Home / Author Archives: David O'Reilly

Author Archives: David O'Reilly

David is a former deputy editor of Campaign and writer for a number of leading titles including Management Today and the Sunday Times. He is a partner in The Editorial Partnership.

COI may be reprieved after all in Francis Maude’s overhaul

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 The Government seems to be going round in circles in its attempt to cut its expenditure on advertising and marketing. Last year it announced big cuts to the Central Office of Information and sug gested that ...

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UK PR agencies see golden opportunity in Government’s extended communications freeze

UK PR agencies are getting excited about the unexpected possibilities for their discipline emerging from the Government’s devastating freeze on communications expenditure which, according to the Cabinet Office has resulted in a saving of £133m since it took office last ...

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Tesco and its rivals need new ideas to combat Asda’s price guarantee

Asda’s really getting under the skin of its rivals with its promise that its controversial price guarantee scheme is here to stay. The promotion helped the grocery retailer grow like-for-like sales by 1.6 per cent in its fourth quarter, quite ...

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Are Telegraph plan for online paywall and healthy News International subscriber growth a sign of the future?

Is the tide turning for the concept of news website paywalls, as the Guardian reports today that the Telegraph group is planning to introduce charging for some digital content in the autumn? buy cuban cigars online usa This news coincides ...

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Is this Chris Moore's "Ratner" moment at Domino's Pizza?

Domino’s Pizza is predicting sustained growth on the back of excellent figures announced today, but is it possible that chief executive Chris Moore had his “Ratner” moment when he informed us that there was a double-dip jump in demand for ...

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WPP still lags behind Publicis despite record growth figures

WPP is really firing on all cylinders now, judging by its latest quarterly figures which showed a like-for-like revenues increase of 7.5 per cent, its highest growth rate since 2000 and more than twice the revenue rise for the first ...

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Will Hersheys deal with Asda appeal to UK consumers?

Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate ...

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