Comments for More About Advertising http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Tue, 12 Aug 2014 12:40:50 +0000 hourly 1 Comment on Is newbie agency Royal Order the answer for Miller Lite? by Carlos http://www.moreaboutadvertising.com/2014/08/is-newbie-agency-royal-order-the-answer-for-miller-lite/comment-page-1/#comment-42228 Carlos Tue, 12 Aug 2014 12:40:50 +0000 http://www.moreaboutadvertising.com/?p=85317#comment-42228 The Royal Order was a small design shop within Ogilvy Chicago that was co-owned by a portion of one of the ECDs there, and Ogilvy/WPP ultimately purchased its remaining stake. Looks like now its being used as a conflict / client specific agency.

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Comment on Penelope Cruz and friends grind man to dust for L’Agent by George Parker http://www.moreaboutadvertising.com/2014/08/penelope-cruz-and-friends-grind-man-to-dust-for-lagent/comment-page-1/#comment-42204 George Parker Mon, 11 Aug 2014 13:52:09 +0000 http://www.moreaboutadvertising.com/?p=85182#comment-42204 Obviously, this is what we have become. Ms Cruz was paid millions to “create & direct” this splendid example of cinematic art. I particularly loved the bit when the guy licked water off the ladies arse. Who the fuck needs an ad agency any more. Between Penelope and Will.I.Am, Global Brand Ambassadors and Creative Directors have it covered.
Cheers/George “AdScam” Parker

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Comment on Paul Simons: what the Virgin Atlantic account switch means to Adam&Eve/DDB and losing agency RKCR/Y&R by George Parker http://www.moreaboutadvertising.com/2014/08/paul-simons-what-the-virgin-atlantic-account-switch-means-to-adameveddb-and-losing-agency-rkcryr/comment-page-1/#comment-42162 George Parker Sat, 09 Aug 2014 23:12:19 +0000 http://www.moreaboutadvertising.com/?p=85045#comment-42162 Paul…
I’ll lay money that the Poisoned Dwarf is at this minute, assembling “Team Malaysian Airlines.” He can re-purpose all that unused stuff from the Y&R Enfatico broom closet. No wonder he’s worth all those mega-millions.
Cheers/George “AdScam” Parker

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Comment on Matt Williams: are these good enough reasons to make the doubters accept advertising? by Dominic Mills http://www.moreaboutadvertising.com/2014/07/matt-williams-are-these-good-enough-reasons-to-make-the-doubters-accept-advertising/comment-page-1/#comment-41913 Dominic Mills Thu, 31 Jul 2014 11:20:33 +0000 http://www.moreaboutadvertising.com/?p=84853#comment-41913 Matt
The car question is a good one. Personally, I ask them if I can take a look in their fridge or store cupboards. Most of the products you will find there are advertised, and the advertising is usually the reason they buy them, even if they deny it.
The same holds true for the contents of their bathroom cabinet, although I shy away from looking there.
Maybe your dentist is jealous of all his peers who seem to be on TV at the moment, advertising Sensodyne, Colgate and so on.

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Comment on 72andSunny turns up the heat for Carl’s Jr. by George Parker http://www.moreaboutadvertising.com/2014/07/72andsunny-turns-up-the-heat-for-carls-jr/comment-page-1/#comment-41886 George Parker Wed, 30 Jul 2014 01:35:13 +0000 http://www.moreaboutadvertising.com/?p=84770#comment-41886 So… How many times do you have to beat this poor old dead fucking donkey, before it drops dead?

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Comment on W+K packs a punch in Cannes Film, Brenner for NewsCred, an Englishman abroad, Droga and Hegarty by Roy Brooks http://www.moreaboutadvertising.com/2014/06/wk-packs-a-punch-in-cannes-film-brenner-for-newscred-an-englishman-abroad-droga-and-hegarty/comment-page-1/#comment-41756 Roy Brooks Wed, 23 Jul 2014 08:42:36 +0000 http://www.moreaboutadvertising.com/?p=83445#comment-41756 Maybe didn’t enter ‘The Reader’ because even a liquor company realizes that there’s a distinction between fiction and total fiction when they see it?

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Comment on Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results by Katty Roberfroid http://www.moreaboutadvertising.com/2014/07/bronwen-hemming-of-wk-london-the-search-for-the-holy-grail-of-agency-payment-by-results/comment-page-1/#comment-41741 Katty Roberfroid Tue, 22 Jul 2014 16:11:03 +0000 http://www.moreaboutadvertising.com/?p=84466#comment-41741 Very interesting topic indeed…
Thinking of audio visual media owners and their sales houses, the claim is similar: measuring value from investment rather than focusing entirely on the “savings” target. Where does the PBR model leave broadcasters? Can it help slow down and reverse the spiraling down of media inventory prices that is unavoidable when the only KPI in use is the size of the discount squeezed out of media owners?

