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	<title>More About Advertising &#187; Angie Dean</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 24 May 2013 17:31:05 +0000</lastBuildDate>
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		<title>Dr Pepper joins the hunk wars with Josh Button</title>
		<link>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:20:46 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[betc london]]></category>
		<category><![CDATA[diet cokes]]></category>
		<category><![CDATA[diet dr pepper]]></category>
		<category><![CDATA[hunks]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[Josh Button]]></category>
		<category><![CDATA[southern comfort]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66209</guid>
		<description><![CDATA[Old Spice&#8217;s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they&#8217;ve been with us ever since; latterly in BETC London&#8217;s revival of the Diet Coke hunk. Southern Comfort&#8217;s hero, one of Giles Keeble&#8217;s Modern Classics, is perhaps the funniest new version to date. Now Deutsch LA has come up with [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/dr-pepper-joins-the-hunk-wars-with-josh-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Can Droga5&#8242;s Yiayia persuade Americans to put Athenos fetta in their pizzas?</title>
		<link>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:07:47 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[athenos]]></category>
		<category><![CDATA[chobani]]></category>
		<category><![CDATA[droga5]]></category>
		<category><![CDATA[fetta cheese]]></category>
		<category><![CDATA[greek yogurt]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[yiayia]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66092</guid>
		<description><![CDATA[Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft&#8217;s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/can-droga5s-yiayia-persuade-americans-to-put-athenos-fetta-in-their-pizzas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Scholl picks LBi for major website revamp</title>
		<link>http://www.moreaboutadvertising.com/2013/05/scholl-picks-lbi-for-major-website-revamp/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/scholl-picks-lbi-for-major-website-revamp/#comments</comments>
		<pubDate>Tue, 14 May 2013 10:28:05 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[digital account]]></category>
		<category><![CDATA[digitas]]></category>
		<category><![CDATA[lbi]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[scholl]]></category>
		<category><![CDATA[website win]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65818</guid>
		<description><![CDATA[Digital agency LBi has won the assignment to revamp number one footcare company Scholl&#8217;s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and online PR to boost traffic to the website. Scholl global digital manager Ankita Sayal says: [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/scholl-picks-lbi-for-major-website-revamp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Pedigree&#8217;s new &#8216;dog rescue&#8217; campaign just another example of the UK&#8217;s conflicted doggy emotions?</title>
		<link>http://www.moreaboutadvertising.com/2013/05/is-pedigrees-new-dog-rescue-campaign-just-another-example-of-the-uks-conflicted-doggy-emotions/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/is-pedigrees-new-dog-rescue-campaign-just-another-example-of-the-uks-conflicted-doggy-emotions/#comments</comments>
		<pubDate>Mon, 13 May 2013 16:14:14 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[amv/bbdo]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[for the love of dogs]]></category>
		<category><![CDATA[itv]]></category>
		<category><![CDATA[Paul O'Grady]]></category>
		<category><![CDATA[pedigree petfoods]]></category>
		<category><![CDATA[rescued dogs]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65741</guid>
		<description><![CDATA[All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million &#8216;free&#8217; meals to rescued dogs this year. And here&#8217;s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also includes sponsoring Paul O&#8217; Grady&#8217;s &#8216;For The Love of Dogs&#8217; ITV show; which some might [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/is-pedigrees-new-dog-rescue-campaign-just-another-example-of-the-uks-conflicted-doggy-emotions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McCann Copenhagen waves the national flag for Coke&#8217;s &#8216;Open Happiness&#8217; campaign</title>
		<link>http://www.moreaboutadvertising.com/2013/05/mccann-copenhagen-waves-the-national-flag-for-cokes-open-happiness-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/mccann-copenhagen-waves-the-national-flag-for-cokes-open-happiness-campaign/#comments</comments>
		<pubDate>Wed, 08 May 2013 11:39:16 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[denmark]]></category>
		<category><![CDATA[mccann copenhagen]]></category>
		<category><![CDATA[national flag]]></category>
		<category><![CDATA[open happiness]]></category>
		<category><![CDATA[visitors]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65488</guid>
		<description><![CDATA[Did you know that Denmark is the happiest country in the world (according to the UN)? Me neither. But this is the notion driving McCann Copenhagen&#8217;s latest effort for Coca-Cola&#8217;s &#8216;Open Happiness&#8217; campaign. Coca-Cola &#8211; The Happy Flag from McCann Copenhagen on Vimeo. If people in the UK started waving Union Jacks at visitors they&#8217;d [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/mccann-copenhagen-waves-the-national-flag-for-cokes-open-happiness-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you build a campaign around six-second Vine ads? Lowe&#8217;s and BBDO think you can</title>
		<link>http://www.moreaboutadvertising.com/2013/05/can-you-build-a-campaign-around-six-second-vine-ads-lowes-and-bbdo-think-you-can/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/can-you-build-a-campaign-around-six-second-vine-ads-lowes-and-bbdo-think-you-can/#comments</comments>
