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David O'Reilly
David is a former deputy editor of Campaign and writer for a number of leading titles including Management Today and the Sunday Times. He is a partner in The Editorial Partnership.
By David O'Reilly on December 7, 2010
Listeners to Radio 4, the BBC’s flagship “serious” radio channel, will be starting to wonder if some strange virus has swept across production teams and presenters at the venerable and very worthy station. First of all Today presenter James Naughtie, in what, knowing Jim’s political sympathies, may well have been a Freudian slip, managed to [...]
Posted in Media, News, Politics
By David O'Reilly on December 6, 2010
The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always desired, will see the end of mass advertising. These two have been so popular that [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Aleksander Orlov, charles saatchi, Frank Lowe, Gio Compario, Keith Richards, Lord Sugar, Paul O'Grady, Peter Marsh, Stephen Fry, tv
By David O'Reilly on November 30, 2010
They may be the sexiest, must-have items on any cool consumer’s shopping list but smartphones don’t currently achieve as much brand loyalty as people might expect. New multi-market research by Gfk found that 56 per cent of respondents were hedging their bets and had not yet decided what they would buy when they next upgraded [...]
Posted in Clients, News, Research | Tagged android, apple, BlackBerry, google, iPhone, marketing, Microsoft, nokia
By David O'Reilly on November 29, 2010
Ominous developments for advertisers this week with the news that both YouTube and SeeSaw, the UK video-on-demand service, are launching services that allow viewers to switch off advertising during programmes or to choose which commercials they wish to watch. YouTube is releasing a new ad unit called TrueView, which will provide viewers with a choice [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Agencies, BBC, Channel 4, downton abbey, Five, itv, SeeSaw, X-Factor, Youtube
By David O'Reilly on November 25, 2010
It could be carnage in the car market next year, with the extra 2.5 per cent on VAT coming in as consumers brace themselves for a tough year of cuts, especially in the public sector. So it’s not surprising that Land Rover is declaring a VAT freeze as part of its winter marketing campaign, with [...]
Posted in Clients, News | Tagged advertising, citroen, fiat, ford, Land Rover, marketing
By David O'Reilly on November 23, 2010
Mark Thompson must be grinding his teeth this morning following the news broken by the Times that the Today programme is in talks with Katie Price, aka Jordan, about guest-editing an episode of the daily news and current affairs programme some time between Christmas and New Year. The BBC director-general spends a large part of [...]
Posted in Media, News | Tagged Ann Widdecombe, BBC, David Beckham, Katie Price, Mark Thompson, Strictly Come Dancing, today programme
By David O'Reilly on November 22, 2010
After deliberately taking a “late-adopter” approach to this new-fangled thing called social media, grocer to the middle-classes Waitrose clearly reckons it won’t frighten off its customers by moving up a gear or two in this area. The John Lewis subsidiary is running its first major social media campaign for Christmas, featuring celebrity chef Heston Blumenthal, [...]
Posted in Agencies, Clients, Creative, News | Tagged Delia Smith, facebook, Heston Blumenthal, iPhone, John Lewis, Waitrose, Youtube
By David O'Reilly on November 18, 2010
It sounds like another triumph for Steve jobs as advertisers sign up in droves to Apple’s iAds mobile advertising platform as it prepares for its European launch, but it will be interesting to see if the punters are just as keen on something that while superficially attractive might ultimately be seen as yet another irritating [...]
Posted in Clients, Media, News | Tagged absolute radio, advertising, apple, iads, iPhone 4, iPod Touch, L'Oreal, Perrier, Renault, Steve Jobs, unilever
By David O'Reilly on November 16, 2010
Ford is looking to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something positive about the UK’s largest-selling car marque. As Ford marketing director Mark Simpson puts it: “Ford is not necessarily known [...]
Posted in Clients, Creative, News | Tagged Alan Partridge, bmw, ford, fosters, Renault, Skoda, volkswagen
By David O'Reilly on November 15, 2010
Things just can’t get much better for John Lewis. Its sales jumped by 10 per cent last week on top of a yearly increase of 11 per cent to £3 billion, and now it’s the top British entry in a new survey of influential brands in the UK. The survey is a top end one, [...]
Posted in Clients, News | Tagged apple, BP, Charlie Mayfield, google, Innocent, John Lewis, Marks&Spencer, virgin
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