creativity tackles a real-world problem and turns it into something smart, bold, and genuinely useful. That’s when a
- [M&S presses on with Mother summer campaign](http://www.moreaboutadvertising.com/2025/06/mother-ms/) - Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer around £300m. It's not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother - what else can you do? "Summer like you mean it" feels full
- [Müller superfans inspire VCCP's new 'luxury' campaign](http://www.moreaboutadvertising.com/2025/05/muller-superfans-inspire-vccps-new-luxury-campaign/) - Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly
- [Heineken banishes superfan for Champions League final](http://www.moreaboutadvertising.com/2025/05/heineken-banishes-superfan-for-champions-league-final/) - If ever a brand made the most of a sponsorship, it's Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. "Fancom" is big business (and cheaper than bringing in
- [MAA Ad of the Week: Currys' C4 diversity winner from AMV BBDO](http://www.moreaboutadvertising.com/2025/05/maa-ad-of-the-week-currys-c4-diversity-winner-from-amv-bbdo/) - The UK's Channel 4 helpfully dishes out £1m of airtime to its Diversity in Advertising award winner and this year it's 'Sigh of Relief' for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running ‘Beyond Techspectations’ campaign. https://www.youtube.com/watch?v=wlR2CBok4WU Currys head of
- [Dom Perignon enlists creators for an "eternal journey"](http://www.moreaboutadvertising.com/2025/05/dom-perignon-enlists-creators-for-an-eternal-journey/) - Champagne is having a hard time it seems, with sales down as the price goes through the roof (the two could, of course, be connected.) The mighty Dom Perignon is taking to the airwaves with 'Creation is an Eternal Journey' from BETC Etoile Rouge, reaffirming "its vision of creation as an eternal journey, to inspire
- [Steve Hall and Dan Seager from New Commercial Arts: our Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/steve-hall-and-dan-seager-from-new-commercial-arts-our-top-tips-for-cannes/) - Here’s a few words on what may do well at Cannes this year.. Top Tips for Cannes Visit Oslo. Is It Even a City? (NewsLab AS) https://www.youtube.com/watch?v=8vhD59ac7nw&t=7s This flips traditional tourism advertising on its head. It’s essentially anti-advertising - subtly irreverent, quietly confident, and all the more engaging for its unhurried pace. A smart, distinctive
- [WPP enters advertising lists to bolster AI pitch](http://www.moreaboutadvertising.com/2025/05/wpp-enters-advertising-lists-to-bolster-ai-pitch/) - It's all change at WPP it seems - the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies - and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There's a B2B campaign running
- [AMV BBDO's Laura Rogers: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/amv-bbdos-laura-rogers-my-top-tips-for-cannes/) - Top Tips for Cannes Riyadh Season https://www.youtube.com/watch?v=y-sEp_60OFk&t=1s Confession: I’ve never watched a boxing match. But after this film, I’m all in and I think the judges will be too. The idea is simple. Tyson Fury and Oleksandr Usyk are so tormented that they see each other’s faces everywhere. It’s a premise that we may feel
- [Nespresso drops McCann for Publicis Groupe's new Leo](http://www.moreaboutadvertising.com/2025/05/nespresso-drops-mccann-for-publicis-groupes-new-leo/) - Waiting for a merger must be like walking the famed green mile and IPG faces a year of that, waiting for the merger with Omnicom. Must be particularly gruelling at biggest creative network McCann which has already seen a number of senior departures including the CEO and CCO in London. Now McCann has lost its
- [WPP tries to get on front foot outlining plans for new WPP Media](http://www.moreaboutadvertising.com/2025/05/wpp-tries-to-get-on-front-foot-outlining-plans-for-new-wpp-media/) - After being caught on the back foot by a series of leaks, WPP Media is now official. And here's what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from
- [What, no celebs? Oura Rings shows ageing as aspirational](http://www.moreaboutadvertising.com/2025/05/what-no-celebs-oura-rings-shows-ageing-as-aspirational/) - The Oura Ring is a fitness and health tracker that’s worn by celebrities like Jennifer Aniston, Gwyneth Paltrow and Prince Harry. So it’s refreshing to see the brand – whose rings cost up to £500 – being so down-to-earth in its new ad campaign. No celebrity endorsements here. Oura isn’t interested in the culture of
- [David Droga steps down at Accenture to ‘catch my breath’](http://www.moreaboutadvertising.com/2025/05/david-droga-steps-down-at-accenture-to-catch-my-breath/) - Accenture Song CEO David Droga is stepping down on September 1st. He’s been in the role for four years, having sold his agency, Droga5, to the consultancy for $475m in 2019. Droga will stay at the company as vice-chair, keeping his hand in with some clients and advising in a more strategic role. He will
- [Tesco enlists pineapple-on-pizza for value proposition](http://www.moreaboutadvertising.com/2025/05/tesco-enlists-pineapple-on-pizza-for-value-proposition/) - There's a lot to worry about in the world but in Ireland, it seems, they're debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco "value" campaign from BBH Dublin. https://www.youtube.com/watch?v=3_LnicCTwwI "Customers want and need more than just the cheapest option — it’s about knowing their money has been
- [Economist sticks to its guns in a changing world](http://www.moreaboutadvertising.com/2025/05/economist-sticks-to-its-guns-in-a-changing-world/) - The Economist, the famous British behinds-the-news paper that (one suspects) more people say they read than actually do is still trucking on in the digital age and it's back on the airwaves with a campaign from brand agency Nomad. https://www.youtube.com/watch?v=4U9lnhZWWG8 Economist V-P marketing Nada Arnot says: “‘Know which way is up’ is more than a
- [WPP promotes Johnny Hornby to executive committee in new group role](http://www.moreaboutadvertising.com/2025/05/wpp-promotes-johnny-hornby-to-executive-committee-in-new-group-role/) - T&Pm founder Johnny Hornby has been moved on to the executive committee at owner WPP, which completed its full acquisition of the agency in November. From this summer Hornby will be CEO of WPP’s Specialist Communications agency division, which includes agencies like CMI, Design Bridge and Landor, while remaining CEO at T&Pm. The new role
- [More National Lottery troubles as Allwyn pauses Leo Burnett](http://www.moreaboutadvertising.com/2025/05/more-national-lottery-troubles-as-allwyn-splits-from-leo-burnett/) - Czech-based firm Allwyn has hardly been an unbridled success since it took over the UK National Lottery from Camelot with lawsuits circling and the Gambling Commission investigating its performance. Now it's parking Leo Burnett, hired to work on above-the-line ads just over a year ago with VCCP given the gaming account. This seemed like a
- [D&AD awards: are they still a global creative benchmark?](http://www.moreaboutadvertising.com/2025/05/dad-awards-are-they-still-a-global-creative-benchmark/) - Three Black Pencils were awarded at D&AD this year: in graphic design for the Paris Olympics; in digital design for Spotify; and in music videos for Taylor Swift and A$AP Rocky. All outstanding work, but none for the UK to celebrate. D&AD was once seen - by UK advertising, at least - as the pinnacle
- [VCCP's Hopkins and Legarth: Our (AI) Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/vccps-hopkins-and-legarth-our-ai-top-tips-for-cannes/) - So here are our three top tips for Cannes this year. We’ve mainly focused on the AI space where our specialities lie, but we’ve also popped in an irresistible non-AI wildcard. Adoptable by Pedigree What struck us about this campaign is that it understands the strengths of Gen-AI within a whole pipeline of tools to
- [The UK’s 5G rollout: how this technology Is powering business Innovation](http://www.moreaboutadvertising.com/2025/05/the-uks-5g-rollout-how-this-technology-is-powering-business-innovation/) - The advent of 5G technology is set to revolutionise many sectors in the UK, unlocking new business opportunities and transforming existing processes. With the UK government and telecom companies rolling out 5G networks across the country, businesses are beginning to tap into the immense potential of this next-generation mobile connectivity. From providing faster speeds and
- [MAA Ad of the Week: Hovis from VCCP](http://www.moreaboutadvertising.com/2025/05/maa-ad-of-the-week-hovis-from-vccp/) - There's a world you don't often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere 'Oop North.' What we mostly hear about such communities these days are grooming gangs and the like. In reality they're primarily composed of decent people, in some cases making the best of a pretty bad
- [Damon Collins of Joint: My Desert Island Cannes ads](http://www.moreaboutadvertising.com/2025/05/damon-collins-of-joint-my-desert-island-cannes-ads/) - At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising industry gets paid for. Or should do at least. So whilst the pieces of work I’ve chosen have all
- [Top digital business sectors nailing marketing strategies: key lessons for success](http://www.moreaboutadvertising.com/2025/05/digital-business-sectors-nailing-marketing-strategies-key-lessons-for-success/) - In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow their brands, and stay competitive. Whether it’s utilising data analytics, personalising user experiences, or fostering community engagement, digital marketing has become a crucial element in driving success. The following industries provide clear examples of how
- [Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign](http://www.moreaboutadvertising.com/2025/05/cadbury-rejects-ai-for-real-oozing-chocolate-in-new-vccp-global-campaign/) - A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify
- [UK government unhealthy food ban in disarray](http://www.moreaboutadvertising.com/2025/05/uk-government-unhealthy-food-ban-in-disarray/) - The UK government's move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt or sugar) appears to be in disarray (as seems to be the case with much of its legislative programme, including this week's backtracking on pensioners' winter fuel allowance.) Marketing of such foods on TV will
- [Barker moves up to take people officer hot seat at WPP](http://www.moreaboutadvertising.com/2025/05/barker-moves-up-to-take-people-officer-hot-seat-at-wpp/) - WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with the ad holding company last year. Barker (left) is currently occupies the same role at WPP media operation GroupM, currently in the throes of a massive restructuring which is leading to layoffs in the UK,
- [IPA's Laurence Green: my (Creative Effectiveness) Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/the-ipas-laurence-green-my-creative-effectiveness-top-tips-for-cannes/) - “Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so I’m going to dodge the bear trap
- [Uncommon rewinds for Ocado with ‘Life delivered’](http://www.moreaboutadvertising.com/2025/05/uncommon-rewinds-for-ocado-with-life-delivered/) - Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that customers' concept of reliability extends to choice, fair pricing, shelf life, timely arrival, and no surprise substitutions. The new “Life delivered” campaign
- [Mikkelsen pours a traditional AKQA cocktail](http://www.moreaboutadvertising.com/2025/05/mikkelsen-pours-a-traditional-akqa-cocktail/) - WPP's AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up rival Studio.One and its brief marriage to another WPP agency Grey sundered as Grey is shuffled off to Ogilvy. We don't know if Ahmed and co. were behind this one for Campari from AKQA although,
- [John Cherry of Atomic London: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/john-cherry-of-atomic-london-my-top-tips-for-cannes/) - Heinz: 'It has to be' by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We don’t need to shout.’ Only a brand confident in its place in the world could get away with this. It’s a knowing glance across the table. No logo, just a headline everyone gets against images
- [Graeme Douglas of Bicycle London: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/graeme-douglas-of-bicycle-london-my-top-tips-for-cannes/) - Honestly, I'm not sure it's been a vintage year. We've seen brilliance in pockets but the discourse seems to have been driven by rows about free lunches at WPP, the eternally dull debate about brand versus performance and of course, AI. That said, ingenuity, craft and creativity will always rise to the top, qualities that
- [BMB's Pim Lai: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/bmbs-pim-lai-my-top-tips-for-cannes/) - Top Tips for Cannes IKEA - The Co-Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well. Part job fair, part immersive gameplay, it’s a fresh take on
- [Pepsi, Coke and Snickers: are big advertisers losing the plot?](http://www.moreaboutadvertising.com/2025/05/pepsi-coke-and-snickers-are-big-advertisers-losing-the-plot/) - Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting back into the US anyway. It's good that clients are interested in creativity (as well as a few days in
- [VCCP takes Hovis to TV for first time in six years](http://www.moreaboutadvertising.com/2025/05/vccp-takes-hovis-to-tv-for-first-time-in-six-years/) - Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP sidesteps all that to showcase the Hovis brand and the place it has held in British culture since 1886. Employing VCCP's trademark mix of
- [Anomaly makes media magic for Amazon Ads](http://www.moreaboutadvertising.com/2025/05/anomaly-makes-media-magic-for-amazon-ads/) - Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more user-friendly and (say it quietly) human. Another unexpected consequence of the digital tidal wave is creativity raising its battered head, not in consumer-facing advertising but B2B. The two big winners at the recent Clios were
- [Pablo and Unlimited combo scoops more UK government business](http://www.moreaboutadvertising.com/2025/05/pablo-and-unlimited-combo-scoops-more-uk-government-business/) - The combo of independent Pablo and Accenture Song's Unlimited seems to have taken over from M&C Saatchi as the UK government's favoured agency, first under the last Tory government and now Labour. It's been reappointed to the £15.6m Cabinet Office contract (down from £22m) to add to another recent reappointment by HMRC. It also handles
- [All brands need is 1.5 seconds of your time, says VCCP](http://www.moreaboutadvertising.com/2025/05/all-brands-need-is-1-5-seconds-of-your-time-says-vccp/) - When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for marketers: you don’t actually need people to stop and stare at your ad, because just 1.5 seconds of attention will do the job, as long as you have a distinctive brand asset in the mix.
