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	<title>More About Advertising &#187; Media</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<item>
		<title>Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic</title>
		<link>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:36:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adelphic]]></category>
		<category><![CDATA[Changfeng Wang]]></category>
		<category><![CDATA[Jennefer Lum]]></category>
		<category><![CDATA[joule]]></category>
		<category><![CDATA[Michael Collins]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66212</guid>
		<description><![CDATA[WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins&#8217; decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Cannes Lions and PHD launch &#8216;Ping&#8217; app to keep delegates focussed on games not fun</title>
		<link>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/#comments</comments>
		<pubDate>Mon, 20 May 2013 08:08:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[delegate pass]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[phd]]></category>
		<category><![CDATA[ping]]></category>
		<category><![CDATA[source operating system]]></category>
		<category><![CDATA[win cannes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66146</guid>
		<description><![CDATA[If you&#8217;re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you&#8217;re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC&#8217;s Today goes girl hunting</title>
		<link>http://www.moreaboutadvertising.com/2013/05/wpp/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/wpp/#comments</comments>
		<pubDate>Fri, 17 May 2013 20:10:59 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[chevrolet]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[goodby silverstein]]></category>
		<category><![CDATA[mccann]]></category>
		<category><![CDATA[neogama]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[Patrick Lafferty]]></category>
		<category><![CDATA[presenters]]></category>
		<category><![CDATA[radio4]]></category>
		<category><![CDATA[Sarah Montague]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[today programme]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66068</guid>
		<description><![CDATA[***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He&#8217;s seen Omnicom slashing jobs at BBDO, after Interpublic&#8217;s McCann the world&#8217;s biggest agency network, following the loss of $300m Gillette to WPP&#8217;s Grey. More than that, he&#8217;ll see Omnicom boss John Wren&#8217;s reliance on his three big creative agency networks &#8211; BBDO, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/wpp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s next for Becks as he joins rush to retire?</title>
		<link>http://www.moreaboutadvertising.com/2013/05/whats-next-for-becks-as-he-joins-rush-to-retire/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/whats-next-for-becks-as-he-joins-rush-to-retire/#comments</comments>
		<pubDate>Fri, 17 May 2013 07:24:22 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Andre Agassi]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[manchester united]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[Sir Alex Ferguson]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66028</guid>
		<description><![CDATA[Well maybe it&#8217;s not a rush but David Beckham&#8217;s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it&#8217;s likely that another, 40 year-old [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/whats-next-for-becks-as-he-joins-rush-to-retire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why brands need to change as new and cheaper tablet computers change the world</title>
		<link>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/#comments</comments>
		<pubDate>Thu, 16 May 2013 07:31:01 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[democratisation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipad mini]]></category>
		<category><![CDATA[mojiva]]></category>
		<category><![CDATA[mojiva tab]]></category>
		<category><![CDATA[Nick Marsh]]></category>
		<category><![CDATA[reading habits]]></category>
		<category><![CDATA[tablet computers]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65975</guid>
		<description><![CDATA[New tablet computers are defining and expanding the mobile universe; to the extent that they&#8217;re changing reading habits and whole lifestyles. Nick Marsh (left), VP EMEA for Mojiva, explains how the world is changing. Remember when the internet was the shiny new object that everyone simply had to get their hands on and use? New [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We need more ads like this music vid from CSS</title>
		<link>http://www.moreaboutadvertising.com/2013/05/we-need-more-ads-like-this-music-vid-from-css/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/we-need-more-ads-like-this-music-vid-from-css/#comments</comments>
		<pubDate>Thu, 16 May 2013 07:12:44 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[arcade]]></category>
		<category><![CDATA[brazilian band]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[epoch films]]></category>
		<category><![CDATA[Greg Scruton]]></category>
		<category><![CDATA[Matt Dilmore]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Toni Basil]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65944</guid>
