Home / Creative (page 478)


World Cup nerves for advertisers like Adidas as well as the players

The biggest fear for players selected for World Cups is either getting injured in the warm-up friendlies or, in some cases, not making the final cut. Advertisers have the same fears for these young men too, as they’ve signed a ...

Read More »

Will the puritans at Kraft like this Cadbury commercial?

When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much. Especially when it styles itself ‘Glass and a Half Productions.’ ...

Read More »

Carlsberg sends in the heavies for World Cup TV campaign

If England’s football during next month’s World Cup bears any resemblance to the new Carlsberg ‘Team Talk’ commercial, Don Fabio’s men will be forgetting about the beautiful game in favour of the traditional ‘Up and At ‘Em’ approach. Filmed, significantly ...

Read More »

Tiger review and i-level demise show reality of agency-client relationships

Agencies and clients often talk about their relationship as partnerships although an uneasy truce might be a better way of describing many of them. Recently there’ve been a couple of small explosions from the front, London digital agency i-level going ...

Read More »

Did Italian knickers inspire the John Lewis campaign?

The world is agog at the John Lewis campaign by Adam & Eve featuring Billy Joel’s tune ‘She’s always a woman…’ and it also features in an ad for Italian lingerie brand Calzedonia. And there are a number of other ...

Read More »

John Lewis commercial becomes YouTube hit

Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam ...

Read More »

Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

Read More »

Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

Read More »

Comedian Hugh Dennis launches ad agency

There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.