Paddy Power has erected what it describes as the “daddy of all tributes” to defending Wimbledon champion Andy Murray, who’s expecting his second child. Wimbledon proper starts today.
The mischievous Irish bookie has doctored the famously virile Cerne Abbas giant in Dorset to depict Scotland’s tennis hero in a new light.
The stunt, orchestrated by PR agency Taylor Herring, was completed under the cover of darkness this morning and took a six-strong team equipped with night vision goggles just over three hours to complete, using a whopping 255 SQM of tarpaulin and 250 tent pegs.
They’d better not damage it.
MAA creative scale: 8.5.
PS: PP is expecting £650m to be wagered on the tournament.