- [Winning streak Lucky Generals lands Holland & Barrett](http://www.moreaboutadvertising.com/2025/05/winning-streak-lucky-generals-lands-holland-barrett/) - Lucky Generals has won UK retailer Holland & Barrett, a big operator with over 1,000 stores in and outside the UK, still known to most as health good shops. These days, of course, 'wellness' is the thing although there's an awful lot of rubbish masquerading as wellness. Never mind, what we're going to get from
- [Born Social's Paddy Smith: My Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/born-socials-paddy-smith-my-top-tips-for-cannes/) - Volvo - Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a top tier example of product storytelling, making safety truly engaging. Granted if you can afford Hoyte Van Hoytema (cinematographer of Interstellar
- [Karst and Skelton launch new OOH media agency contender Silverflow](http://www.moreaboutadvertising.com/2025/05/karst-and-skelton-launch-new-ooh-media-agency-contender-silverflow/) - There's a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow headed by Winnie Karst and Adrian Skelton (below, Skelton left.) Silverflow is based in Frankfurt am Main, Germany, and London. The two have worked together in senior roles at Talon and WPP's Kinetic. Skelton says,
- [Wren stays on at Omnicom to oversee IPG merger - at $1 a year](http://www.moreaboutadvertising.com/2025/05/wren-stays-on-at-omnicom-to-oversee-ipg-merger-at-1-a-year/) - Omnicom boss John Wren has signed a new contract - at a bargain basement $1 a year - to stay on as chairman and CEO until the end of 2028, when he will step down to be executive chairman. Wren, of course, has recently made the second biggest call of his business life (the first
- [MAA Ad of the Week:  Hawaiian Tropic 'Tana Sutra' by BBH US](http://www.moreaboutadvertising.com/2025/05/maa-ad-of-the-week-hawaiian-tropic-tana-sutra-by-bbh-us/) - A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely call 'culture.' It's beach body ready time of course so BBH US is updating that still well-known Indian manual with a group of Florida lovelies - the sort to bring a smile to Donald
- [Apple tops BrandZ rankings as strongest brands pull ahead](http://www.moreaboutadvertising.com/2025/05/apple-tops-brandz-rankings-as-strongest-brands-pull-ahead/) - BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it's now worth $1.3trillion, up 28% on last year. Brands, like society, have got an inequality problem: the new report is the first in which the global top 10 holds as much value as the
- [EasyJet passengers ‘unleash their inner diva’ for Eurovision](http://www.moreaboutadvertising.com/2025/05/eurovision-passengers-unleash-their-inner-diva-for-eurovision/) - It’s easyJet’s second year as official airline for the Eurovision Song Contest, and the brand looks to be fully embracing the high camp of the competition. Last year, they had the “big orange plane” and this year it’s the “big orange runway,” on which Eurovision fans are invited to strut their stuff competitively in the
- [Now Lipton jolly rogers its way into the tea wars](http://www.moreaboutadvertising.com/2025/05/now-liptons-jolly-rogers-its-way-into-the-tea-wars/) - Yet more from the tea wars, now it's Pepsi Lipton launching a new global platform (Lipton is big in ice tea): 'Tea Changes Everything.' Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing 'everything' into something from a ship-based Hollywood musical. https://www.youtube.com/watch?v=_poRUmLranI April Redmond, CMO Pepsi Lipton, says:
- [Andrex raises the profile of school poo](http://www.moreaboutadvertising.com/2025/05/andrex-raises-the-profile-of-school-poo/) - Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we've had grown-ups, now it's featuring schoolchildren too embarrassed to go to the loo. Andrex says 75% of UK school kids don’t feel comfortable doing a poo at school and are risking their health as a
- [Can Ogilvy get WPP's Grey back on track?](http://www.moreaboutadvertising.com/2025/05/can-ogilvy-get-wpps-grey-back-on-track/) - Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket to the Chelsea Flower show even if they don't know a peony from a primrose) with the underlying panic of a business in which, as Sir Nigel Bogle famously remarked, you're only three phone calls
- [Will brand Beckham get the boot after bust-up?](http://www.moreaboutadvertising.com/2025/05/will-brand-beckham-get-the-boot-after-bust-up/) - David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois, Nespresso, Walkers, and Adidas. Not forgetting multiple underwear shots for Hugo Boss and the much-memed 2024 Uber Eats Super Bowl spot alongside his wife Victoria. Beckham’s monumental global appeal for brands is reinforced by his
- [B2B ads from Spotify and JCDecaux dominate Clios](http://www.moreaboutadvertising.com/2025/05/b2b-ads-from-spotfiy-and-jcdecaux-dominate-clios/) - The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four Grand Clios each, Spotify for its 'Spreadbeats' campaign from FCB New York and JCD for another B2B campaign, from David Madrid featuring a 100 year-old Spanish lady. Spotify won in the Creative Use of Data,
- [WPP merges Grey into Ogilvy - another one bites the dust](http://www.moreaboutadvertising.com/2025/05/wpp-merges-grey-into-ogilvy-another-one-bites-the-dust/) - And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, Y&R and media agencies Essence, MediaCom, Mindshare and Wavemaker (apologies to the much-missed Maxus.) According to WPP this is a matter of "realigning financials" with the Grey brand name
- [Jury is still out on ambitious Stagwell after Q1 numbers](http://www.moreaboutadvertising.com/2025/05/jury-is-still-out-on-ambitious-stagwell-after-q1-numbers/) - Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in an optimistic light, highlighting $564m in net revenue and $130m in net new business for Q1 2025 with claimed revenue growth of a healthy 6%. However the owner of agencies including 72andSunny, Assembly, Forsman &
- [WARC names 2025 Effectiveness Grand Prix winners](http://www.moreaboutadvertising.com/2025/05/warc-names-2025-effectiveness-grand-prix-winners/) - WARC (now part of Cannes Lions)| has chosen its five effectiveness Grand Prix winners for 2025: from India, Netherlands, Spain and the US. Here's what they say: Channel Pioneer Grand Prix: ‘Find Your Summer’ for Magnum by Lola MullenLowe, Madrid https://www.youtube.com/watch?v=GYs5WBg8Nns&t=5s Ice cream brand Magnum challenged the seasonality of ice cream sales in the UK
- [Ovo enters 'power struggle' with gas rivals](http://www.moreaboutadvertising.com/2025/05/ovo-enters-power-struggle-with-gas-rivals/) - Yesterday we had British Gas with its furry 'things' courtesy of T&Pm and today it's challenger brand Ovo Energy's turn with 'Power Struggle' from Saatchi & Saatchi. As you'd expect from a challenger brand (founded in 2009, but big) it's not afraid to cause a stir. So we have a fearful family being pursued by
- [The Corner wins revamped Moss](http://www.moreaboutadvertising.com/2025/05/the-corner-wins-revamped-moss/) - That pillar of the London social scene Moss Bros (where you get your kit for Ascot - but only morning dress if you've a Royal Enclosure ticket) is now Moss and the venerable business (founded 1851) has appointed The Corner as its new creative, social and influencer agency. The work will go live in June
- [MAA Ad of the Week: PG Tips 'At Home with Monkey' from New Commercial Arts](http://www.moreaboutadvertising.com/2025/05/maa-ad-of-the-week-pg-tips-at-home-with-monkey-from-new-commercial-arts/) - Reality shows dominate the airwaves (even the streamers are at it now) although we all know they're as scripted as a Beckham birthday celebration. (Sometimes they go awry of course.) PG Tips is essaying one of its own, courtesy of New Commercial Arts, reintroducing a version of Monkey that starred in the dim-and-distant with Johnny
- [Can we learn to love British Gas for its furry 'things?'](http://www.moreaboutadvertising.com/2025/05/can-we-learn-to-love-british-gas-for-its-furry-things/) - Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they're not exactly popular. The UK, in particular, is facing higher energy prices in the wake of the war in Ukraine, compounded by energy secretary Ed Miliband's 'Net Zero' policies focussing on renewables and an industry regulator in
- [Leagas Delaney's Jay Phillips and Neil Clarke: our Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/leagas-delaneys-jay-phillips-and-neil-clarke-our-top-tips-for-cannes/) - You’ve got more chance winning an Oscar (0.3%) than winning a Grand Prix at Cannes (0.07%). The odds are incredibly stacked against you. To stand any chance of winning – your work has to hit harder than Will Smith at the 94thAcademy Awards. Top Tips for Cannes (with a note for film buffs) KFC –
- [VCCP turns National Lottery scratch cards into a real life game](http://www.moreaboutadvertising.com/2025/05/vccp-turns-national-lottery-scratch-cards-into-a-real-life-game/) - Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social
- [WPP starts GroupM lay-offs as HR hit teams move in](http://www.moreaboutadvertising.com/2025/05/wpp-starts-groupm-lay-offs-as-hr-hit-teams-move-in/) - The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP's GroupM. Adweek reports that the HR extermination squads have already hit its US agencies, staff leaving the building with no goodbyes and locked out of their email accounts - the modern definition of a non-person. GroupM is becoming
- [Sorrell blames AI for S4 Capital 's continued revenue fall](http://www.moreaboutadvertising.com/2025/05/sorrell-blames-ai-for-s4-capital-s-continued-revenue-fall/) - Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the
- [Sweet dreams for Simba mattresses and Channel 5](http://www.moreaboutadvertising.com/2025/05/sweet-dreams-for-simba-mattresses-and-channel-5/) - Simba, which calls itself a "Sleep technology company," recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly
- [Lacoste swims against Nike tide in new global campaign](http://www.moreaboutadvertising.com/2025/05/lacoste-swims-against-nike-tide-in-new-global-campaign/) - The tennis season is getting into gear - Britain, or at least its media goes mad for two weeks at Wimbledon and then promptly forgets about the game - so we expect something special from Lacoste (founded by 1930's French star Henri) and agency BETC. No sweaty Nike types here though.'Play with icons' it is
- [Neverland wins Center Parcs](http://www.moreaboutadvertising.com/2025/05/neverland-wins-center-parcs/) - Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages in the UK with over 2.3m visitors annually with a new one planned in Scotland. The business was previously with Brothers & Sisters. CMO Sara Holt says: “Center Parcs is an incredible business with deep
- [C4’s Lynsey Atkin launches new start-up, Baby Teeth](http://www.moreaboutadvertising.com/2025/05/c4s-lynsey-atkin-launches-new-start-up-baby-teeth/) - Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former
- [72andSunny copywriter Hayley Noble: my Top Tips for Cannes](http://www.moreaboutadvertising.com/2025/05/72andsunny-creative-director-hayley-noble-my-top-tips-for-cannes/) - Top Tips for Cannes ‘Remember to Smile’ for Square by Sunday Gravy https://vimeo.com/1047368584/60ccb3575a This spot makes a tech product feel deeply human. I enjoy the warts-and-all approach to showcasing the service industry. It brings back memories of disassociating in the stockroom whilst looking for a customer’s shoe-size. The product shot is interesting as the Square
