By Becky Wilkie on June 23, 2012
Nike has made a big stir at Cannes Lions 2012, with the Fuelband not only winning the Cyber Grand Prix but now swiping the coveted ‘integrated’ Titanium Grand Prix too, with agency R/GA. Stefan Olander (left), vice-president of digital sport at Nike, dropped into the festival to give a disarmingly charismatic talk about how “super [...]
Posted in Agencies, Clients, Creative, News | Tagged Bob Greenberg, cannes, consumer heroes, fuelband, LeBron James, nike, r/ga, Stefan Olander
By Becky Wilkie on June 23, 2012
Cannes has been stuffed to bursting this year, with no hotel rooms free, often no space in the packed-out seminars, no room in restaurants and barely a spare inch to walk down on La Croisette at night. The veterans hark back to the glory days of the empty, unpopular Cannes Lions a few years back [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged agency posing, Bill Clinton, cannes, celebritities, Dan Wieden, John Hegarty, Jon Hamm, Smokey Robinson, social media
By Becky Wilkie on June 22, 2012
The 22nd Saatchi & Saatchi New Directors’ Showcase took place on Thursday morning, with this year’s ‘Meet Your Creator’ theme striking a particular chord, in literal terms with a spectacular musical intro, complete with flying computer-controlled choreographed Quadrotors. But also as brands and agencies are, more than ever, looking to meet and encourage a new [...]
Posted in Agencies, Clients, Creative | Tagged Andrew Thomas Huang, cannes, cinema, new directors' showcase, new talent, orange, saatchi & saatchi
By Becky Wilkie on June 21, 2012
With 56,061 followers and more #canneslions tweets in an hour this year than there were during the entire festival last year it’s clear that Twitter is not only taking over Cannes, and the advertising industry itself but, indeed, the world. Social media is the hottest festival topic on the ground and online and with 400 [...]
Posted in Creative, Media, News | Tagged burberry, cannes, DickCostolo, h&m, social media
By Becky Wilkie on June 20, 2012
Every brand knows they need to step up their online presence but it seems like agencies are desperately scrabbling around for models that work. Advice from the YouTube panel discussing ‘How Online Video Powers Creative Innovation’ on Tuesday afternoon was that agencies should stop trying to work it out in-house and leave it to the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Andrew Creighton, cannes, Damian Kulash, havas, Morgan Spurlock, ok go, risk-taking, risks, vice, Youtube
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