More About Advertising » Finance http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Mon, 14 Apr 2014 07:41:09 +0000 en-US hourly 1 Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’ http://www.moreaboutadvertising.com/2014/04/stephen-whyte-the-mind-frazzling-task-of-choosing-an-agency-when-everyone-says-they-can-do-digital/ http://www.moreaboutadvertising.com/2014/04/stephen-whyte-the-mind-frazzling-task-of-choosing-an-agency-when-everyone-says-they-can-do-digital/#comments Mon, 14 Apr 2014 07:21:54 +0000 Staff http://www.moreaboutadvertising.com/?p=81089 http://www.moreaboutadvertising.com/2014/04/stephen-whyte-the-mind-frazzling-task-of-choosing-an-agency-when-everyone-says-they-can-do-digital/feed/ 0 Blow for Interpublic as Craftworks production boss Fred Schuster goes it alone with new hybrid agency Fred&Co http://www.moreaboutadvertising.com/2014/04/blow-for-interpublic-as-craftworks-production-boss-fred-schuster-goes-it-alone-with-new-hybrid-agency-fredco/ http://www.moreaboutadvertising.com/2014/04/blow-for-interpublic-as-craftworks-production-boss-fred-schuster-goes-it-alone-with-new-hybrid-agency-fredco/#comments Thu, 10 Apr 2014 20:50:55 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=81041 http://www.moreaboutadvertising.com/2014/04/blow-for-interpublic-as-craftworks-production-boss-fred-schuster-goes-it-alone-with-new-hybrid-agency-fredco/feed/ 0 Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account http://www.moreaboutadvertising.com/2014/04/apple-adds-four-new-digital-agencies-and-signals-holding-company-fight-for-1bn-plus-global-ad-account/ http://www.moreaboutadvertising.com/2014/04/apple-adds-four-new-digital-agencies-and-signals-holding-company-fight-for-1bn-plus-global-ad-account/#comments Thu, 10 Apr 2014 06:26:38 +0000 Staff http://www.moreaboutadvertising.com/?p=81000 http://www.moreaboutadvertising.com/2014/04/apple-adds-four-new-digital-agencies-and-signals-holding-company-fight-for-1bn-plus-global-ad-account/feed/ 0 Spend half an hour at MIPTV with Maurice Levy http://www.moreaboutadvertising.com/2014/04/spend-half-an-hour-at-mipcom-with-maurice-levy/ http://www.moreaboutadvertising.com/2014/04/spend-half-an-hour-at-mipcom-with-maurice-levy/#comments Wed, 09 Apr 2014 10:15:25 +0000 Staff http://www.moreaboutadvertising.com/?p=80993 http://www.moreaboutadvertising.com/2014/04/spend-half-an-hour-at-mipcom-with-maurice-levy/feed/ 0 Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success? http://www.moreaboutadvertising.com/2014/04/festival-of-media-top-gongs-go-to-starcom-and-um-but-do-media-awards-translate-into-business-success/ http://www.moreaboutadvertising.com/2014/04/festival-of-media-top-gongs-go-to-starcom-and-um-but-do-media-awards-translate-into-business-success/#comments Wed, 09 Apr 2014 08:52:12 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=80982 http://www.moreaboutadvertising.com/2014/04/festival-of-media-top-gongs-go-to-starcom-and-um-but-do-media-awards-translate-into-business-success/feed/ 0 WPP strikes exclusive deal with digital research firm eMarketer to provide ‘killer app’ for pitches http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/ http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/#comments Wed, 09 Apr 2014 07:42:17 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=80974 http://www.moreaboutadvertising.com/2014/04/wpp-strikes-exclusive-deal-with-digital-research-firm-emarketer-to-provide-killer-app-for-pitches/feed/ 0 New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population. http://www.moreaboutadvertising.com/2014/04/new-ipa-report-says-marketers-are-failing-to-respond-to-needs-of-uks-rapidly-growing-ethnic-population/ http://www.moreaboutadvertising.com/2014/04/new-ipa-report-says-marketers-are-failing-to-respond-to-needs-of-uks-rapidly-growing-ethnic-population/#comments Tue, 08 Apr 2014 09:16:41 +0000 Staff http://www.moreaboutadvertising.com/?p=80949 http://www.moreaboutadvertising.com/2014/04/new-ipa-report-says-marketers-are-failing-to-respond-to-needs-of-uks-rapidly-growing-ethnic-population/feed/ 0 Burger King changes tack again – now it’s going global http://www.moreaboutadvertising.com/2014/04/burger-king-changes-tack-again-now-its-going-global/ http://www.moreaboutadvertising.com/2014/04/burger-king-changes-tack-again-now-its-going-global/#comments Mon, 07 Apr 2014 14:06:55 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=80919 http://www.moreaboutadvertising.com/2014/04/burger-king-changes-tack-again-now-its-going-global/feed/ 0 Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle http://www.moreaboutadvertising.com/2014/04/ian-maynard-of-network-why-shock-tactics-arent-the-only-way-for-charities-to-win-the-donations-battle/ http://www.moreaboutadvertising.com/2014/04/ian-maynard-of-network-why-shock-tactics-arent-the-only-way-for-charities-to-win-the-donations-battle/#comments Mon, 07 Apr 2014 07:29:52 +0000 Sponsored Editorial http://www.moreaboutadvertising.com/?p=80867 http://www.moreaboutadvertising.com/2014/04/ian-maynard-of-network-why-shock-tactics-arent-the-only-way-for-charities-to-win-the-donations-battle/feed/ 0 More strife at Tesco leaves CEO Clarke out on his own http://www.moreaboutadvertising.com/2014/04/more-strife-at-tesco-leaves-ceo-clarke-out-on-his-own/ http://www.moreaboutadvertising.com/2014/04/more-strife-at-tesco-leaves-ceo-clarke-out-on-his-own/#comments Fri, 04 Apr 2014 10:06:21 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=80816 http://www.moreaboutadvertising.com/2014/04/more-strife-at-tesco-leaves-ceo-clarke-out-on-his-own/feed/ 0