- [WPP's David wins IKEA US](http://www.moreaboutadvertising.com/2025/05/wpps-david-wins-ikea-us/) - IKEA has given its UK creative business to Ogilvy offshoot David with DDB's Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn't repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the
- [PG Tips enters the tea culture wars with NCA](http://www.moreaboutadvertising.com/2025/05/pg-tips-enters-the-tea-culture-wars-with-nca/) - "Live Life one tea at a time" is New Commercial Arts' debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was 'Tea you could really taste' with the celebrated/notorious chimps, now cancelled alas. NCA's debut riffs an another famous PG campaign, 'Monkey' with Johnny

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## Tags

- [tv](http://www.moreaboutadvertising.com/tag/tv/)
- [iPad](http://www.moreaboutadvertising.com/tag/ipad/)
- [advertising](http://www.moreaboutadvertising.com/tag/advertising/)
- [tv ads](http://www.moreaboutadvertising.com/tag/tv-ads/)
- [marketing](http://www.moreaboutadvertising.com/tag/marketing/)
- [itv](http://www.moreaboutadvertising.com/tag/itv/)
- [world cup](http://www.moreaboutadvertising.com/tag/world-cup/)
- [apple](http://www.moreaboutadvertising.com/tag/apple/)
- [iPhone](http://www.moreaboutadvertising.com/tag/iphone/)
- [Microsoft](http://www.moreaboutadvertising.com/tag/microsoft/)
- [BlackBerry](http://www.moreaboutadvertising.com/tag/blackberry/)
- [super bowl](http://www.moreaboutadvertising.com/tag/super-bowl/)
- [general motors](http://www.moreaboutadvertising.com/tag/general-motors/)
- [chrysler](http://www.moreaboutadvertising.com/tag/chrysler/)
- [CDP](http://www.moreaboutadvertising.com/tag/cdp/)
- [heineken](http://www.moreaboutadvertising.com/tag/heineken/)
- [ridley scott](http://www.moreaboutadvertising.com/tag/ridley-scott/)
- [charles saatchi](http://www.moreaboutadvertising.com/tag/charles-saatchi/)
- [Mercedes](http://www.moreaboutadvertising.com/tag/mercedes/)
- [IPG](http://www.moreaboutadvertising.com/tag/ipg/)
- [WPP](http://www.moreaboutadvertising.com/tag/wpp/)
- [Lori Senecal](http://www.moreaboutadvertising.com/tag/lori-senecal/)
- [New York](http://www.moreaboutadvertising.com/tag/new-york/)
- [Weight Watchers](http://www.moreaboutadvertising.com/tag/weight-watchers/)
- [Goldman Sachs](http://www.moreaboutadvertising.com/tag/goldman-sachs/)
- [Robert Peston](http://www.moreaboutadvertising.com/tag/robert-peston/)
- [omnicom](http://www.moreaboutadvertising.com/tag/omnicom/)
- [publicis](http://www.moreaboutadvertising.com/tag/publicis/)
- [adam&eve](http://www.moreaboutadvertising.com/tag/adameve/)
- [mother](http://www.moreaboutadvertising.com/tag/mother/)
- [adspend](http://www.moreaboutadvertising.com/tag/adspend/)
- [IBM](http://www.moreaboutadvertising.com/tag/ibm/)
- [havas](http://www.moreaboutadvertising.com/tag/havas/)
- [Sun](http://www.moreaboutadvertising.com/tag/sun/)
- [Euro RSCG](http://www.moreaboutadvertising.com/tag/euro-rscg/)
- [Tim Bell](http://www.moreaboutadvertising.com/tag/tim-bell/)
- [Bell Pottinger](http://www.moreaboutadvertising.com/tag/bell-pottinger/)
- [Tory Party](http://www.moreaboutadvertising.com/tag/tory-party/)
- [David Cameron](http://www.moreaboutadvertising.com/tag/david-cameron/)
- [Nick Clegg](http://www.moreaboutadvertising.com/tag/nick-clegg/)
- [Tesco](http://www.moreaboutadvertising.com/tag/tesco/)
- [Ad Age](http://www.moreaboutadvertising.com/tag/ad-age/)
- [Coke](http://www.moreaboutadvertising.com/tag/coke/)
- [samsung](http://www.moreaboutadvertising.com/tag/samsung/)
- [CHI](http://www.moreaboutadvertising.com/tag/chi/)
- [sony Bravia](http://www.moreaboutadvertising.com/tag/sony-bravia/)
- [Interpublic](http://www.moreaboutadvertising.com/tag/interpublic/)
- [X-Factor](http://www.moreaboutadvertising.com/tag/x-factor/)
- [Kraft](http://www.moreaboutadvertising.com/tag/kraft/)
- [Sir Frank Lowe](http://www.moreaboutadvertising.com/tag/sir-frank-lowe/)
- [Phil Rumbol](http://www.moreaboutadvertising.com/tag/phil-rumbol/)
- [manchester united](http://www.moreaboutadvertising.com/tag/manchester-united/)
- [arsenal](http://www.moreaboutadvertising.com/tag/arsenal/)
- [real madrid](http://www.moreaboutadvertising.com/tag/real-madrid/)
- [Johnny Hornby](http://www.moreaboutadvertising.com/tag/johnny-hornby/)
- [ryanair](http://www.moreaboutadvertising.com/tag/ryanair/)
- [Michael O'Leary](http://www.moreaboutadvertising.com/tag/michael-oleary/)
- [facebook](http://www.moreaboutadvertising.com/tag/facebook/)
- [google](http://www.moreaboutadvertising.com/tag/google/)
- [twitter](http://www.moreaboutadvertising.com/tag/twitter/)
- [Maurice Levy](http://www.moreaboutadvertising.com/tag/maurice-levy/)
- [robert senior](http://www.moreaboutadvertising.com/tag/robert-senior/)
- [kevin roberts](http://www.moreaboutadvertising.com/tag/kevin-roberts/)
- [guardian](http://www.moreaboutadvertising.com/tag/guardian/)
- [CBS](http://www.moreaboutadvertising.com/tag/cbs/)
- [viacom](http://www.moreaboutadvertising.com/tag/viacom/)
- [P&G](http://www.moreaboutadvertising.com/tag/pg/)
- [Channel 4](http://www.moreaboutadvertising.com/tag/channel-4/)
- [David Abraham](http://www.moreaboutadvertising.com/tag/david-abraham/)
- [Big Brother](http://www.moreaboutadvertising.com/tag/big-brother/)
- [George Osborne](http://www.moreaboutadvertising.com/tag/george-osborne/)
- [Independent](http://www.moreaboutadvertising.com/tag/independent/)
- [the sun](http://www.moreaboutadvertising.com/tag/the-sun/)
- [Reckitt-Benckiser](http://www.moreaboutadvertising.com/tag/reckitt-benckiser/)
- [richard desmond](http://www.moreaboutadvertising.com/tag/richard-desmond/)
- [richard branson](http://www.moreaboutadvertising.com/tag/richard-branson/)
- [daily mail](http://www.moreaboutadvertising.com/tag/daily-mail/)
- [financial times](http://www.moreaboutadvertising.com/tag/financial-times/)
- [Adam Crozier](http://www.moreaboutadvertising.com/tag/adam-crozier/)
- [edelman](http://www.moreaboutadvertising.com/tag/edelman/)
- [nielsen](http://www.moreaboutadvertising.com/tag/nielsen/)
- [private equity](http://www.moreaboutadvertising.com/tag/private-equity/)
- [Andy Coulson](http://www.moreaboutadvertising.com/tag/andy-coulson/)
- [news of the world](http://www.moreaboutadvertising.com/tag/news-of-the-world/)
- [Rupert Murdoch](http://www.moreaboutadvertising.com/tag/rupert-murdoch/)
- [phone hacking scandal](http://www.moreaboutadvertising.com/tag/phone-hacking-scandal/)
- [New York Times](http://www.moreaboutadvertising.com/tag/new-york-times/)
- [Wall Street Journal](http://www.moreaboutadvertising.com/tag/wall-street-journal/)
- [Creativity](http://www.moreaboutadvertising.com/tag/creativity/)
- [Wayne Rooney](http://www.moreaboutadvertising.com/tag/wayne-rooney/)
- [saatchi & saatchi](http://www.moreaboutadvertising.com/tag/saatchi-saatchi/)
- [brandz](http://www.moreaboutadvertising.com/tag/brandz/)
- [millward brown](http://www.moreaboutadvertising.com/tag/millward-brown/)
- [covario](http://www.moreaboutadvertising.com/tag/covario/)
- [Greece](http://www.moreaboutadvertising.com/tag/greece/)
- [Sainsburys](http://www.moreaboutadvertising.com/tag/sainsburys/)
- [Asda](http://www.moreaboutadvertising.com/tag/asda/)
- [Morrisons](http://www.moreaboutadvertising.com/tag/morrisons/)
- [m&c saatchi](http://www.moreaboutadvertising.com/tag/mc-saatchi/)
- [starbucks](http://www.moreaboutadvertising.com/tag/starbucks/)
- [China](http://www.moreaboutadvertising.com/tag/china/)
- [santander](http://www.moreaboutadvertising.com/tag/santander/)
- [barclays](http://www.moreaboutadvertising.com/tag/barclays/)
- [hsbc](http://www.moreaboutadvertising.com/tag/hsbc/)
- [lloyds](http://www.moreaboutadvertising.com/tag/lloyds/)
- [danone](http://www.moreaboutadvertising.com/tag/danone/)
- [digital](http://www.moreaboutadvertising.com/tag/digital/)
- [PR Week](http://www.moreaboutadvertising.com/tag/pr-week/)
- [AMV BBDO](http://www.moreaboutadvertising.com/tag/amv-bbdo/)
- [walkers](http://www.moreaboutadvertising.com/tag/walkers/)
- [nescafe](http://www.moreaboutadvertising.com/tag/nescafe/)
- [Youtube](http://www.moreaboutadvertising.com/tag/youtube/)
- [John Lewis](http://www.moreaboutadvertising.com/tag/john-lewis/)
- [BP](http://www.moreaboutadvertising.com/tag/bp/)
- [JWT](http://www.moreaboutadvertising.com/tag/jwt/)
- [Sir Martin Sorrell](http://www.moreaboutadvertising.com/tag/sir-martin-sorrell/)
- [Gary Lineker](http://www.moreaboutadvertising.com/tag/gary-lineker/)
- [virgin media](http://www.moreaboutadvertising.com/tag/virgin-media/)
- [Labour](http://www.moreaboutadvertising.com/tag/labour/)
- [Jamie Oliver](http://www.moreaboutadvertising.com/tag/jamie-oliver/)
- [banks](http://www.moreaboutadvertising.com/tag/banks/)
- [coi](http://www.moreaboutadvertising.com/tag/coi/)
- [Argos](http://www.moreaboutadvertising.com/tag/argos/)
- [Pepsi](http://www.moreaboutadvertising.com/tag/pepsi/)
- [Sony](http://www.moreaboutadvertising.com/tag/sony/)
- [McDonalds](http://www.moreaboutadvertising.com/tag/mcdonalds/)
- [Visa](http://www.moreaboutadvertising.com/tag/visa/)
- [adidas](http://www.moreaboutadvertising.com/tag/adidas/)
- [BBC](http://www.moreaboutadvertising.com/tag/bbc/)
- [cadbury](http://www.moreaboutadvertising.com/tag/cadbury/)
- [Irene Rosenfeld](http://www.moreaboutadvertising.com/tag/irene-rosenfeld/)
- [India](http://www.moreaboutadvertising.com/tag/india/)
- [Tiger Woods](http://www.moreaboutadvertising.com/tag/tiger-woods/)
- [John Wren](http://www.moreaboutadvertising.com/tag/john-wren/)
- [bbdo](http://www.moreaboutadvertising.com/tag/bbdo/)
- [Carlsberg](http://www.moreaboutadvertising.com/tag/carlsberg/)
- [virgin](http://www.moreaboutadvertising.com/tag/virgin/)
- [Willie Walsh](http://www.moreaboutadvertising.com/tag/willie-walsh/)
- [british airways](http://www.moreaboutadvertising.com/tag/british-airways/)
- [time warner](http://www.moreaboutadvertising.com/tag/time-warner/)
- [starcom](http://www.moreaboutadvertising.com/tag/starcom/)
- [philips](http://www.moreaboutadvertising.com/tag/philips/)
- [sky](http://www.moreaboutadvertising.com/tag/sky/)
- [Alastair Campbell](http://www.moreaboutadvertising.com/tag/alastair-campbell/)
- [Tony Blair](http://www.moreaboutadvertising.com/tag/tony-blair/)
- [BA](http://www.moreaboutadvertising.com/tag/ba/)
- [procter & gamble](http://www.moreaboutadvertising.com/tag/procter-gamble/)
- [fallon](http://www.moreaboutadvertising.com/tag/fallon/)
- [Lord Bell](http://www.moreaboutadvertising.com/tag/lord-bell/)
- [chime](http://www.moreaboutadvertising.com/tag/chime/)
- [vccp](http://www.moreaboutadvertising.com/tag/vccp/)
- [meerkats](http://www.moreaboutadvertising.com/tag/meerkats/)
- [Lionel Messi](http://www.moreaboutadvertising.com/tag/lionel-messi/)
- [Alexander Lebedev](http://www.moreaboutadvertising.com/tag/alexander-lebedev/)
- [tata](http://www.moreaboutadvertising.com/tag/tata/)
- [asia pacific](http://www.moreaboutadvertising.com/tag/asia-pacific/)
- [europe](http://www.moreaboutadvertising.com/tag/europe/)
- [Vodafone](http://www.moreaboutadvertising.com/tag/vodafone/)
- [social media](http://www.moreaboutadvertising.com/tag/social-media/)
- [unilever](http://www.moreaboutadvertising.com/tag/unilever/)
- [mail on sunday](http://www.moreaboutadvertising.com/tag/mail-on-sunday/)
