Media
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Dentsu tumbles in 2023
Japanese ad giant dentsu has confirmed a pretty grim 2023 posting a slight revenue increase (0.7%) but organic revenue falling…
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Publicis tops 2023 global new business with $700m – R3
The global creative and media new business landscape for 2023 proved to be relatively muted despite major accounts including Pfizer,…
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USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Hardly a vintage Super Bowl as far as the ads were concerned (although the game was pretty good with a…
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Messi and Michelob top Super Bowl ad winners – System1
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the…
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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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