<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>More About Advertising &#187; Analysis</title>
	<atom:link href="http://www.moreaboutadvertising.com/category/analysis/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Tue, 18 Jun 2013 06:02:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>George Parker: how I worked my Agency Fireman miracle for Old Spice</title>
		<link>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 14:39:54 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[agency fireman]]></category>
		<category><![CDATA[buxom maids.bikinis]]></category>
		<category><![CDATA[dorlands]]></category>
		<category><![CDATA[Geoffrey Sladen]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[John Maltman]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[tv ads]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67491</guid>
		<description><![CDATA[In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old Spice had been a client of Dorland’s for a number of years, It had finally [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-worked-my-agency-fireman-miracle-for-old-spice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do  grumpy old men still have something relevant to say about advertising today?</title>
		<link>http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 07:21:19 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[1960s]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[creative revolution]]></category>
		<category><![CDATA[d&ad]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Lord Bell]]></category>
		<category><![CDATA[Lord Saatchi]]></category>
		<category><![CDATA[mars]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Sir John Hegarty]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67253</guid>
		<description><![CDATA[A D&#038;AD (Design &#038; Art Direction) member recently posted a blog about the challenges facing older people in the whacky world of advertising, in particular once 50 comes and goes. The comments have been broadly interesting, some just plain grumpy old men (no women) complaining about the state of the industry today. It is worth [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sir Martin Sorrell is wrong &#8211; putting media ahead of creative leads to bad and wasteful advertising</title>
		<link>http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 07:31:35 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[amv]]></category>
		<category><![CDATA[Colin Gottlieb]]></category>
		<category><![CDATA[economist]]></category>
		<category><![CDATA[lead discipline]]></category>
		<category><![CDATA[media first]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67176</guid>
		<description><![CDATA[Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns are being developed, in particular [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>George Parker: how I shared a Dubonnet experience in Nice with Yves Montand</title>
		<link>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-shared-a-dubonnet-experience-in-nice-with-yves-montand/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-shared-a-dubonnet-experience-in-nice-with-yves-montand/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 10:50:36 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[agency fireman]]></category>
		<category><![CDATA[commercial shoot]]></category>
		<category><![CDATA[confessions of a mad man]]></category>
		<category><![CDATA[dorland]]></category>
		<category><![CDATA[dubonnet]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[NICE]]></category>
		<category><![CDATA[wages of fear]]></category>
		<category><![CDATA[Yves Montand]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67088</guid>
		<description><![CDATA[One of my first tasks as Dorland’s “Agency Fireman” was to save the Dubonnet account which, even though it was a popular woman’s drink, was despised by beer guzzling, British men who regarded anything that didn’t come in a pint pot, particularly something like Dubonnet, as a French “poofta” drink that did not go well [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/george-parker-how-i-shared-a-dubonnet-experience-in-nice-with-yves-montand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Late payers P&amp;G and Mondelez are hurting the ad business &#8211; and it&#8217;s all my fault!</title>
		<link>http://www.moreaboutadvertising.com/2013/06/late-payers-pg-and-mondelez-are-hurting-the-ad-business-and-its-all-my-fault/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/late-payers-pg-and-mondelez-are-hurting-the-ad-business-and-its-all-my-fault/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 09:29:37 +0000</pubDate>
		<dc:creator>Jerry Judge</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[cost-cutting]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[payment terms]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[quarterly results]]></category>
		<category><![CDATA[the ferless group]]></category>
		<category><![CDATA[wall street]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66990</guid>
		<description><![CDATA[P&#038;G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read the tortured language of the Mondelez CFO on the subject: “Although our same delicious globally [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/late-payers-pg-and-mondelez-are-hurting-the-ad-business-and-its-all-my-fault/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WPP&#8217;s Sorrell to get his way over pay this time but shareholders look for ways to rein him in</title>
		<link>http://www.moreaboutadvertising.com/2013/06/wpps-sorrell-to-get-his-way-over-pay-this-time-but-shareholders-look-for-ways-to-rein-him-in/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/wpps-sorrell-to-get-his-way-over-pay-this-time-but-shareholders-look-for-ways-to-rein-him-in/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 07:21:57 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[agm]]></category>
		<category><![CDATA[Eric Salama]]></category>
		<category><![CDATA[kantar]]></category>
		<category><![CDATA[Mark Read]]></category>
		<category><![CDATA[pay controversy]]></category>
