When did you last see a funny British (or American) bank ad? Can’t recall one.
Everyone’s so bloody wholesome, even Halifax’s Warner Brother cartoon characters. Where’s the bank for slackers and n’er do wells? Must be quite a big chunk of the market after all.
The answer seems to be: go over the Channel. Here’s Publicis Conseil for BNP Paribas.
Not entirely sure what they’re selling but we’ve all been there.
MAA creative scale: 7.5.