Comments for More About Advertising http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Fri, 11 Apr 2014 11:33:20 +0000 hourly 1 Comment on Ryanair makes nonsensical 20-second ad debut by Rosie Milton http://www.moreaboutadvertising.com/2014/04/ryanair-makes-nonsensical-20-second-ad-debut/comment-page-1/#comment-32849 Rosie Milton Fri, 11 Apr 2014 11:33:20 +0000 http://www.moreaboutadvertising.com/?p=81072#comment-32849 Fair assessment. Disappointing.

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Comment on IPG’s Roth leaves the door open to a bid from WPP by George Parker http://www.moreaboutadvertising.com/2014/04/ipgs-roth-leaves-the-door-open-to-a-bid-from-wpp/comment-page-1/#comment-31016 George Parker Fri, 04 Apr 2014 20:32:34 +0000 http://www.moreaboutadvertising.com/?p=80777#comment-31016 How many fucking times do I have to tell you… WPP will swallow IPG. Irrespective of whether the Poisoned Dwarf or the Insurance salesman doth protest too much… It will fucking happen. Roth will walk with a $25 million golden parachute. Sir Martin will fly in Harrods decorators to remodel the Gramercy Park Love Nest… And, all will be well in the Big Dumb Holding Company paradise. Oh, apart from the “Erks” who actually do the work.
Cheers/George “AdScam” Parker

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Comment on W+K London takes a detour into space for Lurpak launch by Stephen Foster http://www.moreaboutadvertising.com/2014/04/wk-london-takes-a-detour-into-space-for-lurpak-launch/comment-page-1/#comment-30926 Stephen Foster Fri, 04 Apr 2014 16:08:07 +0000 http://www.moreaboutadvertising.com/?p=80767#comment-30926 Fair point Neil. OK, that’s one..

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Comment on W+K London takes a detour into space for Lurpak launch by neil christie http://www.moreaboutadvertising.com/2014/04/wk-london-takes-a-detour-into-space-for-lurpak-launch/comment-page-1/#comment-30906 neil christie Fri, 04 Apr 2014 13:48:25 +0000 http://www.moreaboutadvertising.com/?p=80767#comment-30906 Ads with people in, you say?

How about these?

https://www.youtube.com/results?search_query=tesco+love+every+mouthful

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Comment on Does the Evian baby and the Spiderman film franchise add up to anything better than an ad? by Name http://www.moreaboutadvertising.com/2014/04/does-the-evian-baby-and-the-spiderman-film-franchise-add-up-to-anything-better-than-an-ad/comment-page-1/#comment-30640 Name Thu, 03 Apr 2014 21:42:13 +0000 http://www.moreaboutadvertising.com/?p=80774#comment-30640 Actually Sony owns the rights to Spiderman.

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Comment on Jay Haines of Grace Blue: why great ad industry leaders don’t need to be advertising people by Rajendra Grewal http://www.moreaboutadvertising.com/2014/03/jay-haines-of-grace-blue-why-great-ad-industry-leaders-dont-need-to-be-advertising-people/comment-page-1/#comment-30151 Rajendra Grewal Wed, 02 Apr 2014 12:37:05 +0000 http://www.moreaboutadvertising.com/?p=80238#comment-30151 Yeah, all whole brain thinkers will be rewarded !

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Comment on Simon Hakim of Hunter: why risk-taking wins bigger rewards for a few brave advertisers by Tim Beveridge http://www.moreaboutadvertising.com/2014/03/simon-hakim-why-risk-taking-wins-bigger-rewards-for-a-few-brave-advertisers/comment-page-1/#comment-29732 Tim Beveridge Tue, 01 Apr 2014 03:03:59 +0000 http://www.moreaboutadvertising.com/?p=80553#comment-29732 I think that really – doing great advertising (and also great marketing and great business) is really just about doing something interesting for your customers, or potential customers. Nothing more than that.

If it’s interesting, gives someone a reward for engaging, solves a problem, etc then people will think it’s great and you’ll do great business.

I agree that marketers need to “take risks” but I also feel that for many of those marketers, the risk taking metaphor frames the situation in a less than constructive way and makes progress harder because it sounds scary. It creates a barrier by aligning great advertising with something like bungy jumping. Big organisations like control and predictability. Bungy jumping grinds against that*.

Really, as marketers we know a lot about our audiences. We should be able to deliver something to them that’s interesting. Either through its narrative, or its production, or its form, or its content.

When you think about it like that, its not really like bungy jumping at all.

* and you could also discuss the over-riding obsession of reach and frequency over content and impact and how that leads marketers to put boring content into as many places as possible because they think that the reach and frequency will get the job done, and the reach and frequency are more valued and defensible in large businesses than creative impact. – But that would be a long discussion.

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Comment on Gregory’s appointment as new Exterion CEO opens the door to possible deal for UK indie Ocean Outdoor by Fred Karno http://www.moreaboutadvertising.com/2014/03/gregorys-appointment-as-new-exterion-ceo-opens-the-door-to-possible-deal-for-uk-indie-ocean-outdoor/comment-page-1/#comment-29560 Fred Karno Mon, 31 Mar 2014 14:38:09 +0000 http://www.moreaboutadvertising.com/?p=80619#comment-29560 Former head of Telefonica’s Global digital ad business? Really?And how big was that then?How much did it grow under this chaps tenure and where was it heading? What do they even do? (Much the same question could be asked of WEVE btw-the digital sector’s Tower of Babel and doomed to fail as a result).

Maybe that’s why he’s minded to bail..Undoubtedly a lucrative move but surely a risky and potentially short term one for if Exterion fail to retain the London Underground contract, and on much better terms than the deal that sank its predecessor incarnation, the game is over.

Best of luck to the ex-CBS fellah’s steering Ocean.If they can pull off another easy pay day before the digital bubble bursts by virtue of their association with the Telefonica fellah then hats off to them.

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Comment on Grey finally wins a place on Vodafone’s UK agency roster – and not before time by paul campion http://www.moreaboutadvertising.com/2014/03/grey-finally-wins-a-place-on-vodafones-uk-agency-roster-and-not-before-time/comment-page-1/#comment-28716 paul campion Thu, 27 Mar 2014 13:44:20 +0000 http://www.moreaboutadvertising.com/?p=80394#comment-28716 If you’re unlucky enough to be a Vodafone customer (as I am) you will know what a rubbish company they are. So it’s no surprise that their advertising is pretty mediocre too. The two almost invariably go together.

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Comment on Rupert Murdoch tightens his grip on News Corp and Fox with surprise return of son Lachlan by Fred Karno http://www.moreaboutadvertising.com/2014/03/rupert-murdoch-tightens-his-grip-on-news-corp-and-fox-with-surprise-return-of-son-lachlan/comment-page-1/#comment-28704 Fred Karno Thu, 27 Mar 2014 09:24:16 +0000 http://www.moreaboutadvertising.com/?p=80363#comment-28704 It’s a bit like appointing not one but two David Moyes to run the shows.Chips off the old bloke they ain’t as both have amply shown with their “track records” to date will neither of them showing they have the ability to run a bath let alone the businesses they ‘ve been parachuted into solely by virtue of their family name and Daddy’s patronage and controlling stakes in them.

If I were a fund manager holding News Corp or Fox stock I’d be mightily pissed off and extraordinarily vigilant in assessing company performance in the near future.

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