More About Advertising » Analysis http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Fri, 15 Aug 2014 08:13:18 +0000 en-US hourly 1 Taj Sohal: people show more brand loyalty shopping by mobile – and they tend to be spend more http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/ http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/#comments Tue, 12 Aug 2014 06:24:00 +0000 Staff http://www.moreaboutadvertising.com/?p=85268 http://www.moreaboutadvertising.com/2014/08/taj-sohal-people-show-more-brand-loyalty-shopping-by-mobile-and-they-tend-to-be-spend-more/feed/ 0 Zoe Osmond of NABS picks her Desert Island Ads http://www.moreaboutadvertising.com/2014/08/zoe-osmond-of-nabs-picks-her-desert-island-ads/ http://www.moreaboutadvertising.com/2014/08/zoe-osmond-of-nabs-picks-her-desert-island-ads/#comments Sat, 09 Aug 2014 19:51:02 +0000 Staff http://www.moreaboutadvertising.com/?p=85187 http://www.moreaboutadvertising.com/2014/08/zoe-osmond-of-nabs-picks-her-desert-island-ads/feed/ 0 A&E/DDB squares up to AMV/BBDO as Omnicom’s two heavyweights battle for UK agency top spot http://www.moreaboutadvertising.com/2014/08/aeddb-squares-up-to-amvbbdo-as-omnicoms-two-heavyweights-battle-for-uk-agency-top-spot/ http://www.moreaboutadvertising.com/2014/08/aeddb-squares-up-to-amvbbdo-as-omnicoms-two-heavyweights-battle-for-uk-agency-top-spot/#comments Wed, 06 Aug 2014 07:47:50 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85067 http://www.moreaboutadvertising.com/2014/08/aeddb-squares-up-to-amvbbdo-as-omnicoms-two-heavyweights-battle-for-uk-agency-top-spot/feed/ 0 Adam&Eve/DDB reels in Virgin Atlantic http://www.moreaboutadvertising.com/2014/08/adameveddb-reels-in-virgin-atlantic/ http://www.moreaboutadvertising.com/2014/08/adameveddb-reels-in-virgin-atlantic/#comments Tue, 05 Aug 2014 11:46:47 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=85035 http://www.moreaboutadvertising.com/2014/08/adameveddb-reels-in-virgin-atlantic/feed/ 0 David Prideaux of integrated agency Publicis Chemistry picks his Desert Island Ads http://www.moreaboutadvertising.com/2014/08/david-prideaux-of-integrated-agency-publicis-chemistry-picks-his-desert-island-ads/ http://www.moreaboutadvertising.com/2014/08/david-prideaux-of-integrated-agency-publicis-chemistry-picks-his-desert-island-ads/#comments Mon, 04 Aug 2014 06:10:55 +0000 Staff http://www.moreaboutadvertising.com/?p=84944 http://www.moreaboutadvertising.com/2014/08/david-prideaux-of-integrated-agency-publicis-chemistry-picks-his-desert-island-ads/feed/ 0 P&G slashes brands, Rosetta hires top bod Libenson and Droga5 gets going for Under Armour http://www.moreaboutadvertising.com/2014/08/pg-slashes-brands-rosetta-hires-top-bod-libenson-and-droga5-gets-going-for-under-armour/ http://www.moreaboutadvertising.com/2014/08/pg-slashes-brands-rosetta-hires-top-bod-libenson-and-droga5-gets-going-for-under-armour/#comments Fri, 01 Aug 2014 20:04:23 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=84919 http://www.moreaboutadvertising.com/2014/08/pg-slashes-brands-rosetta-hires-top-bod-libenson-and-droga5-gets-going-for-under-armour/feed/ 0 Omnicom tops up takeover war chest with $2.5bn http://www.moreaboutadvertising.com/2014/08/omnicom-tops-up-takeover-war-chest-with-2-5bn/ http://www.moreaboutadvertising.com/2014/08/omnicom-tops-up-takeover-war-chest-with-2-5bn/#comments Fri, 01 Aug 2014 09:07:07 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=84912 http://www.moreaboutadvertising.com/2014/08/omnicom-tops-up-takeover-war-chest-with-2-5bn/feed/ 0 Matt Williams: are these good enough reasons to make the doubters accept advertising? http://www.moreaboutadvertising.com/2014/07/matt-williams-are-these-good-enough-reasons-to-make-the-doubters-accept-advertising/ http://www.moreaboutadvertising.com/2014/07/matt-williams-are-these-good-enough-reasons-to-make-the-doubters-accept-advertising/#comments Thu, 31 Jul 2014 06:45:47 +0000 Matt Williams http://www.moreaboutadvertising.com/?p=84853 http://www.moreaboutadvertising.com/2014/07/matt-williams-are-these-good-enough-reasons-to-make-the-doubters-accept-advertising/feed/ 1 Engine sells to Hollywood powerhouse for £100m http://www.moreaboutadvertising.com/2014/07/engine-sells-to-hollywood-powerhouse-for-100m/ http://www.moreaboutadvertising.com/2014/07/engine-sells-to-hollywood-powerhouse-for-100m/#comments Wed, 30 Jul 2014 19:53:29 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=84841 http://www.moreaboutadvertising.com/2014/07/engine-sells-to-hollywood-powerhouse-for-100m/feed/ 0 Jim Houghton of Results International: why it’s OK to sell your agency but a disaster to sell your soul http://www.moreaboutadvertising.com/2014/07/jim-houghton-of-results-international-why-its-ok-to-sell-your-agency-but-a-disaster-to-sell-your-soul/ http://www.moreaboutadvertising.com/2014/07/jim-houghton-of-results-international-why-its-ok-to-sell-your-agency-but-a-disaster-to-sell-your-soul/#comments Tue, 29 Jul 2014 06:44:23 +0000 Staff http://www.moreaboutadvertising.com/?p=84744 http://www.moreaboutadvertising.com/2014/07/jim-houghton-of-results-international-why-its-ok-to-sell-your-agency-but-a-disaster-to-sell-your-soul/feed/ 0