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	<title>More About Advertising &#187; News</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Tue, 21 May 2013 17:31:47 +0000</lastBuildDate>
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		<title>Brandz makes Apple the world&#8217;s top brand &#8211; but the tax-dodging company&#8217;s reputation is in tatters</title>
		<link>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/#comments</comments>
		<pubDate>Tue, 21 May 2013 17:31:47 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brandz survey]]></category>
		<category><![CDATA[tax dodging]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66277</guid>
		<description><![CDATA[WPP has just produced its latest BrandZ survey of the world&#8217;s top brands and, as usual with these things, it&#8217;s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it&#8217;s pilloried by all and sundry, including American [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic</title>
		<link>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:36:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adelphic]]></category>
		<category><![CDATA[Changfeng Wang]]></category>
		<category><![CDATA[Jennefer Lum]]></category>
		<category><![CDATA[joule]]></category>
		<category><![CDATA[Michael Collins]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66212</guid>
		<description><![CDATA[WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins&#8217; decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Dr Pepper joins the hunk wars with Josh Button</title>
		<link>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:20:46 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[betc london]]></category>
		<category><![CDATA[diet cokes]]></category>
		<category><![CDATA[diet dr pepper]]></category>
		<category><![CDATA[hunks]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[Josh Button]]></category>
		<category><![CDATA[southern comfort]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66209</guid>
		<description><![CDATA[Old Spice&#8217;s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they&#8217;ve been with us ever since; latterly in BETC London&#8217;s revival of the Diet Coke hunk. Southern Comfort&#8217;s hero, one of Giles Keeble&#8217;s Modern Classics, is perhaps the funniest new version to date. Now Deutsch LA has come up with [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Buzzman tries an uncharitable approach to charity for Mondelez with &#8216;Hello Joy&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:01:56 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[buzzman]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[hello joy]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66200</guid>
		<description><![CDATA[I&#8217;m struggling a bit with this one &#8211; it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called &#8216;Hello Joy.&#8217; The big day was last week although presumably the effort continues. It seems to involve quite expensive T-shirts. But the ad from indie Paris agency Buzzman, featuring all sorts [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fallon UK returns to form with Crispello campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:53:38 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[britain's cheekiest stories]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[crispello]]></category>
		<category><![CDATA[fallon]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[saatchi]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66215</guid>
		<description><![CDATA[Fallon UK and parent agency Saatchi &#038; Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury&#8217;s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some find it winningly cheeky, others deeply annoying (it&#8217;s got a Pringle-sweatered dad in it). But [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cannes Lions and PHD launch &#8216;Ping&#8217; app to keep delegates focussed on games not fun</title>
		<link>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/#comments</comments>
		<pubDate>Mon, 20 May 2013 08:08:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[app]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[delegate pass]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[phd]]></category>
		<category><![CDATA[ping]]></category>
		<category><![CDATA[source operating system]]></category>
		<category><![CDATA[win cannes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66146</guid>
		<description><![CDATA[If you&#8217;re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you&#8217;re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Publicis and P&amp;G Asia essay a spin on mobile mania in new Vicks print campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:48:26 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[bring voice back]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[p&g asia pacific]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[publicis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vicks]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66129</guid>
		<description><![CDATA[Social media is inescapable these days whether you&#8217;re writing about business (is Facebook going up or down, what&#8217;s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other&#8230;. P&#038;G Asia Pacific has decided its good to talk though [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Bacardi picks McCann vets to helm new US ads</title>
		<link>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:27:28 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[bacardi]]></category>
		<category><![CDATA[betc]]></category>
		<category><![CDATA[cuba libre]]></category>
		<category><![CDATA[Jake Scott]]></category>
		<category><![CDATA[Jeff Weiss]]></category>
		<category><![CDATA[Lee Daley]]></category>
		<category><![CDATA[mccann]]></category>
		<category><![CDATA[new campaign]]></category>
		<category><![CDATA[ow]]></category>
		<category><![CDATA[Paul Opperman]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66096</guid>
		<description><![CDATA[Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it&#8217;s not clear if this is in partnership with the three (who [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Can Droga5&#8242;s Yiayia persuade Americans to put Athenos fetta in their pizzas?</title>
		<link>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:07:47 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[athenos]]></category>
		<category><![CDATA[chobani]]></category>
		<category><![CDATA[droga5]]></category>
		<category><![CDATA[fetta cheese]]></category>
		<category><![CDATA[greek yogurt]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[yiayia]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66092</guid>
		<description><![CDATA[Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft&#8217;s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC&#8217;s Today goes girl hunting</title>
		<link>http://www.moreaboutadvertising.com/2013/05/wpp/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/wpp/#comments</comments>
		<pubDate>Fri, 17 May 2013 20:10:59 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[chevrolet]]></category>
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		<category><![CDATA[mccann]]></category>
		<category><![CDATA[neogama]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[Patrick Lafferty]]></category>
		<category><![CDATA[presenters]]></category>
		<category><![CDATA[radio4]]></category>
		<category><![CDATA[Sarah Montague]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[today programme]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66068</guid>
		<description><![CDATA[***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He&#8217;s seen Omnicom slashing jobs at BBDO, after Interpublic&#8217;s McCann the world&#8217;s biggest agency network, following the loss of $300m Gillette to WPP&#8217;s Grey. More than that, he&#8217;ll see Omnicom boss John Wren&#8217;s reliance on his three big creative agency networks &#8211; BBDO, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/wpp/feed/</wfw:commentRss>
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