-
Advertisers
Matt Williams: why Unilever’s The Foundry takes the CSR argument an important stage further
Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling…
Read More » -
Advertisers
Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but…
Read More » -
Creative
Matt Williams: why brands need to work harder to make you spend more time with them
Time has been of the essence in Cannes – literally. Without doubt one of the key issues so far, people…
Read More » -
Advertisers
Matt Williams: how Snapchat’s Evan Spiegel broke the rules but became a success
One thing everyone is excellent at here at Cannes is overanalysing things. Why did that award win over that one?…
Read More » -
Advertisers
Matt Williams: Cannes – the calm before the storm
Matt Williams, head of content at Partners Andrew Aldridge, will be blogging from Cannes for MAA. Here he joins the…
Read More » -
Advertisers
Matt Williams: eight sure-fire Cannes predictions
I was going to write a piece discussing the recent evolution of Cannes Lions, and the shifting perspectives and attitudes…
Read More » -
Advertisers
Matt Williams: building a creative reputation isn’t rocket science but you have to get out there and do it
Sorry to start a column with a cliché, but they say it’s the little things in life that really make…
Read More » -
Advertisers
Matt Williams: what does it take to win the big ad awards – craft skill or best marketing idea?
I was asking a friend last week how work was going. This friend is a creative at one of the…
Read More » -
Advertisers
Matt Williams: are unique events the way to win the agency PR game?
Every week there’s something new that’s killing advertising. That’ll put all agencies out of business. This year, one of those…
Read More »