- [Paul Dacre](http://www.moreaboutadvertising.com/tag/paul-dacre/)
- [intel](http://www.moreaboutadvertising.com/tag/intel/)
- [nike](http://www.moreaboutadvertising.com/tag/nike/)
- [Nestle](http://www.moreaboutadvertising.com/tag/nestle/)
- [Greenpeace](http://www.moreaboutadvertising.com/tag/greenpeace/)
- [bmw](http://www.moreaboutadvertising.com/tag/bmw/)
- [mccann worldgroup](http://www.moreaboutadvertising.com/tag/mccann-worldgroup/)
- [Nick Brien](http://www.moreaboutadvertising.com/tag/nick-brien/)
- [brazil](http://www.moreaboutadvertising.com/tag/brazil/)
- [yahoo](http://www.moreaboutadvertising.com/tag/yahoo/)
- [Clear Channel](http://www.moreaboutadvertising.com/tag/clear-channel/)
- [JC Decaux](http://www.moreaboutadvertising.com/tag/jc-decaux/)
- [ebay](http://www.moreaboutadvertising.com/tag/ebay/)
- [the red brick road](http://www.moreaboutadvertising.com/tag/the-red-brick-road/)
- [isba](http://www.moreaboutadvertising.com/tag/isba/)
- [phd](http://www.moreaboutadvertising.com/tag/phd/)
- [Steve Jobs](http://www.moreaboutadvertising.com/tag/steve-jobs/)
- [Daily Telegraph](http://www.moreaboutadvertising.com/tag/daily-telegraph/)
- [Joel Ewanick](http://www.moreaboutadvertising.com/tag/joel-ewanick/)
- [chevrolet](http://www.moreaboutadvertising.com/tag/chevrolet/)
- [goodby silverstein](http://www.moreaboutadvertising.com/tag/goodby-silverstein/)
- [citroen](http://www.moreaboutadvertising.com/tag/citroen/)
- [ford](http://www.moreaboutadvertising.com/tag/ford/)
- [toyota](http://www.moreaboutadvertising.com/tag/toyota/)
- [ad ban](http://www.moreaboutadvertising.com/tag/ad-ban/)
- [marks & spencer](http://www.moreaboutadvertising.com/tag/marks-spencer/)
- [spain](http://www.moreaboutadvertising.com/tag/spain/)
- [tv ad](http://www.moreaboutadvertising.com/tag/tv-ad/)
- [heathrow](http://www.moreaboutadvertising.com/tag/heathrow/)
- [Ed Miliband](http://www.moreaboutadvertising.com/tag/ed-miliband/)
- [Rupert Howell](http://www.moreaboutadvertising.com/tag/rupert-howell/)
- [anomaly](http://www.moreaboutadvertising.com/tag/anomaly/)
- [Carl Johnson](http://www.moreaboutadvertising.com/tag/carl-johnson/)
- [simons palmer](http://www.moreaboutadvertising.com/tag/simons-palmer/)
- [tbwa](http://www.moreaboutadvertising.com/tag/tbwa/)
- [coca-cola](http://www.moreaboutadvertising.com/tag/coca-cola/)
- [advertising standards authority](http://www.moreaboutadvertising.com/tag/advertising-standards-authority/)
- [adweek](http://www.moreaboutadvertising.com/tag/adweek/)
- [newsweek](http://www.moreaboutadvertising.com/tag/newsweek/)
- [bloomberg](http://www.moreaboutadvertising.com/tag/bloomberg/)
- [Australia](http://www.moreaboutadvertising.com/tag/australia/)
- [Sydney](http://www.moreaboutadvertising.com/tag/sydney/)
- [football association](http://www.moreaboutadvertising.com/tag/football-association/)
- [Paddy Power](http://www.moreaboutadvertising.com/tag/paddy-power/)
- [Jean-Yves Naouri](http://www.moreaboutadvertising.com/tag/jean-yves-naouri/)
- [publicis groupe](http://www.moreaboutadvertising.com/tag/publicis-groupe/)
- [mars](http://www.moreaboutadvertising.com/tag/mars/)
- [Sir Terry Leahy](http://www.moreaboutadvertising.com/tag/sir-terry-leahy/)
- [bmb](http://www.moreaboutadvertising.com/tag/bmb/)
- [karmarama](http://www.moreaboutadvertising.com/tag/karmarama/)
- [Trevor Beattie](http://www.moreaboutadvertising.com/tag/trevor-beattie/)
- [daily express](http://www.moreaboutadvertising.com/tag/daily-express/)
- [group m](http://www.moreaboutadvertising.com/tag/group-m/)
- [profits](http://www.moreaboutadvertising.com/tag/profits/)
- [Bob McDonald](http://www.moreaboutadvertising.com/tag/bob-mcdonald/)
- [cannes](http://www.moreaboutadvertising.com/tag/cannes/)
- [collett dickenson pearce](http://www.moreaboutadvertising.com/tag/collett-dickenson-pearce/)
- [David Beckham](http://www.moreaboutadvertising.com/tag/david-beckham/)
- [PR](http://www.moreaboutadvertising.com/tag/pr/)
- [Premier League](http://www.moreaboutadvertising.com/tag/premier-league/)
- [Don Elgie](http://www.moreaboutadvertising.com/tag/don-elgie/)
- [Creston](http://www.moreaboutadvertising.com/tag/creston/)
- [argentina](http://www.moreaboutadvertising.com/tag/argentina/)
- [diesel](http://www.moreaboutadvertising.com/tag/diesel/)
- [trinity mirror](http://www.moreaboutadvertising.com/tag/trinity-mirror/)
- [daily mirror](http://www.moreaboutadvertising.com/tag/daily-mirror/)
- [Sunday Times](http://www.moreaboutadvertising.com/tag/sunday-times/)
- [guardian media group](http://www.moreaboutadvertising.com/tag/guardian-media-group/)
- [Carolyn McCall](http://www.moreaboutadvertising.com/tag/carolyn-mccall/)
- [hyundai](http://www.moreaboutadvertising.com/tag/hyundai/)
- [news corporation](http://www.moreaboutadvertising.com/tag/news-corporation/)
- [bskyb](http://www.moreaboutadvertising.com/tag/bskyb/)
- [posters](http://www.moreaboutadvertising.com/tag/posters/)
- [sponsors](http://www.moreaboutadvertising.com/tag/sponsors/)
- [fifa](http://www.moreaboutadvertising.com/tag/fifa/)
- [News International](http://www.moreaboutadvertising.com/tag/news-international/)
- [Budweiser](http://www.moreaboutadvertising.com/tag/budweiser/)
- [japan](http://www.moreaboutadvertising.com/tag/japan/)
- [dentsu](http://www.moreaboutadvertising.com/tag/dentsu/)
- [leo burnett](http://www.moreaboutadvertising.com/tag/leo-burnett/)
- [razorfish](http://www.moreaboutadvertising.com/tag/razorfish/)
- [ipa](http://www.moreaboutadvertising.com/tag/ipa/)
- [thinkbox](http://www.moreaboutadvertising.com/tag/thinkbox/)
- [gunn report](http://www.moreaboutadvertising.com/tag/gunn-report/)
- [goodby silverstein & partners](http://www.moreaboutadvertising.com/tag/goodby-silverstein-partners/)
- [halifax](http://www.moreaboutadvertising.com/tag/halifax/)
- [myspace](http://www.moreaboutadvertising.com/tag/myspace/)
- [coalition government](http://www.moreaboutadvertising.com/tag/coalition-government/)
- [channel 5](http://www.moreaboutadvertising.com/tag/channel-5/)
- [ofcom](http://www.moreaboutadvertising.com/tag/ofcom/)
- [awards](http://www.moreaboutadvertising.com/tag/awards/)
- [Mark Zuckerberg](http://www.moreaboutadvertising.com/tag/mark-zuckerberg/)
- [cannes lions](http://www.moreaboutadvertising.com/tag/cannes-lions/)
- [france](http://www.moreaboutadvertising.com/tag/france/)
- [germany](http://www.moreaboutadvertising.com/tag/germany/)
- [italy](http://www.moreaboutadvertising.com/tag/italy/)
- [chiat day](http://www.moreaboutadvertising.com/tag/chiat-day/)
- [grand prix](http://www.moreaboutadvertising.com/tag/grand-prix/)
- [O&M](http://www.moreaboutadvertising.com/tag/om/)
- [kantar](http://www.moreaboutadvertising.com/tag/kantar/)
- [outdoor](http://www.moreaboutadvertising.com/tag/outdoor/)
- [andes beer](http://www.moreaboutadvertising.com/tag/andes-beer/)
- [Waitrose](http://www.moreaboutadvertising.com/tag/waitrose/)
- [taco bell](http://www.moreaboutadvertising.com/tag/taco-bell/)
- [kfc](http://www.moreaboutadvertising.com/tag/kfc/)
- [bbh](http://www.moreaboutadvertising.com/tag/bbh/)
- [cadillac](http://www.moreaboutadvertising.com/tag/cadillac/)
- [Jonathan Glazer](http://www.moreaboutadvertising.com/tag/jonathan-glazer/)
- [cbs outdoor](http://www.moreaboutadvertising.com/tag/cbs-outdoor/)
- [london underground](http://www.moreaboutadvertising.com/tag/london-underground/)
- [Telegraph](http://www.moreaboutadvertising.com/tag/telegraph/)
- [old spice](http://www.moreaboutadvertising.com/tag/old-spice/)
- [wieden & kennedy](http://www.moreaboutadvertising.com/tag/wieden-kennedy/)
- [DLKW](http://www.moreaboutadvertising.com/tag/dlkw/)
- [Lowe](http://www.moreaboutadvertising.com/tag/lowe/)
- [Michael Roth](http://www.moreaboutadvertising.com/tag/michael-roth/)
- [kia](http://www.moreaboutadvertising.com/tag/kia/)
- [nissan](http://www.moreaboutadvertising.com/tag/nissan/)
- [y&r](http://www.moreaboutadvertising.com/tag/yr/)
- [ddb](http://www.moreaboutadvertising.com/tag/ddb/)
- [nationwide](http://www.moreaboutadvertising.com/tag/nationwide/)
- [sponsorship](http://www.moreaboutadvertising.com/tag/sponsorship/)
- [mediacom](http://www.moreaboutadvertising.com/tag/mediacom/)
- [mindshare](http://www.moreaboutadvertising.com/tag/mindshare/)
- [us](http://www.moreaboutadvertising.com/tag/us/)
- [Hollywood](http://www.moreaboutadvertising.com/tag/hollywood/)
- [zenithoptimedia](http://www.moreaboutadvertising.com/tag/zenithoptimedia/)
- [Piers Morgan](http://www.moreaboutadvertising.com/tag/piers-morgan/)
- [cnn](http://www.moreaboutadvertising.com/tag/cnn/)
- [santo](http://www.moreaboutadvertising.com/tag/santo/)
- [Alex Bogusky](http://www.moreaboutadvertising.com/tag/alex-bogusky/)
- [crispin porter bogusky](http://www.moreaboutadvertising.com/tag/crispin-porter-bogusky/)
- [mdc partners](http://www.moreaboutadvertising.com/tag/mdc-partners/)
- [Mark Thompson](http://www.moreaboutadvertising.com/tag/mark-thompson/)
- [Jeremy Clarkson](http://www.moreaboutadvertising.com/tag/jeremy-clarkson/)
- [fiat](http://www.moreaboutadvertising.com/tag/fiat/)
- [uk economy](http://www.moreaboutadvertising.com/tag/uk-economy/)
- [Champions League](http://www.moreaboutadvertising.com/tag/champions-league/)
- [Playstation](http://www.moreaboutadvertising.com/tag/playstation/)
- [Marc Bolland](http://www.moreaboutadvertising.com/tag/marc-bolland/)
- [arena media](http://www.moreaboutadvertising.com/tag/arena-media/)
- [fosters](http://www.moreaboutadvertising.com/tag/fosters/)
- [thomas cook](http://www.moreaboutadvertising.com/tag/thomas-cook/)
- [ipa bellwether report](http://www.moreaboutadvertising.com/tag/ipa-bellwether-report/)
- [Chris Williamson](http://www.moreaboutadvertising.com/tag/chris-williamson/)
- [L'Oreal](http://www.moreaboutadvertising.com/tag/loreal/)
- [olympics](http://www.moreaboutadvertising.com/tag/olympics/)
- [London](http://www.moreaboutadvertising.com/tag/london/)
- [ad campaign](http://www.moreaboutadvertising.com/tag/ad-campaign/)
- [Disney](http://www.moreaboutadvertising.com/tag/disney/)
- [android](http://www.moreaboutadvertising.com/tag/android/)
- [isaiah mustafa](http://www.moreaboutadvertising.com/tag/isaiah-mustafa/)
- [Don Draper](http://www.moreaboutadvertising.com/tag/don-draper/)
- [mad men](http://www.moreaboutadvertising.com/tag/mad-men/)
- [the guardian](http://www.moreaboutadvertising.com/tag/the-guardian/)
- [Skoda](http://www.moreaboutadvertising.com/tag/skoda/)
- [Marketing Week](http://www.moreaboutadvertising.com/tag/marketing-week/)
- [RBS](http://www.moreaboutadvertising.com/tag/rbs/)
- [bartle bogle hegarty](http://www.moreaboutadvertising.com/tag/bartle-bogle-hegarty/)
- [wcrs](http://www.moreaboutadvertising.com/tag/wcrs/)
- [formula one](http://www.moreaboutadvertising.com/tag/formula-one/)
- [campaign](http://www.moreaboutadvertising.com/tag/campaign/)
- [hewlett-packard](http://www.moreaboutadvertising.com/tag/hewlett-packard/)
- [boase massimi pollitt](http://www.moreaboutadvertising.com/tag/boase-massimi-pollitt/)
- [durex](http://www.moreaboutadvertising.com/tag/durex/)
- [aegis](http://www.moreaboutadvertising.com/tag/aegis/)
- [brands](http://www.moreaboutadvertising.com/tag/brands/)
- [Mark Lund](http://www.moreaboutadvertising.com/tag/mark-lund/)
- [dove](http://www.moreaboutadvertising.com/tag/dove/)
- [Paul Polman](http://www.moreaboutadvertising.com/tag/paul-polman/)
- [verizon](http://www.moreaboutadvertising.com/tag/verizon/)