		<pubDate>Fri, 03 May 2013 05:11:25 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bbdo new york]]></category>
		<category><![CDATA[diy retailer]]></category>
		<category><![CDATA[lowe's]]></category>
		<category><![CDATA[screw]]></category>
		<category><![CDATA[six-second videos]]></category>
		<category><![CDATA[Trevor Beattie]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[vine]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65097</guid>
		<description><![CDATA[US DIY retailer Lowe&#8217;s and agency BBDO New York are suing Twitter&#8217;s new Vine six-second video mobile downloads to run a campaign about DIY. Do-it-yourself is a mystery to many of us (ie me) but I suppose this shows you how to screw. Screw means other things in various cultures and I can&#8217;t help but [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/can-you-build-a-campaign-around-six-second-vine-ads-lowes-and-bbdo-think-you-can/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Here&#8217;s how Google Glass works &#8211; it&#8217;s like wearing a Drone on your head!</title>
		<link>http://www.moreaboutadvertising.com/2013/05/heres-how-google-glass-works-its-like-wearing-a-drone-on-your-head/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/heres-how-google-glass-works-its-like-wearing-a-drone-on-your-head/#comments</comments>
		<pubDate>Thu, 02 May 2013 07:27:53 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[drone]]></category>
		<category><![CDATA[google glass]]></category>
		<category><![CDATA[Michael Chertoff]]></category>
		<category><![CDATA[pedestrians]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[SatNav]]></category>
		<category><![CDATA[secretary of homeland security]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64988</guid>
		<description><![CDATA[That&#8217;s what Michael Chertoff, former US Secretary of Homeland Security and now a consultant, told CNN anyway. Which may be overdoing it a bit; most people these days seem fairly happy to trade an invasion of privacy for the latest gadget and Google Glass, the new wired interactive specs, looks likely, from this primer, to [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/heres-how-google-glass-works-its-like-wearing-a-drone-on-your-head/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Clorox cleaner and DDB West find a new use for Founding Father Franklin</title>
		<link>http://www.moreaboutadvertising.com/2013/05/clorox-cleaner-and-ddb-west-find-a-new-use-for-founding-father-franklin/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/clorox-cleaner-and-ddb-west-find-a-new-use-for-founding-father-franklin/#comments</comments>
		<pubDate>Wed, 01 May 2013 08:40:15 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Benjamin Franklin]]></category>
		<category><![CDATA[clorox]]></category>
		<category><![CDATA[ddb west]]></category>
		<category><![CDATA[founding father]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[tube gadget]]></category>
		<category><![CDATA[tv ad]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64867</guid>
		<description><![CDATA[Cleaning products aren&#8217;t usually funny, or even interesting, so DDB West in San Francisco has delved into American history to enlist Founding Father and polymath Benjamin Franklin (he invented bi-focal specs among other things) to promote Californian company Clorox&#8217;s new tube gadget. This ensures you don&#8217;t leave any valuable cleaning fluid at the bottom of [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/clorox-cleaner-and-ddb-west-find-a-new-use-for-founding-father-franklin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Williams Murray Hamm explodes for JuiceBurst</title>
		<link>http://www.moreaboutadvertising.com/2013/04/williams-murray-hamm-explodes-for-juiceburst/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/williams-murray-hamm-explodes-for-juiceburst/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 11:23:59 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[augmented reality app]]></category>
		<category><![CDATA[blippar]]></category>
		<category><![CDATA[juiceburst]]></category>
		<category><![CDATA[social media film]]></category>
		<category><![CDATA[williams murray hamm]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64590</guid>
		<description><![CDATA[Here&#8217;s an interesting social media filmette for JuiceBurst, from design agency Williams Murray Hamm. Juiceburst, a British product, claims to be &#8216;good honest juice&#8217; complete with fully interactive packaging, accessed via augmented reality app Blippar. Looks a bit worrying to me. Obviously not a trade ad.]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/williams-murray-hamm-explodes-for-juiceburst/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Durex claims world first for internet sex</title>
		<link>http://www.moreaboutadvertising.com/2013/04/durex-claims-world-first-for-internet-sex/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/durex-claims-world-first-for-internet-sex/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 07:52:06 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[durex]]></category>
		<category><![CDATA[fundawear]]></category>
		<category><![CDATA[havas]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[sex]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64350</guid>
		<description><![CDATA[Durex and Havas in Australia have produced what they claim is a &#8216;world first,&#8217; Fundawear (underwear) which allows you to touch up your partner (or anyone else prepared to play) over the internet. So next time you see someone or a bus or a train anxiously consulting their mobile (as they do) then yelping suspiciously [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/durex-claims-world-first-for-internet-sex/feed/</wfw:commentRss>
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