More About Advertising » Research http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Tue, 24 Jun 2014 16:53:23 +0000 en-US hourly 1 WPP’s Millward Brown buys EffectiveBrands http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/ http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/#comments Tue, 17 Jun 2014 07:09:48 +0000 Staff http://www.moreaboutadvertising.com/?p=83196 http://www.moreaboutadvertising.com/2014/06/wpps-millward-brown-buys-effectivebrands/feed/ 0 Paul Simons: why understanding positioning and proposition is the key to telling a brand story http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/ http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/#comments Mon, 16 Jun 2014 10:45:04 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=83156 http://www.moreaboutadvertising.com/2014/06/paul-simons-why-understanding-positioning-and-proposition-is-the-key-to-telling-a-brand-story/feed/ 5 Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes. http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/ http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/#comments Thu, 12 Jun 2014 08:28:40 +0000 Staff http://www.moreaboutadvertising.com/?p=83069 http://www.moreaboutadvertising.com/2014/06/leo-burnetts-mark-tutssel-the-trends-and-the-ads-that-will-be-this-years-big-winners-at-cannes/feed/ 0 Kantar buys PR monitoring firm Precise Media http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/ http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/#comments Tue, 10 Jun 2014 09:41:19 +0000 Staff http://www.moreaboutadvertising.com/?p=82939 http://www.moreaboutadvertising.com/2014/06/kantar-buys-pr-monitoring-firm-precise-media/feed/ 0 Zoe Osmond of NABS: why it’s time for a fairer deal for ad industry working parents http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/ http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/#comments Tue, 03 Jun 2014 06:46:27 +0000 Staff http://www.moreaboutadvertising.com/?p=82635 http://www.moreaboutadvertising.com/2014/06/zoe-osmond-of-nabs-why-its-time-for-a-fairer-deal-for-ad-industry-working-parents/feed/ 0 Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’ http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/ http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/#comments Tue, 20 May 2014 06:54:35 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=82256 http://www.moreaboutadvertising.com/2014/05/paul-simons-are-top-managers-and-the-city-finally-waking-up-to-the-reality-of-brand-damage/feed/ 0 Neil Christie of W+K London: how advertising really works – and what marketers don’t know http://www.moreaboutadvertising.com/2014/05/neil-christie-of-wk-london-how-advertising-really-works-and-what-marketers-dont-know/ http://www.moreaboutadvertising.com/2014/05/neil-christie-of-wk-london-how-advertising-really-works-and-what-marketers-dont-know/#comments Thu, 08 May 2014 08:43:25 +0000 Staff http://www.moreaboutadvertising.com/?p=81882 http://www.moreaboutadvertising.com/2014/05/neil-christie-of-wk-london-how-advertising-really-works-and-what-marketers-dont-know/feed/ 1 New WFA agency remuneration research shows slow take-up of performance-related pay http://www.moreaboutadvertising.com/2014/04/new-wfa-agency-remuneration-research-shows-slow-take-up-of-performance-related-pay/ http://www.moreaboutadvertising.com/2014/04/new-wfa-agency-remuneration-research-shows-slow-take-up-of-performance-related-pay/#comments Wed, 30 Apr 2014 09:11:43 +0000 Staff http://www.moreaboutadvertising.com/?p=81643 http://www.moreaboutadvertising.com/2014/04/new-wfa-agency-remuneration-research-shows-slow-take-up-of-performance-related-pay/feed/ 1 WPP’s Q1 growth battered by currency problems http://www.moreaboutadvertising.com/2014/04/wpps-q1-growth-battered-by-currency-problems/ http://www.moreaboutadvertising.com/2014/04/wpps-q1-growth-battered-by-currency-problems/#comments Fri, 25 Apr 2014 07:03:43 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=81460 http://www.moreaboutadvertising.com/2014/04/wpps-q1-growth-battered-by-currency-problems/feed/ 1 New figures show UK newspapers thriving online – so why do they keep losing money on print? http://www.moreaboutadvertising.com/2014/04/new-figures-show-uk-newspapers-thriving-online-so-why-do-they-keep-losing-money-on-print/ http://www.moreaboutadvertising.com/2014/04/new-figures-show-uk-newspapers-thriving-online-so-why-do-they-keep-losing-money-on-print/#comments Tue, 22 Apr 2014 09:44:46 +0000 Staff http://www.moreaboutadvertising.com/?p=81313 http://www.moreaboutadvertising.com/2014/04/new-figures-show-uk-newspapers-thriving-online-so-why-do-they-keep-losing-money-on-print/feed/ 0