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	<title>More About Advertising &#187; Staff</title>
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	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Wed, 22 May 2013 06:53:14 +0000</lastBuildDate>
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		<title>DDB SF brings back Armor All the Viking</title>
		<link>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/#comments</comments>
		<pubDate>Wed, 22 May 2013 06:53:14 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[armor all]]></category>
		<category><![CDATA[car care]]></category>
		<category><![CDATA[community films]]></category>
		<category><![CDATA[ddb san francisco]]></category>
		<category><![CDATA[Matt Smukler]]></category>
		<category><![CDATA[viking]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66304</guid>
		<description><![CDATA[Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn&#8217;t exist and here&#8217;s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don&#8217;t look after their cars. Which sounds a bit of a contradiction, but there you go. Matt [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/ddb-sf-brings-back-armor-all-the-viking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fallon UK returns to form with Crispello campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:53:38 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[britain's cheekiest stories]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[crispello]]></category>
		<category><![CDATA[fallon]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[saatchi]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66215</guid>
		<description><![CDATA[Fallon UK and parent agency Saatchi &#038; Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury&#8217;s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some find it winningly cheeky, others deeply annoying (it&#8217;s got a Pringle-sweatered dad in it). But [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/fallon-uk-returns-to-form-with-crispello-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cannes Lions and PHD launch &#8216;Ping&#8217; app to keep delegates focussed on games not fun</title>
		<link>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/#comments</comments>
		<pubDate>Mon, 20 May 2013 08:08:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[delegate pass]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[phd]]></category>
		<category><![CDATA[ping]]></category>
		<category><![CDATA[source operating system]]></category>
		<category><![CDATA[win cannes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66146</guid>
		<description><![CDATA[If you&#8217;re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you&#8217;re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/cannes-lions-and-phd-launch-ping-app-to-keep-delegates-focussed-on-games-not-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publicis and P&amp;G Asia essay a spin on mobile mania in new Vicks print campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:48:26 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bring voice back]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[p&g asia pacific]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[publicis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vicks]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66129</guid>
		<description><![CDATA[Social media is inescapable these days whether you&#8217;re writing about business (is Facebook going up or down, what&#8217;s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other&#8230;. P&#038;G Asia Pacific has decided its good to talk though [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/publicis-and-pg-asia-essay-a-spin-on-mobile-mania-in-new-vicks-print-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>18 Feet &amp; Rising makes a joke out of Polyfilla</title>
		<link>http://www.moreaboutadvertising.com/2013/05/18-feet-rising-makes-a-joke-out-of-polyfilla/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/18-feet-rising-makes-a-joke-out-of-polyfilla/#comments</comments>
		<pubDate>Fri, 17 May 2013 11:11:25 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[18 feer & rising]]></category>
		<category><![CDATA[akzonobel]]></category>
		<category><![CDATA[polyfilla]]></category>
		<category><![CDATA[understated little ads]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66048</guid>
		<description><![CDATA[UK agency 18 Feet &#038; Rising is continuing its odyssey around the further shores of DIY for AkzoNobel with this little gem for Polyfilla (seems to have come out a funny shape but never mind). Are understated little ads with a joke coming back? Be good if they did.]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/18-feet-rising-makes-a-joke-out-of-polyfilla/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why brands need to change as new and cheaper tablet computers change the world</title>
		<link>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/#comments</comments>
		<pubDate>Thu, 16 May 2013 07:31:01 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[democratisation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipad mini]]></category>
		<category><![CDATA[mojiva]]></category>
		<category><![CDATA[mojiva tab]]></category>
		<category><![CDATA[Nick Marsh]]></category>
		<category><![CDATA[reading habits]]></category>
		<category><![CDATA[tablet computers]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65975</guid>
		<description><![CDATA[New tablet computers are defining and expanding the mobile universe; to the extent that they&#8217;re changing reading habits and whole lifestyles. Nick Marsh (left), VP EMEA for Mojiva, explains how the world is changing. Remember when the internet was the shiny new object that everyone simply had to get their hands on and use? New [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/why-brands-need-to-change-as-new-and-cheaper-tablet-computers-change-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deutsch LA&#8217;s exemplary safety ad for VW Passat</title>
		<link>http://www.moreaboutadvertising.com/2013/05/deutsch-las-exemplary-safety-ad-for-vw-passat/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/deutsch-las-exemplary-safety-ad-for-vw-passat/#comments</comments>
		<pubDate>Thu, 16 May 2013 07:05:46 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[deutsch la]]></category>
		<category><![CDATA[lucky man ad]]></category>
		<category><![CDATA[safety poll]]></category>
		<category><![CDATA[thirty seconds]]></category>
		<category><![CDATA[vw passat]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65955</guid>
		<description><![CDATA[If you&#8217;ve just topped a car safety poll and given the agency a bit of money to promote the news then you&#8217;d be pretty pleased with this thirty seconds from Deutsch LA. &#8220;Designed with other drivers in mind&#8221; is a neat bit of writing and it even manages to keep the lawyers happy by removing [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/deutsch-las-exemplary-safety-ad-for-vw-passat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Samsung launches year-long UK poster blitz through Cheil and Rapport</title>
		<link>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:59:05 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Avikar Jolly]]></category>
		<category><![CDATA[biggest large format poster campaign]]></category>
		<category><![CDATA[branded light boxes]]></category>
		<category><![CDATA[cheil]]></category>
		<category><![CDATA[Fiona Fitzgibbon]]></category>
		<category><![CDATA[rapport]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[uk posters]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65846</guid>
		<description><![CDATA[Samsung is launching what it claims is the UK&#8217;s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media owners remove all other site branding to make way for more than 200 Samsung-branded illuminated [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/samsung-launches-year-long-uk-poster-blitz-through-cheil-and-rapport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;ve had &#8216;breastaurants&#8217; already and now Triumph introduces &#8216;Branomics&#8217; for inflation-hungry Japan</title>
		<link>http://www.moreaboutadvertising.com/2013/05/weve-had-breastaurants-already-and-now-triumph-introduces-branomics-for-inflation-hungry-japan/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/weve-had-breastaurants-already-and-now-triumph-introduces-branomics-for-inflation-hungry-japan/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:43:09 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[abenomics]]></category>
		<category><![CDATA[bra]]></category>
		<category><![CDATA[branomics]]></category>
		<category><![CDATA[breastaurants]]></category>
		<category><![CDATA[inflation]]></category>
		<category><![CDATA[japanese economy]]></category>
		<category><![CDATA[japanese prime minister]]></category>
		<category><![CDATA[Sinzi Abe]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65857</guid>
		<description><![CDATA[New Japanese prime minister Sinzo Abe is trying to drag the country&#8217;s economy out of its decade-long slump with a policy aimed at reducing the value of the yen (which should help exports) and creating two per cent inflation, which should boost consumer spending (currently up five per cent this year). So Swiss-based bra manufacturer [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/weve-had-breastaurants-already-and-now-triumph-introduces-branomics-for-inflation-hungry-japan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jaguar&#8217;s F-Type launch tries to get back on track with a good old 30-second ad</title>
		<link>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/#comments</comments>
		<pubDate>Tue, 14 May 2013 06:40:10 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[damon lewis]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[jaguar f-type]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[new ad]]></category>
		<category><![CDATA[online film]]></category>
		<category><![CDATA[ridley scott]]></category>
		<category><![CDATA[running footage]]></category>
		<category><![CDATA[spark44]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65809</guid>
		<description><![CDATA[After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems like another case of Jerry Judge&#8217;s despised &#8216;running footage&#8217; but then it takes off (literally) [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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