Well here’s a funny thing.
CHI, part of Johnny Hornby’s WPP-backed The&Partnership, has won McVitie’s global biscuits business and also Godiva chocs (left), both owned by Turkish company Pladis.
How do we know this? Well we don’t really but Campaign says so. Nobody’s saying anything on the record. Maybe the news was carried by a carrier pigeon wearing a face mask…
Off the record someone’s pointing out that Mother and adam&eveDDB also pitched. A win against either of these is long overdue for CHI/T&P.
We should point out that nobody really knows if Pladis has the firepower to challenge the likes of Nestle and Mondelez.
There’ll be a lot more such smoke and mirrors before the year-end computations are totted up and Agency of the Year gongs are handed out.
So CHI, which recently scooped Toyota’s £240m Euro account from Publicis Groupe, the biggest creative win of the year, is making a late run.
We’ll keep you posted.
Adam&eveDDB didn’t pitch although they met the client. That at least we now know.