More About Advertising » Research http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Mon, 14 Apr 2014 07:41:09 +0000 en-US hourly 1 PJ Fusco: why search engine marketers need to change http://www.moreaboutadvertising.com/2014/04/pj-fusco-why-search-engine-marketers-need-to-change/ http://www.moreaboutadvertising.com/2014/04/pj-fusco-why-search-engine-marketers-need-to-change/#comments Fri, 11 Apr 2014 08:06:40 +0000 Staff http://www.moreaboutadvertising.com/?p=81056 http://www.moreaboutadvertising.com/2014/04/pj-fusco-why-search-engine-marketers-need-to-change/feed/ 0 WPP strikes exclusive deal with digital research firm eMarketer to provide ‘killer app’ for pitches http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/ http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/#comments Wed, 09 Apr 2014 07:42:17 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=80974 http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/feed/ 0 JWT London planning boss David Carr joins DigitasLBi http://www.moreaboutadvertising.com/2014/03/jwt-london-planning-boss-david-carr-joins-digitaslbi/ http://www.moreaboutadvertising.com/2014/03/jwt-london-planning-boss-david-carr-joins-digitaslbi/#comments Wed, 19 Mar 2014 11:50:58 +0000 Staff http://www.moreaboutadvertising.com/?p=80143 http://www.moreaboutadvertising.com/2014/03/jwt-london-planning-boss-david-carr-joins-digitaslbi/feed/ 0 Food research claims big reduction in ads to children http://www.moreaboutadvertising.com/2014/03/food-research-claims-big-reduction-in-ads-to-children/ http://www.moreaboutadvertising.com/2014/03/food-research-claims-big-reduction-in-ads-to-children/#comments Tue, 18 Mar 2014 08:36:39 +0000 Staff http://www.moreaboutadvertising.com/?p=80076 http://www.moreaboutadvertising.com/2014/03/food-research-claims-big-reduction-in-ads-to-children/feed/ 0 Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car http://www.moreaboutadvertising.com/2014/03/jerry-judge-memo-to-clients-moving-agencies-is-more-like-buying-therapy-than-changing-your-car/ http://www.moreaboutadvertising.com/2014/03/jerry-judge-memo-to-clients-moving-agencies-is-more-like-buying-therapy-than-changing-your-car/#comments Mon, 17 Mar 2014 08:32:31 +0000 Jerry Judge http://www.moreaboutadvertising.com/?p=80005 http://www.moreaboutadvertising.com/2014/03/jerry-judge-memo-to-clients-moving-agencies-is-more-like-buying-therapy-than-changing-your-car/feed/ 0 European doordrop market recovering from recession says ELMA president Mark Davies http://www.moreaboutadvertising.com/2014/03/european-doordrop-market-recovering-from-recession-says-elma-president-mark-davies/ http://www.moreaboutadvertising.com/2014/03/european-doordrop-market-recovering-from-recession-says-elma-president-mark-davies/#comments Mon, 03 Mar 2014 15:03:01 +0000 Staff http://www.moreaboutadvertising.com/?p=79613 http://www.moreaboutadvertising.com/2014/03/european-doordrop-market-recovering-from-recession-says-elma-president-mark-davies/feed/ 0 Cameron Day: the UK’s growing number of singletons are still neglected by marketers http://www.moreaboutadvertising.com/2014/02/cameron-day-the-uks-growing-number-of-singletons-are-still-neglected-by-marketers/ http://www.moreaboutadvertising.com/2014/02/cameron-day-the-uks-growing-number-of-singletons-are-still-neglected-by-marketers/#comments Fri, 21 Feb 2014 08:08:19 +0000 Staff http://www.moreaboutadvertising.com/?p=79221 http://www.moreaboutadvertising.com/2014/02/cameron-day-the-uks-growing-number-of-singletons-are-still-neglected-by-marketers/feed/ 0 Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing? http://www.moreaboutadvertising.com/2014/02/harry-davison-of-maxus-how-can-we-ensure-that-media-effectiveness-helps-us-do-the-right-thing/ http://www.moreaboutadvertising.com/2014/02/harry-davison-of-maxus-how-can-we-ensure-that-media-effectiveness-helps-us-do-the-right-thing/#comments Mon, 10 Feb 2014 07:48:58 +0000 Staff http://www.moreaboutadvertising.com/?p=78711 http://www.moreaboutadvertising.com/2014/02/harry-davison-of-maxus-how-can-we-ensure-that-media-effectiveness-helps-us-do-the-right-thing/feed/ 0 Mind your body language! How non-verbal communication works in advertising http://www.moreaboutadvertising.com/2014/02/mind-your-body-language-how-non-verbal-communication-works-in-advertising/ http://www.moreaboutadvertising.com/2014/02/mind-your-body-language-how-non-verbal-communication-works-in-advertising/#comments Thu, 06 Feb 2014 11:26:52 +0000 Staff http://www.moreaboutadvertising.com/?p=78574 http://www.moreaboutadvertising.com/2014/02/mind-your-body-language-how-non-verbal-communication-works-in-advertising/feed/ 0 Andy Law: what the proliferation of online lists should tell marketers about the ‘me-conomy’ http://www.moreaboutadvertising.com/2014/02/andy-law-what-the-proliferation-of-online-lists-should-tell-marketers-about-the-me-conomy/ http://www.moreaboutadvertising.com/2014/02/andy-law-what-the-proliferation-of-online-lists-should-tell-marketers-about-the-me-conomy/#comments Wed, 05 Feb 2014 08:08:55 +0000 Andy Law http://www.moreaboutadvertising.com/?p=78516 http://www.moreaboutadvertising.com/2014/02/andy-law-what-the-proliferation-of-online-lists-should-tell-marketers-about-the-me-conomy/feed/ 0