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Is Prada perplexing on purpose in new online epic?

Fashion ads – or online films in this case – can be blissfully daft. This new one from Prada, ‘Past Forward,’ written and directed by David O. Russell, certainly continues that noble tradition. It features three model types in jeopardy in some futuristic airport that, rather bizarrely, also features a sinister operating theatre.

prada-short-film

And a bit of Strictly Come Dancing, Prada style.

Are they the same girl? Who knows but they look very nice in their sexy outfits. And it all turns out…you’ll have to watch nearly 13 minutes to find out.

Marks out of ten then..hmm.

MAA creative scale: 7.

(Which may be blissfully daft too).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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