More About Advertising » Paul Simons http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Tue, 18 Jun 2013 21:01:31 +0000 en hourly 1 Do grumpy old men still have something relevant to say about advertising today? http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/ http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/#comments Thu, 13 Jun 2013 07:21:19 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=67253 http://www.moreaboutadvertising.com/2013/06/do-grumpy-old-men-still-have-something-relevant-to-say-about-advertising-today/feed/ 1 Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/ http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/#comments Wed, 12 Jun 2013 07:31:35 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=67176 http://www.moreaboutadvertising.com/2013/06/sir-martin-sorrell-is-wrong-putting-media-ahead-of-creative-leads-to-bad-and-wasteful-advertising/feed/ 3 Can WPP’s new global production giant Deliver turn a Cinderella business into a princess? http://www.moreaboutadvertising.com/2013/03/can-wpps-new-deliver-play-prince-charming-and-take-cinderella-ad-production-to-the-top-table/ http://www.moreaboutadvertising.com/2013/03/can-wpps-new-deliver-play-prince-charming-and-take-cinderella-ad-production-to-the-top-table/#comments Wed, 06 Mar 2013 17:32:56 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=61813 http://www.moreaboutadvertising.com/2013/03/can-wpps-new-deliver-play-prince-charming-and-take-cinderella-ad-production-to-the-top-table/feed/ 0 Paul Simons picks his Desert Island Ads http://www.moreaboutadvertising.com/2013/02/paul-simons-picks-his-desert-island-ads/ http://www.moreaboutadvertising.com/2013/02/paul-simons-picks-his-desert-island-ads/#comments Mon, 25 Feb 2013 14:35:34 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=61104 http://www.moreaboutadvertising.com/2013/02/paul-simons-picks-his-desert-island-ads/feed/ 0 Does VCCP’s BetVictor online betting campaign stretch ‘taste elasticity’ a few furlongs too far? http://www.moreaboutadvertising.com/2013/02/does-vccps-betvictor-online-betting-campaign-stretch-taste-elasticity-a-few-furlongs-too-far/ http://www.moreaboutadvertising.com/2013/02/does-vccps-betvictor-online-betting-campaign-stretch-taste-elasticity-a-few-furlongs-too-far/#comments Mon, 25 Feb 2013 08:32:15 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=61127 http://www.moreaboutadvertising.com/2013/02/does-vccps-betvictor-online-betting-campaign-stretch-taste-elasticity-a-few-furlongs-too-far/feed/ 0 Why the word ‘consumer’ is an irritating marketing use (and abuse) of language. http://www.moreaboutadvertising.com/2013/02/why-the-word-%e2%80%98consumer%e2%80%99-is-an-irritating-misuse-of-language/ http://www.moreaboutadvertising.com/2013/02/why-the-word-%e2%80%98consumer%e2%80%99-is-an-irritating-misuse-of-language/#comments Fri, 15 Feb 2013 16:59:03 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=60650 http://www.moreaboutadvertising.com/2013/02/why-the-word-%e2%80%98consumer%e2%80%99-is-an-irritating-misuse-of-language/feed/ 0 It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/ http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/#comments Fri, 15 Feb 2013 07:56:29 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=60570 http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/feed/ 0 Why advertising experience saves clients huge amounts and time and money – whatever it costs http://www.moreaboutadvertising.com/2013/02/why-advertising-experience-saves-clients-huge-amounts-and-time-and-money-whatever-it-costs/ http://www.moreaboutadvertising.com/2013/02/why-advertising-experience-saves-clients-huge-amounts-and-time-and-money-whatever-it-costs/#comments Mon, 11 Feb 2013 08:17:58 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=60262 http://www.moreaboutadvertising.com/2013/02/why-advertising-experience-saves-clients-huge-amounts-and-time-and-money-whatever-it-costs/feed/ 0 What attitudes to banks tell us about the all-important issue of trust in brands http://www.moreaboutadvertising.com/2013/02/what-attitudes-to-banks-tell-us-about-the-all-important-issue-of-trust-in-brands/ http://www.moreaboutadvertising.com/2013/02/what-attitudes-to-banks-tell-us-about-the-all-important-issue-of-trust-in-brands/#comments Tue, 05 Feb 2013 08:16:39 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=59908 http://www.moreaboutadvertising.com/2013/02/what-attitudes-to-banks-tell-us-about-the-all-important-issue-of-trust-in-brands/feed/ 0 The times are against agency start-ups but here’s how you win: first find a brave client.. http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/ http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/#comments Sun, 03 Feb 2013 20:24:27 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=59778 http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/feed/ 3