Media
-
Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least…
Read More » -
China expert Jonathan Smith picks his Desert Island Ads
Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads…
Read More » -
WPP and Publicis win (quite a lot) of Mondelez in review
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek…
Read More » -
Publicis rolls the data dice again with Rauxa acquisition
Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In…
Read More » -
Channel 4 plugs (fairly) starry line-up with complaints ad
There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world…
Read More » -
Another blow for M&C Saatchi as new NatWest campaign heads to The&Partnership
M&C Saatchi PLC is having a gruelling time at the moment, forced into a £6.4m provision over too-early revenue recognition…
Read More » -
Does ITV Creative rise to Rugby World Cup challenge?
More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some…
Read More » -
Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor…
Read More » -
Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
Read More »