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David O'Reilly
David is a former deputy editor of Campaign and writer for a number of leading titles including Management Today and the Sunday Times. He is a partner in The Editorial Partnership.
By David O'Reilly on March 9, 2011
UK PR agencies are getting excited about the unexpected possibilities for their discipline emerging from the Government’s devastating freeze on communications expenditure which, according to the Cabinet Office has resulted in a saving of £133m since it took office last May. With the COI decimated and its chief Mark Lund deciding to go and do [...]
Posted in Agencies, News, Politics, PR | Tagged cabinet office, coi, Danny Alexander, Government, Mark Lund, Sir Martin Sorrell
By David O'Reilly on February 23, 2011
Asda’s really getting under the skin of its rivals with its promise that its controversial price guarantee scheme is here to stay. The promotion helped the grocery retailer grow like-for-like sales by 1.6 per cent in its fourth quarter, quite an impressive achievement in a market distinguished by economic gloom and fierce competition in the [...]
Posted in Clients, Finance, News | Tagged advertising standards authority, Asda, Morrisons, Tesco, Waitrose
By David O'Reilly on February 23, 2011
AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 The Government seems to be going round in circles in its attempt to cut its expenditure on advertising and marketing. Last year it announced discount cialis big cuts to the Central Office of Information and sug cialis cheapest price gested that ads might be run on the BBC for free with [...]
Posted in Agencies, Clients, Media, Politics | Tagged advertising association, Amanda MacKenzie, Aviva, BBC, coi, Francis Maude, Sir Martin Sorrell, Tim Lefroy
By David O'Reilly on February 22, 2011
Is the tide turning for the concept of news website paywalls, as the Guardian reports today that the Telegraph group is planning to introduce charging for some digital content in the autumn? This news coincides with encouraging signs for News International, with its Times and News of the World paywall sites both recording double-digit growth [...]
Posted in Finance, Media, News | Tagged financial times, guardian, Independent, Mail, news corporation, news of the world, Rupert Murdoch, Telegraph, Times
By David O'Reilly on February 15, 2011
Domino’s Pizza is predicting sustained growth on the back of excellent figures announced today, but is it possible that chief executive Chris Moore had his “Ratner” moment when he informed us that there was a double-dip jump in demand for its deliveries last night compared with Valentine’s Day in 2010? Clearly in a good mood, [...]
Posted in Clients, Finance, News, PR | Tagged burger king, Chris Moore, Domino's Pizza, Gerald Ratner, MacDonalds
By David O'Reilly on February 8, 2011
There’s nothing like a royal wedding for boosting advertising and indeed commerce in general, precisely because it stimulates both royalists and republicans to splash the cash. ITV is expecting its revenues to be up by 19 per cent in April as wedding hysteria steadily builds up to the big day at the end of the [...]
Posted in Clients, Finance, Media | Tagged Adam Crozier, Archie Norman, Fru Hazlitt, itv, Kate Middleton, Prince William, Selfridges, Tesco, thomas cook
By David O'Reilly on February 7, 2011
Is the pressure of competitive action and lower consumer spending starting to tell on John Lewis, previously the undisputed star of the UK retailer sector? Just two weeks ago it saw its sales drop for the first time in years and now it has quietly eroded the famous “Never Knowingly Undersold” pledge which it has [...]
Posted in Clients, Finance, News | Tagged John Lewis, Tesco, UK retail sales
By David O'Reilly on December 15, 2010
Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According to Marketing Week, the audience will be able to watch the ad, download wallpapers of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, bbh, dove, iAd, iTunes, Keith Weed, Lynx Excite, marketing, unilever
By David O'Reilly on December 10, 2010
It’s amazing how often large, supposedly successful companies just don’t understand that good communications are crucial to the bottom line, and fail to realise that they should have crisis management strategies and systems in place for when things go wrong. BP’s sluggish response to the Deepwater disaster was one classic example. Now Rolls Royce is [...]
Posted in Agencies, Clients, News, PR | Tagged BP, Deepwater, Qantas, Rolls Royce, Trent 900
By David O'Reilly on December 9, 2010
Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate giant is to start marketing its brands seriously in the UK from next year with [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Agencies, Asda, cadbury, Hersheys, Kraft, Sainsburys, walmart
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