Research
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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40 over Forty list uveiled to combat ageism
Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The…
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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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