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WPP’s Sir Martin Sorrell outlines his next steps to world domination

WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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Will new Old Spice guy Fabio be as successful as Mustafa?

Ageing playboy Fabio seems to be the new face of Procter & Gamble’s Old Spice, taking over from the phenomenally successful, multi-award winning Old Spice guy Isaiah Mustafa. But Wieden+Kennedy Portland seems to be being a bit cautious about this, ...

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Naughty naughty Pepsi attacks Coke by enlisting Santa Claus

Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the ...

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