Comments for More About Advertising http://www.moreaboutadvertising.com News, gossip and information about advertising, marketing and media. Fri, 18 May 2012 13:51:52 +0000 hourly 1 Comment on Are Lord Bell and Sir Martin Sorrell planning to make a meal of it for Channel 4? by George Parker http://www.moreaboutadvertising.com/2012/05/are-lord-bell-and-sir-martin-sorrell-planning-to-make-a-meal-of-it-for-channel-4/comment-page-1/#comment-3800 George Parker Fri, 18 May 2012 13:51:52 +0000 http://www.moreaboutadvertising.com/?p=43794#comment-3800 Poor old Piers seems to be the only one who isn't a Peer. I assume he'll be serving. More on "AdScam." Cheers/George Poor old Piers seems to be the only one who isn’t a Peer.
I assume he’ll be serving.
More on “AdScam.”
Cheers/George

]]> Comment on Why the CEO needs to be the real brand manager by Terry Mackin http://www.moreaboutadvertising.com/2012/05/why-the-ceo-needs-to-be-the-real-brand-manager/comment-page-1/#comment-3797 Terry Mackin Wed, 16 May 2012 20:09:55 +0000 http://www.moreaboutadvertising.com/?p=42610#comment-3797 In a B2C consumer brand analysis, there is no escaping quantitative measurement. If there aren't metrics tied to every aspect of the brand, you are going to find yourself without answers at critical times. However, you have to pick the right metrics for the dashboard. What is really driving consumer behavior? Brand management is half art and half science. In a B2C consumer brand analysis, there is no escaping quantitative measurement. If there aren’t metrics tied to every aspect of the brand, you are going to find yourself without answers at critical times. However, you have to pick the right metrics for the dashboard. What is really driving consumer behavior? Brand management is half art and half science.

]]> Comment on Added Value names most ‘vibrant’ brands in US by Robert Jenkins http://www.moreaboutadvertising.com/2012/05/added-value-names-most-vibrant-brands-in-us/comment-page-1/#comment-3796 Robert Jenkins Wed, 16 May 2012 13:17:08 +0000 http://www.moreaboutadvertising.com/?p=43638#comment-3796 Wow! Who'd a thought! Wow! Who’d a thought!

]]> Comment on Now Rebekah Brooks handbags the CPS – twice in one day by Louise Jack http://www.moreaboutadvertising.com/2012/05/now-rebekah-brooks-handbags-the-cps/comment-page-1/#comment-3795 Louise Jack Wed, 16 May 2012 08:34:22 +0000 http://www.moreaboutadvertising.com/?p=43554#comment-3795 Liked the way Charlie Brooks said "We will fight this in the courts!" errr yes mate, you've been nicked and are now being prosecuted. The combative approach is interesting. Though I think the 'it's a waste of public money' line is an error. I don't think the public will mind £££££ spent in order to show that at least one part of our system is not corrupt. In the end this is about evidence now, the CPS has either got it or it hasn't. We'll know soon enough. In the meantime, I expect lots of talk about how Rebekah cannot get a fair trial. Liked the way Charlie Brooks said “We will fight this in the courts!”
errr yes mate, you’ve been nicked and are now being prosecuted.

The combative approach is interesting. Though I think the ‘it’s a waste of public money’ line is an error. I don’t think the public will mind £££££ spent in order to show that at least one part of our system is not corrupt.

In the end this is about evidence now, the CPS has either got it or it hasn’t. We’ll know soon enough. In the meantime, I expect lots of talk about how Rebekah cannot get a fair trial.

]]> Comment on Can new Adidas agency TBWA compete with world champs Nike and W+K at Brazil 2014? by Andrew http://www.moreaboutadvertising.com/2012/05/can-new-adidas-agency-tbwa-compete-with-world-champs-nike-and-wk-at-brazil-2014/comment-page-1/#comment-3788 Andrew Thu, 10 May 2012 19:26:26 +0000 http://www.moreaboutadvertising.com/?p=43224#comment-3788 x x

]]> Comment on Sir Martin Sorrell says Team WPP staff are “excited about working horizontally” by George Parker http://www.moreaboutadvertising.com/2012/05/sir-martin-sorrell-says-team-wpp-staff-are-excited-about-working-horizontally/comment-page-1/#comment-3786 George Parker Wed, 09 May 2012 13:17:25 +0000 http://www.moreaboutadvertising.com/?p=43071#comment-3786 "He also defended WPP’s short-lived Enfatico agency experiment for Dell which he says still exists to a degree at Y&R." It actually resides in a broom closet in the basement of Y&R. When they move offices up town, to escape the "elevators of death" it will be bricked up. Destined to spend the rest of time haunting 49th and Madison. Come to think of it, about the same time it will take to pay off the costs of this fiasco. Cheers/George “He also defended WPP’s short-lived Enfatico agency experiment for Dell which he says still exists to a degree at Y&R.” It actually resides in a broom closet in the basement of Y&R. When they move offices up town, to escape the “elevators of death” it will be bricked up. Destined to spend the rest of time haunting 49th and Madison. Come to think of it, about the same time it will take to pay off the costs of this fiasco.
Cheers/George

