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	<title>More About Advertising &#187; Clients</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Thu, 23 May 2013 10:30:57 +0000</lastBuildDate>
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		<title>TBWA&#8217;s Being Worldwide to open in Shanghai</title>
		<link>http://www.moreaboutadvertising.com/2013/05/tbwas-being-worldwide-to-open-in-shanghai/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/tbwas-being-worldwide-to-open-in-shanghai/#comments</comments>
		<pubDate>Thu, 23 May 2013 10:30:57 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[being]]></category>
		<category><![CDATA[below-the-line network]]></category>
		<category><![CDATA[Colin Lee]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[new office]]></category>
		<category><![CDATA[Nicholas Bordas]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[shanghai]]></category>
		<category><![CDATA[Shel Liu]]></category>
		<category><![CDATA[tbwa]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66427</guid>
		<description><![CDATA[Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: &#8220;Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à la fois nationaux et internationaux. Being Shanghai bénéficiera de toutes les ressources des bureaux Being [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/tbwas-being-worldwide-to-open-in-shanghai/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Steve Sharp&#8217;s exit from M&amp;S fires the starting gun on UK adland&#8217;s next big pitch</title>
		<link>http://www.moreaboutadvertising.com/2013/05/steve-sharps-exit-from-ms-fires-the-starting-gun-on-uk-adlands-next-big-pitch/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/steve-sharps-exit-from-ms-fires-the-starting-gun-on-uk-adlands-next-big-pitch/#comments</comments>
		<pubDate>Thu, 23 May 2013 09:58:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[a&e/ddb]]></category>
		<category><![CDATA[amv/bbdo]]></category>
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		<category><![CDATA[James Murphy]]></category>
		<category><![CDATA[John Lewis]]></category>
		<category><![CDATA[m&S]]></category>
		<category><![CDATA[Marc Bolland]]></category>
		<category><![CDATA[marks & spencer]]></category>
		<category><![CDATA[Philip Green]]></category>
		<category><![CDATA[rkcr/y&r]]></category>
		<category><![CDATA[Steve Sharp]]></category>
		<category><![CDATA[Stuart Rose]]></category>
		<category><![CDATA[Twiggy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66413</guid>
		<description><![CDATA[Before Steve Sharp (left) joined Marks &#038; Spencer as marketing director in 2004 &#8211; as part of Stuart Rose&#8217;s management team hired to fend off a takeover bid from Philip Green &#8211; M&#038;S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/steve-sharps-exit-from-ms-fires-the-starting-gun-on-uk-adlands-next-big-pitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>72andSunny on top of owner MDC&#8217;s world as it carries away the &#8216;Grand Effie&#8217; for Activision</title>
		<link>http://www.moreaboutadvertising.com/2013/05/72andsunny-on-top-of-owner-mdcs-world-as-it-carries-away-the-grand-effie-for-activision/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/72andsunny-on-top-of-owner-mdcs-world-as-it-carries-away-the-grand-effie-for-activision/#comments</comments>
		<pubDate>Thu, 23 May 2013 08:18:52 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[72andsunny]]></category>
		<category><![CDATA[activision blizzard]]></category>
		<category><![CDATA[callof duty]]></category>
		<category><![CDATA[computer game]]></category>
		<category><![CDATA[grand effie]]></category>
		<category><![CDATA[mdc]]></category>
		<category><![CDATA[mizuno]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[spruce goose]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66400</guid>
		<description><![CDATA[It&#8217;s proving to be a pretty good year for California&#8217;s 72andSunny; top of Ad Age&#8217;s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard&#8217;s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/72andsunny-on-top-of-owner-mdcs-world-as-it-carries-away-the-grand-effie-for-activision/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy</title>
		<link>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/#comments</comments>
		<pubDate>Wed, 22 May 2013 07:54:54 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[fly-swatting]]></category>
		<category><![CDATA[free 5.0 trainer]]></category>
		<category><![CDATA[gillette fusion]]></category>
		<category><![CDATA[new TV campaign]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Roger Federer]]></category>
		<category><![CDATA[Thierry Henry]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66377</guid>
		<description><![CDATA[Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling &#8211; most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new &#8216;flexible&#8217; Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Andy Law: how your great British brand can become a Beckham-style icon</title>
		<link>http://www.moreaboutadvertising.com/2013/05/how-your-brand-can-become-a-beckham-style-icon/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/how-your-brand-can-become-a-beckham-style-icon/#comments</comments>
		<pubDate>Wed, 22 May 2013 07:29:31 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66275</guid>
		<description><![CDATA[Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become such a successful global icon? And why aren&#8217;t more British brands as successful as he [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/how-your-brand-can-become-a-beckham-style-icon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>DDB SF brings back Armor All the Viking</title>
		<link>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/#comments</comments>
		<pubDate>Wed, 22 May 2013 06:53:14 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[armor all]]></category>
		<category><![CDATA[car care]]></category>
		<category><![CDATA[community films]]></category>
		<category><![CDATA[ddb san francisco]]></category>
		<category><![CDATA[Matt Smukler]]></category>
		<category><![CDATA[viking]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66304</guid>
		<description><![CDATA[Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn&#8217;t exist and here&#8217;s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don&#8217;t look after their cars. Which sounds a bit of a contradiction, but there you go. Matt [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Brandz makes Apple the world&#8217;s top brand &#8211; but the tax-dodging company&#8217;s reputation is in tatters</title>
		<link>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/#comments</comments>
		<pubDate>Tue, 21 May 2013 17:31:47 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brandz survey]]></category>
		<category><![CDATA[tax dodging]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66277</guid>
		<description><![CDATA[WPP has just produced its latest BrandZ survey of the world&#8217;s top brands and, as usual with these things, it&#8217;s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it&#8217;s pilloried by all and sundry, including American [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/brandz-makes-apple-the-worlds-top-brand-but-the-tax-dodging-companys-reputation-is-in-tatters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic</title>
		<link>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:36:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Media]]></category>
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		<category><![CDATA[adelphic]]></category>
		<category><![CDATA[Changfeng Wang]]></category>
		<category><![CDATA[Jennefer Lum]]></category>
		<category><![CDATA[joule]]></category>
		<category><![CDATA[Michael Collins]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66212</guid>
		<description><![CDATA[WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins&#8217; decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dr Pepper joins the hunk wars with Josh Button</title>
		<link>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:20:46 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[betc london]]></category>
		<category><![CDATA[diet cokes]]></category>
		<category><![CDATA[diet dr pepper]]></category>
		<category><![CDATA[hunks]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[Josh Button]]></category>
		<category><![CDATA[southern comfort]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66209</guid>
		<description><![CDATA[Old Spice&#8217;s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they&#8217;ve been with us ever since; latterly in BETC London&#8217;s revival of the Diet Coke hunk. Southern Comfort&#8217;s hero, one of Giles Keeble&#8217;s Modern Classics, is perhaps the funniest new version to date. Now Deutsch LA has come up with [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Buzzman tries an uncharitable approach to charity for Mondelez with &#8216;Hello Joy&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:01:56 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[buzzman]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[hello joy]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66200</guid>
		<description><![CDATA[I&#8217;m struggling a bit with this one &#8211; it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called &#8216;Hello Joy.&#8217; The big day was last week although presumably the effort continues. It seems to involve quite expensive T-shirts. But the ad from indie Paris agency Buzzman, featuring all sorts [...]]]></description>
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