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Gunn Report names 2016’s top ad award winners – adam&eveDDB is top agency

The Gunn Report into ad awards for 2016 names BBDO as the Most Awarded Network, adam&eveDDB the Most Awarded Agency (two of the top four are from New Zealand), Burger King’s ‘McWhopper’ Most Awarded Campaign, USA Most Awarded Country, Samsung Most Awarded Advertiser and O Positive Films Most Awarded Production Company.

The rankings are based on the results of 45 global, regional and national creative awards.

Highlights from the 2016 Gunn Report include the following rankings:

Most Awarded Campaigns in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016
1 Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid)


2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London)
3= Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)
3= John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)
3= Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg)

Most Awarded Print/Out of Home Ads and Campaigns in the World 2016
1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)


2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)


3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)

Most Awarded All Gunns Blazing (awards for innovation) in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2= DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

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2= REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2016
1 adam&eveDDB (London)*
2 Colenso BBDO (Auckland)
3= AlmapBBDO (São Paulo)
3= Y&R New Zealand (Auckland)

*adam&eve was second in 2015.

Most Awarded Networks in the World 2016
1 BBDO
2 McCann
3 Leo Burnett

Most Awarded Countries in the World 2016
1 USA
2 UK
3 Australia

Most Awarded Advertisers in the World 2016
1 Samsung
2 Burger King
3 Volkswagen

Most Awarded Production Companies in the World 2016
1 O Positive Films (New York, Santa Monica)
2 Landia (Buenos Aires, Los Angeles, Madrid)
3 Blink Productions (London)

Most Awarded Directors in the World 2016
1 David Shane (UK)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)

Gunn Report MD Emma Wilkie says:, says, “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we’ve seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.”

Guest editor Kate Stanners of Saatchi & Saatchi says: “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.”

The ranking tables, commentaries and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com.

The Gunn Report Book and Showreel of the Year 2016 DVD will be available early-March and will include the results of The Gunn Report for Media 2016.

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