Logan Wilmont is executive creative director of Doner, part of MDC Partners. Doner clients include Huawei, Geox, Meridian, Nikon, Invisalign and Fiat Chrysler. During his career he has won over 150 advertising awards including three Gold Lions.
My Top Tips for Cannes
TV2 – All that we share
This was a brilliantly timed piece of content from TV2 in Denmark. In a year of divisive politics, elections and referendums it was great to see a piece of work highlighting that we as humans have more in common than we think. Executed beautifully, it made you stop, think, smile, even cry, and ultimately appreciate that we are all united. A sentiment many millions were happy to share.
Samsung – Ostrich
Given the challenges Samsung faced during 2016, this was a wonderfully bold ad. A lovely insight (do what you can’t), beautifully executed. The story of an ostrich dreaming of flying gave some much needed humanity to the soulless Samsung brand and almost made the VR headset seem like a good idea.
Kenzo World – The New Fragrance
With Spike Jonze directing it was always going to be special and this campaign didn’t disappoint in the slightest. Brilliantly shot, a vituoso performance and a sharp sense of humour, It was great to see a luxury brand challenging the traditions of that category. As a piece of creative it divided opinion, but it’s a gold all day long for me.