More About Advertising » Creative http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Fri, 15 Aug 2014 08:13:18 +0000 en-US hourly 1 Lowe coup as Ogilvy’s Sjoenell heads back to Sweden http://www.moreaboutadvertising.com/2014/08/lowe-coup-as-ogilvys-sjoenell-heads-back-to-sweden/ http://www.moreaboutadvertising.com/2014/08/lowe-coup-as-ogilvys-sjoenell-heads-back-to-sweden/#comments Fri, 15 Aug 2014 07:27:05 +0000 Staff http://www.moreaboutadvertising.com/?p=85412 http://www.moreaboutadvertising.com/2014/08/lowe-coup-as-ogilvys-sjoenell-heads-back-to-sweden/feed/ 0 Karmarama buys mobile agency Nice, wins Iceland http://www.moreaboutadvertising.com/2014/08/karmarama-buys-mobile-agency-nice-wins-iceland/ http://www.moreaboutadvertising.com/2014/08/karmarama-buys-mobile-agency-nice-wins-iceland/#comments Thu, 14 Aug 2014 07:54:19 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85389 http://www.moreaboutadvertising.com/2014/08/karmarama-buys-mobile-agency-nice-wins-iceland/feed/ 0 IPG forms m:united to launch Microsoft ad blitz http://www.moreaboutadvertising.com/2014/08/ipg-forms-munited-to-launch-microsoft-ad-blitz/ http://www.moreaboutadvertising.com/2014/08/ipg-forms-munited-to-launch-microsoft-ad-blitz/#comments Wed, 13 Aug 2014 10:08:15 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85375 http://www.moreaboutadvertising.com/2014/08/ipg-forms-munited-to-launch-microsoft-ad-blitz/feed/ 0 Cake takes a bite of blu’s e-cigarettes crusade http://www.moreaboutadvertising.com/2014/08/cake-takes-a-bit-of-blus-e-cigarettes-crusade/ http://www.moreaboutadvertising.com/2014/08/cake-takes-a-bit-of-blus-e-cigarettes-crusade/#comments Wed, 13 Aug 2014 08:54:39 +0000 Staff http://www.moreaboutadvertising.com/?p=85363 http://www.moreaboutadvertising.com/2014/08/cake-takes-a-bit-of-blus-e-cigarettes-crusade/feed/ 0 Mark Popkiewicz: why advertisers must embrace new technology to reach out to the ‘skip generation’ http://www.moreaboutadvertising.com/2014/08/mark-popkiewicz-why-advertisers-must-embrace-new-technology-to-reach-out-to-the-skip-generation/ http://www.moreaboutadvertising.com/2014/08/mark-popkiewicz-why-advertisers-must-embrace-new-technology-to-reach-out-to-the-skip-generation/#comments Wed, 13 Aug 2014 08:26:40 +0000 Staff http://www.moreaboutadvertising.com/?p=85350 http://www.moreaboutadvertising.com/2014/08/mark-popkiewicz-why-advertisers-must-embrace-new-technology-to-reach-out-to-the-skip-generation/feed/ 0 Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success http://www.moreaboutadvertising.com/2014/08/matt-williams-what-nike-and-mcilroy-can-tell-us-about-working-for-long-term-brand-success/ http://www.moreaboutadvertising.com/2014/08/matt-williams-what-nike-and-mcilroy-can-tell-us-about-working-for-long-term-brand-success/#comments Tue, 12 Aug 2014 16:21:23 +0000 Matt Williams http://www.moreaboutadvertising.com/?p=85342 http://www.moreaboutadvertising.com/2014/08/matt-williams-what-nike-and-mcilroy-can-tell-us-about-working-for-long-term-brand-success/feed/ 0 Axe drops sexy for Gold fragrance launch – but is a tour of the lab an attractive substitute? http://www.moreaboutadvertising.com/2014/08/axe-drops-sexy-for-gold-fragrance-launch-but-is-a-tour-of-the-lab-an-attractive-substitute/ http://www.moreaboutadvertising.com/2014/08/axe-drops-sexy-for-gold-fragrance-launch-but-is-a-tour-of-the-lab-an-attractive-substitute/#comments Tue, 12 Aug 2014 16:06:54 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85336 http://www.moreaboutadvertising.com/2014/08/axe-drops-sexy-for-gold-fragrance-launch-but-is-a-tour-of-the-lab-an-attractive-substitute/feed/ 0 Dawson Pickering hires new creative Diego Arellano http://www.moreaboutadvertising.com/2014/08/dawson-pickering-hires-new-creative-diego-arellano/ http://www.moreaboutadvertising.com/2014/08/dawson-pickering-hires-new-creative-diego-arellano/#comments Tue, 12 Aug 2014 15:38:31 +0000 Staff http://www.moreaboutadvertising.com/?p=85329 http://www.moreaboutadvertising.com/2014/08/dawson-pickering-hires-new-creative-diego-arellano/feed/ 0 Is newbie agency Royal Order the answer for Miller Lite? http://www.moreaboutadvertising.com/2014/08/is-newbie-agency-royal-order-the-answer-for-miller-lite/ http://www.moreaboutadvertising.com/2014/08/is-newbie-agency-royal-order-the-answer-for-miller-lite/#comments Tue, 12 Aug 2014 08:35:59 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85317 http://www.moreaboutadvertising.com/2014/08/is-newbie-agency-royal-order-the-answer-for-miller-lite/feed/ 1 Samsonite takes on doubters in new Saatchi campaign http://www.moreaboutadvertising.com/2014/08/samsonite-takes-on-doubters-in-new-saatchi-campaign/ http://www.moreaboutadvertising.com/2014/08/samsonite-takes-on-doubters-in-new-saatchi-campaign/#comments Tue, 12 Aug 2014 08:20:59 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85307 http://www.moreaboutadvertising.com/2014/08/samsonite-takes-on-doubters-in-new-saatchi-campaign/feed/ 0