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Wunderman scores in Spain with Real Madrid’s The Cocktail

WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics.

Clients include El Corte Inglés, banking group BBVA and newly-crowned Champions League winners Real Madrid (below).


The Cocktail was founded in Madrid in 2003 and now also has offices in Mexico and Colombia. It’s a substantial business employing over 250 people with unaudited revenues for the 2016 of €16.4m, with gross assets of €14m.

WPP has said it plans to expand in continental Europe following the UK’s decision to exit the EU.

In Spain WPP companies (including associates) collectively generate revenues of approximately $600m million and employ around 8,000 people.

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