Research
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IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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GroupM forecasts bigger boom in UK ad rebound
WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to…
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WFA survey shows clients all at sea as they try to navigate digital media
Advertisers may be spending money on media as if there’s no tomorrow but about half of themn have little idea…
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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments,…
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It’s Covid ad review time in the UK – Belong’s research hardly helps matters
The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency…
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The nation is split over Christmas, and can’t agree on sustainability either, IPA survey finds
Has Covid-19 turned us into a nation of Scrooges? Assuming we get to Christmas without any more lockdowns, only half…
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Post-pandemic WPP hits recovery targets a year early
For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and…
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