- [wonderbra](http://www.moreaboutadvertising.com/tag/wonderbra/)
- [manchester city](http://www.moreaboutadvertising.com/tag/manchester-city/)
- [ad review](http://www.moreaboutadvertising.com/tag/ad-review/)
- [Amazon](http://www.moreaboutadvertising.com/tag/amazon/)
- [Hill & Knowlton](http://www.moreaboutadvertising.com/tag/hill-knowlton/)
- [BT](http://www.moreaboutadvertising.com/tag/bt/)
- [football](http://www.moreaboutadvertising.com/tag/football/)
- [wall street](http://www.moreaboutadvertising.com/tag/wall-street/)
- [motorola](http://www.moreaboutadvertising.com/tag/motorola/)
- [nokia](http://www.moreaboutadvertising.com/tag/nokia/)
- [crowd-sourcing](http://www.moreaboutadvertising.com/tag/crowd-sourcing/)
- [Lowe Howard-Spink](http://www.moreaboutadvertising.com/tag/lowe-howard-spink/)
- [Heinz](http://www.moreaboutadvertising.com/tag/heinz/)
- [mccann-erickson](http://www.moreaboutadvertising.com/tag/mccann-erickson/)
- [martini](http://www.moreaboutadvertising.com/tag/martini/)
- [Bernie Ecclestone](http://www.moreaboutadvertising.com/tag/bernie-ecclestone/)
- [Dell](http://www.moreaboutadvertising.com/tag/dell/)
- [Toshiba](http://www.moreaboutadvertising.com/tag/toshiba/)
- [chime communications](http://www.moreaboutadvertising.com/tag/chime-communications/)
- [levis](http://www.moreaboutadvertising.com/tag/levis/)
- [asia](http://www.moreaboutadvertising.com/tag/asia/)
- [sc johnson](http://www.moreaboutadvertising.com/tag/sc-johnson/)
- [Vincent Bollore](http://www.moreaboutadvertising.com/tag/vincent-bollore/)
- [Jerry Buhlmann](http://www.moreaboutadvertising.com/tag/jerry-buhlmann/)
- [asa](http://www.moreaboutadvertising.com/tag/asa/)
- [w+k amsterdam](http://www.moreaboutadvertising.com/tag/wk-amsterdam/)
- [GoCompare](http://www.moreaboutadvertising.com/tag/gocompare/)
- [Gillette](http://www.moreaboutadvertising.com/tag/gillette/)
- [Roger Federer](http://www.moreaboutadvertising.com/tag/roger-federer/)
- [Thierry Henry](http://www.moreaboutadvertising.com/tag/thierry-henry/)
- [easyJet](http://www.moreaboutadvertising.com/tag/easyjet/)
- [phone hacking](http://www.moreaboutadvertising.com/tag/phone-hacking/)
- [Maurice Saatchi](http://www.moreaboutadvertising.com/tag/maurice-saatchi/)
- [David Wheldon](http://www.moreaboutadvertising.com/tag/david-wheldon/)
- [Laurence Green](http://www.moreaboutadvertising.com/tag/laurence-green/)
- [Eric Schmidt](http://www.moreaboutadvertising.com/tag/eric-schmidt/)
- [Dalton Philips](http://www.moreaboutadvertising.com/tag/dalton-philips/)
- [Margaret Thatcher](http://www.moreaboutadvertising.com/tag/margaret-thatcher/)
- [engine group](http://www.moreaboutadvertising.com/tag/engine-group/)
- [Peter Scott](http://www.moreaboutadvertising.com/tag/peter-scott/)
- [Jeremy Hunt](http://www.moreaboutadvertising.com/tag/jeremy-hunt/)
- [bmp](http://www.moreaboutadvertising.com/tag/bmp/)
- [John Webster](http://www.moreaboutadvertising.com/tag/john-webster/)
- [vivaki](http://www.moreaboutadvertising.com/tag/vivaki/)
- [PepsiCo](http://www.moreaboutadvertising.com/tag/pepsico/)
- [General Mills](http://www.moreaboutadvertising.com/tag/general-mills/)
- [emarketer](http://www.moreaboutadvertising.com/tag/emarketer/)
- [rkcr/y&r](http://www.moreaboutadvertising.com/tag/rkcryr/)
- [interbrand](http://www.moreaboutadvertising.com/tag/interbrand/)
- [enfatico](http://www.moreaboutadvertising.com/tag/enfatico/)
- [freeview](http://www.moreaboutadvertising.com/tag/freeview/)
- [akqa](http://www.moreaboutadvertising.com/tag/akqa/)
- [Renault](http://www.moreaboutadvertising.com/tag/renault/)
- [Aviva](http://www.moreaboutadvertising.com/tag/aviva/)
- [pfizer](http://www.moreaboutadvertising.com/tag/pfizer/)
- [carat](http://www.moreaboutadvertising.com/tag/carat/)
- [gsk](http://www.moreaboutadvertising.com/tag/gsk/)
- [amv](http://www.moreaboutadvertising.com/tag/amv/)
- [Sir Richard Branson](http://www.moreaboutadvertising.com/tag/sir-richard-branson/)
- [Jeremy Bullmore](http://www.moreaboutadvertising.com/tag/jeremy-bullmore/)
- [downton abbey](http://www.moreaboutadvertising.com/tag/downton-abbey/)
- [bbh new york](http://www.moreaboutadvertising.com/tag/bbh-new-york/)
- [John Hegarty](http://www.moreaboutadvertising.com/tag/john-hegarty/)
- [Jaguar](http://www.moreaboutadvertising.com/tag/jaguar/)
- [Land Rover](http://www.moreaboutadvertising.com/tag/land-rover/)
- [Volvo](http://www.moreaboutadvertising.com/tag/volvo/)
- [Roger Sterling](http://www.moreaboutadvertising.com/tag/roger-sterling/)
- [everything everywhere](http://www.moreaboutadvertising.com/tag/everything-everywhere/)
- [orange](http://www.moreaboutadvertising.com/tag/orange/)
- [t-mobile](http://www.moreaboutadvertising.com/tag/t-mobile/)
- [Robin Wight](http://www.moreaboutadvertising.com/tag/robin-wight/)
- [virgin atlantic](http://www.moreaboutadvertising.com/tag/virgin-atlantic/)
- [sky atlantic](http://www.moreaboutadvertising.com/tag/sky-atlantic/)
- [Pablo del Campo](http://www.moreaboutadvertising.com/tag/pablo-del-campo/)
- [coke zero](http://www.moreaboutadvertising.com/tag/coke-zero/)
- [chanel](http://www.moreaboutadvertising.com/tag/chanel/)
- [Michael Wolff](http://www.moreaboutadvertising.com/tag/michael-wolff/)
- [Cindy Gallop](http://www.moreaboutadvertising.com/tag/cindy-gallop/)
- [grey](http://www.moreaboutadvertising.com/tag/grey/)
- [Labour Party](http://www.moreaboutadvertising.com/tag/labour-party/)
- [chelsea](http://www.moreaboutadvertising.com/tag/chelsea/)
- [Francis Maude](http://www.moreaboutadvertising.com/tag/francis-maude/)
- [engine](http://www.moreaboutadvertising.com/tag/engine/)
- [haymarket](http://www.moreaboutadvertising.com/tag/haymarket/)
- [christmas campaign](http://www.moreaboutadvertising.com/tag/christmas-campaign/)
- [Steve Ballmer](http://www.moreaboutadvertising.com/tag/steve-ballmer/)
- [gap](http://www.moreaboutadvertising.com/tag/gap/)
- [lg](http://www.moreaboutadvertising.com/tag/lg/)
- [htc](http://www.moreaboutadvertising.com/tag/htc/)
- [droga5](http://www.moreaboutadvertising.com/tag/droga5/)
- [Dave Droga](http://www.moreaboutadvertising.com/tag/dave-droga/)
- [david jones](http://www.moreaboutadvertising.com/tag/david-jones/)
- [Keith Weed](http://www.moreaboutadvertising.com/tag/keith-weed/)
- [Daniel Craig](http://www.moreaboutadvertising.com/tag/daniel-craig/)
- [Sir Alex Ferguson](http://www.moreaboutadvertising.com/tag/sir-alex-ferguson/)
- [Jose Mourinho](http://www.moreaboutadvertising.com/tag/jose-mourinho/)
- [iPod](http://www.moreaboutadvertising.com/tag/ipod/)
- [auto trader](http://www.moreaboutadvertising.com/tag/auto-trader/)
- [carling](http://www.moreaboutadvertising.com/tag/carling/)
- [David Ogilvy](http://www.moreaboutadvertising.com/tag/david-ogilvy/)
- [Delia Smith](http://www.moreaboutadvertising.com/tag/delia-smith/)
- [Heston Blumenthal](http://www.moreaboutadvertising.com/tag/heston-blumenthal/)
- [oystercatchers](http://www.moreaboutadvertising.com/tag/oystercatchers/)
- [Richard Pinder](http://www.moreaboutadvertising.com/tag/richard-pinder/)
- [comparethemarket](http://www.moreaboutadvertising.com/tag/comparethemarket/)
- [bing](http://www.moreaboutadvertising.com/tag/bing/)
- [Andrew Robertson](http://www.moreaboutadvertising.com/tag/andrew-robertson/)
- [beattie mcguinness bungay](http://www.moreaboutadvertising.com/tag/beattie-mcguinness-bungay/)
- [hhcl](http://www.moreaboutadvertising.com/tag/hhcl/)
- [Silvio Berlusconi](http://www.moreaboutadvertising.com/tag/silvio-berlusconi/)
- [volkswagen](http://www.moreaboutadvertising.com/tag/volkswagen/)
- [saatchi](http://www.moreaboutadvertising.com/tag/saatchi/)
- [Vladimir Putin](http://www.moreaboutadvertising.com/tag/vladimir-putin/)
- [london evening standard](http://www.moreaboutadvertising.com/tag/london-evening-standard/)
- [milka](http://www.moreaboutadvertising.com/tag/milka/)
- [David Abbott](http://www.moreaboutadvertising.com/tag/david-abbott/)
- [Tim Lefroy](http://www.moreaboutadvertising.com/tag/tim-lefroy/)
- [advertising association](http://www.moreaboutadvertising.com/tag/advertising-association/)
- [cabinet office](http://www.moreaboutadvertising.com/tag/cabinet-office/)
- [Justin King](http://www.moreaboutadvertising.com/tag/justin-king/)
- [draftfcb](http://www.moreaboutadvertising.com/tag/draftfcb/)
- [crispin porter](http://www.moreaboutadvertising.com/tag/crispin-porter/)
- [charity](http://www.moreaboutadvertising.com/tag/charity/)
- [toronto](http://www.moreaboutadvertising.com/tag/toronto/)
- [mccann](http://www.moreaboutadvertising.com/tag/mccann/)
- [Linus Karlsson](http://www.moreaboutadvertising.com/tag/linus-karlsson/)
- [audi](http://www.moreaboutadvertising.com/tag/audi/)
- [research](http://www.moreaboutadvertising.com/tag/research-2/)
- [panorama](http://www.moreaboutadvertising.com/tag/panorama/)
- [madison avenue](http://www.moreaboutadvertising.com/tag/madison-avenue/)
- [ab inbev](http://www.moreaboutadvertising.com/tag/ab-inbev/)
- [guinness](http://www.moreaboutadvertising.com/tag/guinness/)
- [today programme](http://www.moreaboutadvertising.com/tag/today-programme/)
- [premier foods](http://www.moreaboutadvertising.com/tag/premier-foods/)
- [hovis](http://www.moreaboutadvertising.com/tag/hovis/)
- [christmas](http://www.moreaboutadvertising.com/tag/christmas/)
- [publicis worldwide](http://www.moreaboutadvertising.com/tag/publicis-worldwide/)
- [walmart](http://www.moreaboutadvertising.com/tag/walmart/)
- [Stuart Smith](http://www.moreaboutadvertising.com/tag/stuart-smith/)
- [ogilvy](http://www.moreaboutadvertising.com/tag/ogilvy/)
- [Simon Francis](http://www.moreaboutadvertising.com/tag/simon-francis/)
- [russia](http://www.moreaboutadvertising.com/tag/russia/)
- [Sepp Blatter](http://www.moreaboutadvertising.com/tag/sepp-blatter/)
- [ogilvy & mather](http://www.moreaboutadvertising.com/tag/ogilvy-mather/)
- [at&t](http://www.moreaboutadvertising.com/tag/att/)
- [accenture](http://www.moreaboutadvertising.com/tag/accenture/)
- [Gio Compario](http://www.moreaboutadvertising.com/tag/gio-compario/)
- [Frank Lowe](http://www.moreaboutadvertising.com/tag/frank-lowe/)
- [christmas ad](http://www.moreaboutadvertising.com/tag/christmas-ad/)
- [David Golding](http://www.moreaboutadvertising.com/tag/david-golding/)
- [James Murphy](http://www.moreaboutadvertising.com/tag/james-murphy/)
- [Ben Priest](http://www.moreaboutadvertising.com/tag/ben-priest/)
- [starcom mediavest](http://www.moreaboutadvertising.com/tag/starcom-mediavest/)
- [mastercard](http://www.moreaboutadvertising.com/tag/mastercard/)
- [pitches](http://www.moreaboutadvertising.com/tag/pitches/)
- [nespresso](http://www.moreaboutadvertising.com/tag/nespresso/)
- [diageo](http://www.moreaboutadvertising.com/tag/diageo/)
- [Nigel Bogle](http://www.moreaboutadvertising.com/tag/nigel-bogle/)
- [legal action](http://www.moreaboutadvertising.com/tag/legal-action/)
- [burger king](http://www.moreaboutadvertising.com/tag/burger-king/)
- [ogilvy paris](http://www.moreaboutadvertising.com/tag/ogilvy-paris/)
- [72andsunny](http://www.moreaboutadvertising.com/tag/72andsunny/)
- [Miles Nadal](http://www.moreaboutadvertising.com/tag/miles-nadal/)
- [puma](http://www.moreaboutadvertising.com/tag/puma/)
- [johnnie walker](http://www.moreaboutadvertising.com/tag/johnnie-walker/)
- [ireland](http://www.moreaboutadvertising.com/tag/ireland/)
- [global campaign](http://www.moreaboutadvertising.com/tag/global-campaign/)
- [Boris Johnson](http://www.moreaboutadvertising.com/tag/boris-johnson/)