]]> Comment on Some news from Y&R boss David Sable on Argentina ‘Malvinas’ ad controversy by George Parker http://www.moreaboutadvertising.com/2012/05/some-news-from-yr-boss-david-sable-on-argentina-malvinas-ad-controversy/comment-page-1/#comment-3784 George Parker Tue, 08 May 2012 14:23:12 +0000 http://www.moreaboutadvertising.com/?p=43000#comment-3784 Stephen... As you have pointed out Mercado, (the inventor of geography) has only apologized for using the War Memorial, not for the spot itself. Perhaps a little "Argie - Bargie" is in order. (Famous Sun headline from the period) And no more of this polo shit. Charles should put his foot down. His brother was there, remember? Oh, and by that stage, Reagan didn't know what day of the week it was. Kept asking where his leg had gone. Cheers/George Stephen…
As you have pointed out Mercado, (the inventor of geography) has only apologized for using the War Memorial, not for the spot itself. Perhaps a little “Argie – Bargie” is in order. (Famous Sun headline from the period) And no more of this polo shit. Charles should put his foot down. His brother was there, remember? Oh, and by that stage, Reagan didn’t know what day of the week it was. Kept asking where his leg had gone.
Cheers/George

]]> Comment on It’s the John Lewis era for ads and now Quality Solicitors sends forth a truckload of gloop by James Ryder http://www.moreaboutadvertising.com/2012/05/its-the-john-lewis-era-for-ads-and-now-quality-solicitors-sends-forth-a-truckload-of-gloop/comment-page-1/#comment-3783 James Ryder Tue, 08 May 2012 12:12:38 +0000 http://www.moreaboutadvertising.com/?p=42985#comment-3783 http://almostalwaysthinking.com/2012/05/08/quality-solicitors-appeal-to-our-emotions/ Seems others think differently - as well as lots of people on twitter (me included!). http://almostalwaysthinking.com/2012/05/08/quality-solicitors-appeal-to-our-emotions/

Seems others think differently – as well as lots of people on twitter (me included!).

]]> Comment on Six agencies make the first Tesco UK agency cut by Old Adfart http://www.moreaboutadvertising.com/2012/05/six-agencies-make-the-first-tesco-uk-agency-cut/comment-page-1/#comment-3781 Old Adfart Tue, 08 May 2012 11:21:37 +0000 http://www.moreaboutadvertising.com/?p=43011#comment-3781 Don't forget that the newborn Grandfield Rork Collins snatched Tesco from McCann back in the early 80s. Through buying GRC, Saatchis picked up Tesco. Don’t forget that the newborn Grandfield Rork Collins snatched Tesco from McCann back in the early 80s. Through buying GRC, Saatchis picked up Tesco.

]]> Comment on Now Y&R Argentina rebuts calls from WPP to withdraw controversial ‘Malvinas’ ad by George Parker http://www.moreaboutadvertising.com/2012/05/now-yr-argentina-rebuts-calls-from-wpp-to-withdraw-controversial-malvinas-ad/comment-page-1/#comment-3780 George Parker Tue, 08 May 2012 02:44:20 +0000 http://www.moreaboutadvertising.com/?p=42964#comment-3780 I fully expect the Poisoned Dwarf (Sir Martin) to do the Honorable thing... Immediately move WPP's registered office from Dublin to Stanley and begin paying full UK company taxes. Then, jump in one of his "Rollers," drive to the Palace, and hand the Queen back his Knighthood as a sign of his deeply felt remorse. Or.. As Zippy the Pinhead would say... Nah!!! Can you imagine WPP Board meetings in the Falklands in January? Cheers/George "AdScam" Parker I fully expect the Poisoned Dwarf (Sir Martin) to do the Honorable thing… Immediately move WPP’s registered office from Dublin to Stanley and begin paying full UK company taxes. Then, jump in one of his “Rollers,” drive to the Palace, and hand the Queen back his Knighthood as a sign of his deeply felt remorse. Or.. As Zippy the Pinhead would say… Nah!!! Can you imagine WPP Board meetings in the Falklands in January?
Cheers/George “AdScam” Parker

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