		<description><![CDATA[We don&#8217;t usually do music vids on MAA but this one for Brazilian band CSS is brilliant. Matt Dilmore for Epoch Films directed and the dance is courtesy of choreographer and performer Toni Basil. Arcade&#8217;s Greg Scruton supplied the top-notch editing. It could, actually, easily be an ad.]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/we-need-more-ads-like-this-music-vid-from-css/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Centaur Media&#8217;s £50m bold bet on digital business Econsultancy backfires disastrously</title>
		<link>http://www.moreaboutadvertising.com/2013/05/centaur-medias-50m-bold-bet-on-digital-business-econsultancy-backfires-disastrously/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/centaur-medias-50m-bold-bet-on-digital-business-econsultancy-backfires-disastrously/#comments</comments>
		<pubDate>Wed, 15 May 2013 18:00:11 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[centaur media]]></category>
		<category><![CDATA[econsultancy]]></category>
		<category><![CDATA[Geoff Wilmot]]></category>
		<category><![CDATA[print revenues]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[Tim Potter]]></category>
		<category><![CDATA[£50m bet]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65922</guid>
		<description><![CDATA[It&#8217;s a dry, spare document. But beneath the dense, printed undergrowth of Centaur Media&#8217;s Interim Management Statement 7464E – out on City desks first thing this morning – lies a rich speculative mulch. Take this, for example: Geoff Wilmot is stepping down as CEO but has agreed to remain with the business until the end [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/centaur-medias-50m-bold-bet-on-digital-business-econsultancy-backfires-disastrously/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Week publisher Centaur faces exit from print as revenue plummets</title>
		<link>http://www.moreaboutadvertising.com/2013/05/marketing-week-publisher-centaur-faces-exit-from-print-as-revenue-plummets/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/marketing-week-publisher-centaur-faces-exit-from-print-as-revenue-plummets/#comments</comments>
		<pubDate>Wed, 15 May 2013 15:28:49 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[centaur media]]></category>
		<category><![CDATA[creative review]]></category>
		<category><![CDATA[Geoff Wilmot]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[money marketing]]></category>
		<category><![CDATA[Patrick Taylor]]></category>
		<category><![CDATA[print revenues]]></category>
		<category><![CDATA[the lawyer]]></category>
		<category><![CDATA[Tim Potter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65896</guid>
		<description><![CDATA[When I was at Marketing Week &#8211; decades ago &#8211; it made a fortune: display advertising flourished on the free circulation title and classified was a positive goldmine delivering an annual profit of at least £2m. Times have changed alas; and investors in the City will wonder if Centaur Media has changed accordingly. Today the [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/marketing-week-publisher-centaur-faces-exit-from-print-as-revenue-plummets/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Samsung launches year-long UK poster blitz through Cheil and Rapport</title>
		<link>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:59:05 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Avikar Jolly]]></category>
		<category><![CDATA[biggest large format poster campaign]]></category>
		<category><![CDATA[branded light boxes]]></category>
		<category><![CDATA[cheil]]></category>
		<category><![CDATA[Fiona Fitzgibbon]]></category>
		<category><![CDATA[rapport]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[uk posters]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65846</guid>
		<description><![CDATA[Samsung is launching what it claims is the UK&#8217;s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media owners remove all other site branding to make way for more than 200 Samsung-branded illuminated [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BT Sport attacks Sky with AMV launch campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/bt-attacks-sky-with-amv-sports-launch-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/bt-attacks-sky-with-amv-sports-launch-campaign/#comments</comments>
		<pubDate>Tue, 14 May 2013 10:51:09 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[amv/bbdo]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Clare Balding]]></category>
		<category><![CDATA[launch ad]]></category>
		<category><![CDATA[premier league football]]></category>
		<category><![CDATA[sky]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65828</guid>
		<description><![CDATA[AMV/BBDO ventures onto Nike creative territory in this launch ad for BT&#8217;s new sports operation, mercifully with a touch of humour. BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus rugby presumably, free to broadband customers. Sky will no doubt be preparing a BT-munching monster [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/bt-attacks-sky-with-amv-sports-launch-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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