		<category><![CDATA[Phil Lader]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[succession plan]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67011</guid>
		<description><![CDATA[It looks as though WPP boss Sir Martin Sorrell (left) is set to trouser the £17.6m the company decided he was worth last year as shareholders at this year&#8217;s AGM (set for Wednesday) will vote fairly narrowly in favour. But they&#8217;re far from pleased (one shareholder is quoted in today&#8217;s FT saying Sorrell is in [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/wpps-sorrell-to-get-his-way-over-pay-this-time-but-shareholders-look-for-ways-to-rein-him-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Havas: Vincent Bollore to step down as chairman with son Yannick named as successor</title>
		<link>http://www.moreaboutadvertising.com/2013/06/havas-too-many-bollores-for-comfort-as-far-as-ceo-david-jones-is-concerned/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/havas-too-many-bollores-for-comfort-as-far-as-ceo-david-jones-is-concerned/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 09:44:23 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bollore group]]></category>
		<category><![CDATA[Cyrille Bollore]]></category>
		<category><![CDATA[david jones]]></category>
		<category><![CDATA[havas]]></category>
		<category><![CDATA[succession plans]]></category>
		<category><![CDATA[Vincent Bollore]]></category>
		<category><![CDATA[Yannick Bollore]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66968</guid>
		<description><![CDATA[Havas chairman Vincent Bollore is planning to promote elder son Yannick (left) to replace him when he steps down later this year. He has also promoted younger son Cyrille to be his deputy at family-owned Bollore Group, which holds the biggest stake in Havas. Which, in a sense, is business much as before but it [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/havas-too-many-bollores-for-comfort-as-far-as-ceo-david-jones-is-concerned/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why smarter content is the key to moving search marketing from its medieval era to the space age</title>
		<link>http://www.moreaboutadvertising.com/2013/06/why-smarter-content-is-the-key-to-moving-search-marketing-from-its-medieval-era-to-the-space-age/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/why-smarter-content-is-the-key-to-moving-search-marketing-from-its-medieval-era-to-the-space-age/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 07:23:15 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[covario]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Russ Mann]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[sempo]]></category>
		<category><![CDATA[smarter content]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66947</guid>
		<description><![CDATA[Russ Mann (left), CEO of search marketing consultancy Covario, explains how brand marketers can produce smarter content and track it accurately around the internet. Is your content as “dumb as a box of rocks,” or is it deliberately designed to be smarter – to be found, friended, followed and forwarded all around the web? In [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/why-smarter-content-is-the-key-to-moving-search-marketing-from-its-medieval-era-to-the-space-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ISBA is trying to give agencies &#8216;latitude&#8217; over client payment &#8211; so that&#8217;s a new form of daylight robbery</title>
		<link>http://www.moreaboutadvertising.com/2013/06/isba-is-trying-to-give-agencies-latitude-over-client-payment-so-thats-a-new-form-of-daylight-robbery/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/isba-is-trying-to-give-agencies-latitude-over-client-payment-so-thats-a-new-form-of-daylight-robbery/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 11:48:02 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[creative agencies]]></category>
		<category><![CDATA[Debbie Morrison]]></category>
		<category><![CDATA[government procurement service]]></category>
		<category><![CDATA[ipa]]></category>
		<category><![CDATA[isba]]></category>
		<category><![CDATA[mondelez international]]></category>
		<category><![CDATA[payment terms]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[uk government]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66904</guid>
		<description><![CDATA[The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment to fair payment to and treatment of SMEs, as they like to call them, for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/isba-is-trying-to-give-agencies-latitude-over-client-payment-so-thats-a-new-form-of-daylight-robbery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most brands are pants says new Havas survey but the best ones, like IKEA, help you and your friends</title>
		<link>http://www.moreaboutadvertising.com/2013/06/most-brands-are-pants-says-new-havas-survey-but-the-best-ones-like-ikea-help-you-and-your-friends/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/most-brands-are-pants-says-new-havas-survey-but-the-best-ones-like-ikea-help-you-and-your-friends/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 07:33:07 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[bimbo]]></category>
		<category><![CDATA[danone]]></category>
		<category><![CDATA[david jones]]></category>
		<category><![CDATA[Financial results]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[havas]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[leroy martin]]></category>
		<category><![CDATA[meaningful brands survey]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[one world]]></category>
		<category><![CDATA[wellbeing]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66865</guid>
		<description><![CDATA[Only a fifth of all the brands out there make a meaningful difference to our lives according to new research from Havas &#8211; and most people would happily do without 70 per cent of them (over 90 per cent of them in the US and UK). The Meaningful Brands survey purports to measure the effect [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/most-brands-are-pants-says-new-havas-survey-but-the-best-ones-like-ikea-help-you-and-your-friends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