- [vauxhall](http://www.moreaboutadvertising.com/tag/vauxhall/)
- [fox](http://www.moreaboutadvertising.com/tag/fox/)
- [omd](http://www.moreaboutadvertising.com/tag/omd/)
- [world federation of advertisers](http://www.moreaboutadvertising.com/tag/world-federation-of-advertisers/)
- [brand republic](http://www.moreaboutadvertising.com/tag/brand-republic/)
- [gorilla ad](http://www.moreaboutadvertising.com/tag/gorilla-ad/)
- [stella artois](http://www.moreaboutadvertising.com/tag/stella-artois/)
- [person of the year](http://www.moreaboutadvertising.com/tag/person-of-the-year/)
- [ad of the year](http://www.moreaboutadvertising.com/tag/ad-of-the-year/)
- [pg tips](http://www.moreaboutadvertising.com/tag/pg-tips/)
- [abbott mead vickers](http://www.moreaboutadvertising.com/tag/abbott-mead-vickers/)
- [vw](http://www.moreaboutadvertising.com/tag/vw/)
- [new directors' showcase](http://www.moreaboutadvertising.com/tag/new-directors-showcase/)
- [animation](http://www.moreaboutadvertising.com/tag/animation/)
- [dlkw lowe](http://www.moreaboutadvertising.com/tag/dlkw-lowe/)
- [mini](http://www.moreaboutadvertising.com/tag/mini/)
- [john Prescott](http://www.moreaboutadvertising.com/tag/john-prescott/)
- [moneysupermarket](http://www.moreaboutadvertising.com/tag/moneysupermarket/)
- [dare](http://www.moreaboutadvertising.com/tag/dare/)
- [lenovo](http://www.moreaboutadvertising.com/tag/lenovo/)
- [las vegas](http://www.moreaboutadvertising.com/tag/las-vegas/)
- [Rebekah Brooks](http://www.moreaboutadvertising.com/tag/rebekah-brooks/)
- [canada](http://www.moreaboutadvertising.com/tag/canada/)
- [Chris Wilkins](http://www.moreaboutadvertising.com/tag/chris-wilkins/)
- [Andre Laurentino](http://www.moreaboutadvertising.com/tag/andre-laurentino/)
- [tbwa london](http://www.moreaboutadvertising.com/tag/tbwa-london/)
- [amv/bbdo](http://www.moreaboutadvertising.com/tag/amvbbdo/)
- [weber shandwick](http://www.moreaboutadvertising.com/tag/weber-shandwick/)
- [fcb](http://www.moreaboutadvertising.com/tag/fcb/)
- [Tim Cook](http://www.moreaboutadvertising.com/tag/tim-cook/)
- [Lachlan Murdoch](http://www.moreaboutadvertising.com/tag/lachlan-murdoch/)
- [nfl](http://www.moreaboutadvertising.com/tag/nfl/)
- [oscars](http://www.moreaboutadvertising.com/tag/oscars/)
- [ad revenue](http://www.moreaboutadvertising.com/tag/ad-revenue/)
- [Eric Newnham](http://www.moreaboutadvertising.com/tag/eric-newnham/)
- [kinetic](http://www.moreaboutadvertising.com/tag/kinetic/)
- [posterscope](http://www.moreaboutadvertising.com/tag/posterscope/)
- [media agencies](http://www.moreaboutadvertising.com/tag/media-agencies/)
- [Nicola Mendelsohn](http://www.moreaboutadvertising.com/tag/nicola-mendelsohn/)
- [Dan Wieden](http://www.moreaboutadvertising.com/tag/dan-wieden/)
- [buenos aires](http://www.moreaboutadvertising.com/tag/buenos-aires/)
- [portland](http://www.moreaboutadvertising.com/tag/portland/)
- [davos](http://www.moreaboutadvertising.com/tag/davos/)
- [sky sports](http://www.moreaboutadvertising.com/tag/sky-sports/)
- [bacardi](http://www.moreaboutadvertising.com/tag/bacardi/)
- [groupm](http://www.moreaboutadvertising.com/tag/groupm/)
- [charities](http://www.moreaboutadvertising.com/tag/charities/)
- [save the children](http://www.moreaboutadvertising.com/tag/save-the-children/)
- [honda](http://www.moreaboutadvertising.com/tag/honda/)
- [Paul Hammersley](http://www.moreaboutadvertising.com/tag/paul-hammersley/)
- [lowe & partners](http://www.moreaboutadvertising.com/tag/lowe-partners/)
- [complaints](http://www.moreaboutadvertising.com/tag/complaints/)
- [agency review](http://www.moreaboutadvertising.com/tag/agency-review/)
- [deutsch](http://www.moreaboutadvertising.com/tag/deutsch/)
- [Paul Simons](http://www.moreaboutadvertising.com/tag/paul-simons/)
- [new business](http://www.moreaboutadvertising.com/tag/new-business/)
- [pepsi max](http://www.moreaboutadvertising.com/tag/pepsi-max/)
- [doritos](http://www.moreaboutadvertising.com/tag/doritos/)
- [Eminem](http://www.moreaboutadvertising.com/tag/eminem/)
- [Jennifer Lopez](http://www.moreaboutadvertising.com/tag/jennifer-lopez/)
- [bbdo new york](http://www.moreaboutadvertising.com/tag/bbdo-new-york/)
- [Alan Rusbridger](http://www.moreaboutadvertising.com/tag/alan-rusbridger/)
- [wunderman](http://www.moreaboutadvertising.com/tag/wunderman/)
- [norway](http://www.moreaboutadvertising.com/tag/norway/)
- [barcelona](http://www.moreaboutadvertising.com/tag/barcelona/)
- [paris](http://www.moreaboutadvertising.com/tag/paris/)
- [mobiles](http://www.moreaboutadvertising.com/tag/mobiles/)
- [Bill Bernbach](http://www.moreaboutadvertising.com/tag/bill-bernbach/)
- [wimbledon](http://www.moreaboutadvertising.com/tag/wimbledon/)
- [possible worldwide](http://www.moreaboutadvertising.com/tag/possible-worldwide/)
- [carphone warehouse](http://www.moreaboutadvertising.com/tag/carphone-warehouse/)
- [spark 44](http://www.moreaboutadvertising.com/tag/spark-44/)
- [jaguar land rover](http://www.moreaboutadvertising.com/tag/jaguar-land-rover/)
- [innocean](http://www.moreaboutadvertising.com/tag/innocean/)
- [digitas](http://www.moreaboutadvertising.com/tag/digitas/)
- [the martin agency](http://www.moreaboutadvertising.com/tag/the-martin-agency/)
- [Mark Read](http://www.moreaboutadvertising.com/tag/mark-read/)
- [ford focus](http://www.moreaboutadvertising.com/tag/ford-focus/)
- [blue hive](http://www.moreaboutadvertising.com/tag/blue-hive/)
- [athenos](http://www.moreaboutadvertising.com/tag/athenos/)
- [diet coke](http://www.moreaboutadvertising.com/tag/diet-coke/)
- [arnold](http://www.moreaboutadvertising.com/tag/arnold/)
- [d&ad](http://www.moreaboutadvertising.com/tag/dad/)
- [Rebecca Van Dyck](http://www.moreaboutadvertising.com/tag/rebecca-van-dyck/)
- [tbwa chiat day](http://www.moreaboutadvertising.com/tag/tbwa-chiat-day/)
- [Carolyn Everson](http://www.moreaboutadvertising.com/tag/carolyn-everson/)
- [oreos](http://www.moreaboutadvertising.com/tag/oreos/)
- [mec](http://www.moreaboutadvertising.com/tag/mec/)
- [james bond](http://www.moreaboutadvertising.com/tag/james-bond/)
- [m&S](http://www.moreaboutadvertising.com/tag/ms/)
- [shanghai](http://www.moreaboutadvertising.com/tag/shanghai/)
- [leagas delaney](http://www.moreaboutadvertising.com/tag/leagas-delaney/)
- [virgin money](http://www.moreaboutadvertising.com/tag/virgin-money/)
- [detroit](http://www.moreaboutadvertising.com/tag/detroit/)
- [albion](http://www.moreaboutadvertising.com/tag/albion/)
- [procurement](http://www.moreaboutadvertising.com/tag/procurement/)
- [newspapers](http://www.moreaboutadvertising.com/tag/newspapers/)
- [brothers and sisters](http://www.moreaboutadvertising.com/tag/brothers-and-sisters/)
- [psyop](http://www.moreaboutadvertising.com/tag/psyop/)
- [Neil Christie](http://www.moreaboutadvertising.com/tag/neil-christie/)
- [molson coors](http://www.moreaboutadvertising.com/tag/molson-coors/)
- [vizeum](http://www.moreaboutadvertising.com/tag/vizeum/)
- [mdc](http://www.moreaboutadvertising.com/tag/mdc/)
- [tribal ddb](http://www.moreaboutadvertising.com/tag/tribal-ddb/)
- [mobile advertising](http://www.moreaboutadvertising.com/tag/mobile-advertising/)
- [los angeles](http://www.moreaboutadvertising.com/tag/los-angeles/)
- [Ken Hoggins](http://www.moreaboutadvertising.com/tag/ken-hoggins/)
- [mcbd](http://www.moreaboutadvertising.com/tag/mcbd/)
- [Paul Weiland](http://www.moreaboutadvertising.com/tag/paul-weiland/)
- [publicis london](http://www.moreaboutadvertising.com/tag/publicis-london/)
- [sports marketing](http://www.moreaboutadvertising.com/tag/sports-marketing/)
- [wieden+kennedy](http://www.moreaboutadvertising.com/tag/wiedenkennedy/)
- [mcgarrybowen](http://www.moreaboutadvertising.com/tag/mcgarrybowen/)
- [american express](http://www.moreaboutadvertising.com/tag/american-express/)
- [Paul Bainsfair](http://www.moreaboutadvertising.com/tag/paul-bainsfair/)
- [new agency](http://www.moreaboutadvertising.com/tag/new-agency/)
- [w+k](http://www.moreaboutadvertising.com/tag/wk/)
- [gocompare.com](http://www.moreaboutadvertising.com/tag/gocompare-com/)
- [101](http://www.moreaboutadvertising.com/tag/101/)
- [Dave Trott](http://www.moreaboutadvertising.com/tag/dave-trott/)
- [Chris Palmer](http://www.moreaboutadvertising.com/tag/chris-palmer/)
- [creatives](http://www.moreaboutadvertising.com/tag/creatives/)
- [sao paulo](http://www.moreaboutadvertising.com/tag/sao-paulo/)
- [imported from detroit](http://www.moreaboutadvertising.com/tag/imported-from-detroit/)
- [super bowl ads](http://www.moreaboutadvertising.com/tag/super-bowl-ads/)
- [snickers](http://www.moreaboutadvertising.com/tag/snickers/)
- [transport for london](http://www.moreaboutadvertising.com/tag/transport-for-london/)
- [18 feet & rising](http://www.moreaboutadvertising.com/tag/18-feet-rising/)
- [initiative](http://www.moreaboutadvertising.com/tag/initiative/)
- [wieden+kennedy amsterdam](http://www.moreaboutadvertising.com/tag/wiedenkennedy-amsterdam/)
- [Bob Jeffrey](http://www.moreaboutadvertising.com/tag/bob-jeffrey/)
- [crispin porter+bogusky](http://www.moreaboutadvertising.com/tag/crispin-porterbogusky/)
- [fred & farid](http://www.moreaboutadvertising.com/tag/fred-farid/)
- [new campaign](http://www.moreaboutadvertising.com/tag/new-campaign/)
- [Gustavo Martinez](http://www.moreaboutadvertising.com/tag/gustavo-martinez/)
- [maa](http://www.moreaboutadvertising.com/tag/maa/)
- [volkwagen](http://www.moreaboutadvertising.com/tag/volkwagen/)
- [deutsch la](http://www.moreaboutadvertising.com/tag/deutsch-la/)
- [grey london](http://www.moreaboutadvertising.com/tag/grey-london/)
- [isobar](http://www.moreaboutadvertising.com/tag/isobar/)
- [Eric Salama](http://www.moreaboutadvertising.com/tag/eric-salama/)
- [clio awards](http://www.moreaboutadvertising.com/tag/clio-awards/)
- [Kelvin MacKenzie](http://www.moreaboutadvertising.com/tag/kelvin-mackenzie/)
- [ikea](http://www.moreaboutadvertising.com/tag/ikea/)
- [advertiser of the year](http://www.moreaboutadvertising.com/tag/advertiser-of-the-year/)
- [forsman & bodenfors](http://www.moreaboutadvertising.com/tag/forsman-bodenfors/)
- [adobe](http://www.moreaboutadvertising.com/tag/adobe/)
- [big data](http://www.moreaboutadvertising.com/tag/big-data/)
- [Neil Dawson](http://www.moreaboutadvertising.com/tag/neil-dawson/)
- [Matthew Charlton](http://www.moreaboutadvertising.com/tag/matthew-charlton/)
- [Sir John Hegarty](http://www.moreaboutadvertising.com/tag/sir-john-hegarty/)
- [sweden](http://www.moreaboutadvertising.com/tag/sweden/)
- [sears](http://www.moreaboutadvertising.com/tag/sears/)
- [chicago](http://www.moreaboutadvertising.com/tag/chicago/)
- [lexus](http://www.moreaboutadvertising.com/tag/lexus/)
- [tbwa paris](http://www.moreaboutadvertising.com/tag/tbwa-paris/)
- [axe](http://www.moreaboutadvertising.com/tag/axe/)
- [lynx](http://www.moreaboutadvertising.com/tag/lynx/)
- [arnold worldwide](http://www.moreaboutadvertising.com/tag/arnold-worldwide/)
- [johnson & johnson](http://www.moreaboutadvertising.com/tag/johnson-johnson/)
- [account move](http://www.moreaboutadvertising.com/tag/account-move/)
- [digital agency](http://www.moreaboutadvertising.com/tag/digital-agency/)
- [south korea](http://www.moreaboutadvertising.com/tag/south-korea/)
- [shareholders](http://www.moreaboutadvertising.com/tag/shareholders/)
- [content](http://www.moreaboutadvertising.com/tag/content/)
- [uk government](http://www.moreaboutadvertising.com/tag/uk-government/)
