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	<title>More About Advertising &#187; Creative</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<item>
		<title>McCann Melbourne&#8217;s &#8216;Dumb Ways To Die&#8217; smashes PR companies at Cannes and scoops Direct GP too</title>
		<link>http://www.moreaboutadvertising.com/2013/06/mccann-melbournes-dumb-ways-to-die-smashes-pr-companies-at-cannes-and-scoops-direct-gp-too/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/mccann-melbournes-dumb-ways-to-die-smashes-pr-companies-at-cannes-and-scoops-direct-gp-too/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 20:52:44 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[David Gallagher]]></category>
		<category><![CDATA[direct grand prix]]></category>
		<category><![CDATA[dumb ways to die]]></category>
		<category><![CDATA[jury chairman]]></category>
		<category><![CDATA[ketchum europe]]></category>
		<category><![CDATA[mccann melbourne]]></category>
		<category><![CDATA[metro trains]]></category>
		<category><![CDATA[pr grand prix]]></category>
		<category><![CDATA[pr survey]]></category>
		<category><![CDATA[PR Week]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67538</guid>
		<description><![CDATA[Metro Trains&#8217; Dumb Ways To Die from McCann Melbourne, everybody&#8217;s favourite to win the top Film Grand Prix (what the Cannes Lions used to be about) has started the big budget adfest (nearly £19m spent on entries apparently) by winning two unexpected Grand Prix in the Direct and PR categories. At this rate it could [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/mccann-melbournes-dumb-ways-to-die-smashes-pr-companies-at-cannes-and-scoops-direct-gp-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Parker: how I worked my Agency Fireman miracle for Old Spice</title>
		<link>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 14:39:54 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[agency fireman]]></category>
		<category><![CDATA[buxom maids.bikinis]]></category>
		<category><![CDATA[dorlands]]></category>
		<category><![CDATA[Geoffrey Sladen]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[John Maltman]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[tv ads]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67491</guid>
		<description><![CDATA[In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old Spice had been a client of Dorland’s for a number of years, It had finally [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Channel 4&#8242;s 4Creative in the winner&#8217;s enclosure again with new Royal Ascot ad</title>
		<link>http://www.moreaboutadvertising.com/2013/06/channel-4s-4creative-in-the-winners-enclosure-again-with-new-royal-ascot-ad/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/channel-4s-4creative-in-the-winners-enclosure-again-with-new-royal-ascot-ad/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 07:41:10 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[4creative]]></category>
		<category><![CDATA[ad/promo]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[cheil]]></category>
		<category><![CDATA[David Abraham]]></category>
		<category><![CDATA[innocean]]></category>
		<category><![CDATA[meet the superhumans]]></category>
		<category><![CDATA[paralympics]]></category>
		<category><![CDATA[royal ascot ad]]></category>
		<category><![CDATA[spark44]]></category>
		<category><![CDATA[st lukes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67418</guid>
		<description><![CDATA[In-house agencies never work &#8211; do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil Worldwide may be deemed to come into the category because of family ties with Samsung. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/channel-4s-4creative-in-the-winners-enclosure-again-with-new-royal-ascot-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>W+K&#8217;s Alex Rogers: confessions of a Cannes virgin</title>
		<link>http://www.moreaboutadvertising.com/2013/06/wks-alex-rogers-confessions-of-a-cannes-virgin/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/wks-alex-rogers-confessions-of-a-cannes-virgin/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 07:06:21 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alex Rogers]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[croisette]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67416</guid>
		<description><![CDATA[It&#8217;s Cannes week and adland&#8217;s (self-appointed) finest are gathering on the Croisette to award each other, listen to seminars and speakers and consume heroic amounts of Riviera rosé. Wieden+Kennedy London new business director Alexandra Rogers sends her first despatch from the front. If you are anything like me you will spend a lot of your [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/wks-alex-rogers-confessions-of-a-cannes-virgin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free pussy &#8211; but there&#8217;s a (Russian) catch</title>
		<link>http://www.moreaboutadvertising.com/2013/06/free-pussy-but-theres-a-russian-catch/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/free-pussy-but-theres-a-russian-catch/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 20:11:18 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[amnesty international]]></category>
		<category><![CDATA[cossette montreal]]></category>
		<category><![CDATA[girl band]]></category>
		<category><![CDATA[jail]]></category>
		<category><![CDATA[pussy riot]]></category>
		<category><![CDATA[russian premier]]></category>
		<category><![CDATA[Vladmimir Putin]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67398</guid>
		<description><![CDATA[Which is that this film from Amnesty International and Cossette Montreal is actually making the case for Russian girl band Pussy Riot who had the effrontery to challenge Russian premier Vladimir Putin &#8211; and were consigned to the nick for their impudence. So not a native Canadian animal in sight. Anyway, it&#8217;s a good cause [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/free-pussy-but-theres-a-russian-catch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Droga5 crafts &#8216;a thing of beauty&#8217; in just 18 seconds</title>
