Media
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Rachel Forde of UM: what I’ve learned as a first-time Cannes Lions judge
Rachel Forde is UK CEO of media agency UM and a Cannes Media Lions jury member. This year was my…
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Accenture at Cannes: “They said we’d never be creative”
Accenture Interactive had a very big yacht at Cannes last year – and posters all over the Palais des Festivals…
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Impero survey sets out to find reasons behind advertising’s “brain drain”
London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be…
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Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to…
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Global adspend to hit $600bn this year says IPG’s Magna
There may be a trade war between the US and China and the prospect of a shooting one in the…
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Cannes Lions: the old lady of La Croisette seems to have had a new blood transfusion this year
The Cannes Lions are the gift that keeps on giving, for owner Ascential at least. After a couple of years…
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Digital maturity is behind UK’s continued ad spend growth
Brexit cannot wither us, it seems, as agency groups are forecasting healthy ad spend growth in the UK for 2019,…
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