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	<title>More About Advertising &#187; Agencies</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<title>Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy</title>
		<link>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/#comments</comments>
		<pubDate>Wed, 22 May 2013 07:54:54 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[fly-swatting]]></category>
		<category><![CDATA[free 5.0 trainer]]></category>
		<category><![CDATA[gillette fusion]]></category>
		<category><![CDATA[new TV campaign]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Roger Federer]]></category>
		<category><![CDATA[Thierry Henry]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66377</guid>
		<description><![CDATA[Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling &#8211; most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new &#8216;flexible&#8217; Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/nike-wins-best-use-of-roger-federer-award-in-new-free-campaign-from-wiedenkennedy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>DDB SF brings back Armor All the Viking</title>
		<link>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/#comments</comments>
		<pubDate>Wed, 22 May 2013 06:53:14 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[armor all]]></category>
		<category><![CDATA[car care]]></category>
		<category><![CDATA[community films]]></category>
		<category><![CDATA[ddb san francisco]]></category>
		<category><![CDATA[Matt Smukler]]></category>
		<category><![CDATA[viking]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66304</guid>
		<description><![CDATA[Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn&#8217;t exist and here&#8217;s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don&#8217;t look after their cars. Which sounds a bit of a contradiction, but there you go. Matt [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic</title>
		<link>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:36:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adelphic]]></category>
		<category><![CDATA[Changfeng Wang]]></category>
		<category><![CDATA[Jennefer Lum]]></category>
		<category><![CDATA[joule]]></category>
		<category><![CDATA[Michael Collins]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66212</guid>
		<description><![CDATA[WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins&#8217; decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dr Pepper joins the hunk wars with Josh Button</title>
		<link>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:20:46 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[betc london]]></category>
		<category><![CDATA[diet cokes]]></category>
		<category><![CDATA[diet dr pepper]]></category>
		<category><![CDATA[hunks]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[Josh Button]]></category>
		<category><![CDATA[southern comfort]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66209</guid>
		<description><![CDATA[Old Spice&#8217;s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they&#8217;ve been with us ever since; latterly in BETC London&#8217;s revival of the Diet Coke hunk. Southern Comfort&#8217;s hero, one of Giles Keeble&#8217;s Modern Classics, is perhaps the funniest new version to date. Now Deutsch LA has come up with [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buzzman tries an uncharitable approach to charity for Mondelez with &#8216;Hello Joy&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:01:56 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[buzzman]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[hello joy]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66200</guid>
		<description><![CDATA[I&#8217;m struggling a bit with this one &#8211; it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called &#8216;Hello Joy.&#8217; The big day was last week although presumably the effort continues. It seems to involve quite expensive T-shirts. But the ad from indie Paris agency Buzzman, featuring all sorts [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/buzzman-tries-an-uncharitable-approach-to-charity-for-mondelez-with-hello-joy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fallon UK returns to form with Crispello campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:53:38 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[britain's cheekiest stories]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[crispello]]></category>
		<category><![CDATA[fallon]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[saatchi]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66215</guid>
		<description><![CDATA[Fallon UK and parent agency Saatchi &#038; Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury&#8217;s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some find it winningly cheeky, others deeply annoying (it&#8217;s got a Pringle-sweatered dad in it). But [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>George Parker: on the Maxwell House set with maverick film director Michael Cimino</title>
		<link>http://www.moreaboutadvertising.com/2013/05/george-parker-on-the-maxwell-house-set-with-maverick-film-director-michael-cimino/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/george-parker-on-the-maxwell-house-set-with-maverick-film-director-michael-cimino/#comments</comments>
		<pubDate>Mon, 20 May 2013 15:36:25 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[benton & bowles]]></category>
		<category><![CDATA[bird wrangler]]></category>
		<category><![CDATA[confessions of a mad man]]></category>
		<category><![CDATA[crows]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[heaven's gate]]></category>
		<category><![CDATA[maxwell house]]></category>
		<category><![CDATA[Michael Cimino]]></category>
		<category><![CDATA[seagulls]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66094</guid>
		<description><![CDATA[Besides my never to be forgotten adventures with Mr. Whipple, another account I worked on at B&#038;B was Maxwell House Coffee, one of General Foods’ biggest brands. In common with P&#038;G, General Foods researched the shit out of everything they did. They didn’t quite have the rigid set of rules the Cincinnati guys loved to [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/george-parker-on-the-maxwell-house-set-with-maverick-film-director-michael-cimino/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Cannes Lions and PHD launch &#8216;Ping&#8217; app to keep delegates focussed on games not fun</title>
		<link>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/#comments</comments>
		<pubDate>Mon, 20 May 2013 08:08:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[delegate pass]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[phd]]></category>
		<category><![CDATA[ping]]></category>
		<category><![CDATA[source operating system]]></category>
		<category><![CDATA[win cannes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66146</guid>
		<description><![CDATA[If you&#8217;re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you&#8217;re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Publicis and P&amp;G Asia essay a spin on mobile mania in new Vicks print campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:48:26 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bring voice back]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[p&g asia pacific]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[publicis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vicks]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66129</guid>
		<description><![CDATA[Social media is inescapable these days whether you&#8217;re writing about business (is Facebook going up or down, what&#8217;s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other&#8230;. P&#038;G Asia Pacific has decided its good to talk though [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Bacardi picks McCann vets to helm new US ads</title>
		<link>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:27:28 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bacardi]]></category>
		<category><![CDATA[betc]]></category>
		<category><![CDATA[cuba libre]]></category>
		<category><![CDATA[Jake Scott]]></category>
		<category><![CDATA[Jeff Weiss]]></category>
		<category><![CDATA[Lee Daley]]></category>
		<category><![CDATA[mccann]]></category>
		<category><![CDATA[new campaign]]></category>
		<category><![CDATA[ow]]></category>
		<category><![CDATA[Paul Opperman]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66096</guid>
		<description><![CDATA[Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it&#8217;s not clear if this is in partnership with the three (who [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/bacardi-picks-mccann-vets-to-helm-new-us-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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