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Comment on New BBH campaign for KFC shows there’s still life on TV by Iain Maclean http://www.moreaboutadvertising.com/2014/07/new-bbh-campaign-for-kfc-shows-theres-still-life-on-tv/comment-page-1/#comment-41740 Iain Maclean Tue, 22 Jul 2014 16:01:42 +0000 http://www.moreaboutadvertising.com/?p=84515#comment-41740 “Too many people leading our industry are accountants, and I think for a creative industry that’s a tragedy.” Sir John is absolutely right.

Why? Because accountants, ike lawyers look backwards at past results. They have no big vision other than that of the cancer cell, to grow bigger and bigger. PE ratios come a long way in front of people or quality

People say what a wonderful job Sorrel has done for the industry. Really? Ask George Parker (and me, because I worked there) about Sorrell’s foray into starting up his very own full-service agency from scratch – as opposed to buying someone else’s vision. Enfatico was a fiasco.

But I digress. Returning to accountants running, or should I say, ruining our industry, the same thing is happening on the client side.

Marketing people are supposed to redress the balance of backward-focussed accountants, by looking forward; for having vision. That’s great in theory, but very few sit on main boards, or are not on the same level as their bean counterparts.

I encountered this problem, when for a mad year or two I was a marketing director and every time I proposed a new product, the FD would jump to his feet and ask what evidence I had that this would sell other than, as he termed it, “reeesearch.” When something worked, he wouldn’t say, “OK, maybe we should look at other ideas.” Instead, he would say, “can we do something just like the one that worked – but different. But not too different.”

I walked out and went back to copywriting.

How far would Apple have got with that attitude? We all know the answer. As Fran Liebowitz said, “Every intention, every achievement, comes out of dissatisfaction, not serenity. No-one ever said, ’Things are perfect, let’s invent fire.”

Accountants are happy with 10% annual increments. They haven’t the fire in their bellies, the talent or vision to double, or treble turnover or profts overnight, other than by cutting costs or acquisition (buying other people’s visions).

Ultimately, all empires collapse and eventually new ones emerge. Having watched the growth of global empires on both client and agency sides, I look forward to the inevitable decline and fall in both areas.

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Comment on New BBH campaign for KFC shows there’s still life on TV by Iain Maclean http://www.moreaboutadvertising.com/2014/07/new-bbh-campaign-for-kfc-shows-theres-still-life-on-tv/comment-page-1/#comment-41739 Iain Maclean Tue, 22 Jul 2014 15:59:45 +0000 http://www.moreaboutadvertising.com/?p=84515#comment-41739 “Too many people leading our industry are accountants, and I think for a creative industry that’s a tragedy.” Sir John is absolutely right.

Why? Because accountants, ike lawyers look backwards at past results. They have no big vision other than that of the cancer cell, to grow bigger and bigger. PE ratios come a long way in front of people or quality

People say what a wonderful job Sorrel has done for the industry. Really? Ask George Parker (and me, because I worked there) about Sorrell’s foray into starting up his very own full-service agency from scratch – as opposed to buying someone else’s vision. Enfatico was a fiasco.

But I digress. Returning to accountants running, or should I say, ruining our industry, the same thing is happening on the client side.

Marketing people are supposed to redress the balance of backward-focussed accountants, by looking forward; for having vision. That’s great in theory, but very few sit on main boards, or are not on the same level as their bean counterparts.

I encountered this problem, when for a mad year or two I was a marketing director and every time I proposed a new products, the FD would jump to his feet and ask what evidence I had that this would sell other than, as he termed it, “reeesearch.” When something worked, he wouldn’t say, “OK, maybe we should look at other ideas.” Instead, he would say, “can we do something just like the one that worked – but different. But not too different.” I walked out and went back into copywriting.

How far would Apple have got with that attitude? We all know the answer. As Fran Liebowitz said, “Every intention, every achievement, comes out of dissatisfaction, not serenity. No-one ever said, ’Things are perfect, let’s invent fire.”

Accountants are happy with 10% annual increments. They haven’t the fire in their bellies, the talent or vision to double, or treble turnover or profts overnight, other than by cutting costs or acquisition (buying other people’s visions).

Ultimately, all empires collapse and eventually new ones emerge. Having watched the growth of global empires on both client and agency sides, I look forward to the inevitable decline and fall in both areas.

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Comment on Martin Sorrell on Murdoch’s $75bn Times Warner bid by g http://www.moreaboutadvertising.com/2014/07/martin-sorrell-on-murdochs-75bn-times-warner-bid/comment-page-1/#comment-41703 g Mon, 21 Jul 2014 14:12:53 +0000 http://www.moreaboutadvertising.com/?p=84496#comment-41703 @Stephen…
Bloody hell… He’s going to buy Interpublic… How many times do I have to say it. Then he can award himself an even bigger pay packet. The upkeep on the Gramercy Park “Love Nest” is fucking horrendous. It’s tough at the top.
Cheers/George

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