It’s amazing what people get excited about on social media, but musician Frank Watkinson has amassed 1.2m subscribers on YouTube and consequently he’s been cast in Mother’s latest KFC ad.
Here he is singing the Cranberries’ Linger (he’s known for his gentle renditions of intense tracks), all shot in a single take. The ad is for KFC’s new tender and dips range, and also features the new brand refresh which launches first in the UK before rolling out globally.
Meg Stigant, brand manager at KFC said “At a time when the nation is feeling the tension, we wanted to gift them a real respite. Everyone could do with a bit more tenderness in their lives, and as demand for boneless chicken continues to grow, we wanted to create a distinctive way to introduce our new Tenders & Dips range with bold creative that’s unmistakably KFC.”
Derek Man Lui and Tomas Coleman, executive creative directors at Mother, added: “Tenderness isn’t weakness. It’s the bravest thing we can offer ourselves in an increasingly hard world. It felt like an idea that couldn’t be explained, so we made you feel it, with Frank’s soothing voice serving as the ultimate tool in making us all believe in chicken.”
It’s unexpected as well as being indisputably tender, and a welcome respite from the stresses of football and global news. Whether the chicken is really that tender is immaterial by the end of the ad.
MAA creative scale: 7.5