- [silicon valley](http://www.moreaboutadvertising.com/tag/silicon-valley/)
- [sunday mirror](http://www.moreaboutadvertising.com/tag/sunday-mirror/)
- [tag](http://www.moreaboutadvertising.com/tag/tag/)
- [Jenson Button](http://www.moreaboutadvertising.com/tag/jenson-button/)
- [online film](http://www.moreaboutadvertising.com/tag/online-film/)
- [tv campaign](http://www.moreaboutadvertising.com/tag/tv-campaign/)
- [cheil](http://www.moreaboutadvertising.com/tag/cheil/)
- [retail](http://www.moreaboutadvertising.com/tag/retail/)
- [samsonite](http://www.moreaboutadvertising.com/tag/samsonite/)
- [tv advertising](http://www.moreaboutadvertising.com/tag/tv-advertising/)
- [warc](http://www.moreaboutadvertising.com/tag/warc/)
- [wieden+kennedy portland](http://www.moreaboutadvertising.com/tag/wiedenkennedy-portland/)
- [xaxis](http://www.moreaboutadvertising.com/tag/xaxis/)
- [24/7 real media](http://www.moreaboutadvertising.com/tag/247-real-media/)
- [emerging markets](http://www.moreaboutadvertising.com/tag/emerging-markets/)
- [mobile](http://www.moreaboutadvertising.com/tag/mobile/)
- [jung von matt](http://www.moreaboutadvertising.com/tag/jung-von-matt/)
- [Graham Fink](http://www.moreaboutadvertising.com/tag/graham-fink/)
- [uk agencies](http://www.moreaboutadvertising.com/tag/uk-agencies/)
- [wieden+kennedy new york](http://www.moreaboutadvertising.com/tag/wiedenkennedy-new-york/)
- [lloyds bank](http://www.moreaboutadvertising.com/tag/lloyds-bank/)
- [advertisers](http://www.moreaboutadvertising.com/tag/advertisers/)
- [team detroit](http://www.moreaboutadvertising.com/tag/team-detroit/)
- [merger](http://www.moreaboutadvertising.com/tag/merger/)
- [resignation](http://www.moreaboutadvertising.com/tag/resignation/)
- [grey new york](http://www.moreaboutadvertising.com/tag/grey-new-york/)
- [aldi](http://www.moreaboutadvertising.com/tag/aldi/)
- [mccann london](http://www.moreaboutadvertising.com/tag/mccann-london/)
- [maxus](http://www.moreaboutadvertising.com/tag/maxus/)
- [wieden+kennedy london](http://www.moreaboutadvertising.com/tag/wiedenkennedy-london/)
- [amsterdam](http://www.moreaboutadvertising.com/tag/amsterdam/)
- [inferno](http://www.moreaboutadvertising.com/tag/inferno/)
- [cravendale](http://www.moreaboutadvertising.com/tag/cravendale/)
- [o2](http://www.moreaboutadvertising.com/tag/o2/)
- [takeover](http://www.moreaboutadvertising.com/tag/takeover/)
- [chi & partners](http://www.moreaboutadvertising.com/tag/chi-partners/)
- [redundancies](http://www.moreaboutadvertising.com/tag/redundancies/)
- [espn](http://www.moreaboutadvertising.com/tag/espn/)
- [David Bowie](http://www.moreaboutadvertising.com/tag/david-bowie/)
- [all blacks](http://www.moreaboutadvertising.com/tag/all-blacks/)
- [rugby world cup](http://www.moreaboutadvertising.com/tag/rugby-world-cup/)
- [data](http://www.moreaboutadvertising.com/tag/data/)
- [sapientnitro](http://www.moreaboutadvertising.com/tag/sapientnitro/)
- [direct marketing](http://www.moreaboutadvertising.com/tag/direct-marketing/)
- [media review](http://www.moreaboutadvertising.com/tag/media-review/)
- [out of home](http://www.moreaboutadvertising.com/tag/out-of-home/)
- [moneysupermarket.com](http://www.moreaboutadvertising.com/tag/moneysupermarket-com/)
- [burberry](http://www.moreaboutadvertising.com/tag/burberry/)
- [Arthur Sadoun](http://www.moreaboutadvertising.com/tag/arthur-sadoun/)
- [rosetta](http://www.moreaboutadvertising.com/tag/rosetta/)
- [boots](http://www.moreaboutadvertising.com/tag/boots/)
- [jwt london](http://www.moreaboutadvertising.com/tag/jwt-london/)
- [betc](http://www.moreaboutadvertising.com/tag/betc/)
- [180 amsterdam](http://www.moreaboutadvertising.com/tag/180-amsterdam/)
- [music](http://www.moreaboutadvertising.com/tag/music/)
- [new zealand](http://www.moreaboutadvertising.com/tag/new-zealand/)
- [new TV campaign](http://www.moreaboutadvertising.com/tag/new-tv-campaign/)
- [Phil Clarke](http://www.moreaboutadvertising.com/tag/phil-clarke/)
- [Alexandre Gama](http://www.moreaboutadvertising.com/tag/alexandre-gama/)
- [kbs](http://www.moreaboutadvertising.com/tag/kbs/)
- [canal+](http://www.moreaboutadvertising.com/tag/canal/)
- [cheil worldwide](http://www.moreaboutadvertising.com/tag/cheil-worldwide/)
- [tbwa media arts lab](http://www.moreaboutadvertising.com/tag/tbwa-media-arts-lab/)
- [Lee Clow](http://www.moreaboutadvertising.com/tag/lee-clow/)
- [jwt india](http://www.moreaboutadvertising.com/tag/jwt-india/)
- [h&m](http://www.moreaboutadvertising.com/tag/hm/)
- [fold7](http://www.moreaboutadvertising.com/tag/fold7/)
- [christmas ads](http://www.moreaboutadvertising.com/tag/christmas-ads/)
- [virgin trains](http://www.moreaboutadvertising.com/tag/virgin-trains/)
- [leveson inquiry](http://www.moreaboutadvertising.com/tag/leveson-inquiry/)
- [Jonathan Mildenhall](http://www.moreaboutadvertising.com/tag/jonathan-mildenhall/)
- [harvey nichols](http://www.moreaboutadvertising.com/tag/harvey-nichols/)
- [GE](http://www.moreaboutadvertising.com/tag/ge/)
- [bud light](http://www.moreaboutadvertising.com/tag/bud-light/)
- [ana](http://www.moreaboutadvertising.com/tag/ana/)
- [arla foods](http://www.moreaboutadvertising.com/tag/arla-foods/)
- [survey](http://www.moreaboutadvertising.com/tag/survey/)
- [bank of america](http://www.moreaboutadvertising.com/tag/bank-of-america/)
- [betc london](http://www.moreaboutadvertising.com/tag/betc-london/)
- [wfa](http://www.moreaboutadvertising.com/tag/wfa/)
- [technology](http://www.moreaboutadvertising.com/tag/technology/)
- [co-op](http://www.moreaboutadvertising.com/tag/co-op/)
- [agency of the year](http://www.moreaboutadvertising.com/tag/agency-of-the-year/)
- [Ajaz Ahmed](http://www.moreaboutadvertising.com/tag/ajaz-ahmed/)
- [Usain Bolt](http://www.moreaboutadvertising.com/tag/usain-bolt/)
- [biscuit filmworks](http://www.moreaboutadvertising.com/tag/biscuit-filmworks/)
- [super bowl ad](http://www.moreaboutadvertising.com/tag/super-bowl-ad/)
- [rpa](http://www.moreaboutadvertising.com/tag/rpa/)
- [desert island ads](http://www.moreaboutadvertising.com/tag/desert-island-ads/)
- [johnny fearless](http://www.moreaboutadvertising.com/tag/johnny-fearless/)
- [skyfall](http://www.moreaboutadvertising.com/tag/skyfall/)
- [venables bell](http://www.moreaboutadvertising.com/tag/venables-bell/)
- [Jerry Judge](http://www.moreaboutadvertising.com/tag/jerry-judge/)
- [chipotle](http://www.moreaboutadvertising.com/tag/chipotle/)
- [George Parker](http://www.moreaboutadvertising.com/tag/george-parker/)
- [adscam](http://www.moreaboutadvertising.com/tag/adscam/)
- [women](http://www.moreaboutadvertising.com/tag/women/)
- [ocean outdoor](http://www.moreaboutadvertising.com/tag/ocean-outdoor/)
- [cossette](http://www.moreaboutadvertising.com/tag/cossette/)
- [Amir Kassaei](http://www.moreaboutadvertising.com/tag/amir-kassaei/)
- [Eric Cantona](http://www.moreaboutadvertising.com/tag/eric-cantona/)
- [Colin Gottlieb](http://www.moreaboutadvertising.com/tag/colin-gottlieb/)
- [havas media](http://www.moreaboutadvertising.com/tag/havas-media/)
- [southern comfort](http://www.moreaboutadvertising.com/tag/southern-comfort/)
- [Tim Delaney](http://www.moreaboutadvertising.com/tag/tim-delaney/)
- [b&q](http://www.moreaboutadvertising.com/tag/bq/)
- [confessions of a mad man](http://www.moreaboutadvertising.com/tag/confessions-of-a-mad-man/)
- [lidl](http://www.moreaboutadvertising.com/tag/lidl/)
- [George Entwistle](http://www.moreaboutadvertising.com/tag/george-entwistle/)
- [lbi](http://www.moreaboutadvertising.com/tag/lbi/)
- [mondelez international](http://www.moreaboutadvertising.com/tag/mondelez-international/)
- [commonwealth](http://www.moreaboutadvertising.com/tag/commonwealth/)
- [commonwealth agency](http://www.moreaboutadvertising.com/tag/commonwealth-agency/)
- [Rob Norman](http://www.moreaboutadvertising.com/tag/rob-norman/)
- [mother london](http://www.moreaboutadvertising.com/tag/mother-london/)
- [m/six](http://www.moreaboutadvertising.com/tag/msix/)
- [game of thrones](http://www.moreaboutadvertising.com/tag/game-of-thrones/)
- [Nigella Lawson](http://www.moreaboutadvertising.com/tag/nigella-lawson/)
- [instagram](http://www.moreaboutadvertising.com/tag/instagram/)
- [Paul Weinberger](http://www.moreaboutadvertising.com/tag/paul-weinberger/)
- [newcastle brown](http://www.moreaboutadvertising.com/tag/newcastle-brown/)
- [betc paris](http://www.moreaboutadvertising.com/tag/betc-paris/)
- [r/ga](http://www.moreaboutadvertising.com/tag/rga/)
- [linkedin](http://www.moreaboutadvertising.com/tag/linkedin/)
- [dixons](http://www.moreaboutadvertising.com/tag/dixons/)
- [ebiquity](http://www.moreaboutadvertising.com/tag/ebiquity/)
- [integrated marketing](http://www.moreaboutadvertising.com/tag/integrated-marketing/)
- [newsworks](http://www.moreaboutadvertising.com/tag/newsworks/)
- [deutsch new york](http://www.moreaboutadvertising.com/tag/deutsch-new-york/)
- [mondelez](http://www.moreaboutadvertising.com/tag/mondelez/)
- [David Droga](http://www.moreaboutadvertising.com/tag/david-droga/)
- [talon](http://www.moreaboutadvertising.com/tag/talon/)
- [neogama](http://www.moreaboutadvertising.com/tag/neogama/)
- [diversity](http://www.moreaboutadvertising.com/tag/diversity/)
- [sodastream](http://www.moreaboutadvertising.com/tag/sodastream/)
- [Confused.com](http://www.moreaboutadvertising.com/tag/confused-com/)
- [hogarth](http://www.moreaboutadvertising.com/tag/hogarth/)
- [Penelope Cruz](http://www.moreaboutadvertising.com/tag/penelope-cruz/)
- [Peter Souter](http://www.moreaboutadvertising.com/tag/peter-souter/)
- [mergers](http://www.moreaboutadvertising.com/tag/mergers/)
- [paralympics](http://www.moreaboutadvertising.com/tag/paralympics/)
- [government procurement service](http://www.moreaboutadvertising.com/tag/government-procurement-service/)
- [online campaign](http://www.moreaboutadvertising.com/tag/online-campaign/)
- [Jonathan Trimble](http://www.moreaboutadvertising.com/tag/jonathan-trimble/)
- [oreo](http://www.moreaboutadvertising.com/tag/oreo/)
- [Jimmy Savile](http://www.moreaboutadvertising.com/tag/jimmy-savile/)
- [halloween](http://www.moreaboutadvertising.com/tag/halloween/)
- [cow & gate](http://www.moreaboutadvertising.com/tag/cow-gate/)
- [Giles Keeble](http://www.moreaboutadvertising.com/tag/giles-keeble/)
- [Rory Mcilroy](http://www.moreaboutadvertising.com/tag/rory-mcilroy/)
- [adam&eve/ddb](http://www.moreaboutadvertising.com/tag/adameveddb/)
- [debenhams](http://www.moreaboutadvertising.com/tag/debenhams/)
- [Harris Diamond](http://www.moreaboutadvertising.com/tag/harris-diamond/)
- [we are social](http://www.moreaboutadvertising.com/tag/we-are-social/)
- [mccann melbourne](http://www.moreaboutadvertising.com/tag/mccann-melbourne/)
- [dumb ways to die](http://www.moreaboutadvertising.com/tag/dumb-ways-to-die/)
- [cheil uk](http://www.moreaboutadvertising.com/tag/cheil-uk/)
- [hudson rouge](http://www.moreaboutadvertising.com/tag/hudson-rouge/)
- [booking.com](http://www.moreaboutadvertising.com/tag/booking-com/)
- [eu referendum](http://www.moreaboutadvertising.com/tag/eu-referendum/)
- [Jake Scott](http://www.moreaboutadvertising.com/tag/jake-scott/)
- [r3](http://www.moreaboutadvertising.com/tag/r3/)
- [rapport](http://www.moreaboutadvertising.com/tag/rapport/)
- [results international](http://www.moreaboutadvertising.com/tag/results-international/)
- [spark44](http://www.moreaboutadvertising.com/tag/spark44/)
