Home / Creative (page 478)

Creative

Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

Read More »

Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon. It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line ...

Read More »

German bosses at Jaguar sack Euro RSCG for new in-house agency Spark 44

What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s ...

Read More »

Mad Men tales – Roy Eaton, the first black adman on Madison Avenue

It shouldn’t have been surprising that Roy Eaton, a Korean War veteran who could double as copywriter and composer, got a job on Madison Avenue back in 1955. But Eaton was black and is believed to be the first African-American ...

Read More »

Del Campo Saatchi’s Maxi Itzkoff and Mariano Serkin on life, creativity, football and what women make of their Teletransporter ads

Multi award-winning creative directors Maxi Itzkoff (right) and Mariano Serkin from Del Campo Nazca Saatchi & Saatchi in Argentina are arguably the hottest creatives around at the moment. They won the outdoor Grand Prix at Cannes last year with their ...

Read More »

Does it matter which holding company wins the most awards? WPP’s Sir Martin Sorrell and creative boss John O’Keeffe think it does

We know this because WPP says it on its website that in 2010 it narrowed the gap between it and Omnicom in terms of the awards the group won at Cannes (and extended its narrow lead over Publicis Groupe). Two ...

Read More »

The road from ‘we’re an advertising agency’ to ‘we’re integrated’ feels like a fashion rather than a fact

I’ve been reviewing agency websites (and hence propositions) and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.