More About Advertising » Research http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Fri, 15 Aug 2014 08:13:18 +0000 en-US hourly 1 Taj Sohal: people show more brand loyalty shopping by mobile – and they tend to be spend more http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/ http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/#comments Tue, 12 Aug 2014 06:24:00 +0000 Staff http://www.moreaboutadvertising.com/?p=85268 http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/feed/ 0 Matt Kwiecinski of Critical Mass: how to extract maximum value from the hottest tech trends http://www.moreaboutadvertising.com/2014/07/matt-kwiecinski-of-critical-mass-how-to-extract-maximum-value-from-the-hottest-tech-trends/ http://www.moreaboutadvertising.com/2014/07/matt-kwiecinski-of-critical-mass-how-to-extract-maximum-value-from-the-hottest-tech-trends/#comments Wed, 30 Jul 2014 09:19:22 +0000 Staff http://www.moreaboutadvertising.com/?p=84819 http://www.moreaboutadvertising.com/2014/07/matt-kwiecinski-of-critical-mass-how-to-extract-maximum-value-from-the-hottest-tech-trends/feed/ 0 Former BBH strategy boss Frost joins ais London http://www.moreaboutadvertising.com/2014/07/former-bbh-strategy-boss-frost-joins-ais-london/ http://www.moreaboutadvertising.com/2014/07/former-bbh-strategy-boss-frost-joins-ais-london/#comments Thu, 17 Jul 2014 15:45:41 +0000 Staff http://www.moreaboutadvertising.com/?p=84414 http://www.moreaboutadvertising.com/2014/07/former-bbh-strategy-boss-frost-joins-ais-london/feed/ 0 Newspaper industry calls time on NRS as it plans new audience measurement system http://www.moreaboutadvertising.com/2014/07/newspaper-industry-calls-time-on-nrs-as-it-plans-new-audience-measurement-system/ http://www.moreaboutadvertising.com/2014/07/newspaper-industry-calls-time-on-nrs-as-it-plans-new-audience-measurement-system/#comments Thu, 10 Jul 2014 08:10:19 +0000 Staff http://www.moreaboutadvertising.com/?p=84141 http://www.moreaboutadvertising.com/2014/07/newspaper-industry-calls-time-on-nrs-as-it-plans-new-audience-measurement-system/feed/ 0 WPP’s Millward Brown buys EffectiveBrands http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/ http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/#comments Tue, 17 Jun 2014 07:09:48 +0000 Staff http://www.moreaboutadvertising.com/?p=83196 http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/feed/ 0 Paul Simons: why understanding positioning and proposition is the key to telling a brand story http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/ http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/#comments Mon, 16 Jun 2014 10:45:04 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=83156 http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/feed/ 5 Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes. http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/ http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/#comments Thu, 12 Jun 2014 08:28:40 +0000 Staff http://www.moreaboutadvertising.com/?p=83069 http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/feed/ 0 Kantar buys PR monitoring firm Precise Media http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/ http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/#comments Tue, 10 Jun 2014 09:41:19 +0000 Staff http://www.moreaboutadvertising.com/?p=82939 http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/feed/ 0 Zoe Osmond of NABS: why it’s time for a fairer deal for ad industry working parents http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/ http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/#comments Tue, 03 Jun 2014 06:46:27 +0000 Staff http://www.moreaboutadvertising.com/?p=82635 http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/feed/ 0 Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’ http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/ http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/#comments Tue, 20 May 2014 06:54:35 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=82256 http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/feed/ 0