		<link>http://www.moreaboutadvertising.com/2013/06/droga5-crafts-a-thing-of-beauty-in-just-18-seconds/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/droga5-crafts-a-thing-of-beauty-in-just-18-seconds/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 10:03:06 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[denise]]></category>
		<category><![CDATA[droga5 new york]]></category>
		<category><![CDATA[five seconds]]></category>
		<category><![CDATA[googlers]]></category>
		<category><![CDATA[newcastle brown]]></category>
		<category><![CDATA[Trevor Beattie]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[vine]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67384</guid>
		<description><![CDATA[Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter&#8217;s Vine seems to be doing quite nicely with its six seconds or less vids. Droga5 in New York is showing what you can do in 18 seconds for Newcastle Brown. Not new I know, but I hadn&#8217;t seen [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/droga5-crafts-a-thing-of-beauty-in-just-18-seconds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cannes Lions: WPP&#8217;s Sorrell in a spin over the chicken and egg question of creative and media</title>
		<link>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 09:28:51 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[best creative people]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[creatively effective solutions]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67370</guid>
		<description><![CDATA[Is usually omniscient WPP boss Sir Martin Sorrell struggling a bit to work out what he actually thinks? It&#8217;s the Cannes Lions adfest next week and Campaign has, rather enterprisingly, prised their views about the festival from the four big marcoms bosses &#8211; Sorrell, Omnicom&#8217;s John Wren, IPG&#8217;s Michael Roth and Maurice Levy of Publicis. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BBH New York makes winning debut for PlayStation</title>
		<link>http://www.moreaboutadvertising.com/2013/06/bbh-new-york-makes-winning-debut-for-playstation/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/bbh-new-york-makes-winning-debut-for-playstation/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 08:29:14 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[bbh new york]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[munchen]]></category>
		<category><![CDATA[new account]]></category>
		<category><![CDATA[playstation ad]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[tv campaign]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67360</guid>
		<description><![CDATA[It&#8217;s nice to see a bit of intelligence applied to &#8216;shoot &#8216;em up/bash the monsters&#8217; gaming ads and BBH New York has done its bit in this spot for new client Sony PlayStation. it seems to have got up the noses of some of the nerds on YouTube, which may or may not be intentional. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/bbh-new-york-makes-winning-debut-for-playstation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MySpace relaunches with boring old young hipsters</title>
		<link>http://www.moreaboutadvertising.com/2013/06/myspace-relaunches-with-boring-old-young-hipsters/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/myspace-relaunches-with-boring-old-young-hipsters/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 10:49:26 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[hipsters]]></category>
		<category><![CDATA[iradio]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[myradio]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[relaunch tv campaign]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67330</guid>
		<description><![CDATA[At the risk of joining Paul Simons&#8217; grumpy old men, here&#8217;s the horrible new ad for the $20m relaunch of MySpace, the social network pioneer that was bought by Rupert Murdoch for $630m and sold a few years later for $30m. New MySpace majors on young creatives, chiefly musicians, who, among other things, &#8216;curate&#8217; its [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/myspace-relaunches-with-boring-old-young-hipsters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>D&amp;AD awards 4Creative and McCann Melbourne</title>
		<link>http://www.moreaboutadvertising.com/2013/06/dad-awards-4creative-and-mccann-melbourne/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/dad-awards-4creative-and-mccann-melbourne/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 08:29:57 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[4creative]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[bmp]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[collett dickenson pearce]]></category>
		<category><![CDATA[d&ad]]></category>
		<category><![CDATA[designers and art directors]]></category>
		<category><![CDATA[dumb ways to die]]></category>
		<category><![CDATA[mccann melbourne]]></category>
		<category><![CDATA[meet the superhumans]]></category>
		<category><![CDATA[music row]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67291</guid>
		<description><![CDATA[Channel 4&#8242;s &#8220;Meet The Superhumans&#8217; Paralympics campaign (left) by 4Creative (C4&#8242;s in-house agency) and Metro Trains&#8217; &#8216;Dumb Ways To Die&#8217; from McCann Melbourne won black pencils, the top prizes at the UK&#8217;s D&#038;AD Awards last night. Both of these have been picking up gongs all year and must be among the favourites for the big [...]]]></description>
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		<slash:comments>0</slash:comments>
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