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Del Campo Saatchi in Argentina debuts first global campaign for Sony

Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, ...

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Post-production giant The Mill is valued at £119m

London-based post-production giant The Mill has been valued at £119m in a deal which sees Barclay Private Equity buying 60 per cent of the company from former majority owner private equity firm Carlyle. Original founders Robin Shenfield (pictured) and Pat ...

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VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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Wieden+Kennedy celebrates Royal Wedding with cupcakes and crowns

Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...

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Coke celebrates 125 years…must try harder

Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand. Especially when, at various times, you’ve produced ...

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