- [global ad campaign](http://www.moreaboutadvertising.com/tag/global-ad-campaign/)
- [Roy Jeans](http://www.moreaboutadvertising.com/tag/roy-jeans/)
- [general election](http://www.moreaboutadvertising.com/tag/general-election/)
- [buzzman](http://www.moreaboutadvertising.com/tag/buzzman/)
- [Yannick Bollore](http://www.moreaboutadvertising.com/tag/yannick-bollore/)
- [Jane Austin](http://www.moreaboutadvertising.com/tag/jane-austin/)
- [Michael Lee](http://www.moreaboutadvertising.com/tag/michael-lee/)
- [madam](http://www.moreaboutadvertising.com/tag/madam/)
- [id comms](http://www.moreaboutadvertising.com/tag/id-comms/)
- [Publicom](http://www.moreaboutadvertising.com/tag/publicom/)
- [flock associates](http://www.moreaboutadvertising.com/tag/flock-associates/)
- [partners andrews aldridge](http://www.moreaboutadvertising.com/tag/partners-andrews-aldridge/)
- [under armour](http://www.moreaboutadvertising.com/tag/under-armour/)
- [featured](http://www.moreaboutadvertising.com/tag/featured/)
- [media account](http://www.moreaboutadvertising.com/tag/media-account/)
- [network](http://www.moreaboutadvertising.com/tag/network/)
- [Lindsay Pattison](http://www.moreaboutadvertising.com/tag/lindsay-pattison/)
- [snapchat](http://www.moreaboutadvertising.com/tag/snapchat/)
- [programmatic buying](http://www.moreaboutadvertising.com/tag/programmatic-buying/)
- [omnicom/publicis](http://www.moreaboutadvertising.com/tag/omnicompublicis/)
- [vivendi](http://www.moreaboutadvertising.com/tag/vivendi/)
- [mergers and acquisitions](http://www.moreaboutadvertising.com/tag/mergers-and-acquisitions/)
- [Ian Maynard](http://www.moreaboutadvertising.com/tag/ian-maynard/)
- [lucky generals](http://www.moreaboutadvertising.com/tag/lucky-generals/)
- [Matt Williams](http://www.moreaboutadvertising.com/tag/matt-williams/)
- [Simon Hakim](http://www.moreaboutadvertising.com/tag/simon-hakim/)
- [contagious london](http://www.moreaboutadvertising.com/tag/contagious-london/)
- [airbnb](http://www.moreaboutadvertising.com/tag/airbnb/)
- [top tips for Cannes](http://www.moreaboutadvertising.com/tag/top-tips-for-cannes/)
- [fcb inferno](http://www.moreaboutadvertising.com/tag/fcb-inferno/)
- [Always](http://www.moreaboutadvertising.com/tag/always/)
- [cancer research uk](http://www.moreaboutadvertising.com/tag/cancer-research-uk/)
- [dave lewis](http://www.moreaboutadvertising.com/tag/dave-lewis/)
- [volvo trucks](http://www.moreaboutadvertising.com/tag/volvo-trucks/)
- [oliver](http://www.moreaboutadvertising.com/tag/oliver/)
- [über](http://www.moreaboutadvertising.com/tag/uber/)
- [the&partnership](http://www.moreaboutadvertising.com/tag/thepartnership/)
- [dentsu aegis](http://www.moreaboutadvertising.com/tag/dentsu-aegis/)
- [best ads of 2014](http://www.moreaboutadvertising.com/tag/best-ads-of-2014/)
- [alltogethernow](http://www.moreaboutadvertising.com/tag/alltogethernow/)
- [ciesco](http://www.moreaboutadvertising.com/tag/ciesco/)
- [media rebates](http://www.moreaboutadvertising.com/tag/media-rebates/)
- [FEPE](http://www.moreaboutadvertising.com/tag/fepe/)
- [Matt charlton](http://www.moreaboutadvertising.com/tag/matt-charlton/)
- [programmatic](http://www.moreaboutadvertising.com/tag/programmatic/)
- [TK Maxx](http://www.moreaboutadvertising.com/tag/tk-maxx/)
- [Agencies](http://www.moreaboutadvertising.com/tag/agencies/)
- [Advertisers](http://www.moreaboutadvertising.com/tag/clients/)
- [Creative](http://www.moreaboutadvertising.com/tag/creative/)
- [Media](http://www.moreaboutadvertising.com/tag/media/)
- [best ads of 2015](http://www.moreaboutadvertising.com/tag/best-ads-of-2015/)
- [MullenLowe](http://www.moreaboutadvertising.com/tag/mullenlowe/)
- [ad fraud](http://www.moreaboutadvertising.com/tag/ad-fraud/)
- [best ads of 2016](http://www.moreaboutadvertising.com/tag/best-ads-of-2016/)
- [Isobel](http://www.moreaboutadvertising.com/tag/isobel/)
- [brexit](http://www.moreaboutadvertising.com/tag/brexit/)
- [Donald Trump](http://www.moreaboutadvertising.com/tag/donald-trump/)
- [Trump](http://www.moreaboutadvertising.com/tag/trump/)
- [best ads of 2017](http://www.moreaboutadvertising.com/tag/best-ads-of-2017/)
- [my ad hero](http://www.moreaboutadvertising.com/tag/my-ad-hero/)
- [ADK](http://www.moreaboutadvertising.com/tag/adk/)
- [deloitte](http://www.moreaboutadvertising.com/tag/deloitte/)
- [merkle](http://www.moreaboutadvertising.com/tag/merkle/)
- [Asics](http://www.moreaboutadvertising.com/tag/asics/)
- [inamoto](http://www.moreaboutadvertising.com/tag/inamoto/)
- [army](http://www.moreaboutadvertising.com/tag/army/)
- [expedia](http://www.moreaboutadvertising.com/tag/expedia/)
- [subaru](http://www.moreaboutadvertising.com/tag/subaru/)
- [ecommerce](http://www.moreaboutadvertising.com/tag/ecommerce/)
- [formula 1](http://www.moreaboutadvertising.com/tag/formula-1/)
- [british business bank](http://www.moreaboutadvertising.com/tag/british-business-bank/)
- [carrefour](http://www.moreaboutadvertising.com/tag/carrefour/)
- [pintarget](http://www.moreaboutadvertising.com/tag/pintarget/)
- [adjust](http://www.moreaboutadvertising.com/tag/adjust/)
- [DDB Paris](http://www.moreaboutadvertising.com/tag/ddb-paris/)
- [Harbour](http://www.moreaboutadvertising.com/tag/harbour/)
- [specsavers.featured](http://www.moreaboutadvertising.com/tag/specsavers-featured/)
- [Vero](http://www.moreaboutadvertising.com/tag/vero/)
- [alibaba](http://www.moreaboutadvertising.com/tag/alibaba/)
- [weinstein](http://www.moreaboutadvertising.com/tag/weinstein/)
- [playbuzz](http://www.moreaboutadvertising.com/tag/playbuzz/)
- [MSQ](http://www.moreaboutadvertising.com/tag/msq/)
- [the gate](http://www.moreaboutadvertising.com/tag/the-gate/)
- [Sarah Golding](http://www.moreaboutadvertising.com/tag/sarah-golding/)
- [Talon outdoor](http://www.moreaboutadvertising.com/tag/talon-outdoor/)
- [Paul Green](http://www.moreaboutadvertising.com/tag/paul-green/)
- [express](http://www.moreaboutadvertising.com/tag/express/)
- [mirror](http://www.moreaboutadvertising.com/tag/mirror/)
- [voice](http://www.moreaboutadvertising.com/tag/voice/)
- [perrier](http://www.moreaboutadvertising.com/tag/perrier/)
- [sponsored editorial](http://www.moreaboutadvertising.com/tag/sponsored-editorial/)
- [GDPR](http://www.moreaboutadvertising.com/tag/gdpr/)
- [Feed](http://www.moreaboutadvertising.com/tag/feed/)
- [bridgestone](http://www.moreaboutadvertising.com/tag/bridgestone/)
- [harveys](http://www.moreaboutadvertising.com/tag/harveys/)
- [programmatic media](http://www.moreaboutadvertising.com/tag/programmatic-media/)
- [brewdog](http://www.moreaboutadvertising.com/tag/brewdog/)
- [Hiscox](http://www.moreaboutadvertising.com/tag/hiscox/)
- [OVO energy](http://www.moreaboutadvertising.com/tag/ovo-energy/)
- [nils leonard](http://www.moreaboutadvertising.com/tag/nils-leonard/)
- [wasserman](http://www.moreaboutadvertising.com/tag/wasserman/)
- [team one](http://www.moreaboutadvertising.com/tag/team-one/)
- [YSL](http://www.moreaboutadvertising.com/tag/ysl/)
- [Campbell's](http://www.moreaboutadvertising.com/tag/campbells/)
- [dos equis](http://www.moreaboutadvertising.com/tag/dos-equis/)
- [sxsw](http://www.moreaboutadvertising.com/tag/sxsw/)
- [heyhuman](http://www.moreaboutadvertising.com/tag/heyhuman/)
- [top five emails](http://www.moreaboutadvertising.com/tag/top-five-emails/)
- [Herezie](http://www.moreaboutadvertising.com/tag/herezie/)
- [Wiggle](http://www.moreaboutadvertising.com/tag/wiggle/)
- [firmdecisions](http://www.moreaboutadvertising.com/tag/firmdecisions/)
- [top five](http://www.moreaboutadvertising.com/tag/top-five/)
- [critical mass](http://www.moreaboutadvertising.com/tag/critical-mass/)
- [mitsubishi](http://www.moreaboutadvertising.com/tag/mitsubishi/)
- [camelot](http://www.moreaboutadvertising.com/tag/camelot/)
- [best ads of 2018](http://www.moreaboutadvertising.com/tag/best-ads-of-2018/)
- [VML](http://www.moreaboutadvertising.com/tag/vml/)
- [krow](http://www.moreaboutadvertising.com/tag/krow/)
- [the mission](http://www.moreaboutadvertising.com/tag/the-mission/)
- [hostelworld](http://www.moreaboutadvertising.com/tag/hostelworld/)
- [M&A](http://www.moreaboutadvertising.com/tag/ma/)
- [capgemini](http://www.moreaboutadvertising.com/tag/capgemini/)
- [spoon](http://www.moreaboutadvertising.com/tag/spoon/)
- [southerly](http://www.moreaboutadvertising.com/tag/southerly/)
- [Bolloré Group](http://www.moreaboutadvertising.com/tag/bollore-group/)
- [uncommon](http://www.moreaboutadvertising.com/tag/uncommon/)
- [HumanSeven](http://www.moreaboutadvertising.com/tag/humanseven/)
- [five by five](http://www.moreaboutadvertising.com/tag/five-by-five/)
- [sustainability](http://www.moreaboutadvertising.com/tag/sustainability/)
- [Delsey](http://www.moreaboutadvertising.com/tag/delsey/)
- [radisson](http://www.moreaboutadvertising.com/tag/radisson/)
- [blockchain](http://www.moreaboutadvertising.com/tag/blockchain/)
- [revlon](http://www.moreaboutadvertising.com/tag/revlon/)
- [arla](http://www.moreaboutadvertising.com/tag/arla/)
- [accenture interactive](http://www.moreaboutadvertising.com/tag/accenture-interactive/)
- [housesimple](http://www.moreaboutadvertising.com/tag/housesimple/)
- [Ogilvy Africa](http://www.moreaboutadvertising.com/tag/ogilvy-africa/)
- [age UK](http://www.moreaboutadvertising.com/tag/age-uk/)
- [Brave](http://www.moreaboutadvertising.com/tag/brave/)
- [unlimited](http://www.moreaboutadvertising.com/tag/unlimited/)
- [media transparency](http://www.moreaboutadvertising.com/tag/media-transparency/)
- [government communications service](http://www.moreaboutadvertising.com/tag/government-communications-service/)
- [VidMob](http://www.moreaboutadvertising.com/tag/vidmob/)
- [you and mr jones](http://www.moreaboutadvertising.com/tag/you-and-mr-jones/)
- [schweppes](http://www.moreaboutadvertising.com/tag/schweppes/)
- [branded music](http://www.moreaboutadvertising.com/tag/branded-music/)
- [18 feet and rising](http://www.moreaboutadvertising.com/tag/18-feet-and-rising/)
- [gender stereotypes](http://www.moreaboutadvertising.com/tag/gender-stereotypes/)
- [bwin](http://www.moreaboutadvertising.com/tag/bwin/)
- [sexual harassment](http://www.moreaboutadvertising.com/tag/sexual-harassment/)
- [partner content](http://www.moreaboutadvertising.com/tag/partner-content/)
- [stopford](http://www.moreaboutadvertising.com/tag/stopford/)
- [red bee](http://www.moreaboutadvertising.com/tag/red-bee/)
- [reed smith](http://www.moreaboutadvertising.com/tag/reed-smith/)
- [gender stereotyping](http://www.moreaboutadvertising.com/tag/gender-stereotyping/)
- [qatar airways](http://www.moreaboutadvertising.com/tag/qatar-airways/)
- [180 Kingsday](http://www.moreaboutadvertising.com/tag/180-kingsday/)
- [EE](http://www.moreaboutadvertising.com/tag/ee/)
- [Barclaycard](http://www.moreaboutadvertising.com/tag/barclaycard/)
- [forrest media](http://www.moreaboutadvertising.com/tag/forrest-media/)
- [blu](http://www.moreaboutadvertising.com/tag/blu/)
- [sorrento](http://www.moreaboutadvertising.com/tag/sorrento/)
- [Annie Rickard](http://www.moreaboutadvertising.com/tag/annie-rickard/)
- [rapha](http://www.moreaboutadvertising.com/tag/rapha/)
- [grolsch](http://www.moreaboutadvertising.com/tag/grolsch/)
- [UM](http://www.moreaboutadvertising.com/tag/um/)
- [A1](http://www.moreaboutadvertising.com/tag/a1/)
- [Amex](http://www.moreaboutadvertising.com/tag/amex/)
- [med a spend](http://www.moreaboutadvertising.com/tag/med-a-spend/)