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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers - and consumers

PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

By Pablo del Campo on October 7, 2010

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming in the region, as much because of the resonance it has with consumers as clients [...]

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