News
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Cadbury and Ogilvy Mumbai win WARC effectiveness top spot
The most effective campaign of 2023 was ‘Shah Rukh Khan-My-Ad’ by Ogily Mumbai and Wavemaker Mumbai for Cadbury, according to…
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Uncommon walks on water in new ‘Everyday’ film for Avios
After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is…
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McCann and Xbox recruit real-life ‘Football Manager’ for Bromley FC
Football Manager is the video game that takes armchair football punditry to the next level. Now McCann London and Xbox…
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Nike under fire for turning the England flag purple ahead of Euro 24
PM Rishi Sunak and Labour leader Keir Starmer are among those who have expressed outraged disbelief that Nike has dared…
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It’s phone lickin’ good: Gut’s ad for new owner, Globant
Technology consultant Globant is a long-term client of agency Gut, but this new ad is their first work together since…
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MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every…
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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Why 2024 is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media…
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