Media
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Sorrell’s MightyHive media operation adds to analytics offer and moves into Korea with two more “mergers”
Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital…
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WPP in surprise return to growth
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling…
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BBC iPlayer turns on itself in streaming wars
BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of…
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Boris’ Get Ready for Brexit campaign misses its ever-moving target
The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed…
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Top UK media exec Simon Davis joins MSQ to set up new agency Walk-In Media
Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec…
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Are John Lewis and Waitrose going to join forces for iconic Christmas ad?
The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing…
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Global expands Out of Home empire with Netherlands’ MMD Media
UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor…
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